View source for Daily Mirror

{{short description|British daily tabloid newspaper}}
{{about|the British newspaper|other uses|Daily Mirror (disambiguation)}}
{{use British English|date=August 2011}}
{{Use dmy dates|date=January 2023}}
{{Infobox newspaper
| name = Daily Mirror
| motto = ''The Heart of Britain''
| image = DailyMirror.jpg
| logo = Daily Mirror masthead.svg
| logo_size = 220px
| caption = Front page on 9 March 2017
| type = [[Daily newspaper]]
| format = [[Tabloid journalism#Red tops|Red top]]
| foundation = {{nowrap|{{start date and age|1903|11|2|df=y}}}}
| owners = [[Reach plc]]
| political = [[Labour Party (UK)|Labour]]<ref>{{cite news |title=What the papers say about the 2019 general election |url= https://pressgazette.co.uk/news/what-the-papers-say-about-the-2019-general-election/ |work=Press Gazette |location= London |first=Freddy |last=Mayhew |date=9 December 2019|access-date=10 July 2024}}</ref>
| headquarters = [[One Canada Square]], [[London]], United Kingdom
| editor = [[Caroline Waterston]]
| website = {{official URL}}
| circulation = 196,150
| circulation_date = February 2025
| circulation_ref = <ref>{{cite web |title=Daily Mirror |url=https://www.abc.org.uk/product/576 |publisher=[[Audit Bureau of Circulations (UK)|Audit Bureau of Circulations]] |date=12 November 2024 |access-date=25 November 2024}}</ref>
| oclc = 223228477
}}

The '''''Daily Mirror''''' is a British national daily [[Tabloid journalism|tabloid newspaper]].<ref>{{Cite web |title=Tabloid journalism |url= https://www.britannica.com/topic/tabloid-journalism |access-date=18 November 2020 |website= Encyclopedia Britannica}}</ref> Founded in 1903, it is part of Mirror Group Newspapers (MGN), which is owned by parent company [[Reach plc]]. From 1985 to 1987, and from 1997 to 2002, the title on its [[Masthead (British publishing)|masthead]] was simply '''''The Mirror'''''. It had an average daily print circulation of 716,923 in December 2016, dropping to 587,803 the following year.<ref name="circ">{{cite news |title=Print ABCs: Seven UK national newspapers losing print sales at more than 10 per cent year on year |url= http://www.pressgazette.co.uk/print-abcs-seven-uk-national-newspapers-losing-print-sales-at-more-than-10-per-cent-year-on-year/ |work=Press Gazette |location= London |date=23 January 2017 |first=Dominic |last=Ponsford |access-date=28 January 2017}}</ref> Its Sunday sister paper is the ''[[Sunday Mirror]]''. Unlike other major British tabloids such as ''[[The Sun (United Kingdom)|The Sun]]'' and the ''[[Daily Mail]]'', the ''Mirror'' has no separate Scottish edition; this function is performed by the ''[[Daily Record (Scotland)|Daily Record]]'' and the ''[[Sunday Mail (Scotland)|Sunday Mail]]'', which incorporate certain stories from the ''Mirror'' that are of Scottish significance. The ''Mirror'' publishes an Irish edition, the '''''Irish Mirror'''''. 

Originally pitched to the middle-class reader, it was converted into a working-class newspaper after 1934, in order to reach a larger audience. It was founded by [[Alfred Harmsworth]], who sold it to his brother [[Harold Harmsworth]] (from 1914 Lord Rothermere) in 1913. In 1963 a restructuring of the media interests of the Harmsworth family led to the ''Mirror'' becoming a part of [[International Publishing Corporation]]. During the mid-1960s, daily sales exceeded 5 million copies, a feat never repeated by it or any other daily (non-Sunday) British newspaper since.<ref>[https://web.archive.org/web/20070928073311/http://www.mmc.gov.uk/rep_pub/reports/1985/fulltext/190c02.pdf "United Newspapers PLC and Fleet Holdings PLC"]. [[Monopolies and Mergers Commission]] (1985), pp.5&ndash;16</ref> The ''Mirror'' was owned by [[Robert Maxwell]] between 1984 and 1991. The paper went through a protracted period of crisis after his death before merging with the regional newspaper group Trinity in 1999 to form Trinity Mirror (now known as Reach plc). In August 2023 Reach launched a [[United States|US]] division of the ''Daily Mirror'', titled '''''The Mirror US'''''.

==History==
===1903–1995===
[[File:Alfred Harmsworth, 1st Viscount Northcliffe - Project Gutenberg eText 15305.jpg|left|thumb|upright|[[Alfred Harmsworth]] (later Lord Northcliffe), founder of the ''Daily Mirror'']]
''The Daily Mirror'' was launched on 2 November 1903 by [[Alfred Harmsworth]] (later Lord Northcliffe) as a newspaper for women, run by women.<ref>{{Cite encyclopedia |url= https://www.britannica.com/topic/The-Mirror-British-newspaper |title=The Mirror {{!}} British newspaper |encyclopedia=Encyclopedia Britannica|access-date=26 December 2017}}</ref> About the name, he said: "I intend it to be really a mirror of feminine life as well on its grave as on its lighter sides&nbsp;... to be entertaining without being frivolous, and serious without being dull."<ref>''Daily Mirror'' No. 1 (2 November 1903) page 3</ref> It cost one [[Penny (British pre-decimal coin)|penny]] (equivalent to {{Inflation|UK|10 / 24|1903|r=0|fmt=c}}p in {{Inflation-year|UK}}).

It was not an immediate success and in 1904 Harmsworth decided to turn it into a pictorial newspaper with a broader focus. Harmsworth appointed [[Hamilton Fyfe]] as editor and all of the paper's female journalists were fired. The masthead was changed to ''The Daily Illustrated Mirror'', which ran from 26 January to 27 April 1904 (issues 72 to 150), when it reverted to ''The Daily Mirror''.<ref name="Albion">[[Albion (history journal)|Albion]] (1973) Vol 5, 2-page 150</ref> The first issue of the relaunched paper did not have advertisements on the front page as previously, but instead news text and engraved pictures (of a traitor and an actress), with the promise of photographs inside.<ref>''Daily Mirror'' issue 72, 26 January 1904</ref> Two days later, the price was dropped to one [[Halfpenny (British pre-decimal coin)|halfpenny]] and to the masthead was added: "A paper for men and women".<ref>''Daily Illustrated Mirror'' issue 74, 28 January 1904</ref> This combination was more successful: by issue 92, the guaranteed circulation was 120,000 copies<ref>''Daily Illustrated Mirror'' issue 92, 18 February 1904</ref> and by issue 269, it had grown to 200,000:<ref>''Daily Mirror'' issue 269, 13 September 1904</ref> by then the name had reverted and the front page was mainly photographs. Circulation grew to 466,000 making it the second-largest morning newspaper.<ref>''Daily Mirror'' issue 1335, 8 February 1908</ref>

Alfred Harmsworth sold the newspaper to his brother [[Harold Harmsworth]] (from 1914 Lord Rothermere) in 1913. In 1917, the price was increased to one penny.<ref name="DM4163">''Daily Mirror'' issue 4163, 26 February 1917</ref> Circulation continued to grow: in 1919, some issues sold more than a million copies a day, making it the largest daily picture paper.<ref name="DM4856">''Daily Mirror'' issue 4856, 19 May 1919</ref> In 1924 the newspaper sponsored the [[1924 Women's Olympiad]] held at [[Stamford Bridge (stadium)|Stamford Bridge]] in London.

