View source for Campari Group

{{short description|Italian beverage company}}
{{Infobox company
| name = Davide Campari-Milano N.V.
| logo = Campari Group - logo (Italy, 2008-).svg
| logo_size = 190px
| type = [[Public company|Public]] ([[Naamloze vennootschap|N.V.]])
| traded_as = {{ISE|IT0003849244|CPR}}<br>[[FTSE MIB|FTSE MIB Component]]
| key_people = Robert (Bob) Kunze-Concewitz <small>([[chief executive officer|CEO]])</small><br> [[Luca Garavoglia]] <small>([[Chairman]])</small>
| industry = [[Drink industry]]
| products = [[Distilled beverage|Spirits]], [[wine]]s, [[soft drink]]s
| revenue = {{decrease}} € 1.772 billion (2020)
| operating_income = {{decrease}} € 231.8 million (2020)
| net_income = {{decrease}} € 186.9 million (2020)
| assets = {{increase}} € 4.555 billion (2020)
| equity = {{increase}} € 1.998 billion (2020)
| num_employees = 3,784 (2020)
| foundation = {{start date and age|1860}}
| founder = [[Gaspare Campari]]
| location = [[Milan]], Italy
| homepage = [http://www.camparigroup.com www.camparigroup.com]
}}

'''Davide Campari-Milano N.V.''', trading as '''Campari Group''', is an Italian company active since 1860 in the branded [[drink industry|beverage industry]]. It produces [[Distilled beverage|spirits]], [[wine]]s, and non-alcoholic apéritifs. From its signature product, [[Campari]], its portfolio has been extended to include over 50 brands, including [[Aperol]], Appleton, [[Cinzano]], [[SKYY vodka]], [[Espolon|Espolón]], [[Wild Turkey (bourbon)|Wild Turkey]], [[Grand Marnier]], and [[Forty Creek]] whisky.<ref name="ourbrands">{{cite web |date= |title=our brands |url=https://www.camparigroup.com/en/pages/brands |access-date=18 April 2018 |publisher=Campari}}</ref>

== Group profile ==
Founded in Milan by [[Gaspare Campari]] and currently headquartered in [[Sesto San Giovanni]], the Group is now a global company  (sixth-largest spirits group worldwide),<ref>{{cite news|last=Barry|first=Colleen|title=Campari's growth cocktail mixes {{sic|nolink=y|acqui|stion|expected=acquisition}}, sales|url=https://www.usatoday.com/money/economy/2008-05-20-870657857_x.htm|newspaper=[[USA Today]]|agency=[[Associated Press]]|date=20 May 2008|access-date=13 May 2010}}</ref> marketing and distributing its products in over 190 countries. Production is concentrated in 22 manufacturing plants.<ref>{{Cite news|url=https://www.portmangroup.org.uk/campari-uk-becomes-the-portman-groups-newest-member/|title=Campari UK becomes the Portman Group's newest member|date=21 October 2020|work=Portman Group}}</ref>

Campari Group employs approximately 4,000 people and has its own distribution network. The company operates in Austria, Belgium, Germany, Italy, Luxembourg, Russia, Switzerland, the UK and Ukraine in Europe; Argentina, Brazil, Jamaica, Mexico and the United States in the Americas, as well as in Australia and China. Sales for 2012 amounted to €1,340.8 million, 76.7% of which was in spirits, 14.6% in wines, and around 8% in soft drinks.<ref>Gruppo Campari corporate website</ref>

==History==
===The first century===
[[File:GaViEm2 S1.jpg|thumb|right|250px|Campari shop in [[Galleria Vittorio Emanuele II]] in [[Milan]].]]
Campari Group traces its beginnings back to 1860, with the birth of its flagship brand and signature, red aperitif beverage Campari. Born in 1828, Gaspare Campari, the inventor of the recipe, was the 10th child of a farming family. Deciding to open his own bar, it became so successful that he opened another in the heart of Milan, making his own cordials, cream liqueurs and bitters in the basement. His choice of location near the Duomo coincided with the opening of Galleria Vittorio Emanuele, contributing to the fame of its bar and its bitters, then called Bitter all'Uso d'Olanda, which became extremely popular at the time.<ref>{{Cite news|title = Campari: the Italian classic that still has style|url = https://www.telegraph.co.uk/foodanddrink/wine/6605241/Campari-the-Italian-classic-that-still-has-style.html|access-date = 2015-07-26|first = Jonathan|last = Ray|date = 20 November 2009}}</ref>

In 1904 the historic production site at Sesto San Giovanni was inaugurated. It would remain in operation until 2005 when a new production site was opened in Novi Ligure.

