View source for Cradle to Cradle: Remaking the Way We Make Things

{{Short description|Book}}
{{Infobox book
| name              = Cradle to Cradle: Remaking the Way We Make Things
| title_orig        = 
| image             = Cradle to Cradle.jpg
| caption           = Cover of ''Cradle to Cradle''
| author            = {{hlist | [[William McDonough]] | [[Michael Braungart]]}}
| cover_artist      = 
| country           = United States
| language          = English
| series            = 
| subject           = 
| genre             = {{hlist | [[Recycling]] | [[industrial management]] | [[environmentalism]]}}
| publisher         = [[Farrar, Straus and Giroux|North Point Press]]
| pub_date          = 2002
| english_pub_date  = 
| media_type        = Print ([[Melcher Media#DuraBooks|DuraBook]])
| pages             = 193
| isbn              = 0-86547-587-3
| dewey             = 745.2 ([[Alameda County Library]])
| congress          = 
| preceded_by       = 
| followed_by       = 
}}

'''''Cradle to Cradle: Remaking the Way We Make Things''''' is a 2002 non-fiction book by German chemist [[Michael Braungart]] and US architect [[William McDonough]]. It is a [[manifesto]] detailing how to achieve their [[Cradle to Cradle Design]] model. It calls for a radical change in industry: a switch from a [[Cradle-to-grave analysis#Cradle-to-grave|cradle-to-grave]] pattern to a [[Cradle to Cradle Design|cradle-to-cradle]] pattern. It suggests that the "[[reduce reuse recycle]]" methods perpetuate this cradle-to-grave strategy, and that more changes need to be made.<ref name="Macmillan">{{cite web|title=Cradle to Cradle|url=http://us.macmillan.com/cradletocradle|publisher=Macmillan|accessdate=25 November 2010|archive-date=1 July 2010|archive-url=https://web.archive.org/web/20100701051432/http://us.macmillan.com/cradletocradle|url-status=dead}}</ref> The book discourages [[downcycling]], but rather encourages the manufacture of products with the goal of [[upcycling]] in mind.<ref name="Powell's">{{cite web|title=Cradle to Cradle: Remaking the Way We Make Things|url=http://www.powells.com/biblio/1-9780865475878-0|publisher=Powell's Books|accessdate=25 November 2010}}</ref> This vision of upcycling is based on a system of "lifecycle development" initiated by Braungart and colleagues at the Environmental Protection Encouragement Agency in the 1990s: after products have reached the end of their useful life, they become either "biological nutrients" or "technical nutrients". Biological nutrients are materials that can re-enter the environment. Technical nutrients are materials that remain within closed-loop industrial cycles.<ref name="Speakers">{{cite web|title=Waste equals food|url=https://docs.google.com/viewer?a=v&q=cache:0iwT-7UkKX0J:epea-hamburg.org/fileadmin/downloads/2009/35984_Speakers%2520Academy%2520Magazine%2520michaelbraugart%25202009.PDF+%22lifecycle+development%22+epea&hl=en&gl=us&pid=bl&srcid=ADGEESiE8v5xm57jGDpK5v4jTJabAyDDFgTx1IreGTkuIL9Vfp1VmeTrKxL987FIGlaebh60edoSGPAaID93gLC7-_ks2APuH884qs3LBAoyv39t0zbR7YYH8ZYG9l7T546Dmu8U93HJ&sig=AHIEtbQlyv0k1XqSdWqycL8WRob5MyfR-w|publisher=Speakers Academy Magazine|accessdate=25 November 2010}}</ref>

The book uses historical examples such as the [[Industrial Revolution]] along with commentary on science, nature, and society.<ref name=C2C />

==Background==
William McDonough and Michael Braungart met at an Environmental Protection Encouragement Agency reception in [[New York City]]. They began discussing [[toxicity]] and design. They were immediately interested in working together to create a better world for each other, and in 1991 they coauthored ''The Hannover Principles'': a set of design guidelines for the 2000 [[World's Fair]] that were issued at the 1992 World Urban Forum and United Nations forum of the Earth Summit. In 1995 they founded McDonough Braungart Design Chemistry, a firm to assist companies in implementing sustainable design protocols.<ref name=C2C />

==Publication==
The book was published in 2002 by [[Farrar, Straus and Giroux|North Point Press]]. The book itself is printed using [[Melcher Media#DuraBooks|DuraBook]] technology. The pages are not paper, but rather synthetics created from [[synthetic resin|plastic resins]] and [[inorganic compound|inorganic]] [[Filler (materials)|fillers]]. The books are more durable and strong than traditional paper books, waterproof, and upcyclable.<ref>{{cite web|title=DuraBooks|url=http://www.durabooks.com/about_durabooks.html|publisher=Durabooks|accessdate=25 November 2010}}</ref> It is considered a "technical nutrient" in the [[Product lifecycle|lifecycle]] development system.<ref name="C2C">{{cite book|last=McDonough|first=William|title=Cradle to Cradle: Remaking the Way We Make Things|year=2002|publisher=North Point Press|isbn=0-86547-587-3|page=193|url=https://books.google.com/books?id=KFX5RprPGQ0C|author2=Braungart, Michael|accessdate=25 November 2010}}</ref>

The book has been translated into 12 languages.

==See also==
*[[Life cycle assessment]]
*[[Sustainable products]]

==References==
{{reflist}}

==External links==
*[https://web.archive.org/web/20090817023633/http://global-ecoforum.ning.com/video/2251574%3AVideo%3A3382 Video of speech of Michael Braungart at Global Eco Forum 2008]
*[https://web.archive.org/web/20110524115731/http://www.gleeds.tv/index.cfm?video=627 Royal Institute of British Architecture: William McDonough & Michael Braungart: Cradle to Cradle] (video)

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[[Category:2002 non-fiction books]]
[[Category:2002 in the environment]]
[[Category:Sustainability books]]
[[Category:Environmental non-fiction books]]
[[Category:American non-fiction books]]