View source for Automobile Dacia

{{short description|Romanian car manufacturer}}
{{Use British English|date=June 2025}}
{{Use dmy dates|date=June 2025}}
{{Infobox company
| name = S.C. Automobile Dacia S.A.
| logo_size = 170px
| image = Dacia, GIMS 2024, Le Grand-Saconnex (GIMS0127).jpg
| image_size = 
| image_caption = Dacia stand at the 2024 [[Geneva International Motor Show]]
| type = [[Subsidiary]]
| area_served = Europe (except Armenia, Azerbaijan, Belarus, Georgia, Russia, Ukraine), Algeria, Israel,<ref>{{cite web | url=https://www.automotiveworld.com/news-releases/dacia-goes-sale-israel-brands-44th-market/ | title=Dacia goes on sale in Israel – the brand's 44th market | date=7 January 2015 }}</ref> Lebanon,<ref>{{Cite web| url=https://www.dacia-liban.com/| title=Dacia Lebanon| work=www.dacia-liban.com| access-date=2023-07-30}}</ref> Morocco, [[Overseas France]] and Tunisia<ref>{{Cite web|url=https://www.dacia.tn/|title=Dacia Tunisie - Constructeur Automobile - Gamme - Services - Concessionnaires|website=www.dacia.tn}}</ref>
| production = {{decrease}} 309,258 (2024)<ref name=DCF/><ref group="nb">Only Dacia-badged vehicles manufactured by the Dacia company at the Mioveni plant, excluding other Renault subsidiaries.</ref>
| key_people = {{ubl |[[Katrin Adt]] (CEO Dacia company)}}
| industry = [[Automotive industry|Automotive]]
| products = Automobiles, [[commercial vehicle]]s
| revenue = {{increase}} 27,814 million [[Romanian leu|lei]]<br>([[Euro|€]]5,476 million) (2024)<ref name=DCF>{{cite web|title=Automobile Dacia S.A. Consiliul de Administrație. Raport de gestiune. 31 decembrie 2024 |trans-title=Automobile Dacia S.A. Board of Directors. Management report. 31 December 2024 |language=ro |url=http://cdn.group.renault.com/dac/ro/despre-marca/RaportdeGestiuneConsiliuldeAdministratie2024.pdf |publisher=Groupe Renault Romania – Dacia |pages=9–10, 12–14 |access-date=1 July 2025}}</ref>
| operating_income = {{increase}} 839 million lei (2024)<ref name=DCF/>
| net_income = {{increase}} 569 million lei (2024)<ref name=DCF/>
| assets = {{increase}} 9,416 million lei (2024)<ref name=DCF/>
| equity = {{increase}} 4,001 million lei (2024)<ref name=DCF/>
| num_employees = {{increase}} 11,070 (2024)<ref name=DCF/>
| parent = [[Renault]]
| subsid = 
| homepage = {{URL|dacia.co.uk}}
| footnotes = 
| foundation = {{start date and age|df=yes|1966|9}}
| location = [[Mioveni]], [[Argeș County|Argeș]], Romania
}}

'''S.C. Automobile Dacia S.A.''',<ref>{{cite web|url=http://www.daciagroup.com/en/corporate/legal-information.html|title=Automobile Dacia Official Site|publisher=Dacia|access-date=12 October 2010|archive-url=https://web.archive.org/web/20100909025306/http://daciagroup.com/en/corporate/legal-information.html|archive-date=9 September 2010|url-status=dead|df=dmy-all}}</ref> commonly known as '''Dacia''' ({{IPA|ro|ˈdatʃi.a|-|Ro-Dacia.ogg}}), is a [[Romania]]n [[car manufacturer]] that takes its name from [[Dacia|the historical region]] that constitutes present-day Romania. The company was established in 1966. In 1999, after 33 years, the Romanian government sold Dacia to the French car manufacturer [[Renault|Groupe Renault]]. It is Romania's largest company by revenue<ref>{{cite web|url=http://www.zf.ro/auto/topul-celor-mari-corporatii-lume-treime-cele-mari-100-prezente-local-primele-sapte-venituri-mari-cifra-afaceri-totala-companiilor-romania-14678641|title=Topul celor mai mari corporaţii din lume. Doar o treime din cele mai mari 100 sunt prezente şi local. Fiecare din primele şapte are venituri mai mari decât cifra de afaceri totală a companiilor din România – Ziarul Financiar|website=www.zf.ro|access-date=15 May 2017}}</ref> and the largest exporter, constituting 8% of the country's total exports in 2018.<ref>{{cite web| url = http://www.romaniajournal.ro/automobile-dacia-still-the-most-profitable-company-in-romania-turnover-of-eur-4-24-bn-in-2014/| title = Automobile Dacia, still the most profitable company in Romania – turnover of EUR 4.24 bn in 2014| date = 7 May 2015| work = Romania Journal| access-date = 27 December 2015| archive-date = 19 February 2019| archive-url = https://web.archive.org/web/20190219130031/https://www.romaniajournal.ro/automobile-dacia-still-the-most-profitable-company-in-romania-turnover-of-eur-4-24-bn-in-2014/| url-status = dead}}</ref> In 2024, the Dacia marque sold 676,340 passenger and commercial vehicles.<ref>{{cite web | last=Tony | first=Minatchi | title=In 2024, all the Group's brands are growing thanks to 10 launches | website=Newsroom Renault Group | date=2025-01-16 | url=https://media.renaultgroup.com/in-2024-all-the-groups-brands-are-growing-thanks-to-10-launches/ | archive-url=https://web.archive.org/web/20250131145847/https://media.renaultgroup.com/in-2024-all-the-groups-brands-are-growing-thanks-to-10-launches/ | archive-date=2025-01-31 | url-status=live | access-date=2025-03-29}}</ref>