In 1926 Davide, Gaspare's son, transformed the company by dropping the production of all drinks other than a Campari bitter and Cordial Campari. Davide dedicated his considerable energy and determination to making the brand known across the world.<ref>{{Cite web|url=http://www.camparigroup.com/en/our-group/history.shtml|archive-url=https://web.archive.org/web/20120627195924/http://www.camparigroup.com/en/our-group/history.shtml|url-status=dead|title=Corporata Website, History Section|archive-date=June 27, 2012}}</ref>

In 1932 Camparisoda, the first single-serve aperitif in the world, was launched. The bottle was designed by [[Fortunato Depero]], one of the most famous [[Futurism|Futurist]] artists of the time. The iconic bottle,<ref>{{Cite web|url=http://www.ganzomag.com/campari-soda-bottle-depero-ragni.html|title=Campari Soda Bottle by Fortunato Depero and Matteo Ragni &#124; Vintage Italian Re-design &#124; Ganzo &#124; Dishing up visionary Italian style - without the cheese|access-date=2013-02-21|archive-date=2021-11-15|archive-url=https://web.archive.org/web/20211115105123/http://www.ganzomag.com/campari-soda-bottle-depero-ragni.html|url-status=dead}}</ref> unchanged to this day, has become a symbol of everyday "usable" design objects in Italy and the world. Depero's invention had many highly innovative features.  It was the first single-dose product, it was ready for consumption and it contained the perfect pre-dinner drink mix of Campari and soda. The bottle's striking design resembled an upside down glass.

Davide Campari died in 1936; ten years later, the company incorporated as Davide Campari-Milano S.p.A. The company remained concentrated on this core product for most of the rest of the century, even after Domenico Garavoglia gained control of it in the 1970s.<ref>FundingUniverse.com, "Davide Campari-Milano S.p.A. History " [from International Directory of Company Histories, Vol. 57. St. James Press, 2004]</ref>

=== 1990-Today ===
[[File:Campari Group - logo (Italy, 1998-2008).svg|thumb|Logo of Campari Group between 1998 and 2008]]
In the 1990s, the consolidation of the global drinks market led Campari to build its own portfolio of brands.<ref>Corporate Website, History Section</ref> In 1995, Campari acquired the Italian branch of the Dutch Group BolsWessanen, which distributed Crodino, Cynar, Lemonsoda, Oransoda, Biancosarti and Crodo.<ref>{{Cite web|url=http://archivio.corriere.it/Archivio/interface/landing.html|title=Archivio Corriere della Sera|website=archivio.corriere.it}}</ref> In 1998, Campari acquired a minority stake in Skyy Spirits LLC, owner of [[SKYY vodka]], along with the world distribution rights (except for the USA). In return, Skyy Spirits LLC became the distributor for the whole Campari portfolio in the US. Campari acquired the Italian distribution rights of Lipton Ice Tea (1998),<ref>[http://www.moodiereport.com/document.php?c_id=31&doc_id=12410 Fryer, Michael "Campari takes full control of Skyy Spirits", The Moodie Report, 2/11/06]</ref> the anise-based Greek spirit Ouzo 12 (1999), the Italian vermouth [[Cinzano]] (1999).<ref>{{Cite web |date=January 12, 1998 |title=Cinzano and Campari boogie back into the limelight |url=http://www.independent.co.uk/news/cinzano-and-campari-boogie-back-into-the-limelight-1138228.html |website=The Independent}}</ref>

In July 2001, the group completed its IPO on the [[Borsa Italiana]], in Italy's biggest IPO of the year.<ref>{{Cite web|url=http://edition.cnn.com/2001/BUSINESS/07/06/campari/|title=CNN.com - Campari lacks soda on debut - Jul. 6, 2001|date=February 5, 2007|archive-url=https://web.archive.org/web/20070205115229/http://edition.cnn.com/2001/BUSINESS/07/06/campari/|archive-date=2007-02-05}}</ref> The shares were priced at the lower end of the indicative price range of 30 to 38. The initial public offering was three times oversubscribed.