[[File:Lord Rothermere.jpg|right|thumb|upright|[[Harold Harmsworth, 1st Viscount Rothermere]]]]
Lord Rothermere was a friend of [[Benito Mussolini]] and [[Adolf Hitler]], and directed the ''Mirror''{{'}}s editorial stance towards them in the early 1930s.<ref name="Griffiths1980">{{Cite book|last=Griffiths|first=Richard|title=Fellow Travellers of the Right: British Enthusiasts for Nazi Germany, 1933-9|year=1980|publisher=Constable|location=London|isbn=0-09-463460-2}}</ref><ref>Roy Greenslade, [https://www.theguardian.com/media/greenslade/2011/dec/06/dailymail-oswald-mosley Don't damn the Daily Mail for its fascist flirtation 80 years ago], [[theguardian.com]] (7 December 2011)</ref> On Monday, 22 January 1934 the ''Daily Mirror'' ran the headline "Give the Blackshirts a helping hand" urging readers to join Sir [[Oswald Mosley]]'s [[British Union of Fascists]], and giving the address to which to send membership applications.<ref>{{cite web|url=http://www.independent.co.uk/news/media/revealed-the-fascist-past-of-the-daily-mirror-77871.html|title=Revealed: the fascist past of the Daily Mirror|date=11 November 2003|website=The Independent}}</ref> By the mid-1930s, the ''Mirror'' was struggling – it and the ''Mail'' were the main casualties of the early 1930s circulation war that saw the ''[[Daily Herald (United Kingdom)|Daily Herald]]'' and the ''[[Daily Express]]'' establish circulations of more than two million, and Rothermere decided to sell his shares in it.

In 1935 Rothermere sold the paper to [[Harry Guy Bartholomew]] and [[Hugh Cudlipp]].<ref>McKibbin, Ross. ''Classes and Cultures: England 1918-1951''. Oxford: Oxford University Press, 1998, p. 406.</ref> With [[Cecil Harmsworth King|Cecil King]] (Rothermere's nephew) in charge of the paper's finances and Guy Bartholomew as editor, during the late 1930s the ''Mirror'' was transformed from a conservative, middle class newspaper into a [[left-wing]] paper for the working class.<ref>Adrian Bingham, and Martin Conboy, "The Daily Mirror and the Creation of a Commercial Popular Language", ''Journalism Studies'' (2009) 19#5 pp 639-654.</ref> Partly on the advice of the American advertising agency J. Walter Thompson, the ''Mirror'' became the first British paper to adopt the appearance of the New York tabloids. The headlines became bigger, the stories shorter and the illustrations more abundant.<ref>McKibbin, Ross. ''Classes and Cultures: England 1918-1951''. Oxford: Oxford University Press, 1998, p. 506.</ref> By 1939, the publication was selling 1.4&nbsp;million copies a day. In 1937, [[Hugh McClelland (cartoonist)|Hugh McClelland]] introduced his wild Western comic strip ''[[Beelzebub Jones]]'' in the ''Daily Mirror''. After taking over as cartoon chief at the ''Mirror'' in 1945,<ref>{{Cite book|url=https://books.google.com/books?id=hS1lAAAAMAAJ&q=%22beelzebub+jones%22|title=The World encyclopedia of comics|last=Horn|author-link1=Maurice Horn |first=Maurice |date=1983 |publisher=Chelsea House |isbn=9780877543237}}</ref> he dropped ''Beelzebub Jones'' and moved on to a variety of new strips.

During the Second World War the ''Mirror'' positioned itself as the paper of the ordinary soldier and civilian, and was critical of the political leadership and the established parties. At one stage, the paper was threatened with closure following the publication of a [[Philip Zec]] [[political cartoon|cartoon]] (captioned by [[William Connor]]), which was misinterpreted by [[Winston Churchill]] and [[Herbert Morrison]].<ref name="cassandra">{{cite book |title=Cassandra: Reflections in a Mirror |url=https://archive.org/details/cassandrareflect0000conn |first=Robert |last=Connor |publisher=Cassell |year =1969 |location =London |isbn= 978-0-304-93341-9}}</ref> In the [[1945 UK general election]], the paper strongly supported the [[Labour Party (UK)|Labour Party]] in its eventual landslide victory. In doing so, the paper supported [[Herbert Morrison]], who co-ordinated Labour's campaign, and recruited his former antagonist Philip Zec to reproduce, on the front page, a popular [[VE Day]] cartoon on the morning of the election, suggesting that Labour were the only party who could maintain peace in post-war Britain.<ref name="tabloidnation" /> By the late 1940s, it was selling 4.5&nbsp;million copies a day, outstripping the ''Express''; for some 30 years afterwards, it dominated the British daily newspaper market, selling more than 5 million copies a day at its peak in the mid-1960s.

The ''Mirror'' was an influential model for German tabloid ''[[Bild]]'', which was founded in 1952 and became Europe's best-selling newspaper.<ref>[http://www.spiegel.de/international/0,1518,412021,00.html Sex, Smut and Shock: Bild Zeitung Rules Germany] [[Spiegel Online]] 25 April 2006</ref>

[[File:Daily Mirror 20130413 052.jpg|thumb|[[Sainsbury's]] Building in [[Holborn, London|Holborn]], London (former site of Daily Mirror Building)]]

In 1955, the ''Mirror'' and its stablemate the ''Sunday Pictorial'' (later to become the ''Sunday Mirror'') began printing a northern edition in [[Manchester]]. In 1957 it introduced the [[Andy Capp]] cartoon, created by [[Reg Smythe]] from Hartlepool, in the northern editions.<ref>{{Cite web |title=Tabloid journalism |url= https://www.britannica.com/topic/tabloid-journalism |access-date=19 September 2020 |website=Encyclopedia Britannica}}</ref>

The ''Mirror''{{'s}} mass working-class readership had made it the United Kingdom's best-selling daily [[Tabloid (newspaper format)|tabloid]] newspaper. In 1960, it acquired the ''[[Daily Herald (United Kingdom)|Daily Herald]]'' (the popular daily of the labour movement) when it bought [[Odhams]], in one of a series of takeovers which created the [[International Publishing Corporation]] (IPC). The ''Mirror'' management did not want the ''Herald'' competing with the ''Mirror'' for readers, and in 1964, relaunched it as a mid-market paper, now named ''[[The Sun (United Kingdom)|The Sun]]''. When it failed to win readers, ''The Sun'' was sold to [[Rupert Murdoch]] – who immediately relaunched it as a more [[populist]] and sensationalist tabloid and a direct competitor to the ''Mirror''.

