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{{Short description|Italian automobile manufacturer}}
{{Other uses}}
{{Use dmy dates|date=May 2020}}
{{Infobox company
| name = FIAT Automobiles S.p.A.
| logo = FIAT logo coloured.svg
| logo_size = 100px
| logo_caption = Coloured logo
| image = Fiat - Mirafiori building (Italy, 2020).png
| image_size = 
| image_caption = [[Fiat Mirafiori|Mirafiori]], headquarters and industrial district of Fiat in [[Turin]], pictured in 2020
| type = [[Subsidiary]]
| foundation = {{start date and age|1899}}
| founder = [[Giovanni Agnelli]]
| area_served = Worldwide
| location_city = [[Lingotto]], [[Turin]]
| location_country = Italy
| key_people = [[John Elkann]] (acting [[President (corporate title)|president]])<br />[[Olivier François]] ([[Chief executive officer|CEO]])
| industry = [[Automotive industry|Automotive]]
| predecessor = {{plainlist|
* [[Fiat S.p.A.]] (1899–2014)
}}
| products = [[Automobile]]s, [[electric vehicle]]s
| production = 1,350,000 units (2023)<ref name="youtube.com">{{cite web|url= https://www.youtube.com/live/tSn3l0GYUW8?si=96yk1Isony2_9XPK&t=1147 |title=FIAT 125th Anniversary Press Conference |access-date=17 July 2024 |year=2024 |website=youtube.com}}</ref>
| owner = 
| parent = [[Stellantis Europe]]
| subsid = {{plainlist|
* [[FCA India Automobiles|Fiat India]]
* [[FCA Serbia|Fiat Serbia]]
}}
| divisions = 
| homepage = {{URL|https://www.fiat.com/|fiat.com}}
}}

'''Fiat Automobiles S.p.A.''', commonly known as simply '''Fiat'''{{notetag|Originally stylized in [[all caps]]. {{langx|it|Fabbrica Italiana Automobili di Torino}}; {{lit|Italian Automobiles Factory of Turin}}.}} ({{IPAc-en|UK|ˈ|f|iː|ə|t|,_|-|æ|t}} {{respell|FEE|ət|,_-|at}}, {{IPAc-en|US|-|ɑː|t}} {{respell|-|aht}}; {{IPA|it|ˈfiːat|lang}}), is an Italian automobile manufacturer. It became a part of [[Fiat Chrysler Automobiles]] in 2014 and, in 2021, became a subsidiary of [[Stellantis]] through its Italian division, [[Stellantis Europe]].

Fiat Automobiles was formed in January 2007 when [[Fiat S.p.A.]] reorganized its automobile business,<ref>{{cite news |url= http://www.accessmylibrary.com/coms2/summary_0286-29375817_ITM |title=Fiat SpA reorganizes auto business, changes name to Fiat Group Automobiles |work=AP Worldstream |last=Hussain |first=Aijaz |date=23 January 2007 | access-date=22 September 2009}}</ref> and traces its history back to 1899, when the first Fiat automobile, the [[Fiat 4 HP]], was produced.

Fiat Automobiles is the largest automobile manufacturer in Italy. During its more than century-long history, it remained the largest automobile manufacturer in Europe and the third in the world after [[General Motors]] and [[Ford Motor Company|Ford]] for over 20 years, until the car industry crisis in the late 1980s.<ref>{{cite book |last=Castronovo |first=Valerio |date=2008 |title=Il Piemonte nel processo di integrazione europea |location=Milan |publisher=Giuffrè Editore |page=214 |isbn=978-88-14-14385-4}}</ref> In 2013, Fiat S.p.A. was the second-largest European automaker by volumes produced and the [[Automotive industry|seventh in the world]], while FCA was the world's eighth-largest automaker.

In 1970, Fiat Automobiles employed more than 100,000 in Italy when its production reached the highest number, 1.4&nbsp;million cars, in that country.<ref name=bloombergJan3014>{{cite web|url= https://www.bloomberg.com/news/2014-01-29/maserati-boom-signals-fiat-arrivederci-to-italian-past.html |title=Maserati Boom Signals Fiat 'Arrivederci' to Italian Past |first1=Tommaso |last1=Ebhardt |first2=David |last2=Rocks |date=30 January 2014 |work=Bloomberg }}</ref> As of 2002, it built more than 1 million vehicles at six plants in Italy and the country accounted for more than a third of the company's revenue.<ref name=bloombergJan3014/> Fiat has also manufactured [[Alstom Ferroviaria|railway engines]], military vehicles, farm tractors, [[Fiat Aviazione|aircraft]], and weapons such as the [[Fiat–Revelli Modello 1914]].

Fiat-brand cars are built in several locations around the world. Outside Italy, the largest country of production is Brazil, where the Fiat brand was the market leader for many years.<ref>{{cite web|url= http://www.autoblog.it/post/9027/fiat-n1-in-brasile-a-maggio|title=Fiat n.1 in Brasile (a maggio) |website=autoblog.it |language=it|date=29 June 2007|access-date=9 January 2013 }}</ref><ref>{{cite web|url= http://es.autoblog.com/2007/06/29/ventas-mayo-2007-brasil/|title=Ventas Mayo 2007: Brasil |website=es.autoblog.com |language=es |first=Enrique |last=Garcí |date=29 June 2007 |access-date=9 January 2013 |url-status=dead |archive-url= https://web.archive.org/web/20120227134921/http://es.autoblog.com/2007/06/29/ventas-mayo-2007-brasil/ |archive-date=27 February 2012}}</ref> The group also has factories in Argentina, Poland and Mexico (where Fiat-brand vehicles are manufactured at plants owned and operated by [[Chrysler|Stellantis North America]] for export to the United States, Brazil, Italy and other markets) and a long history of licensing manufacture of its products in other countries.

Fiat Automobiles has received many international awards for its vehicles,<ref>{{Cite web |last=Camberini |first=Christian |date=2023-06-20 |title=Le auto Fiat più affidabili: con queste sei in una botte di ferro, i modelli |url=https://www.allaguida.it/articolo/le-auto-fiat-piu-affidabili-con-queste-sei-in-una-botte-di-ferro-i-modelli/366074/ |access-date=2025-01-24 |website=Alla Guida |language=it-IT}}</ref> including nine [[European Car of the Year]] awards, the most of any other manufacturer, and it ranked many times as the lowest level of {{CO2}} emissions by vehicles sold in Europe.<ref>{{cite web |url= http://origin-www.fiat.co.uk/news/lowest-c02-emissions |title=Fiat brand records the lowest CO2 emissions in Europe for the fifth year running |website=Fiat.co.uk |date=8 March 2012 |access-date=8 March 2012 |archive-date=20 October 2018 |archive-url= https://web.archive.org/web/20181020140807/http://origin-www.fiat.co.uk/news/lowest-c02-emissions |url-status=dead }}</ref>

==History==
{{main|Fiat S.p.A.|Fiat Chrysler Automobiles}}
{{multiple image | align = left | total_width = 400 | direction = horizontal
| width1 =300 | image1 = Delleani 01-2.jpg
| width2 = 300 | image2 = Fiat4HP front1.jpg
| footer =''Left'': The founders of Fiat: 1. [[Luigi Damevino]], 2. Cesare Goria Gatti, 3. [[Roberto Biscaretti di Ruffia]], 4. Carlo Racca, 5. Emanuele Cacherano di Bricherasio, 6. Michele Ceriana Mayneri, 7. [[Giovanni Agnelli]], 8. Lodovico Scarfiotti, 9. [[Alfonso Ferrero]].<br />''Right'': [[Fiat 4 HP]], the first model of car produced by Fiat.}}

On 11 July 1899, [[Giovanni Agnelli]] was part of the group of founding members of FIAT, ''Fabbrica Italiana di Automobili Torino''. The first Fiat plant opened in 1900<ref>{{cite web|url= https://www.fiatusaofscottsdale.com/blog/2015/april/24/a-brief-history-of-fiat.htm |title=A Brief History of Fiat and Its Century of Automaking |website=fiatusaofscottsdale.com |access-date=12 December 2017}}</ref> with 35 staff making 24 cars. Known from the beginning for the talent and creativity of its engineering staff, by 1903 Fiat made a small profit and produced 135 cars; this grew to 1,149 cars by 1906. The company then went public selling shares via the [[Milan stock exchange]].