From January 2021 onwards the Dacia company became part of Renault's Dacia-Lada [[business unit]]. In May 2022, Renault sold [[Lada]]'s parent company [[AvtoVAZ]] to Russian state-owned institute [[NAMI (automotive institute)|NAMI]].<ref>{{Cite web |date=2022-05-17 |title=Renault exits Russia by selling Lada brand for symbolic one rouble |url=https://cardealermagazine.co.uk/publish/renault-exits-russia-by-selling-lada-brand-for-symbolic-one-rouble/262963 |access-date=2025-03-08 |website=Car Dealer Magazine |language=en}}</ref>

==History==
The first facility in the area was built between 1942 and 1945, as an extension of the [[Industria Aeronautică Română|IAR]] aircraft manufacturer. The new factory, built in the Colibași-Pitești area under the order of Marshal [[Ion Antonescu]] (''[[conducător]]'' of Romania during [[World War II]]), was scheduled to produce up to 600 aircraft engines per month. The building work was completed in 1945. After the war, the facility was taken over by the Romanian Railways, later generating the Dacia plants.<ref>{{citation | first1 = Francesco | last1 = Sorge | first2 = Giuseppe | last2 = Genchi | publisher = Springer International | isbn = 978-3-319-22680-4 | date = 2015 | title = Essays on the History of Mechanical Engineering | page = 142 }}</ref>

[[File:Dacia 2020.svg|thumb|Dacia logo, 2020]]

===Founding===
The Dacia automobile company was founded in 1966 under the name '''{{lang|ro|Uzină de Autoturisme Pitești}}''' (UAP). The main Dacia factory was inaugurated in 1968, in Colibași (now called [[Mioveni]]), near [[Pitești]]. Dacia acquired the tooling and basic designs of the [[Renault 12]]. However, until the tooling was ready it was decided to produce the [[Renault 8]] under licence; it was known as the [[Dacia 1100]].<ref>{{cite web |url=http://www.daciagroup.com/en/mioveni-platform/background.html |title=Background |publisher=Dacia |access-date=6 December 2010 |archive-url=https://web.archive.org/web/20101105223232/http://daciagroup.com/en/mioveni-platform/background.html |archive-date=5 November 2010 |url-status=dead  }}</ref><ref name="Opris">{{cite web |url=https://www.researchgate.net/publication/330170427 |title=A short parallel history on "Renault" and "Citroën" projects in Romania (1966–1978) |access-date=21 October 2020 }}</ref> From 1968 to 1972, 37,546 cars of model 1100 were produced,<ref>[http://www.daciagroup.com/en/press/press-releases/2005/2500000-vehicles-manufactured-by-the-dacia-plant-in-pitesti The Dacia Output by Models] at daciagroup.com</ref> with a very minor cosmetic change to the front in early 1970. Also produced in very limited numbers was the ''1100S'', with twin headlamps and a more powerful engine, used by the police and in motor racing.