<!-- I didn't put this in the "Famous Features", as Mirrorscope was short-lived, and not famous! -->
In an attempt to cater to a different kind of reader, the ''Mirror'' launched the "Mirrorscope" pull-out section on 30 January 1968. The ''[[Press Gazette]]'' commented: "The ''Daily Mirror'' launched its revolutionary four-page supplement "Mirrorscope". The ambitious brief for the supplement, which ran on Wednesdays and Fridays, was to deal with international affairs, politics, industry, science, the arts and business".<ref>{{cite news |url=http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=27950 |work=[[Press Gazette]] |title=Back Issues 23.01.03 |date=23 March 2009 |access-date=19 July 2009 |archive-url=https://web.archive.org/web/20090802215955/http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=27950 |archive-date=2 August 2009}}</ref> The ''[[British Journalism Review]]'' said in 2002 that "Mirrorscope" was "a game attempt to provide serious analysis in the rough and tumble of the tabloids".<ref>{{cite journal |title=Attacking the devil |journal=[[British Journalism Review]] |volume=13 |issue=4 |year=2002 |pages=6–14 |doi=10.1177/095647480201300402 |last1=Evans |first1=Harold |doi-access=free }}</ref> It failed to attract significant numbers of new readers, and the pull-out section was abandoned, its final issue appearing on 27 August 1974.{{Citation needed|date=December 2017}}

In 1978, ''The Sun'' overtook the ''Mirror'' in circulation, and in 1984 the ''Mirror'' was sold to [[Robert Maxwell]]. The first ''Mirror'' using colour appeared on the 1st August 1988 edition.<ref>{{Cite web |title=First colour edition |url=https://www.britishnewspaperarchive.co.uk/viewer/bl/0000560/19880801/001/0001 |url-access=registration |access-date=2023-09-04 |website=[[British Newspaper Archive]]}}</ref> Following Maxwell's death in 1991, [[David Montgomery (newspaper executive)|David Montgomery]] became Mirror Group's CEO, and a period of cost-cutting and production changes ensued. The ''Mirror'' went through a protracted period of crisis before merging with the regional newspaper group Trinity to form [[Trinity Mirror]] in 1999. Printing of the ''Daily'' and ''Sunday Mirror'' moved to Trinity Mirror's facilities in Watford and Oldham.{{Citation needed|date=December 2017}}

===1995–2004===
[[File:Daily Mirror front page 24 June 1996.jpg|thumb|right|upright|Front page of the ''Mirror'' 24 June 1996, with headline "ACHTUNG! SURRENDER For you Fritz, ze Euro 96 Championship is over", and accompanying contribution from the editor, "Mirror declares football war on Germany"]]
Under the editorship of [[Piers Morgan]] (from October 1995 to May 2004) the paper saw a number of controversies.<ref>{{Cite encyclopedia |url= https://www.britannica.com/biography/Piers-Morgan#ref1092939 |title=Piers Morgan {{!}} British journalist and television personality|encyclopedia=Encyclopedia Britannica |access-date=26 December 2017}}</ref> Morgan was widely criticised and forced to apologise for the headline "ACHTUNG! SURRENDER For you Fritz, ze Euro 96 Championship is over" a day before [[England national football team|England]] met [[Germany national football team|Germany]] in a semi-final of the [[Euro 96]] football championships.<ref name="IHT">{{Cite news |url=https://www.nytimes.com/1996/06/26/news/26iht-england.t_0.html |title=Oh, Sorry: Tabloids Lose the Soccer War |last=Thomsen |first=Ian |date=26 June 1996 |work=The New York Times |access-date=3 June 2008}}</ref>

In 2000, Morgan was the subject of an investigation after Suzy Jagger wrote a story in ''[[The Daily Telegraph]]'' revealing that he had bought £20,000 worth of shares in the computer company [[Viglen]] soon before the ''Mirror''{{'}}s 'City Slickers' column tipped Viglen as a good buy.<ref name="lie">{{Cite news |title=Mirror editor saw his shares soar after paper tipped company |author=Jagger, Suzy |url=https://www.telegraph.co.uk/htmlContent.jhtml?html=/archive/2000/02/02/nmir02.html |date=2 February 2000 |archive-url=https://web.archive.org/web/20021122223139/http://www.telegraph.co.uk/htmlContent.jhtml?html=%2Farchive%2F2000%2F02%2F02%2Fnmir02.html |archive-date=22 November 2002 |work=The Daily Telegraph |location=London}}</ref> Morgan was found by the [[Press Complaints Commission]] to have breached the Code of Conduct on financial journalism, but kept his job. The 'City Slickers' columnists, [[Anil Bhoyrul]] and [[James Hipwell]], were both found to have committed further breaches of the Code, and were sacked before the inquiry. In 2004, further enquiry by the [[Department of Trade and Industry (United Kingdom)|Department of Trade and Industry]] cleared Morgan from any charges.<ref name="cleared">{{cite news |url=http://news.bbc.co.uk/1/hi/business/3792225.stm |title=Morgan cleared after shares probe |work=BBC News |date=10 June 2004}}</ref> On 7 December 2005 Bhoyrul and Hipwell were convicted of conspiracy to breach the Financial Services Act. During the trial it emerged that Morgan had bought £67,000 worth of Viglen shares, emptying his bank account and investing under his wife's name too.<ref name="lie2">{{Cite news |url= https://www.theguardian.com/media/2005/nov/23/business.pressandpublishing |title= Mirror editor 'bought £67,000 of shares before they were tipped' |work=The Guardian |location=London |first=Chris |last=Tryhorn |date=23 November 2005 |access-date=22 May 2010}}</ref>

In 2002, the ''Mirror'' attempted to move mid-market, claiming to eschew the more trivial stories of show-business and gossip. The paper changed its masthead logo from red to black (and occasionally blue), in an attempt to dissociate itself from the term "[[red tops|red top]]", a term for a sensationalist mass-market tabloid. (On 6 April 2005, the red top came back.) Under then-editor [[Piers Morgan]], the newspaper's editorial stance opposed the [[2003 invasion of Iraq]], and ran many front pages critical of the war. It also gave financial support to the [[15 February 2003 anti-war protest]], paying for a large screen and providing thousands of placards. Morgan re-hired [[John Pilger]], who had been sacked during [[Robert Maxwell]]'s ownership of the Mirror titles. Despite such changes, Morgan was unable to halt the paper's decline in circulation, a decline shared by its direct [[Tabloid (newspaper format)|tabloid]] rivals ''[[The Sun (United Kingdom)|The Sun]]'' and the ''[[Daily Star (United Kingdom)|Daily Star]]''.<ref>{{Cite news |last=Cozens |first=Claire |date=2003-04-11 |title=Daily Mirror sales fall below 2m |language=en-GB |work=The Guardian |url=https://www.theguardian.com/media/2003/apr/11/pressandpublishing.mirror |access-date=2023-03-11 |issn=0261-3077}}</ref>

Morgan was fired from the ''Mirror'' on 14 May 2004 after authorising the newspaper's publication of photographs allegedly showing [[Iraq]]i prisoners being abused by [[British Army]] soldiers from the [[Queen's Lancashire Regiment]].<ref>{{Cite news|url = http://www.cnn.com/2004/WORLD/meast/05/13/iraq.abuse.statement/index.html |title=Daily Mirror statement in full |publisher=CNN |date=13 May 2004 |archive-url= https://web.archive.org/web/20041125053916/http://www.cnn.com/2004/WORLD/meast/05/13/iraq.abuse.statement/index.html |archive-date=25 November 2004 |access-date=22 May 2010}}</ref> Within days the photographs were shown to be fakes. Under the headline "SORRY.. WE WERE HOAXED", the ''Mirror'' responded that it had fallen victim to a "calculated and malicious hoax" and apologised for the publication of the photographs.<ref>{{Cite news |url = http://www.cnn.com/2004/WORLD/meast/05/14/iraq.abuse.uk/ |title=Fake abuse photos: Editor quits |publisher=CNN London |date=15 May 2004 |archive-url= https://web.archive.org/web/20041012123314/http://www.cnn.com/2004/WORLD/meast/05/14/iraq.abuse.uk/ |archive-date=12 October 2004 }}</ref>