Agnelli led the company until his death in 1945, while [[Vittorio Valletta]] administered the firm's daily activities. Its first car, the [[Fiat 4 HP|3 ½ CV]] (of which only 24 copies were built, all bodied by [[Alessio (coachbuilder)|Alessio]] of Turin)<ref>{{cite web|title=Chi Siamo (italian)|url= http://www.fiat.it/it/mondo-fiat/chi-siamo |website=fiat.it|access-date=1 March 2013 |url-status= dead|archive-url= https://web.archive.org/web/20130116004017/http://www.fiat.it/it/mondo-fiat/chi-siamo |archive-date=16 January 2013}}</ref> was based on a design purchased from [[Ceirano GB & C]] and had a {{convert|697|cc|cuin|abbr=on}} boxer twin engine.<ref name="Georgano, p.24 cap">{{cite book|last =Georgano|first =G. N. |page = 24 cap|title = A History of Sports Cars|publisher =Dutton |date= 1982}}</ref> In 1903, Fiat produced its first truck.<ref name="drive.com.au">{{cite web |url=http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=463 |title=Fiat centenary something to crow over |access-date=9 March 2008 |first=Bob |last=Jennings |website=[[Drive.com.au]] |archive-date=5 October 2008 |archive-url=https://web.archive.org/web/20081005203930/http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=463 |url-status=dead }}</ref> In 1908, the first Fiat was exported to the US.<ref name="drive.com.au"/> That same year, the first Fiat aircraft engine was produced. Also around the same time, Fiat taxis became popular in Europe.<ref name="allaboutitaly.com">{{cite web|url= http://www.allaboutitaly.com/jumpNews.asp?idCannel=1981&idUser=0&idNews=23615 |title=Fiat, a joint-stock company that soon become famous|access-date=25 January 2008 |website=allaboutitaly.com|url-status=dead|archive-url= https://web.archive.org/web/20081224091123/http://www.allaboutitaly.com/jumpNews.asp?idCannel=1981&idUser=0&idNews=23615 |archive-date=24 December 2008}}</ref>

[[File:Poster FIAT by Giovanni Carpanetto.png|thumb|upright|An 1899 FIAT advertisement]]
By 1910, Fiat was the largest automotive company in [[Italy]]. That same year, a new plant was built in [[Poughkeepsie (city), New York|Poughkeepsie]], [[New York City|NY]], by the newly founded American F.I.A.T. Automobile Company.<ref name=h1>{{cite web|title=1913 Fiat Type 56|url= http://www.hemmings.com/hmn/stories/2004/08/01/hmn_feature1.html |website=hemmings.com |first = Mark J. |last =McCourt|date =22 September 2018}}</ref><ref name=h2>{{cite web|title=Inside the Poughkeepsie Fiat factory |url= http://blog.hemmings.com/index.php/2009/06/08/inside-the-poughkeepsie-fiat-factory/ |archive-url= https://web.archive.org/web/20130108130829/http://blog.hemmings.com/index.php/2009/06/08/inside-the-poughkeepsie-fiat-factory/ |url-status= usurped |archive-date= 8 January 2013 |website=hemmings.com |access-date=18 May 2013}}</ref> Owning a Fiat at that time was a sign of distinction. The cost of a Fiat in the US was initially $4,000<ref>{{cite book |editor-last= Kimes |editor-first=Beverly Rae |editor2-last=Clark |editor2-first=Henry Austin Jr. |title=The Standard Catalogue of American Cars 1805–1942 |edition=2nd |publisher=Krause Publications |year= 1985 |isbn= 978-0-87341-111-0 |page=[https://archive.org/details/standardcatalogo0000kime/page/38 38] |url-access=registration |url= https://archive.org/details/standardcatalogo0000kime/page/38 }}</ref> and rose to $6,400 in 1918,<ref>Kimes/Clark (1985), p. 39</ref> compared to $825 and $525 for a [[Ford Model T]] in 1908<ref>Kimes/Clark (1985), p. 551</ref> and 1918<ref>Kimes/Clark (1985), p. 556</ref> respectively. During [[World War I]], Fiat had to devote all of its factories to supplying [[Allies of World War I|the Allies]] with aircraft, engines, machine guns, trucks, and ambulances. Upon the entry of the [[United States|US]] into the war in 1917, the factory was shut down as US regulations became too burdensome (the site was eventually sold to [[Western Publishing]]). After the war, Fiat introduced its first tractor, the 702.<ref name="themanufacturer.com">{{cite web|url= http://www.themanufacturer.com/us/profile/4183/Case_New_Holland?PHPSESSID=c88bc |title=Case New Holland, Family history |access-date=12 March 2008 |website=themanufacturer.com |url-status=dead |archive-url= https://web.archive.org/web/20090220122410/http://www.themanufacturer.com/us/profile/4183/Case_New_Holland?PHPSESSID=c88bc |archive-date=20 February 2009 }}</ref> By the early 1920s, Fiat had a market share in Italy of 80%.<ref>{{cite web|url= https://www.britannica.com/eb/article-9034166/Fiat-SpA |title=Fiat SpA |publisher=britannica |access-date=24 October 2012}}</ref>

In 1921, workers seized Fiat's plants and hoisted the red flag of communism over them. Agnelli responded by quitting the company. However, the [[Italian Socialist Party]] and its ally organization, the [[Italian General Confederation of Labour]], in an effort to effect a compromise with the centrist parties ordered the occupation ended. In 1922, Fiat began to build the famous [[Lingotto]] car factory—then the largest in Europe—which opened in 1923. It was the first Fiat factory to use assembly lines; by 1925, Fiat controlled 87% of the Italian car market.<ref>Georgano, p.151</ref> In 1928, with the [[Fiat 509|509]], Fiat included insurance in the purchase price.<ref>Georgano, p.8</ref>

Fiat made military machinery and vehicles during World War II for the [[Italian Army|Army]] and ''[[Regia Aeronautica]]'' and later for the Germans. Fiat made fighter aircraft like the biplane [[Fiat CR.42 Falco|CR.42 Falco]], which was one of the most common Italian aircraft, along with [[Savoia-Marchetti]]s, as well as light tanks (obsolete compared to their German and Soviet counterparts) and armored vehicles. The best Fiat aircraft was the [[FIAT G.55|G.55]] fighter, which arrived too late and in too limited numbers. In 1943, the year [[Benito Mussolini]] was overthrown, the [[National Liberation Committee]] removed the [[Agnelli family|Agnelli]] family from leadership roles in Fiat because of its ties to [[Benito Mussolini|Mussolini]]'s government. They were not returned until 1963, when Giovanni's grandson, [[Gianni Agnelli|Gianni]], took over as general manager until 1966, and as chairman until 1996.