[[File:Nicolae Ceausescu driving the first Dacia car.jpg|left|thumb|[[Nicolae Ceaușescu]] driving the first [[Dacia 1100]] in 1968]]
[[Image:Dacia1100s.jpg|thumb|left|Dacia 1100S (licensed [[Renault 8|R8]] [[Gordini]] version)]]
[[Image:Dacia 1300.JPG|thumb|left|Dacia 1300, a model from 1973]]

The first [[Dacia 1300]] left the assembly line ready for the 23 August parade in 1969, and was exhibited at the Paris and [[Bucharest]] shows of that year. Romanians were delighted with the modernity and reliability of the car, and waiting lists were always lengthy. By 1970, there were two variants: the standard ''1300'' and the ''1300L'' (for Lux); in 1974 the ''1301 Lux Super'' was introduced, which had novelties such as a heated rear screen, a radio, [[Side-view mirror|wing mirrors]] on both sides and a more luxurious trim. This was reserved for the [[Romanian Communist Party|Communist Party]] [[nomenklatura]].

Changes soon followed as export markets opened up. In 1973, the estate variant, ''1300 Break'', was produced. There were ''1300F'' (estate with no rear seats, for carrying goods) and ''1300S'' (ambulance) variants, and in 1975 the [[Dacia 1302]] pick-up was developed. 2,000 units were made until 1982.

Dacia also produced the ''Estafette'', a [[Knock-down kit|complete knock-down]] version of the [[Renault Estafette]] van, in limited numbers, but given the competition of the Bucharest-made [[Rocar|T.V. van]], numbers were very limited. In the very early 1980s, the [[Renault 20]] was also assembled as the ''[[Dacia 2000]]''; because of the exclusivity of this model numbers were always very limited. The ''2000'' was only available in dark blue or black, and was reserved for the Party elite. In 1978 plans were revealed for the [[Renault 18]] to be assembled by Dacia, but the Renault contract lapsed and Dacia went its own way.<ref>{{Cite book |title=Quattroruote: Tutte le Auto del Mondo 1985 |editor-last=Mastrostefano |editor-first=Raffaele |publisher=Editoriale Domus S.p.A |ref=TAM85 |year=1985 |page=230 |language=it |location=Milan |isbn=88-7212-012-8 }}</ref>

At the Bucharest show in 1979, the restyled 1310 models were presented. These had quad lamps at the front, larger lamps at the rear, re-profiled bumpers, and a new interior. The changes were heavily inspired by Renault's own restyling of its 12 in 1975. After a brief series of "crossover" cars in 1981 (for example, there were no more rectangular headlights available for the ''1300'', so the last models used the quad lamps of the ''1310''), the ''1310'' hit the Romanian market in late 1981. In the UK, where it was known as the ''Dacia Denem'', the top of the range model included such luxuries as a five-speed gearbox, alloy wheels and electric windows. The advertising slogan used for the car was "The Very Acceptable Dacia Denem". Sales were very limited, and the number surviving are not thought to exceed ten, although the Romanian Embassy in [[South Kensington]] kept a fleet running until the mid-1990s. Sales of the pick-up version, known as the ''Shifter'', continued until the 1990s, and the [[ARO 10]] was also sold as the ''[[Dacia Duster]]''. Production was stopped in late 1982.

At the same time the ''Sport'' model was produced.<ref>{{cite web|title=The history of Dacia Sport|url=https://sites.google.com/site/daciasport/istoria-ds|publisher=Dacia Sport|access-date=10 December 2010}}</ref> At the 1980 Bucharest international trade fair, crowds admired the ''[[:File:Dacia brasovia-1.jpg|Brașovia]]'', a prototype of a sports [[coupé]] based on the ''1310'' and developed at a service station in [[Brașov]]. The go-ahead was given for a prestige model, and so from 1983 the two-door Dacia ''1310 Sport'' (and later the ''1410 Sport''), was available for general consumption. These were popular for rallies, and racing drivers such as [[Nicu Grigoraș]] tuned them to extract extraordinary power from the old Renault engine.{{citation needed|date=September 2024}}

===1980s===
The designers were still coming up with fresh ideas, many of them shrouded in secrecy. Prototypes such as the 500cc Mini-Dacia, as well as Dacia ''1310'' variants, were designed; some, such as the Dacia ''1310 Maxi Break'', are still on the road. These cars are eagerly prized by Dacia enthusiasts, and Dacia web forums are full of evidence about the rarities and oddities produced by Dacia during the 1980s. The Maxi Break was an eight-seater version of the station wagon (also available as an ambulance), stretched by about a half a metre between the doors. 10–12 such cars were actually built, by Dacia Service Pitesti.<ref name=maxi>{{cite web | archive-url = https://web.archive.org/web/20180825085559/http://romaniancar.com/dacia-maxi-break/ | archive-date = 25 August 2018 | url = http://romaniancar.com/dacia-maxi-break/ | title = Dacia Maxi Break | work = Romanian Car | date = 5 May 2014 | last = Crisan | first = Marius }}</ref>