===2004–present===
The ''Mirror''{{'s}} front page on 4 November 2004, after the re-election of [[George W. Bush]] as U.S. president, read "How can 59,054,087 people be so DUMB?". It provided a list of states and their alleged average IQ, showing the Bush states all below average intelligence (except for [[Virginia]]), and all [[John Kerry]] states at or above average intelligence. The source for this table was ''[[The Economist]]'',<ref>{{cite news |last=Sutherland |first=John |title=The Axis of Stupidity |work=The Guardian |location =London |date=11 November 2004 |url= https://www.theguardian.com/education/2004/nov/11/highereducation.uselections2004}}</ref> although it was a hoax.<ref>{{cite web |website=[[Snopes]] |title=Fool Me Twice |url= http://www.snopes.com/politics/ballot/stateiq.asp |date=12 November 2004 |access-date=19 July 2009 }}</ref> [[Richard Wallace (journalist)|Richard Wallace]] became editor in 2004.

On 30 May 2012, Trinity Mirror announced the merger of the ''Daily Mirror'' and ''Sunday Mirror'' into a single seven-day-a-week title.<ref>{{cite news |url= https://www.theguardian.com/media/2012/may/30/richard-wallace-tina-weaver-mirror?newsfeed=true |title= Richard Wallace and Tina Weaver depart as Mirror titles go seven-day |access-date=30 May 2012 |work=The Guardian |location= London |date=30 May 2012 |first=Mark |last=Sweney}}</ref> Richard Wallace and Tina Weaver, the respective editors of the ''Daily Mirror'' and ''Sunday Mirror'', were simultaneously dismissed and [[Lloyd Embley]], editor of ''The People'', appointed as editor of the combined title with immediate effect.<ref>{{cite news |last= Alleyne |first=Richard |title=Daily Mirror to merge with Sunday Mirror as both editors sacked |url= https://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/9299624/Daily-Mirror-to-merge-with-Sunday-Mirror-as-both-editors-sacked.html |archive-url=https://ghostarchive.org/archive/20220111/https://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/9299624/Daily-Mirror-to-merge-with-Sunday-Mirror-as-both-editors-sacked.html |archive-date=11 January 2022 |url-access=subscription |url-status=live |work=The Daily Telegraph |location= London |access-date=30 May 2012 |date=30 May 2012}}{{cbignore}}</ref><ref>{{cite news |title= Daily Mirror and Sunday Mirror to merge: full statement |url= https://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/9299655/Daily-Mirror-and-Sunday-Mirror-to-merge-full-statement.html |archive-url=https://ghostarchive.org/archive/20220111/https://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/9299655/Daily-Mirror-and-Sunday-Mirror-to-merge-full-statement.html |archive-date=11 January 2022 |url-access=subscription |url-status=live |work=The Daily Telegraph |location= London |access-date=30 May 2012 |date=30 May 2012}}{{cbignore}}</ref> In 2018, Reach plc acquired the Northern & Shell titles, including the Daily Express, which led to a number of editor moves across the stable. Lloyd Embley was then promoted to editor-in-chief across the entire group, and [[Alison Phillips]] (previously deputy editor-in-chief for the Trinity Mirror titles) was appointed editor of the Daily Mirror.

In August 2023<ref name=":0">{{Cite web |date=3 August 2023 |title=Mirror U.S. launches “.com” site |url=https://www.inpublishing.co.uk/articles/mirror-us-launches-com-site-22185 |url-status=live |access-date=21 January 2025 |website=InPublishing}}</ref> MGN Ltd and Reach plc launched a division of the ''Daily Mirror'' for the [[United States]]. It consists of a news website, titled ''The Mirror'' ''US'', with offices based in [[New York City]].<ref>{{Cite web |title=About Us |url=https://www.themirror.com/about-us/ |url-status=live |access-date=21 January 2025 |website=The Mirror US}}</ref><ref name=":0" />

==Political allegiance==

The ''Mirror'' has consistently supported the [[Labour Party (UK)|Labour Party]] since the [[1945 UK general election]].<ref>[https://www.theguardian.com/news/datablog/2010/may/04/general-election-newspaper-support "Newspaper support in UK general elections"], ''The Guardian'', 4 May 2010. Retrieved 15 September 2015.</ref> On the day of the [[1979 UK general election]], the ''Daily Mirror'' urged its readers to vote for the governing Labour Party led by [[James Callaghan]].<ref name="century" /> As widely predicted by the opinion polls, Labour lost this election and [[Conservative Party (UK)|Conservative]] [[Margaret Thatcher]] became prime minister.<ref name="century">{{cite news |url=https://www.mirror.co.uk/news/politics/2010/04/20/general-election-2010-a-century-of-daily-mirror-front-pages-115875-22198683/ |title=A century of Daily Mirror front pages |work=Daily Mirror |location=London |date=20 April 2010}}</ref> The ''Mirror''{{'}}s continued support of the Labour government was in spite of its falling popularity over the previous few months which had been partly as a result of what was labelled by the [[Daily Mail]] the "[[Winter of Discontent]]", where the country was crippled by numerous public sector strikes.<ref>{{cite news |url=https://www.bbc.co.uk/news/special/politics97/background/pastelec/ge79.shtml |work=BBC News |title=Politics 97 |date=3 May 1979}}</ref>

By the time of the [[1983 UK general election]], Labour support was at a postwar low, partly due to the strong challenge by the recently formed [[SDP–Liberal Alliance]]. Despite this, the ''Daily Mirror'' remained loyal to Labour and urged its readers to vote for the party, then led by [[Michael Foot]], condemning the Thatcher-led Tory government for its "waste of our nation",<ref name="century" /> as well as the rise in unemployment that Thatcher's Conservative government had seen in its first term in power largely due to [[monetarist]] economic policies to reduce inflation, although the government's previously low popularity had dramatically improved since the success of the [[Falklands conflict]] a year earlier.<ref>{{cite news |url= http://news.bbc.co.uk/1/hi/uk_politics/vote_2005/basics/4393313.stm |work=BBC News |title=1983: Thatcher triumphs again |date=5 April 2005}}</ref> However, the Conservatives were re-elected and Labour suffered its worst postwar general election result, only narrowly bettering the SDP–Liberal Alliance in terms of votes whilst winning considerably more seats.<ref name="century" />