In 1970, Fiat employed more than 100,000 in Italy when its production reached the highest number, 1.4&nbsp;million cars, in that country.<ref name=bloombergJan3014/> As of 2002, Fiat built more than 1 million vehicles at six plants in Italy and the country accounted for more than a third of the company's revenue.<ref name=bloombergJan3014/>

Towards the end of 1976, it was announced that the Libyan government was to take a shareholding in the company in return for a capital injection. Other aspects of the Libyan agreement included the construction of a truck and bus plant at [[Tripoli, Libya|Tripoli]]. Chairman Agnelli candidly described the deal as "a classic petro-money recycling operation which will strengthen the Italian reserves, provide Fiat with fresh capital and give the group greater tranquility in which to carry out its investment programmes".<ref>{{cite news |url= https://www.nytimes.com/1976/12/02/archives/libya-buys-10-of-fiat-company-for-415-million-libya-buys-10-of-fiat.html |title=Libya Buys 10% Of Fiat Company For $415 Million |first=Alvin |last=Shuster |newspaper=The New York Times |date=2 December 1976 |access-date=17 November 2018}}</ref>

On 29 January 2014, it was announced that Fiat S.p.A. (the former owner of Fiat Group) was to be merged into a new Netherlands-based holding company [[Fiat Chrysler Automobiles|Fiat Chrysler Automobiles NV]] (FCA).<ref name="fiatspa.com">{{cite press release|url= http://www.fiatspa.com/en-US/media_center/FiatDocuments/2014/Giugno/Fiat_S_p_A_approves_merger_plan_for_the_formation_of_Fiat_Chrysler_Automobiles.pdf |archive-url= https://web.archive.org/web/20141006075802/http://www.fiatspa.com/en-US/media_center/FiatDocuments/2014/Giugno/Fiat_S_p_A_approves_merger_plan_for_the_formation_of_Fiat_Chrysler_Automobiles.pdf |url-status= dead |archive-date= 2014-10-06 |title=Fiat S.p.A. approves merger plan for the formation of Fiat Chrysler Automobiles |date=15 June 2014 |work=Fiat |access-date=2 May 2023}}</ref> On 1 August 2014, Fiat S.p.A. received the necessary shareholder approval to proceed with the merger,<ref name="USAToday-Snavely">{{cite news|url= https://www.usatoday.com/story/money/cars/2014/08/01/with-vote-for-chrysler-merger-fiat-looks-abroad/13473769/ |title=Merger opens new chapter for Fiat Chrysler Automobiles |first=Brent |last=Snavely |date=4 August 2014 |newspaper=USAToday |access-date=26 February 2015}}</ref> which became effective on 12 October 2014.<ref>{{cite news|url= http://www.detroitnews.com/story/business/autos/chrysler/2014/10/07/fiat-chrysler-automobiles-merger-cleared/16851393/ |title=Fiat Chrysler Automobiles merger to become official Sunday |date=7 October 2014 |first=Michael |last=Wayland |newspaper=The Detroit News |access-date=26 February 2015}}</ref><ref>{{cite news|url= https://www.reuters.com/article/us-fiat-spa-chrysler-idUSKCN0HW0CZ20141007 |title=Fiat says merger into Dutch-registered FCA effective October 12 |work=Reuters |date=7 October 2014 |access-date=26 February 2015}}</ref> FCA merged in 2019 with the French manufacturer [[PSA Group]], with the new conglomerate being named [[Stellantis]] in 2020.

==Presence==
{{see also|List of Fiat passenger cars}}

===Europe===
[[File:Fiat Dealers 2012.PNG|thumb|300px|Countries with Fiat Automobiles dealers, 2012]]
Fiat's main market is Europe, mainly focused on Italy. Historically successful in building city cars and Superminis, currently Fiat has a range of models focused on those two segments (accounting for the 84% of its sales in 2011). Fiat does not currently offer any large family cars, nor executive cars: these market segments are to some extent covered by the [[Lancia]], [[Alfa Romeo]] and [[Maserati]] brands, which Fiat also owns.

Fiat's share of the European market shrank from 9.4 percent in 2000 to 5.8 percent in the summer of 2004. At this point [[Sergio Marchionne]] was appointed as Fiat's chief executive. By March 2009 their market share had expanded to 9.1 percent.<ref>{{cite news|url= http://www.irishtimes.com/newspaper/motors/2009/0506/1224245982906.html |title=Fix it again, Sergio&nbsp;— and then fix the rest of 'em |date=6 May 2009 |newspaper=The Irish Times |access-date=25 September 2009}}</ref> Marchionne introduced an informal climate and reduced the links in the chain of command from nine to five.<ref>{{cite web|url=https://www.ilfoglio.it/economia/2018/07/21/news/sergio-marchinne-978/|title=Sergio Marchionne|date=21 July 2018}}</ref> He unilaterally decided to leave the Fiat group from [[Confindustria]] and [[Federmeccanica]], and to cancel the national collective labor agreement in the engineering sector by starting separate negotiations with some trade union organizations for a new specific company agreement in the automotive sector, starting from the [[Pomigliano]] production plant.<ref>{{cite web|url=https://www.altalex.com/documents/news/2011/10/03/fiat-lascia-confindustria-marchionne-e-un-addio-ufficiale|language=it|title=Fiat lascia Confindustria. Marchionne: è un addio ufficiale|website = Altalex}}</ref><ref>{{Cite web|url=https://ricerca.repubblica.it/repubblica/archivio/repubblica/2010/07/29/confindustria-salva-il-contratto-pomigliano-sara-solo.na_093confindustria.html|title=Confindustria salva il contratto Pomigliano sarà solo un' eccezione - la Repubblica.it|date=29 July 2010|website=Archivio - la Repubblica.it}}</ref>

Fiat built their five-story [[Lingotto]] plant between 1915 and 1918, at which time it was Europe's largest car manufacturing plant.<ref>{{cite book|series=Eyewitness Travel Guides|title = Italy| publisher= DK| date = 2005 | pages = 26–27 | isbn=1-4053-0781-1 |first = Ros |last =Belford}}</ref> Later the Mirafiori plant was built, also in [[Turin]]. To prepare for the production of the all-new [[Fiat 128]], Fiat opened their [[Rivalta di Torino|Rivalta]] plant in October 1968. Until the 128 entered production, the plant was used to build sports versions of the [[Fiat 850|850]] and [[Fiat 124|124]] as well as parts for the [[Fiat Dino]].<ref name="AU71.9">{{citation|ref=AU71 |journal=Auto-Universum 1971 |title=Fiat 128 |last=Becker |first=Clauspeter |editor-first=Arthur |editor-last= Logoz |date=1971 |publisher=Verlag Internationale Automobil-Parade |location=Zürich, Switzerland |volume=XIV |page=88 |language=de}}</ref>
[[File:2008 Fiat Grande Punto Sport.jpg|thumb|right|Fiat Punto]] 
[[File:2015 Fiat Panda Cross TwinAir 900cc Front.jpg|thumb|right|Fiat Panda Cross]]
[[File:2018 Fiat 500X City Cross Look 1.0 facelift.jpg|thumb|right|Fiat 500X]]