In 1982, after the ''1302'' was dropped, the [[Dacia Pick-Up|Dacia ''1304'']] Pick-up and Drop-side models were introduced. Actually, they had been launched from 1981. These were a commercial success and remained in production, gradually being modified along with the rest of the range, until December 2006. In 1985 were added the ''1410'' was available as a larger-engined variant, while the relatively short-lived ''1210'' was the economy variant until about 1992.
[[File:Dacia 1310 P during „XXX lat motoryzacji PRL” exhibition at Bonarka City Center in Kraków.JPG|thumb|Dacia 1310 P (Polish market version)]]

For the 1984 model year, the de luxe MS and MLS models presented slight modifications on the 1310 platform, with a new spoiler and chunkier, rubber mouldings around the front grille and headlamps. In 1985, the rear vent was changed from a narrow horizontal aperture to a rhomboid aperture, much like that of the Renault 12 phase 2. From late 1985 all models had the large rubber mouldings around the front grille and headlamps, plus a spoiler: the line-up was changed to TX ( 1289 cmc engine and 4 speeds gearbox ) and TLX(1397 cmc engine, 5 speedsgearbox) though other designations were occasionally seen. A five-speed gearbox also became an option. Models destined for Canada (initially called GTL) sported twin fuel tanks. In parallel, work was developing on the ''1320 CN1'' model, which was a hatchback based on the ''1310''.{{citation needed|date=September 2024}}

The new front end seen on the ''1320'' also appeared on the top-of-the-range and special-order models from about 1986; these cars were distinguishable by two large headlights, a much plusher interior clad in blue plastic and a new dashboard known as the CN1, and – occasionally – faired-in door handles. Many were owned by senior officials in the Communist Central Committee. While the ''1320'' was the most expensive model in the Dacia range when it appeared in 1988, many were used as taxis. The ''1320'' did not last long, however; as early as 1989 there were prototypes using the front of the ''1320'' and a new rear, with wrap-around tail lights and other relatively modern features.{{citation needed|date=September 2024}}

===1990s===
The ''1320'' model was replaced in 1991 by the Dacia ''1325 Liberta'' (after the [[Romanian Revolution of 1989|1989 revolution]], themes of liberty were very much in fashion) and stayed in production until 1996. The last of the quad-lamped models were produced in 1992, and all the Dacia range received the new front end of the ''1320'', called CN1. An effort was made to rejuvenate the model range: the Sport was dropped, due to lack of sales, and new commercial vehicles were introduced. The ''1307'' was a double-cabbed pick-up; the ''1309'' was an estate with a tarpaulin instead of a boot; the car was a cross-over between estate and pick-up and sold very well on the Chinese market. There were also several prototypes, including:
*the ''1610'' diesel estate, powered by [[Volkswagen]], with about 150 units sold
*the Dacia ''Star'', with curved side windows
*the ''1308 Jumbo'', a camper-van, and several attempts to give the ''1310'' a more modern look by grafting the front of contemporary cars such as the [[Nissan Primera]] onto it.

The cars of 1992 to 1994 are curiosities: although efforts were obviously being made to renew the model range, there were numerous stylistic hangovers from the quad-lamped models. Thus, the last of the 1983-designed dashboards were seen in 1994 although a new dashboard had been seen on some model ranges since 1987. Similarly, although the CN1 restyling eliminated anachronisms such as a kink upwards at the C-pillar and a rubber rear spoiler, it was not applied consistently.