At the [[1987 UK general election]], the ''Daily Mirror'' remained loyal to Labour, led by [[Neil Kinnock]], and urged its readers with the slogan "You know he's right, chuck her out."<ref name="century" /> By this stage, unemployment was falling and inflation had remained low for several years.<ref>{{cite news |url= http://news.bbc.co.uk/1/hi/uk_politics/vote_2005/basics/4393315.stm |work=BBC News |title=1987: Thatcher's third victory |date=5 April 2005}}</ref> As a result, the Tories were re-elected for a third successive term, although Labour did cut the Tory majority slightly.<ref name="century" /> For the [[1992 UK general election]], the ''Daily Mirror'' continued to support Labour, still led by [[Neil Kinnock]]. By this stage, Thatcher had stepped down and the Tory government was now led by [[John Major]].<ref name="century" /> The election was won by the Conservatives, although Labour managed to significantly cut the Tory majority to 21 seats compared to the triple-digit figure of the previous two elections, which led to a difficult term for Major. The outcome of this election had been far less predictable than any of the previous three elections, as opinion polls over the previous three years had shown both parties in the lead, although any Labour lead in the polls had been relatively narrow since the Conservative government's change of leader from Thatcher to Major in November 1990, in spite of the onset of the [[early 1990s recession]] which had pushed unemployment up again after several years of decline. Labour's credibility was helped by plans including extra [[National Health Service]] (NHS) funding and moving away from firm commitments on re-nationalisation to reverse the Conservative policy of privatisation, but its decision to be up-front about tax increases was seen as a key factor in its failure to win.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/uk_politics/vote_2005/basics/4393317.stm |work=BBC News |title=1992: Tories win again against odds |date=5 April 2005}}</ref>

By the time of the [[1997 UK general election]], support for the Labour Party, by then led by [[Tony Blair]], in the opinion polls had exceeded that of support for the Conservative government led by [[John Major]] since late 1992, whose reduced popularity largely blamed on the failings of [[Black Wednesday]] in September of that year and it had failed to recover popularity in spite of a strong economic recovery and fall in unemployment. A reinvented [[New Labour]] had further improved its credibility under Blair by promising traditional Labour essentials including more funding for healthcare and education but also promising not to increase income tax and ending its commitment to the nationalisation of leading industries.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/uk_politics/vote_2005/basics/4393323.stm |work=BBC News |title=1997: Labour landslide ends Tory rule |date=15 April 2005}}</ref> The ''Daily Mirror'' urged its readers that their country needed Blair, and to vote Labour.<ref name="century" />

The 1997 election produced a Labour landslide that ended the party's 18-year exile from power, followed by two further wins in the [[2001 United Kingdom general election|2001]] and [[2005 UK general election]]s. On 4 May 2010, the newspaper printed a picture of Conservative leader [[David Cameron]] with a giant red cross through his face. The headline read "How to stop him" in reference to the [[2010 UK general election]] two days later, confirming the ''Daily Mirror''{{'}}s Labour allegiance. The election ended in Britain's first [[hung parliament]] since [[February 1974 United Kingdom general election|1974]] but Cameron still became prime minister within days as the Conservatives formed a coalition with the [[Liberal Democrats (UK)|Liberal Democrats]]. The ''Daily Mirror'' was the only leading national newspaper to remain loyal to Labour and [[Gordon Brown]] at a time when opinion polls showed the party on course for their worst election result since 1983.<ref>{{cite web |url=http://www.supanet.com/business--money/which-political-parties-do-the-newspapers-support--25923p1.html |title=Which political parties do the newspapers support? |publisher=Supanet}}</ref>

The newspaper was critical of the Liberal Democrats for forming the coalition which enabled the Conservatives to form a new government in 2010, and branded leader [[Nick Clegg]] as Pinickio (alluding to the lying fictional character [[Pinocchio]])<ref>{{cite news |url= https://www.mirror.co.uk/news/top-stories/2011/01/13/clegg-nose-day-join-our-campaign-to-shame-pinickio-nick-clegg-115875-22845966/ |title=Clegg Nose Day – Join our campaign to shame 'Pinickio' Nick Clegg |newspaper=Daily Mirror |location=London |date=13 January 2011}}</ref> for going back on numerous pre-election pledges. It has frequently referred to the party as the "Fib Dems"<ref>{{cite news |url=https://www.mirror.co.uk/news/politics/opinion/2011/03/04/security-bill-for-nick-clegg-s-lib-dem-conference-is-more-than-just-coppers-115875-22964255/ |title=Security bill for Nick Clegg's Lib Dem conference is more than just coppers |last=Routledge |first=Paul |newspaper=Daily Mirror |location=London |date=4 March 2011}}</ref> or "Lib Dumbs".<ref>{{cite news |url= https://www.mirror.co.uk/news/politics/opinion/2010/05/19/dumb-and-dumber-115875-22268581/ |title=PMQs shows up the Lib Dumbs |newspaper=Daily Mirror |location=London |date=19 May 2010}}</ref> The ''Daily Mirror'' endorsed [[Democratic Party (United States)|Democratic]] candidate [[Hillary Clinton]] in the run-up for the [[2016 U.S. presidential election]].<ref>{{cite news |title=Americans must vote Hillary Clinton for their own sake |url=https://www.mirror.co.uk/news/americans-must-vote-hillary-clinton-9216821 |access-date=8 November 2016 |work=Daily Mirror |date=7 November 2016}}</ref> Also in 2016, the newspaper asked for [[Jeremy Corbyn]]'s resignation "for the good of the party and of the country."<ref>{{cite news |author1=Voice of the Mirror |title=Jeremy Corbyn must quit now for his party and his country |url= https://www.mirror.co.uk/news/uk-news/jeremy-corbyn-must-quit-now-8298423 |access-date=2 November 2021 |work=Daily Mirror |date=27 June 2016 |archive-url= https://web.archive.org/web/20160627225727/https://www.mirror.co.uk/news/uk-news/jeremy-corbyn-must-quit-now-8298423 |archive-date=27 June 2016 |quote=And that is why, regretfully, the Mirror today calls on him to step down for the good of the party and the country.}}</ref> Despite this critical position, the ''Daily Mirror'' endorsed the Labour Party in the [[2017 UK general election]].<ref>{{Cite news |url= https://www.mirror.co.uk/news/politics/help-corbyn-kick-tories-touch-10278153 |title=Help Corbyn kick the Tories into touch - Voice of the Mirror |date=22 April 2017 |newspaper=Daily Mirror |location= London |access-date=19 September 2018}}</ref> For the [[2019 UK general election]], the newspaper again endorsed Labour "to protect NHS, end poverty and for a kinder Britain."<ref>{{cite news |url= https://www.mirror.co.uk/news/politics/voice-mirror-vote-protect-nhs-21069336 |title=Voice of the Mirror: Vote Labour to protect NHS, end poverty and for a kinder Britain |date=10 December 2019 |newspaper=Daily Mirror |location= London |access-date=1 June 2021}}</ref> The ''Daily Mirror'' threw its support behind the Labour Party for the [[2024 UK general election]], stating that "a Labour government is more crucial than ever for the new generation."<ref>{{Cite web |last=Tobitt |first=Charlotte |date=2024-05-28 |title=General election 2024 press endorsements: Mirror and Telegraph first to reveal party support |url=https://pressgazette.co.uk/publishers/nationals/general-election-2024-press-endorsements/ |access-date=2024-06-07 |website=Press Gazette}}</ref>

