View source for Clunk Click Every Trip

{{Short description|British slogan promoting seatbelt use}}
{{Use dmy dates|date=April 2022}}
{{one source|date=March 2011}}
'''"Clunk Click Every Trip"''' is the slogan of a series of British [[public information film]]s.<ref name="BFIsearch">{{Cite web |title=Clunk Click Every Trip |url=https://collections-search.bfi.org.uk/web/Details/ChoiceFilmWorks/150811198 |access-date=24 August 2024 |website=British Film Institute Collections Search}}</ref> They commenced in the summer of 1970, presented by [[Shaw Taylor]], then from January 1971 to 1975 were presented by [[Jimmy Savile]].

The BBC adapted Savile's slogan for the title of his Saturday night variety show beginning in 1973.<ref>{{cite web |url=http://genome.ch.bbc.co.uk/d945baf532ec415d9db6b81d8c64f7e2 |title = Broadcast - BBC Programme Index| date=5 May 1973 }}</ref> The slogan was introduced during the previous campaign, fronted by Taylor and featuring the slogan "Your seatbelt is their security". It was the onomatopoeia used by Taylor to describe the act of closing the door and fastening a seatbelt which proved the most memorable aspect of the campaign, so it was upgraded to act as the slogan when the films moved into colour.

The advertisements highlighted the dangers of [[traffic collision]]s and reminded drivers that the first thing they should do after closing the door ("Clunk") is fasten their seatbelt ("Click"). These advertisements, which included graphic sequences of drivers being thrown through the windscreen and, in one Savile-hosted [[public service announcement]], an image of a disfigured woman who survived such an accident helped lay the groundwork for compulsory seatbelt use in the front seat of a vehicle, which came into force on 31 January 1983 in the UK, although car manufacturers had been legally obliged to fit front seatbelts since 1965.<ref>{{Cite web |url=http://www.rospa.com/about/history/seatbelt-history.aspx |title=Seatbelt History - How Belting Up Became Law |access-date=2011-10-31 |archive-url=https://web.archive.org/web/20110715205133/http://www.rospa.com/about/history/seatbelt-history.aspx |archive-date=2011-07-15 |url-status=dead }}</ref>

==See also==

* [[Seat belt legislation]]
* [[Click It or Ticket]]

== References ==
{{reflist}}

==External links==
*[http://www.nationalarchives.gov.uk/films/1964to1979/filmpage_clunk.htm Clunk Click&nbsp;– Shopping with Jimmy Savile] National Archives
*[http://news.bbc.co.uk/1/hi/magazine/4669540.stm The message clicks] BBC News, 1 February 2006
{{Traffic law}}

[[Category:1970s educational films]]
[[Category:1971 films]]
[[Category:1971 in the United Kingdom]]
[[Category:1971 quotations]]
[[Category:1993 disestablishments in the United Kingdom]]
[[Category:Automotive safety]]
[[Category:British advertising slogans]]
[[Category:British educational films]]
[[Category:Jimmy Savile]]
[[Category:Public information films]]
[[Category:Seat belts]]