The 1994 facelift was known within the industry as CN2. A reprojected front end was distinguished by a horizontal metal line in the grille. There were new headlamps, a new radiator grille, and front and rear bumpers. Inside, there was a new dashboard for the base models, while the top-of-the-range cars had luxuries such as body-coloured bumpers, rear head restraints, a radio-cassette, hubcaps, and the ever-present CN1 dashboard, this time in black plastic. This model was not to stay in production for very long; in 1995 the CN3 type was introduced. Practically the only differences were those of trim level and the radiator grille.
[[File:Dacia SupeRNova Rapsodie by Alofok.jpg|alt=|left|thumb|Dacia Nova and Dacia SupeRNova share the same body.]]
From late 1994 little attention was paid to the improvement of the 1310 range, as Dacia launched a new model, the ''[[Dacia Nova]]''. This was a compact saloon/sedan or hatchback with a [[three-box styling|three-box design]]. The design was rather outdated, because development work had started in 1983. The ''Nova'' started after the end of any French involvement in Dacia.{{Citation needed|date=January 2013}} The model was unpopular, due to reliability and rustproofing issues.{{citation needed|date=September 2024}} However, after improvements in 1996, the ''Nova'' became more often seen on Romanian roads. In 1998 a seven-seater prototype was produced using the panels and windows from the standard ''Nova'' saloon.
[[File:Dacia 1410.JPG|thumb|left|2000 Dacia 1410 (CN4)]]
In 1998, the anniversary year of three decades of production since the first Dacia rolled off the assembly line, vehicle number 2,000,000 emerged from the plant; this year saw the last restyling of the 1310. It was known as CN4 and involved a comprehensive restyling of the front end, new door handles, and a lightly restyled rear view mirror. The estate version was fitted with larger tail lights. Even though the model was over thirty years old, it sold exceptionally well due to a starting price of about 4,200 [[euro]]s and high availability of parts. "Goodies" such as a fuel-injection also helped keep the model relatively modern.

In 1999, a special edition was produced for the first time, known as Dacia ''Dedicație''.<ref>{{cite web|url=http://www.daciaclub.ro/index.php?act=Attach&type=post&id=38257|title=Dacia Dedicaṭie|publisher=Dacia Club|access-date=14 October 2010}}</ref> This luxury version of the saloon and estate had alloy wheels, body-coloured bumpers, power steering, electric windows, and a far better level of finish. The models were all painted two-tone silver, and sold at a significantly higher price. From 2002, the cars became known as Berlina and Break, with the 1310 lettering being relegated to an insignificant position underneath the side light.

On 21 July 2004, the last models of the 1300 series rolled out the gates of the [[Mioveni]] production facility, one month before their 35th anniversary. The last Dacia 1310 (saloon version), number 1,979,730, will be kept in the Dacia Museum.
[[File:Dacia Double Cab.jpg|thumb|Dacia Pick-Up Double Cab 4X4]]
On 8 December 2006, the utility [[Dacia Pick-Up]] suffered the same fate. Although many improvements had been made in recent years, such as four-wheel drive, the introduction of a 1.9 diesel engine, the dashboard from the [[Dacia Solenza]] (also seen on the last 1310s) and wheels fastened by five studs as opposed to three, Romania's entry to the [[European Union]] effectively prevented the continued production of the old models. The assembly lines were remodelled and expanded to increase production of the [[Dacia Logan]].

In over 34 years of production, and more than 2.5&nbsp;million units produced, the Dacia ''1300/1310'' easily became the most common car on Romanian roads. A large number of people had become adept at carrying out repairs or home-made modifications. For example, many older cars had newer front ends grafted onto them to make them seem more modern, or purely because newer parts were easier to get. Consequently, original early 1300s are quite rare, with prices steadily increasing for the best-preserved models. Tuning of Dacias is also a popular pastime, although the home-made nature of much of the work casts doubt on the level of quality, safety and reliability of the finished product.

According to popular belief, during the [[Communist Romania|Communist era]], in the plant where Dacias were made, there were two assembly lines: one line producing Dacias intended for sale in Romania and the other line producing the same car (albeit from superior parts, and assembled with greater care) for export. Romanians living near the border would commonly purchase their Dacia in neighbouring countries expecting a higher level of quality.{{citation needed|date=September 2016}}

===Acquisition by Renault===
[[File:Solenza winter.jpg|thumb|2003 Dacia Solenza]]
Meanwhile, work was continuing on the other Dacia models. In September 1999, Dacia became the third brand of the Renault group, with a view to making Romania its hub of automobile development in Central and Eastern Europe, and investment was consequently increased. The first sign of this came in 2000, with the introduction of the [[Dacia SuperNova|SupeRNova]], an improved version of the ''Nova'' with engine and transmission from Renault. The top-of-the range version had air conditioning, electric windows and a CD player. Sales were very good, although the outdatedness of the concept was striking. Dacia sold 53,000 vehicles in 2002, an almost 50 per cent market share in Romania.

In 2003, a restyled version replaced the SupeRNova with [[Dacia Solenza]], featuring a new interior, the options for an airbag. This was, however, only meant to be a stopgap model filling the need for a saloon model before the introduction of the all-important [[Dacia Logan]], as well as to familiarise workers with the demands of manufacturing a model acceptable to Western European markets. Production was stopped in 2005.