==Famous features==
* Cartoon strips [[Pip, Squeak and Wilfred|''Pip, Squeak and Wilfred'']] (1919–56), [[Jane (comic strip)|''Jane'']] (1932–59), [[Garth (comic strip)|''Garth'']] (1943–97, reprints 2011), [[Just Jake|''Just Jake'']] (1938–52), [[Andy Capp|''Andy Capp'']] (1957–), and [[The Perishers|''The Perishers'']] (1955–2006 and later reprints).<ref>{{Cite web |date=2017-12-18 |title=Remembering Pip, Squeak & Wilfred and the Wilfredian League of Gugnuncs |url=https://thecartoonmuseum.wordpress.com/2017/12/18/remembering-pip-squeak-wilfred-and-the-wilfredian-league-of-gugnuncs/ |access-date=2023-03-11 |website=The Blog |language=en}}</ref>
* "The Old Codgers", a fictional pair who commented on the letters page from 1935 to 1990.<ref name="Gascoigne">[http://www.historyworld.net/Articles/PlainTextArticles.asp?aid=zah&pid=617 Bamber Gascoigne (1993) ''Encyclopedia of Britain'' (Macmillan)]</ref>
* Chalky White, who would wander around various British seaside resorts waiting to be recognised by ''Mirror'' readers (an obscured photo of him having been published in that day's paper). Anyone who recognised him would have to repeat some phrase along the lines of "[[You are X and I claim my five pounds|To my delight, it's Chalky White]]" to win £5. The name continues to be used on the cartoons page, as [[Andy Capp]]'s best friend.
* "Shock issues" intended to highlight a particular news story.
* The columnist [[William Connor|Cassandra]] (1935–67).
* "Dear Marje", a problem page by agony aunt [[Marjorie Proops]].
* Investigative reporting by [[Paul Foot (campaigner)|Paul Foot]] and [[John Pilger]] (including the latter's exposé of the [[atrocities of the Khmer Rouge]] in Cambodia).
* "The Shopping Basket". Starting in the mid-1970s, the paper monitored the cost of a £5 basket of shopping to see how it increased in price over the years.

===Blue issue===
On 2 April 1996, the ''Daily Mirror'' was printed entirely on blue paper.<ref>{{Cite web |title=UPI Spotlight) British newspaper turns blue for Pepsi - UPI Archives |url=https://www.upi.com/Archives/1996/04/02/UPI-Spotlight-British-newspaper-turns-blue-for-Pepsi/6249828421200/ |access-date=2023-03-11 |website=UPI |language=en}}</ref> This was done as a marketing exercise with [[Pepsi-Cola]], who on the same day had decided to relaunch its cans with a blue design instead of the traditional red and white logo.<ref name="British Newspaper Archive">[https://www.britishnewspaperarchive.co.uk/search/results/1996-04-02/1996-04-02?NewspaperTitle=Daily%2BMirror&IssueId=BL%2F0000560%2F19960402%2F&County=London%2C%20England The British Newspaper Archive] April 1996</ref>