The group later acquired leading brands like the Dreher aguardiente, the Old Eight, Drury's, Gregson's and Gold Cup whiskies and Liebfraumilch wine. Campari acquired Zedda Piras S.p.A. (Mirto di Sardegna), owning a majority stake in Sella & Mosca S.p.A. (2002), the sparkling white wine Riccadonna (2003), Barbero 1891 S.p.A.owner of brands Aperol, Aperol Soda, Barbieri, Mondoro, Enrico Serafino (2003),<ref>{{Cite web|url=https://www.thespiritsbusiness.com/2013/02/campari-raises-e4m-through-punch-barbieri-sale/|title=Campari raises €4m through Punch Barbieri sale|date=4 February 2013 }}</ref> and the Tuscan winery Teruzzi & Puthod.

In 2006, Campari Group entered the Scotch whisky segment by acquiring from [[Pernod Ricard]] the brands [[Glen Grant distillery|Glen Grant]] (including its distillery), Old Smuggler and Braemar, <ref>{{Cite web |date=2005-12-22 |title=Pernod ricard : Cession de trois marques à campari |url=https://www.tradingsat.com/pernod-ricard-FR0000120693/actualites/pernod-ricard-cession-de-trois-marques-a-campari-415164.html |access-date=2024-03-15 |website=BFM Bourse |language=fr}}</ref> and the tequila segment in 2007 with the acquisition of [[Cabo Wabo]] tequila (founded by [[Sammy Hagar]]).<ref>{{Cite web |date=2010-08-04 |title=Campari Buys Remaining Stake in Cabo Wabo |url=https://winespiritsdaily.com/campari-buys-remaining-stake-in-cabo-wabo/ |access-date=2024-03-15 |website=Wine & Spirits Daily |language=en-US}}</ref> In 2009, the Campari Group bought the Kentucky bourbon whiskey group [[Wild Turkey (bourbon)|Wild Turkey]] and its distillery in Lawrenceburg from Pernod Ricard.<ref>{{Cite news |last=Kollewe |first=Julia |date=2009-04-08 |title=Campari buys Wild Turkey from Pernod Ricard |url=https://www.theguardian.com/business/2009/apr/08/wild-turkey-pernod-campari |access-date=2024-03-15 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref>

In 2010, Campari Group announced an agreement to acquire Carolans Irish Cream, Frangelico Hazelnut Liqueur and Irish Mist Whiskey Honey Liqueur.

On July 6, 2011, Campari Group celebrated the tenth anniversary of its listing on Borsa Italiana.

In December 2012, Campari Group announced the successful acquisition of Lascelles deMercado & Co. Limited, including four brands: Appleton Estate, Appleton Special/White, Wray & Nephew, and [[Coruba]], the related upstream supply chain and the local distribution company.<ref>{{Cite web |url=http://www.businessweek.com/news/2012-09-03/campari-buys-rum-maker-lascelles-demercado-in-third-largest-deal |title=Sarah Shannon, Clementine Fletcher, "Campari Adds Appleton Rum With Lascelles DeMercado Purchase", Bloomberg Businessweek, on September 03, 2012 |access-date=February 22, 2013 |archive-url=https://web.archive.org/web/20130102073103/http://www.businessweek.com/news/2012-09-03/campari-buys-rum-maker-lascelles-demercado-in-third-largest-deal |archive-date=January 2, 2013 |url-status=dead }}</ref>