Fiat's 2018 range of passenger car engines comprised eleven units, eight petrols and three diesels.<ref>{{cite web|url= http://driventowrite.com/2014/08/19/theme-engines-a-survey-of-fiats-2004-and-2014-ranges/ |title=Theme: Engines – a survey of Fiat´s 2004 and 2014 ranges |website=driventowrite.com |date=19 August 2014 |access-date=22 June 2016}}</ref> Their current range of models is the following:
* [[City car]]: [[Fiat 500 (2007)|Fiat 500]], [[Fiat Panda]]
* [[Compact car]]: [[Fiat Tipo (2015)|Fiat Tipo]]
* [[Mini MPV]]: [[Fiat 500L]]
* [[Mini SUV]]: [[Fiat 500X]]
* [[Roadster (automobile)|Roadster]]: [[Fiat 124 Spider (2016)|Fiat 124 Spider]]

Fiat sales in 2011 were up to 676,704 (less 17.3% versus the previous year):<ref>{{cite press release|url= http://www.acea.be/collection/statistics |title=New Vehicle Registrations: Provisional Figures |date=15 January 2012 |publisher=European Automobile Manufacturers Association (ACEA) |access-date=24 July 2012 |url-status=dead |archive-url= https://web.archive.org/web/20120825141942/http://www.acea.be/collection/statistics |archive-date=25 August 2012}}</ref>

{| class="wikitable sortable"
|-
! Model !! 2011 sales
|-
| [[Fiat Punto]] || 220,343
|-
| [[Fiat Panda]] || 189,527
|-
| [[Fiat 500]] || 156,301
|-
| [[Fiat Linea]] || 35,499
|-
| [[Fiat Bravo and Brava|Fiat Bravo]] || 31,673
|-
| [[Fiat Sedici]] || 14,777
|-
| [[Dodge Journey#Fiat Freemont|Fiat Freemont]] || 13,651
|-
| [[Fiat Albea]] || 8,951
|-
| [[Fiat Idea]] || 5,982
|}

Light commercial vehicles are sold in Europe under the brand [[Fiat Professional]].

Fiat was already exporting cars to the UK market by the outbreak of [[World War II]] in 1939. Its market share increased rapidly during the 1970s, with the [[Fiat 127|127]] supermini and [[Fiat 128|128]] range of small family cars being the biggest sellers, selling largely on practicality and efficiency. Fiat's market share increased further during the 1980s with the [[Fiat Uno]] (imported to the UK from June 1983) being the company's best-seller in the UK, and its share fell sharply in the early 1990s before the arrival of the [[Fiat Punto|Punto]] in March 1994 rejuvenated the company's UK fortunes.

The second-generation Punto was a strong seller in the UK after its October 1999 launch, but the new modern-day [[Fiat 500]] (launched there in January 2008) has accounted for most of the company's UK sales in more recent years. The original Fiat 500 had been one of the few direct competitors for the iconic [[Mini]] during its 1960s heyday.<ref>{{cite web |url= http://www.reallyloud.co.uk/1970s-best-selling-uk-cars/ |title=The 1970's best selling UK cars - reallyloud.co.uk |access-date=29 March 2017 |archive-date=30 March 2017 |archive-url= https://web.archive.org/web/20170330085244/http://www.reallyloud.co.uk/1970s-best-selling-uk-cars/ |url-status=dead }}</ref>

===South America===
[[File:2011 Fiat Uno 1.4 Attractive.jpg|thumb|Fiat Uno, specifically developed for the Brazilian market]]
Fiat has long invested in South America, mainly in [[Brazil]] (where Fiat has been the market leader for many years) and in [[Argentina]]. They built their first Brazilian car plant in the [[Greater Belo Horizonte]] city of [[Betim]] in 1973, after initially assembling tractors there.<ref name=CarZA1178>{{cite magazine|magazine=CAR (South Africa) |title=Fiat: Italy's industrial giant |last=Wilkins |first=Gordon |volume=22 |number=8 |date=September 1978 |ref=DNLCV |page=65 |publisher=Ramsay, Son & Parker}}</ref>

The Brazilian range is similar to the European one, with the addition of a special family which derives from a common platform (called "Project 178"): [[Fiat Palio|Palio]], [[Fiat Siena|Siena]], [[Fiat Palio Weekend|Palio Weekend]] and [[Fiat Strada|Strada]].

Recently a range of new models developed in [[Brazil]] has been launched: [[Fiat Pulse|Pulse]], [[Fiat Fiorino|Fiorino]], [[Fiat Toro|Toro]], [[Fiat Argo|Argo]], and [[Fiat Mobi|Mobi]].

Other European models are currently imported to Brazil: [[Fiat New 500|500e]], imported from [[Italy]], and [[Fiat Cronos|Cronos]], imported from [[Argentina]].

Fiat sells in [[Brazil]] under the Fiat brand, European [[Fiat Professional]] light commercial vehicles as:
* [[Fiat Strada|Strada]] (developed in Brazil, has the same platform as the [[Fiat Palio|Palio]] from "Project 178")
* [[Fiat Ducato|Ducato]]

Models that have already been sold in Brazil:

{{Div col}}
* [[Fiat Uno|Uno]]
* [[Fiat Linea|Linea]]
* [[Fiat Tipo (Type 160)|Tipo]]
* [[Fiat Tempra|Tempra]]
* [[Fiat Duna|Prêmio]]
* [[Fiat Elba|Elba]]
* [[Fiat Idea|Idea]]
* [[Fiat Punto|Punto]]
* [[Fiat Marea|Marea]]
* [[Fiat Bravo|Bravo]]
* [[Fiat 147|147]] (and its family: the [[Saloon (car)|saloon]] Oggi and the [[station-wagon]] Panorama)
* [[Fiat Doblò|Doblò]]
{{Div col end}}

===North America===
[[File:Fiat 500 1.4 16V Rosso Corsa – Frontansicht, 7. Mai 2011, Düsseldorf.jpg|thumb|right|Fiat re-entered the North American market in 2011 with the new [[Fiat 500 (2007)|Fiat 500]].]]