==Libel, contempt of court, errors and criticism==

* In the 1959 ''[[Liberace v Daily Mirror]]'' case, [[Liberace]] sued the ''Mirror'' for libel. [[William Connor]] had written a pseudonymous column hinting that the American entertainer was a homosexual; at the time, homosexual acts were illegal in Britain. The jury found in Liberace's favour and he received £8,000 in damages (estimated at £500,000 in 2009).<ref>{{cite news |last1=Greenslade |first1=Roy |title=The meaning of 'fruit': how the Daily Mirror libelled Liberace |url= https://www.theguardian.com/media/greenslade/2009/may/26/daily-mirror-medialaw |access-date=26 September 2018 |work=The Guardian |location =London |date=26 May 2009}}</ref> After Liberace's death, the paper editorially asked, "Can we have our money back, please?"<ref>{{cite web |title=I'm Not Gay Insists 'Fruit-Flavoured, Mincing' Liberace |url= https://www.onthisday.com/articles/im-not-gay-insists-quivering-fruit-flavoured-mincing-liberace |work=On This Day |first=Ray |last=Setterfield |date=2 January 2017 |access-date=28 January 2021}}</ref>
* In 1991, shortly after the death of [[Queen (band)|Queen]]'s lead singer [[Freddie Mercury]], the ''Daily Mirror'' ran a column by [[Joe Haines (journalist)|Joe Haines]] which contained extensive insults towards Mercury, [[HIV/AIDS]] victims, and homosexuals.<ref>{{cite web|url=https://dungeonpeaches.tumblr.com/post/85982644289/queenmania-this-repulsive-article-which|title=queenmania: This repulsive article, which...|website=random thoughts: queen, life, and everything}}</ref><ref>{{Cite web|url=http://www.queencuttings.com/dblog/articolo.asp?articolo=309|title=Dark Side of Freddie|date=28 November 1991 |website=Queencuttings |access-date=3 June 2018 |archive-url= https://web.archive.org/web/20181005112533/http://www.queencuttings.com/dblog/articolo.asp?articolo=309|archive-date=5 October 2018}}</ref> The article prompted an open letter in condemnation from folk singer [[Lal Waterson]], later recorded as a song by her sister [[Norma Waterson|Norma]].<ref>{{Cite news |url= https://rbhsjukebox.wordpress.com/2013/11/26/song-of-the-day-november-26-lal-watersons-reply-to-joe-haines/ |title=Song of the Day, November 26: Lal Waterson's Reply to Joe Haines |date=26 November 2013 |work=Music and Meaning: The RBHS Jukebox |access-date=2 June 2018}}</ref>
* In December 1992, Scottish politician [[George Galloway]] won libel damages from the ''Daily Mirror'' and its Scottish sister the ''Daily Record'', who had falsely accused him of making malicious allegations about their foreign editor [[Nicholas Davies (journalist)|Nicholas Davies]]. Galloway had used [[parliamentary privilege]] to call for an independent investigation into allegations about Davies made in the book [[The Samson Option: Israel's Nuclear Arsenal and American Foreign Policy|''The Samson Option'']].<ref>{{cite news |title=Scottish MP wins libel damages |url= https://www.heraldscotland.com/news/12589730.Scottish_MP_wins_libel_damages/ |access-date=3 October 2018 |work=The Herald |location= Glasgow |date=22 December 1992}}</ref>
* In May 2004, the ''Daily Mirror'' published what it claimed were photos of British soldiers abusing Iraqi prisoners at an unspecified location in Iraq. The decision to publish the photos, subsequently shown to be hoaxes, led to Piers Morgan's sacking as editor of the paper on 14 May 2004. The ''Daily Mirror'' then stated that it was the subject of a "calculated and malicious hoax".<ref>{{cite news |url=http://www.cnn.com/2004/WORLD/meast/05/14/iraq.abuse.uk/ |archive-url= https://web.archive.org/web/20041012123314/http://www.cnn.com/2004/WORLD/meast/05/14/iraq.abuse.uk/ |archive-date=12 October 2004 |title= Fake abuse photos: Editor quits |date=15 May 2004 |publisher=CNN}}</ref> The newspaper issued a statement apologising for the printing of the pictures. The paper's deputy editor, [[Des Kelly]], took over as acting editor during the crisis. The tabloid's rival, ''The Sun'', offered a £50,000 reward for the arrest and conviction of those accused of faking the ''Mirror'' photographs.
* In June 2004, American model [[Caprice Bourret]] won a libel case against the ''Daily Mirror'' for an article in April that year which falsely claimed that her acting career had failed.<ref>{{cite news |title=Caprice wins libel case over acting claims |url= https://www.telegraph.co.uk/news/1464662/Caprice-wins-libel-case-over-acting-claims.html |archive-url= https://ghostarchive.org/archive/20220111/https://www.telegraph.co.uk/news/1464662/Caprice-wins-libel-case-over-acting-claims.html |archive-date=11 January 2022 |url-access= subscription |url-status=live |access-date=3 October 2018 |work=The Daily Telegraph |location= London |date=16 June 2004}}{{cbignore}}</ref>
* In November 2007, the ''Daily Mirror'' paid damages to Sir [[Andrew Green, Baron Green of Deddington|Andrew Green]] after having likened him and his group [[MigrationWatch UK]] to the [[Ku Klux Klan]] and [[Nazi Party]] in September of that year. The newspaper admitted that such allegations were "untrue".<ref>{{cite news|title=Sir Andrew Green - an apology|url=https://www.mirror.co.uk/news/uk-news/sir-andrew-green---an-apology-523654|work=Daily Mirror|date=26 November 2007}}</ref>
* In February 2008 both the ''Daily'' and the ''Sunday Mirror'' implied that TV presenter [[Kate Garraway]] was having an affair. She sued for [[Defamation#United Kingdom|libel]], receiving an apology and compensation payment in April 2008.<ref>{{cite news |title=GMTV Kate wins 'affair' libel award |work=[[Sunday Express]] |location= London |url= http://www.dailyexpress.co.uk/posts/view/40871 |date=10 April 2008 |access-date=17 July 2009 }}</ref>
* On 18 September 2008, David Anderson, a British sports journalist writing for the ''Mirror'', repeated a claim deriving from vandalism on Wikipedia's entry for Cypriot football team [[AC Omonia]], which asserted that their fans were called "The Zany Ones" and liked to wear hats made from discarded shoes. The claim was part of Anderson's match preview ahead of AC Omonia's game with [[Manchester City]], which appeared in the web and print versions of the ''Mirror'', with the nickname also quoted in subsequent editions on 19 September.<ref>{{cite news |title=Shoe hat hoax trips up Mirror |url=https://www.theguardian.com/media/mediamonkeyblog/2008/sep/23/mirror.digitalmedia |access-date=27 October 2019 |work=The Guardian |location= London |date=23 September 2008}}</ref><ref>{{cite news |last1=McCauley |first1=Ciaran |title=Wikipedia hoaxes: From Breakdancing to Bilcholim |url=https://www.bbc.co.uk/news/uk-northern-ireland-37523772 |access-date=27 October 2019 |work=BBC News |date=3 October 2016}}</ref><ref>{{cite news |title=Mirror journalist caught by Wikipedia hoax |url= https://www.pressgazette.co.uk/mirror-journalist-caught-by-wikipedia-hoax/ |access-date=27 October 2019 |work=Press Gazette |location= London |date=23 September 2008}}</ref><ref>{{cite web |title=Wiki warning: sniff out the Omonia |url=https://www.sportsjournalists.co.uk/sport-on-the-web/wiki-warning-sniff-out-the-omonia/ |access-date=27 October 2019 |publisher=Sports Journalists' Association |date=23 September 2008}}</ref>
* In November 2009, the ''Mirror'' paid "substantial" damages for libel to Portuguese footballer [[Cristiano Ronaldo]] after it admitted that a story about him becoming highly intoxicated in a Hollywood nightclub was untrue.<ref>{{cite news |title=Cristiano Ronaldo wins libel damages against Daily Mirror |url=https://www.telegraph.co.uk/sport/football/players/cristiano-ronaldo/6533183/Cristiano-Ronaldo-wins-libel-damages-against-Daily-Mirror.html |archive-url= https://ghostarchive.org/archive/20220111/https://www.telegraph.co.uk/sport/football/players/cristiano-ronaldo/6533183/Cristiano-Ronaldo-wins-libel-damages-against-Daily-Mirror.html |archive-date=11 January 2022 |url-access=subscription |url-status=live |access-date=3 October 2018 |work=The Daily Telegraph |date=9 November 2009}}{{cbignore}}</ref>
* On 12 May 2011, the [[High Court of England and Wales]] granted the [[Attorney General for England and Wales|Attorney General]] permission to bring a case for contempt against ''The Sun'' and the ''Daily Mirror'' for the way they had reported on the arrest of a person of interest in the [[Murder of Joanna Yeates]].<ref>{{cite news |url= https://www.bbc.co.uk/news/uk-13371918 |title=Sun and Mirror in contempt case over Jo Yeates stories |work=BBC News |date=12 May 2011 |access-date=12 May 2011}}</ref><ref>{{cite news |url= https://www.bbc.co.uk/news/uk-14024079 |title= Sun and Mirror accused of Jo Yeates contempt |work=BBC News |date=5 July 2011 |access-date=6 July 2011}}</ref> On 29 July, the Court ruled that both newspapers had been in contempt of court, fining the ''Daily Mirror'' £50,000 and ''The Sun'' £18,000.<ref>{{cite news |last=Halliday |first=Josh |title=Sun and Mirror fined for contempt of court in Christopher Jefferies articles |url= https://www.theguardian.com/media/2011/jul/29/sun-daily-mirror-guilty-contempt |access-date=29 July 2011 |newspaper=The Guardian |date=29 July 2011}}</ref>
* In October 2013, a defamation case brought by the Irish airline [[Ryanair]] against the ''Daily Mirror'' was settled out of court. The ''Mirror'' had repeated allegations about the airline's safety from a [[Channel 4]] documentary which were not reflected by its most recent evaluation by the [[Irish Aviation Authority]].<ref>{{cite news |title=Ryanair settles defamation action against Daily Mirror out of court |url= https://www.rte.ie/news/2013/1025/482635-ryanair-libel/ |access-date=3 October 2018 |website=RTÉ News |location= Dublin |date=25 October 2013}}</ref>
* On 19 July 2011 the ''Mirror'' published an article labelling comedian [[Frankie Boyle]] a racist. He later sued for defamation and libel, winning £54,650 in damages and a further £4,250 for a claim about his departure from ''[[Mock the Week]]''. The ''Mirror'' had argued he was "forced to quit" but this was found to be libellous by the court.<ref>{{cite news |title=Boyle wins £54,650 in 'racism' libel case |url= https://www.bbc.co.uk/news/entertainment-arts-20033097 |access-date=22 October 2012 |work=BBC News |date=22 October 2012}}</ref>
* On 20 March 2017 the ''Mirror'' painted the traditional Russian pancake celebration [[Maslenitsa]] as a [[Hooligan]] training ground. One of the centuries-old tradition in this Russian festival is "wall-to-wall" ('[[:ru:Стенка на стенку|stenka na stenku]]', Ru) which is sparring between men dressed in traditional folk clothes. This tradition was wrongly represented by the ''Mirror'' in the pictures and text, labelled as violent acts and living in fear without giving context or any information about this Russian traditional festival at all. The ''Mirror'' article was titled "Russia's Ultra yobs infiltrated amid warnings England fans could be KILLED at [[World Cup 2018|World Cup]]", and received negative receptions from Russian media, also being described as [[fake news]].<ref>{{cite news |title=Brits scared about pancake battles |date=21 March 2017 |work=Gazeta.ru |url= https://www.gazeta.ru/sport/2017/03/21/a_10587857.shtml |access-date=4 April 2017}}</ref><ref>{{cite news |title=Daily Mirror misleads with wrong pictures for article on football 'Ultras' in Russia |work=TASS |location= Moscow |url= http://tass.com/sport/936675 |date=21 March 2017}}</ref> Representatives of the ''Daily Mirror'' acknowledged that the original material of the publication about Russian Hooligans was incorrectly illustrated with images of the traditional festival. In the updated version of the article the newspaper continued to insist that the photographed people were hooligans in the pictures, but gave no evidence of their participation in the festival.<ref>{{cite web|title=Daily Mirror acknowledged incorrectly illustrated text about world Cup fans|url=https://translate.google.com/translate?sl=ru&tl=en&js=y&prev=_t&hl=de&ie=UTF-8&u=https%3A%2F%2Fria.ru%2Fmediawars%2F20170321%2F1490511385.html&edit-text=|access-date=4 April 2017}}</ref>
* In March 2019, the ''Daily Mirror'' faced criticism from social media users, as well as from columnist [[Owen Jones]] and journalist [[Mehdi Hasan]], for covering the [[Christchurch mosque shootings]] with the headline "Angelic boy who grew into an evil far-right mass killer" in reference to perpetrator [[Brenton Tarrant]]. Users criticised it for humanising Tarrant while ignoring the victims, and for the perceived double standard of how attacks conducted by [[Islamist]]s are portrayed more negatively than those by white supremacists. These criticisms typically contrasted the ''Daily Mirror'''s coverage of Tarrant with its coverage of [[Orlando nightclub shooting]] perpetrator [[Omar Mateen]] three years earlier, who was covered with the headline "ISIS Maniac Kills 50 in Gay Nightclub".<ref>{{cite news |title=Western tabloids condemned for 'humanising' NZ mosque attacker |url= https://www.aljazeera.com/news/2019/3/17/western-tabloids-condemned-for-humanising-nz-mosque-attacker |access-date=14 May 2022 |work=Al Jazeera |date=17 March 2019}}</ref><ref>{{cite web|last1=Amarasingam|first1=Amarnath|last2=Kearns|first2=Erin M.|title=How News Media Talk About Terrorism: What the Evidence Shows |url= https://www.justsecurity.org/63499/how-news-media-talk-about-terrorism-what-the-evidence-shows/ |access-date=14 May 2022 |work=Just Security |date=5 April 2019}}</ref>