In 2014, Campari Group announced the successful acquisition of Averna, Italy's second best-selling bitter, at 103.75 million euros ($143 million). The Averna group owns a portfolio of premium brands, among which are Braulio, a herb-based bitter, and Grappa Frattina, through which Campari entered the grappa category.<ref>{{cite news|url=https://www.reuters.com/article/campari-averna-idUSI6N0MW00Y20140415|title=Italy's Campari buys Sicilian rival Averna|date=15 April 2014|agency=Reuters.com|access-date=April 26, 2014|archive-date=18 April 2014|archive-url=https://web.archive.org/web/20140418084849/http://www.reuters.com/article/2014/04/15/campari-averna-idUSI6N0MW00Y20140415|url-status=live}}</ref>

In March 2014, Campari Group purchased Canadian whisky producer Forty Creek Distillery Ltd. for $185.6 million (Canadian). The sale included 100% of the distillery, including all Forty Creek facilities and whisky stocks. Founder John Hall stayed on as master distiller and blender.

Campari Group's biggest acquisition to date was of [[Grand Marnier]] in 2016.<ref>{{cite news|url=https://www.reuters.com/article/us-campari-group-results-idUKKBN1851ZM|author1=Francesca Landini|author2=Maria Pia Quaglia|date=May 9, 2017|title=Campari's U.S. push lifts earnings, shares hit record high|work=Reuters}}</ref> In 2017, Campari acquired Bulldog London Dry Gin<ref>{{cite news|url=https://www.distillerytrail.com/blog/bulldog-gin-sold-gruppo-campari-58-million-cash/|date=February 2, 2017|title=BULLDOG Gin Sold to Gruppo Campari for $58 Million Cash|work=Distillery Trail}}</ref> and then acquired French brand Bisquit Cognac in 2018.<ref>{{cite news|url=https://stateways.com/2018/01/01/campari-acquires-bisquit-cognac/|author=Kyle Swartz|date=January 1, 2018|title=Campari Acquires Bisquit Cognac|work=StateWays}}</ref>

In 2019, Campari Group purchased Rhumantilles, maker of French rums Trois Rivières and Maison La Mauny;<ref>{{cite news|url=https://drinksint.com/news/fullstory.php/aid/8505/Campari_Group_completes__8060m_Rhumantilles_takeover.html|author=Shay Waterworth|date=September 5, 2019|title=Campari Group completes €60m Rhumantilles takeover|work=Drinks International}}</ref> as well as [[Ancho Reyes|Licorera Ancho Reyes]] and Casa Montelobos.<ref>{{cite news|url=https://globallegalchronicle.com/campari-groups-35-7-million-acquisition-of-a-controlling-interest-in-the-ancho-reyes-and-montelobos-super-premium-brands/|author=Ambrogio Visconti.|date=December 4, 2019|title=Campari Group's $35.7 Million Acquisition of a Controlling interest in the Ancho Reyes and Montelobos super premium brands|work=Global Legal Chronicle}}</ref>

Campari Group celebrated its 160th anniversary that year with the ''Infinito Campari'' installation, designed by sculptor Oliviero Rainaldi.<ref>{{cite news|url=https://mucciaccia.com/en/oliviero-rainaldi-infinito-campari/|date=September 10, 2020|title=Oliviero Rainaldi Infinito Campari|work=Mucciaccia Gallery}}</ref> The company also curated ''The Spiritheque'', an editorial collection of illustrated and animated stories relaying anecdotes behind the main brands of Campari Group's product portfolio represented in a virtual art gallery.<ref>{{cite news|url=https://www.corriere.it/la-lettura/19_settembre_03/campari-mostra-spirito-dell-arte-english-versionimmagini-36fed6dc-ce58-11e9-95aa-93e3e08ee08a.shtml|author=Anna Gandolfi|title=Campari, in mostra lo spirito dell'arte|work=La Lettura}}</ref>