In 1908, the Fiat Automobile Co. was established in the United States with a factory in [[Poughkeepsie, New York|Poughkeepsie, N.Y.]],<ref>{{cite web |url= http://www.american-automobiles.com/Fiat.html |title=American built Fiats |website=american-automobiles.com |access-date=22 June 2016 |archive-date=14 May 2016 |archive-url= https://web.archive.org/web/20160514101103/http://www.american-automobiles.com/Fiat.html |url-status=dead }}</ref><ref>{{cite web|url= https://www.hemmings.com/blog/2009/06/08/inside-the-poughkeepsie-fiat-factory/ |title=Inside the Poughkeepsie Fiat factory |first=Daniel |last=Strohl |date=8 June 2009 |website=hemmings.com |access-date=17 September 2018}}</ref> began producing Fiats a year later, like the [[Fiat 60 HP]] and the [[Fiat 16-20 HP]].<ref name="h1" /> These were luxury cars.<ref name="bankrate.com">{{cite web|url= http://www.bankrate.com/finance/auto/fiat-returns-to-u-s-100-years-later-1.aspx |title=Anyone less than 30 years old probably never has seen -- or at least doesn't remember seeing -- a Fiat automobile in the flesh |access-date=22 September 2009 |website=bankrate.com}}</ref> The New Jersey factory was closed after the U.S. entered [[World War I]] in 1917.<ref name=CCZ>{{cite web|url= https://www.conceptcarz.com/z29592/fiat-type-55.aspx | title = 1912 Fiat Type 55 News and Information |last= Vaughan |first=Daniel |archive-url= https://web.archive.org/web/20190410191419/https://www.conceptcarz.com/z29592/fiat-type-55.aspx |archive-date=10 April 2019 |website=conceptcarz.com |date=April 2019 }}</ref>

Fiat returned to North America in the 1950s, selling the original 500, [[Fiat 600|Fiat 600 Multipla]], [[Fiat 1100]], [[Fiat 1200]],<ref>{{cite magazine |date=May 1958 |magazine=[[Road & Track]] |volume=9 |number=9 |at=[[Hoffman Auto Showroom]] |via=Vintage Original Ads.com |url=http://vintage-original-ads.com/Pictures/albums/uploads/1958-Fiat-Captured-America-Hoffman-ad.jpg |title=Fiat's the Car That Captured America |access-date=4 February 2016 |archive-url=https://web.archive.org/web/20161006061555/http://vintage-original-ads.com/Pictures/albums/uploads/1958-Fiat-Captured-America-Hoffman-ad.jpg |archive-date=6 October 2016 |url-status=dead }}</ref> and the [[Fiat 1300 and 1500|Fiat 1300]] from 1961. Models produced from the 1960s onward include the [[Fiat 124 Sport Spider]] and the [[Fiat X1/9]] - these two sporting cars remained rather successful in the United States market, which took nearly sixty percent of the total production in 1980.<ref name=scimp>{{cite book|ref=SCimp |title=Standard Catalog of Imported Cars, 1946-1990 |first=James M. |last=Flammang |publisher=Krause Publications |location=Iola, WI |page=242 |date=1994 |isbn=0-87341-158-7 }}</ref><ref name="Fiat Finito">{{cite magazine|url= http://www.time.com/time/magazine/article/0,9171,951926,00.html |archive-url= https://web.archive.org/web/20081222002637/http://www.time.com/time/magazine/article/0,9171,951926,00.html |url-status= dead |archive-date= 22 December 2008 |title=Fiat Finito |magazine=Time |date=31 January 1983 |access-date=21 September 2009}}</ref><ref>{{cite news|url= https://www.theguardian.com/world/feedarticle/8553034 |title=Problems of old Chrysler linger at 'new' Chrysler, US |newspaper=The Guardian |last=Krisher |first=Tom |date=31 January 1983 |access-date=22 September 2009 |location=London}}</ref> Fiat gained a reputation for selling poor quality cars in North America, mostly over rust and poor reliability.<ref name="nytimes.com">{{cite news |newspaper=The New York Times |url= https://www.nytimes.com/2011/09/03/business/the-fiat-500-hopes-for-a-rebirth-in-the-us-market.html |title=The Fiat 500 Hopes for a Rebirth in the U.S. Market |date=2 September 2011 |last=Bunkley |first=Nick }}</ref> The last new Fiat model to be introduced in North America during this era was the [[Fiat Ritmo|Strada]], in February 1979.<ref name=SCIb>[[#SCimp|Flammang]], p. 241</ref> Sales in the US fell accordingly, from a high of 100,511 cars in 1975 to 14,113 in 1982.<ref name="Fiat Finito"/> Accordingly, Fiat left the United States car market in 1983, although the Spider and the X1/9 continued to be sold in small numbers with Pininfarina and Bertone badging respectively.<ref name=SCIc>[[#SCimp|Flammang]], p. 226</ref>

In January 2009, the [[Fiat Group]] acquired a 20% stake in US automaker [[Chrysler LLC]].<ref name="europa.eu">{{cite web|url= http://europa.eu/rapid/pressReleasesAction.do?reference=IP/09/1189 |title=Mergers: Commission approves acquisition of Chrysler by Fiat |access-date=11 June 2010 |website=europa.eu}}</ref> The deal saw the return of the Fiat brand to North America after a 25-year absence. The first Fiat-branded model to appear was the internationally popular [[Fiat 500 (2007)|Fiat 500]] city car. The Fiat 500 model is built at Chrysler's assembly plant in Toluca, Mexico, which currently makes also the [[Dodge Journey]] and [[Fiat Freemont]] crossovers.<ref name="www.allpar.com">{{cite web|url= http://www.allpar.com/news/index.php/2010/12/toluca-started-fiat-500s-2011-journeys |title=Toluca started Fiat 500s, 2011 Journeys |access-date=1 January 2011 |website=allpar.com}}</ref> Fiat is also selling their commercial vehicles [[Fiat Ducato]] and [[Fiat Doblò]] in North America, rebranded as Ram ProMaster and Ram ProMaster City respectively.

FIAT discontinued production of the Fiat 500 in 2019 while sales of leftover dealer stock continued into 2020.<ref>{{cite press release |title=Statement Regarding Discontinued Production of Fiat 500 |url= https://media.stellantisnorthamerica.com/newsrelease.do?id=21181&mid= |access-date=17 November 2022 |work=Stellantis Media}}</ref> FIAT also discontinued the 124 spider and 500L models in 2020.<ref>{{cite web |last1=Ewing |first1=Steven |title=Fiat 124 Spider and 500L discontinued for 2021, only the 500X remains |url= https://www.cnet.com/roadshow/news/fiat-124-spider-500l-dead/ |work=CNET |access-date=17 November 2022 |language=en}}</ref> FIAT announced a new car will be released; a plug-in 500e to launch in 2024.<ref>{{cite press release |title=FIAT Brand Announces New 500e for North America |url= https://www.prnewswire.com/news-releases/fiat-brand-announces-new-500e-for-north-america-301682080.html |publisher=Stellantis |via=prnewswire.com |date=17 November 2022 |access-date=17 November 2022}}</ref>

===Africa===
Fiat passenger cars began assembly in South Africa in 1950, and full production in their Rosslyn plant commenced in 1966.<ref>[[#DNLCV|Wilkins]], p. 66</ref> Sales reached a peak market share of about five percent around 1970 but then dropped precipitously. A new [[Fiat 128|128]]-based half-ton pickup truck helped turn the situation around.<ref>[[#DNLCV|Wilkins]], p. 67</ref>

It also assembled in Egypt through El-Nasr Automotive Manufacturing Company which assembled FIAT brands 125-127-128.