==Significant staff members==

===Editors===
{{div col|colwidth=22em}}
*1903–1904: [[Mary Howarth]]
*1904–1907: [[Hamilton Fyfe]]
*1907–1915: [[Alexander Kenealy]]
*1915–1916: [[Ed Flynn (journalist)|Ed Flynn]]
*1916–1929: [[Alexander Campbell (journalist)|Alexander Campbell]]
*1929–1931: [[Cameron Hogg]]
*1931–1934: [[Leigh Brownlee]]
*1934–1948: [[Cecil Thomas (journalist)|Cecil Thomas]]
*1948–1953: [[Silvester Bolam]]
*1953–1961: [[Jack Nener]]
*1961–1971: [[Lee Howard (journalist)|Lee Howard]]
*1971–1974: [[Tony Miles (journalist)|Tony Miles]]
*1974–1975: [[Michael Christiansen]]
*1975–1985: [[Mike Molloy]]
*1985–1990: [[Richard Stott]]
*1990–1991: [[Roy Greenslade]]
*1991–1992: [[Richard Stott]]
*1992–1994: [[David Banks (journalist)|David Banks]]
*1994–1995: [[Colin Myler]]
*1995–2004: [[Piers Morgan]]
*2004–2012: [[Richard Wallace (journalist)|Richard Wallace]]
*2012–2018: [[Peter Willis (journalist)|Peter Willis]]
*2018–2024: [[Alison Phillips]]
*2024: [[Caroline Waterston]]
{{div col end}}

Source: ''Tabloid Nation''<ref name="tabloidnation">{{cite book |first=Chris |last=Horrie |title=Tabloid Nation: From the Birth of the Mirror to the Death of the Tabloid Newspaper |year = 2003 |publisher=André Deutsch |page=248 |isbn=978-0-233-00012-1}}</ref>

===Notable columnists===
Notable former and current columnists of the ''Daily Mirror'' include:
* [[The 3AM Girls]] (gossip columnists)
*[[Anne Robinson]] (columnist and deputy editor)
* [[William Connor]] (opinion under the pseudonym ''Cassandra'' (1935–1967))
* [[Caradoc Evans]] (1917–1923)
* [[Richard Hammond]] (motoring and Saturday columnist)
* [[Oliver Holt]] (sports columnist)
* [[Kevin Maguire (journalist)|Kevin Maguire]] (UK politics)
* [[Fiona Phillips]] (Saturday columnist)
* [[Brian Reade]] (Thursday columnist; also does a sports column on Saturdays)
* [[Keith Waterhouse]] (largely humorous (1970–1986, previously a reporter.)
* [[Chris Hughes (journalist)|Chris Hughes]] (security and defence)
* [[Geoffrey Goodman]] (1969–1986)

==Awards==
''The Daily Mirror'' won "Newspaper of the Year" in 2002 at the [[British Press Awards]]. It won "Scoop of the Year" in 2003 ("3am", 'Sven and Ulrika'), 2004 (Ryan Parry, 'Intruder at the Palace'), 2006 and 2007 (both Stephen Moyes).<ref name="gazetteroll">''[[Press Gazette]]'', [http://www.pressgazette.co.uk/hybrid.asp?typeCode=99&navcode=92# Roll of Honour] {{webarchive|url=https://web.archive.org/web/20110616181807/http://www.pressgazette.co.uk/hybrid.asp?typeCode=99&navcode=92 |date=16 June 2011 }}. Retrieved 24 July 2011</ref> The ''Mirror'' won "Team of the Year" in 2001 ('Railtrack'), 2002 ('War on the World: World against Terrorism'), 2003 ('Soham'), and 2006 ('London bombings'); and "Front Page of the Year" in 2007.<ref name="gazetteroll" /> The ''Mirror'' also won the "Cudlipp Award" in 2002, 2003, 2004 and 2010.<ref name="gazetteroll" />

==See also==
* ''[[The Wharf (newspaper)|The Wharf]]'' — sister newspaper for the [[Isle of Dogs]]
* [[Daily Mirror Silver Cup|''Daily Mirror'' Silver Cup]]

==Notes==
{{Reflist}}

==References==
* {{Cite news| last=Morgan |first=Piers |url=http://www.cnn.com/2004/WORLD/meast/05/13/iraq.abuse.statement/index.html |title=Daily Mirror statement in full |publisher=CNN World |date=13 May 2004 |access-date=28 November 2005|archive-url=https://web.archive.org/web/20041125053916/http://www.cnn.com/2004/WORLD/meast/05/13/iraq.abuse.statement/index.html |archive-date=25 November 2004}}
* {{Cite news| url=http://www.cnn.com/2004/WORLD/meast/05/14/iraq.abuse.uk/ | archive-url=https://web.archive.org/web/20041012123314/http://www.cnn.com/2004/WORLD/meast/05/14/iraq.abuse.uk/ | archive-date=12 October 2004 |title=Fake abuse photos: Editor quits| publisher=CNN |location=London |date=15 May 2004 |access-date=27 November 2005}}

==External links==
{{Commons category|Daily Mirror}}
* {{Official website|www.mirror.co.uk}}
* {{20th Century Press Archives|FID=co/055734|TEXT=Documents and clippings about|NAME=}}
* [https://www.irishmirror.ie/ ''Irish Mirror''] ([[Republic of Ireland|Irish]] version)

{{Daily Mirror editors}}
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