2021 marked Campari Group's 20th anniversary on the Italian Stock Exchange.<ref>{{cite news|url=https://www.efanews.eu/en/item/20237-campari-group-celebrates-20-years-on-the-stock-market-and-toasts-the-semester.html|date=July 28, 2021|title=Campari Group celebrates 20 years on the stock market and toasts the semester|work=EFA News}}</ref> In August 2022, Campari Group acquired a 15% stake in Howler Head, a flavoured bourbon brand from Catalyst Spirits.<ref>{{Cite web |date=2022-08-24 |title=Campari buys stake in Howler Head Bourbon |url=https://www.thespiritsbusiness.com/2022/08/campari-buys-stake-in-howler-head-bourbon/ |access-date=2022-08-24 |website=The Spirits Business |language=en-US}}</ref> In October 2022, the Campari Group had acquired a minority stake in the global spirits incubator Catalyst Sprits for an undisclosed sum,<ref>{{Cite web |date=2022-10-28 |title=Campari Group acquires minority stake in Catalyst Spirits |url=https://www.foodbev.com/news/campari-group-acquires-minority-stake-in-catalyst-spirits/ |access-date=2022-10-30 |website=FoodBev Media |language=en-GB}}</ref> and 70% stake of the [[Wilderness Trail Distillery]] for $420 million.<ref>{{cite news |date=2022-10-31 |title=Italy's Campari builds up bourbon business with $600 million Kentucky deal |url=https://www.reuters.com/markets/deals/italys-campari-buy-initial-70-wilderness-trail-distillery-420-mln-2022-10-31/ |accessdate=2024-03-04 |work=Reuters |location=}}</ref> 

In December 2023, Campari bought the cognac [[Courvoisier]] from [[Suntory Global Spirits|Beam Suntory]].<ref name=":0">{{Cite web |last=Carruthers |first=Nicola |date=2023-12-14 |title=Beam Suntory to sell Courvoisier to Campari for $1.2bn |url=https://www.thespiritsbusiness.com/2023/12/beam-suntory-to-sell-courvoisier-to-campari-for-1-2bn/ |access-date=2024-03-10 |website=The Spirits Business |language=en-US}}</ref> The purchase was completed in May 2024.<ref>{{Cite web |last=Carruthers |first=Nicola |date=2024-05-01 |title=Campari completes Courvoisier purchase |url=https://www.thespiritsbusiness.com/2024/05/campari-completes-courvoisier-purchase/ |access-date=2024-05-01 |website=The Spirits Business |language=en-US}}</ref>

On June 26, 2025, Campari Group announced the sale of [[Cinzano]] for 100 million euros to the Gruppo Caffo 1915.<ref>{{cite news |title=L'Amaro del Capo conquista Cinzano: il gruppo Campari cede il vermouth a Caffo 1915 |url=https://www.milanofinanza.it/news/campari-vende-i-brand-cinzano-e-frattina-a-caffo-1915-il-gruppo-del-vecchio-amaro-del-capo-ecco-quanto-202506261845382598 |access-date=26 June 2025 |agency=milanofinanza.it |publisher=milanofinanza.it |date=26 June 2025}}</ref>

== Brands ==
Campari's beverage brands include:<ref>{{Cite web |title=Brands {{!}} Campari Group |url=https://www.camparigroup.com/en/pages/brands |access-date=2023-11-03 |website=www.camparigroup.com}}</ref>