On 13 October 2022, Fiat Brand and the [[Algerian Government|Algerian government]] signed a framework agreement aimed at local production of vehicles and the development of the automotive sector in Algeria.<ref>{{Cite web |date=October 13, 2022 |title=Signature of Framework Agreement Between the Fiat Brand and the Algerian Authorities Aimed at Local Production of Vehicles and the Development of the Automotive Sector in Algeria |url= https://www.stellantis.com/en/news/press-releases/2022/october/signature-of-framework-agreement-between-the-fiat-brand-and-the-algerian-authorities-aimed-at-local-production-of-vehicles-and-the-development-of-the-automotive-sector-in-algeria |url-status=live |archive-url= https://web.archive.org/web/20221013130339/https://www.stellantis.com/en/news/press-releases/2022/october/signature-of-framework-agreement-between-the-fiat-brand-and-the-algerian-authorities-aimed-at-local-production-of-vehicles-and-the-development-of-the-automotive-sector-in-algeria |archive-date=October 13, 2022 |access-date=October 13, 2022 |work=Stellantis}}</ref><ref>{{Cite web |date=10 December 2022 |title=Automobile : Stellantis FIAT cherche un nouvel associé local en Algérie |url=https://djalia.dz/fr/automobile-stellantis-fiat-cherche-un-nouvel-associe/ |archive-url=https://web.archive.org/web/20221210084314/https://djalia.dz/fr/automobile-stellantis-fiat-cherche-un-nouvel-associe/ |archive-date=2022-12-10}}</ref>

===Asia===
[[File:Fiat Viaggio 01 China 2014-05-01.jpg|thumb|[[Fiat Viaggio]]]]
Fiat's presence in the Chinese market is limited compared to its European, Japanese, Korean, and American rivals. At the beginning of 2012, Fiat was only importing [[Fiat Bravo (2007)|Fiat Bravo]] and [[Fiat 500 (2007)|Fiat 500]] model. However, in 2012 Fiat and [[GAC Group|GAC]] opened a joint venture plant to produce the first Fiat vehicle specifically developed for the Chinese market ever: the [[Fiat Viaggio]], a compact car derived from another Fiat model, the [[Dodge Dart (PF)|Dodge Dart]] (in turn derived from another Fiat car, the [[Alfa Romeo Giulietta (940)|Alfa Romeo Giulietta]]).

Fiat currently offers Japanese consumers the 500 in both coupe and convertible body styles, and the Panda.

Fiat was present in the Indian market from 1948 until 2019. They were last operating in a joint venture with [[Tata Motors]] before going solo in 2012.

==Current production==
{{Main|List of Fiat passenger cars}}

===EMEA===
* [[A-segment]] - [[Fiat 500 (2007)|Fiat 500]]
The Fiat 500 ({{langx|it|cinquecento}}, {{IPA|it|ˌtʃiŋkweˈtʃɛnto}}) is a car produced by the Fiat company of Italy between 1957 and 1975, with limited production of the Fiat 500 K estate continuing until 1977. The car was designed by [[Dante Giacosa]]. Redesigned in 2007, it is currently distributed worldwide.
* [[A-segment]] - [[Fiat New 500]] All electric New 500, introduced in 2020
* [[A-segment]] - [[Fiat Panda]]
The Fiat Panda is a city car from the Italian automotive manufacturer Fiat. The current version is the third one distributed as from 2012.
* [[C-segment]] - [[Fiat Tipo (2015)|Fiat Tipo]]
* [[B-segment]] - [[Fiat 600 (2023)|Fiat 600]]
* [[B-segment]] - [[Fiat Grande Panda]]
* [[Minivan]] - [[Citroën Jumpy|Fiat Ulysse]]
* [[Minivan]] - [[Fiat E-Doblò]]

<gallery mode="packed" heights="120px">

File:Fiat Panda 1.2 8V Lounge (III) – Frontansicht (1), 25. Februar 2012, Düsseldorf.jpg|[[Fiat Panda]]
File:" 15 - ITALY -Fiat 500 restyling in Sempione Park (Sforzesco Castle) in Milan - world premier 2015 Hatchbacks purple lounge and white sport 02.jpg|[[Fiat 500 (2007)|Fiat 500]]
File:Fiat-500-vorne2.jpg|[[Fiat New 500|Fiat 500e]]
File:2022 Fiat 500X 1X7A6782.jpg|[[Fiat 500X]]
File:Fiat_600e_IMG_9948.jpg|[[Fiat 600e]]
File:Fiat Tipo Steet Genf 2019 1Y7A5990.jpg|[[Fiat Tipo (2015)|Fiat Tipo]]
File:Fiat E-Ulysse Automesse Ludwigsburg 2022 1X7A5932.jpg|[[Citroën Jumpy|Fiat Ulysse]]
</gallery>

===LATAM===
* [[Fiat Mobi]]
* [[Fiat Argo]]
* [[Fiat Cronos]]
* [[Fiat Pulse]]
* [[Fiat Fastback]]
* [[Fiat Strada]]
* [[Fiat Toro]]
* [[Fiat Fiorino]]
* [[Fiat Ducato]]

<gallery mode="packed" heights="120px">
File:Fiat Mobi Way 1.0 Fire.jpg|[[Fiat Mobi]]
File:FIAT Argo.jpg|[[Fiat Argo]]
File:Fiat Cronos 1.8 16V E.Torq Precision.jpg|[[Fiat Cronos]]
File:2023 Fiat Pulse Impetus (Colombia) front view 01.jpg|[[Fiat Pulse]]
File:Fiat Fastback.jpg|[[Fiat Fastback]]
File:Fiat_Strada_2020_Volcano_in_Montevideo_(front).jpg|[[Fiat Strada]]
File:Fiat Toro 2018 in Punta del Este (front) 01.jpg|[[Fiat Toro]]
</gallery>

==European Cars of the Year==
The [[European Car of the Year]] award has been awarded twelve times to the [[Fiat Group]] over the last forty years, more than any other manufacturer. Nine of these awards were won by Fiat Automobiles models. Fiat models awarded the title:

* 1967: [[Fiat 124]]
* 1970: [[Fiat 128]]
* 1972: [[Fiat 127]]
* 1984: [[Fiat Uno]]
* 1989: [[Fiat Tipo (Type 160)|Fiat Tipo]]
* 1995: [[Fiat Punto]]
* 1996: [[Fiat Bravo/Brava]]
* 2004: [[Fiat Nuova Panda|Fiat Panda]]
* 2008: [[Fiat 500 (2007)|Fiat 500]]<ref name="telegraph.co.uk">{{cite news|url= https://www.telegraph.co.uk/motoring/2749645/Fiats-Cinquecento-voted-car-of-the-year.html |archive-url= https://ghostarchive.org/archive/20220111/https://www.telegraph.co.uk/motoring/2749645/Fiats-Cinquecento-voted-car-of-the-year.html |archive-date=11 January 2022 |url-access=subscription |url-status=live |title=Fiat's Cinquecento voted car of the year |access-date=15 August 2010 |website=The Telegraph |location=London |first=Andrew |last=English |date=19 November 2007}}{{cbignore}}</ref>

==={{CO2}} emissions===
Fiat Automobiles, one of Europe's 10 best-selling automotive brands, has for the second year running been confirmed as having the lowest average value for CO<sub>2</sub> emissions from vehicles sold in 2008: 133.7 g/km (137.3 g/km in 2007). This was corroborated by [[JATO Dynamics|JATO]], a provider of automotive data.<ref>{{cite press release|url= http://green.autoblog.com/2009/03/03/fiat-keeps-the-low-co-sub-2-sub-crown-for-second-year-in-a-row/ |title=Fiat keeps the low-CO<sub>2</sub> crown for second year in a row |date=3 March 2009 |website=green.autoblog.com |access-date=5 December 2009}}</ref>

==Electric vehicles==
Fiat started the development of electric vehicles back in the mid-1970s, with the [[Fiat X1/23]] concept. In 2008, Fiat showed the [[Fiat Phylla|Phylla]] concept,<ref>{{cite web|url= http://www.autoexpress.co.uk/news/autoexpressnews/222864/fiats_electric_topolino.html |title=Fiat's electric Topolino &#124; Auto Express News &#124; News |publisher=Auto Express |date=4 June 2008 |access-date=27 April 2009}}</ref> and the Fiat Bugster concept in Brazil.<ref>{{cite web |url= http://www.autoracingdaily.com/news/other-motorsports/fiat-bugster-a-plug-in-electric-car/ |title=Fiat Bugster A Plug-In Electric Car &#124; Other Motorsports |publisher=Auto Racing Daily |date=16 November 2008 |access-date=27 April 2009 |url-status=dead |archive-url= https://web.archive.org/web/20090222160107/http://www.autoracingdaily.com/news/other-motorsports/fiat-bugster-a-plug-in-electric-car/ |archive-date=22 February 2009 }}</ref>

Fiat joined utility companies [[Cemig]] and [[Itaipu (company)|Itaipu]] to develop new electric vehicles for Brazil, with production in 2009 of the [[Fiat Palio|Palio Weekend]] Electric.<ref>{{cite web|title=Meet the First Electric Car Produced in South America: Brazil's Fiat Palio Weekend|url= http://www.treehugger.com/cars/meet-the-first-electric-car-produced-in-south-america-brazils-fiat-palio-weekend.html |website=treehugger.com |access-date=29 August 2014 |date=14 July 2009}}</ref>

Fiat launched the electric [[Fiat 500 (2007)#500e|500e]], a [[compliance car]], in California in 2013, but no sales were planned for Europe.<ref>{{cite web|title=Fiat 500e most efficient electric car in the USA |url= http://www.autocar.co.uk/car-news/green-cars/fiat-500e-most-efficient-electric-car-usa |website=autocar.co.uk |access-date=29 August 2014 |url-status=dead |archive-url= https://web.archive.org/web/20141030165726/http://www.autocar.co.uk/car-news/green-cars/fiat-500e-most-efficient-electric-car-usa |archive-date=30 October 2014 }}</ref> Fiat CEO [[Sergio Marchionne]] claimed in 2014 that each one was sold at a loss of $14,000.<ref>{{cite web|title=Sergio Marchionne asks customers not to buy Fiat 500e |url= http://www.autoexpress.co.uk/fiat/500/87129/sergio-marchionne-asks-customers-not-to-buy-fiat-500e |work=Auto Express |access-date=29 August 2014 |date=22 May 2014}}</ref>

In 2016, after [[Tesla, Inc.|Tesla]] had announced the [[Tesla Model 3|Model 3]] and had a high number of reservations for the electric car, Marchionne questioned whether Tesla could produce the cars and be profitable. He then stated that "if Tesla CEO Elon Musk can demonstrate that the car will be profitable at that price, I will copy the formula, add the Italian design flair, and get it to the market within 12 months."<ref name=mf20160418>{{cite news |url= https://www.fool.com/investing/general/2016/04/18/fiat-chrysler-is-a-textbook-victim-of-disruption.aspx |title=Fiat Chrysler Is a Textbook Victim of Disruption |work=Motley Fool |date=18 April 2016 |access-date=13 July 2020 }}</ref><!-- as of June 2020, Tesla has been profitable on the Model 3 sales for several quarters now; but we've not yet seen a non-compliance car Fiat electric introduced into the market. -->

==Concept vehicles==
{{Div col|colwidth=20em}}
* 1952 [[Abarth 1500 Biposto|Fiat Abarth 1500 Biposto]] (Abarth, Bertone)
* 1954 [[Fiat Turbina]]<ref>{{cite web|url= https://oldconceptcars.com/1930-2004/fiat-turbina-1954/ |title=Fiat Turbina (1954) |date=8 January 2014}}</ref>
* 1956 Fiat 600 Multipla Eden Roc
* 1957 Fiat 1200 Stanguellini Spider
* 1961 Fiat 600 Model Y Berlinetta
* 1964 Fiat 2300 S Coupe Speciale
* 1967 Fiat 125 Executive Concept
* 1967 Fiat 125 GTZ
* 1967 Fiat Dino Parigi
* 1968 Fiat Abarth 2000<ref>{{cite web|url= https://oldconceptcars.com/1930-2004/fiat-abarth-2000-1969/ |title=Fiat Abarth 2000 (1969) |date=15 October 2013}}</ref>
* 1969 Fiat 128 Coupe
* 1969 Fiat 128 Teenager
* 1972 Fiat 128 Pulsar Michelotti
* 1972 Fiat ESV 1500
* 1972 [[Fiat X1/23]]
* 1974 Fiat 127 Village
* 1975 Fiat Abarth 131
* 1976 Fiat 126 Cavaletta
* 1980 Fiat Panda 4×4 Strip (153)
* 1992 Fiat Grigua (170)
* 1992 Fiat Cinquecento Cita (170)
* 1993 [[Fiat Downtown]]
* 1993 Fiat Lucciola Concept (170)
* 1993 Fiat ZIC
* 1994 Fiat Punto Racer (176)
* 1994 Fiat Firepoint<ref>{{cite web|url= https://oldconceptcars.com/1930-2004/fiat-firepoint-1994/ |title=Fiat Firepoint (1994) |date=1 February 2014}}</ref>
* 1996 Fiat Bravo Enduro Concept (182)
* 1996 Fiat Formula 4
* 1996 Fiat Vuscia Concept
* 1996 Fiat Barchetta Coupe Concept by Maggiora
* 2004 [[Fiat Trepiùno]]
* 2005 Fiat Oltre
* 2006 Fiat FCC
* 2006 [[Bertone Suagnà|Fiat Suagna Bertone]]
* 2007 Fiat Barchetta Bertone
* 2008 [[Fiat Phylla]]
* 2010 Fiat FCC 3 Mio
* 2012 Fiat FCC 2
* 2014 Fiat FCC 4
{{Div col end}}

==Motorsport==
In 1971, the [[Fiat 124 Sport Spider]] was prepared for the [[World Rally Championship]] when Abarth became involved with its production and development and from 1972 had relative success with two wins in 1972, one in 1973, and won 1st, 2nd and 3rd in the 1974 Portuguese TAP Rally.<ref>{{cite book|last=Giacosa |first=John Tipler |title=Fiat & Abarth 124 Spider & coupé |year=1993 |publisher=Veloce |location=Godmanstone, England |isbn=1-874105-09-X}}</ref>