{| class="wikitable sortable"
!Brand
!Type
!Country
|-
|[[Aperol]]
|[[Apéritif and digestif|Apéritif]]
|{{flag|Italy}}
|-
|[[Campari]]
|[[Apéritif and digestif|Apéritif]]
|{{flag|Italy}}
|-
|[[Campari Soda]]
|[[Apéritif and digestif|Apéritif]]
|{{flag|Italy}}
|-
|[[Cinzano|Cinzano Vermouth]] (Rosso, Bianco, Extra Dry)
|[[Apéritif and digestif|Apéritif]]
|{{flag|Italy}}
|-
|[[Crodino]]
|[[Apéritif and digestif|Apéritif]]
|{{flag|Italy}}
|-
|Del Professore
|[[Apéritif and digestif|Apéritif]]
|{{flag|Italy}}
|-
|1757 Vermouth di Torino (Extra Dry, Rosso)
|[[Apéritif and digestif|Apéritif]]
|{{flag|Italy}}
|-
|Champagne Lallier
|[[Champagne]]
|{{flag|France}}
|-
|Bisquit
|[[Cognac]]
|{{flag|France}}
|-
|[[Courvoisier]] 
|[[Cognac]]
|{{flag|France}}
|-
|Bickens
|[[Gin]]
|{{flag|United Kingdom}}
|-
|Bulldog
|[[Gin]]
|{{flag|United Kingdom}}
|-
|O'ndina
|[[Gin]]
|{{flag|Italy}}
|-
|[[Amaro Averna]]
|[[Liqueur]]
|{{flag|Italy}}
|-
|[[Ancho Reyes]]
|[[Liqueur]]
|{{flag|Mexico}}
|-
|[[Braulio (liqueur)|Braulio]]
|[[Liqueur]]
|{{flag|Italy}}
|-
|[[Cynar]]
|[[Liqueur]]
|{{flag|Italy}}
|-
|Dreher
|[[Liqueur]]
|{{flag|Brazil}}
|-
|[[Frangelico]]
|[[Liqueur]]
|{{flag|Italy}}
|-
|[[Grand Marnier]]
|[[Liqueur]]
|{{flag|France}}
|-
|[[Ouzo|Ouzo 12]]
|[[Liqueur]]
|{{flag|Greece}}
|-
|Sagatiba
|[[Liqueur]]
|{{flag|Brazil}}
|-
|Zedda Piras
|[[Liqueur]]
|{{flag|Italy}}
|-
|Montelobos
|[[Mezcal]]
|{{flag|Mexico}}
|-
|[[J. Wray and Nephew Ltd.|Appleton Estate]]
|[[Rum]]
|{{flag|Jamaica}}
|-
|Kingston 62
|[[Rum]]
|{{flag|Jamaica}}
|-
|La Mauny
|[[Rum]]
|{{flag|Martinique}} 
|-
|Trois Rivières
|[[Rum]]
|{{flag|Martinique}} 
|-
|[[J. Wray and Nephew Ltd.|Wray and Nephew]]
|[[Rum]]
|{{flag|Jamaica}}
|-
|[[Cinzano]] 
|[[Sparkling wine]]
|{{flag|Italy}}
|-
|Mondoro - [[Asti]]
|[[Sparkling wine]]
|{{flag|Italy}}
|-
|Riccadonna
|[[Sparkling wine]]
|{{flag|Italy}}
|-
|[[Cabo Wabo]]
|[[Tequila]]
|{{flag|Mexico}}
|-
|[[Espolon]]
|[[Tequila]]
|{{flag|Mexico}}
|-
|Mayenda Tequila
|[[Tequila]]
|{{flag|Mexico}}
|-
|[[SKYY vodka|SKYY]]
|[[Vodka]]
|{{flag|United States}}
|-
|[[Wild Turkey (bourbon)|Wild Turkey]]
|[[Bourbon whiskey]]
|{{flag|United States}}
|-
|[[Forty Creek]]
|[[Canadian whisky]]
|{{flag|Canada}}
|-
|[[Glen Grant distillery|Glen Grant]]
|[[Scotch whisky]]
|{{flag|Scotland}}
|}

==See also==
{{Portal|Italy|Companies}}
* [[List of Italian companies]]

==References==
{{reflist}}

==External links==
* {{official website|http://www.camparigroup.com}}
* [https://books.google.com/books?id=OHokWYnUo_AC&q=campari Angelo Dringoli. "Corporate Strategy and Firm Growth: Creating Value for Shareholders", 2012. (p.174-190)]

{{FTSE MIB companies}}

{{Authority control}}

[[Category:Campari Group| ]]
[[Category:Alcoholic drink companies]]
[[Category:Distilleries in Italy]]
[[Category:Soft drinks manufacturers]]
[[Category:Food and drink companies established in 1860]]
[[Category:Multinational companies headquartered in Italy]]
[[Category:Italian companies established in 1860]]
[[Category:Companies in the FTSE MIB]]