The [[Fiat 131|Fiat 131 Abarth]] was a very successful [[rally car]] replacing the 124. Between 1976 and 1981 the Fiat 131 won 18 World Rally Championship events,<ref name="rallye-info.com">{{cite web|url= http://www.rallye-info.com/carmake_profile.asp?make=2 |title=Fiat Manufacturer Profile & Rally History |access-date=16 July 2011 |website=rallye-info.com |archive-date=30 September 2011|archive-url= https://web.archive.org/web/20110930082212/http://www.rallye-info.com/carmake_profile.asp?make=2 |url-status=dead}}</ref> resulting in winning the WRC Drivers Championship two times: in [[1978 World Rally Championship season|1978]], and in [[1980 World Rally Championship season|1980]], and winning the WRC Constructors Championship three times: in [[1977 World Rally Championship season|1977]], [[1978 World Rally Championship season|1978]], and in [[1980 World Rally Championship season|1980]].<ref name="rallybase.nl">{{cite web|url= http://www.rallybase.nl/index.php?type=profile&driverid=3171 |title=Walter Röhrl|
access-date=3 July 2007 |website=rallybase.nl}}</ref>

[[Lancia]] took over the role of motorsport for the Fiat Group during the 1980s. After a long break of factory-supported entries, in 2003 a [[Fiat Punto]] S1600 won the Italian Rally Championship, and in 2006 the [[Fiat Grande Punto]] S2000 won the FIA [[European Rally Championship]],<ref>{{cite web |title=Fiat Wins European Rally Championship |url= http://www.fiat.co.uk/about-fiat/fiat-motorsports/rally-championship/?id=7690 |work=Fiat UK |access-date=24 July 2012 |url-status=dead |archive-url= https://web.archive.org/web/20120611130620/http://www.fiat.co.uk/about-fiat/fiat-motorsports/rally-championship/?id=7690 |archive-date=11 June 2012 }}</ref> followed by three successive wins in 2009, 2010 and 2011.

==Marketing==
===Logo===
The FIAT initials were first used in the distinctive [[logo]] form in 1901.<ref>{{Cite web |title=Fiat Logo History |url= http://worldsbestlogos.blogspot.com:80/2007/12/fiat-logo-history.html |archive-url= https://web.archive.org/web/20120911001729/http://worldsbestlogos.blogspot.com:80/2007/12/fiat-logo-history.html |archive-date=11 September 2012 |url-status=dead |website=worldsbestlogos.blogspot.com}}</ref> Beginning in 1931, the company began using a single red shield without a wreath. In 1968 the "rhomboid" logo (as it was known internally) was introduced which featured the FIAT initials spelled out on four interconnected [[rhombus]]es. The rhomboid was slowly phased in during the early 1970s, although the older "laurel wreath" style FIAT badge was used to denote sporting models such as the 124 Spider, 127 Sport, X1/9, and the tuned Abarth models. A new corporate nose based on the rhomboid logo was first introduced in 1983 on the Uno, which consisted of five chrome bars inclined at an angle of 18 degrees to mirror the rhomboid, which usually appeared in reduced size at the corner of the grille.

In 1999, the wreath-style logo was reintroduced to commemorate the 100th anniversary of the company.<ref name=logohist>{{Cite web |title=The History of Fiat's Logo |url= http://www.museodelmarchioitaliano.com/route1/fiat.php |archive-url= https://web.archive.org/web/20201111192018/http://www.museodelmarchioitaliano.com/route1/fiat.php |archive-date=11 November 2020 |url-status=live |publisher=Museo del Marchio Italiano |access-date=16 August 2022}}</ref>

<gallery class="center" widths="100">
Fiat logo 1899.png|1899
Fiat logo 1901.png|1903
Fiat logo 1904.png|1908
FiatLogo1921.jpg|1921
Fiat old logo on 514 model.png|1925
FiatLogo1931rounded.jpg|1931
Fiat logo 1932.png|1932
FiatLogo1938.jpg|1938
FiatLogo1959.JPG|1959
FiatLogo1965.jpg|1965
Fiat logo 1968.svg|1972–2003
FiatLogo1999.jpg|1999–2007
Fiat auto logo.png|2007–2022{{Refn|Used on cars (interiors, rear views) dealerships|group=n2|name=logo1}}
FIAT logo (2020).svg|2020–2023{{Refn|Used in cars, as the front view, on social media and on websites|group=n2|name=logo2}}
File:Fiat logo23.png|2023–present{{Refn|Used on social media and on websites|group=n2|name=logo3}}
</gallery>

; Notes
{{Reflist|group=n2}}

===Motor Village and flagship stores===
Fiat launched its Motor Village [[flagship store]] concept in 2006, with its Mirafiori Motor Village in Turin, followed by London's on [[Wigmore Street]] in 2008<ref>{{cite news |url= http://motortorque.askaprice.com/news/auto-0803/fiat-opens-new-flagship-store-in-west-london.asp |title=Fiat opens new flagship store in West London |date=12 March 2008 |publisher=Motortorque |access-date=12 December 2009 |url-status=dead |archive-url= https://web.archive.org/web/20090322232239/http://motortorque.askaprice.com/news/auto-0803/fiat-opens-new-flagship-store-in-west-london.asp |archive-date=22 March 2009}}</ref> and Paris's on the [[Champs-Élysées]] in 2010.<ref>{{cite web |title=Fiats join Jeeps in Paris for first time in Fiat-owned store |url= http://www.autonews.com/article/20100708/COPY01/307089977#ixzz21X9gnTzJ |work=Automotive Europe|access-date=24 July 2012|date=8 July 2010}}</ref>

===BSM-Fiat deal===
In 2009, BSM (the [[British School of Motoring]]) ended a 16-year relationship with [[Vauxhall Motors]] and signed a deal with Fiat UK to swap its learner vehicle from the Vauxhall Corsa to the new [[Fiat Nuova 500|Fiat 500]]. Fiat UK was expected to supply 14,000 cars to BSM over four years in a marketing deal.<ref>{{cite news|url= https://www.thetimes.com/travel/advice/cheeky-italian-fiat-takes-british-out-of-bsm-as-vauxhall-is-dumped-dtrcl3j79p9|url-access=subscription |title=Cheeky Italian Fiat takes British out of BSM as Vauxhall is dumped |date=28 July 2009 |newspaper=[[The Times]] |access-date=5 December 2009 |location=London |first=Carl |last=Mortished}}</ref>

==See also==
* [[CMD – Costruzioni Motori Diesel S.p.A.]]

==Notes==
{{reflist|group=note}}

==References==
{{Reflist|2}}

==External links==
{{commons category}}
* {{official website}}
* [http://www.fiatpress.com/ Fiat Automobiles Press] {{Webarchive|url= https://web.archive.org/web/20181022042804/http://www.fiatpress.com/ |date=22 October 2018 }}
* [http://www.fiatprofessional.com/ Fiat Light Commercial Vehicles]
* [http://oldconceptcars.com/category/1930-2004/fiat/ Old Fiat Concept Cars]

{{Fiat}}
{{Fiat Automobiles timeline (Europe) 1980 to date}}
{{Fiat Automobiles timeline (South America) 1980 to date}}
{{Fiat timeline 2020 to date}}
{{Stellantis}}
{{Fiat Chrysler Automobiles}}
{{Automotive industry in Italy}}
{{Portal bar|Italy|Companies|Transportation|Cars}}

[[Category:Fiat| ]]
[[Category:Car brands]]
[[Category:Car manufacturers of Italy]]
[[Category:Conglomerate companies of Italy]]
[[Category:Electric vehicle manufacturers of Italy]]
[[Category:Italian brands]]
[[Category:Italian companies established in 1899]]
[[Category:Stellantis]]
[[Category:Motor vehicle manufacturers based in Turin]]
[[Category:Vehicle manufacturing companies established in 1899]]