===2004–2011===
[[File:Dacia Logo old.jpg|100px|right|thumb|Previous logo]]
[[File:AG17CCN 2004 Dacia Logan.jpg|160px|center|thumb|an [[Dacia Logan|Dacia Logan I]] from [[Pitești]].]]
[[File:Dacia Logan 1.4 mpi.jpg|alt=|left|thumb|Dacia Logan 2008 Facelift]]
[[File:Dacia Sandero 1.5 dCi.JPG|left|thumb|2008 Dacia Sandero]]
The [[Dacia Logan]] is the most successful model since the original ''1300''. It was introduced after considerable media interest in August 2004, and despite design-related criticism, it became one of the top-selling cars in Central and Eastern Europe, as well as Russia. The Logan is sold in many countries, occasionally under the Renault brand. It was awarded 3 (out of 5) stars in [[NCAP crash testing]].<ref>{{cite web|url=http://www.euroncap.com/tests/dacia_logan_2005/221.aspx |title=Dacia Logan |publisher=Euro NCAP |access-date=20 February 2010 |archive-url=https://web.archive.org/web/20100209202048/http://www.euroncap.com/tests/dacia_logan_2005/221.aspx |archive-date=9 February 2010 |url-status=live }}</ref> It remains by far the best-selling car in Romania, comprising a 43% share of Dacia's total Romanian sales in 2015.<ref>{{cite web |url=http://www.daciagroup.com/en/press/press-releases/2016/dacia-sold-more-than-550000-vehicles-in-2015 |title=Dacia sold more than 550,000 vehicles in 2015 |date=27 January 2016 |publisher=Dacia |access-date=24 January 2017 }}</ref> A diesel version was also introduced in 2005. Before its launch, it was known as the 5000-Euro car due to its projected launch price. This was never quite the case, although it is one of the cheapest cars for its size on the market.

In 2006, the prototype Logan Steppe was exhibited. This showed a speculative 4×4 estate version of the Logan. The estate version was launched in late 2006. The van, basically an estate with the rear windows filled in and a separate cabin for the driver, was launched in February 2007 after the stopping production of the classic utility vehicle, the [[Dacia Pick-Up]].

The Renault Technologie Roumanie engineering centre was set up in 2006, in [[Bucharest]], Romania. Employing approximately 2,500 engineers, its main fields of activity are the development, testing and design of the new vehicles in the Dacia range, as well as the marketing and technical support.<ref name="rtr">{{cite web |title=Who we are |url=http://www.renault-technologie-roumanie.com/discover-rtr/who-we-are/?lang=en |archive-url=https://web.archive.org/web/20120926022002/http://www.renault-technologie-roumanie.com/discover-rtr/who-we-are/?lang=en |url-status=dead |archive-date=26 September 2012 |publisher=Renault Technologie Roumanie |access-date=30 December 2013 }}</ref> The following year, the company also set up a styling office, Renault Design Central Europe.<ref name="monde">{{cite web |title=Renault in Romania |url=http://www.renault.com/en/groupe/renault-dans-le-monde/pages/renault-en-roumanie.aspx |publisher=Renault |access-date=30 December 2013 }}</ref>
[[File:Dacia Duster Laureate K9K 1.jpg|thumb|right|2010 Dacia Duster]]
A pick-up model and the Logan-based hatchback [[Dacia Sandero|Sandero]] were launched in 2008, the latter at the Geneva Motor Show.<ref>{{cite web |url=http://news.taume.com/World-Business/Auto/2008-Dacia-Sandero-4743 |work=Taume News |title=2008 Dacia Sandero |access-date=5 March 2008 |archive-url=https://web.archive.org/web/20080306102350/http://news.taume.com/World-Business/Auto/2008-Dacia-Sandero-4743 |archive-date=6 March 2008 |url-status=dead  }}</ref> This also marked a point of rebranding for the company,<ref>{{cite web |title=Premiera Dacia: Sandero si noul logo |url=http://www.automarket.ro/stiri/premiera-dacia-sandero-si-noul-logo-9942.html |publisher=AutoMarket |access-date=30 December 2013 |date=4 March 2008 }}</ref><ref>{{cite web |title=Dacia, o marca generoasa si ingenioasa |url=http://www.daciagroup.com/presa/comunicate-de-presa/2008/dacia-o-marca-generoasa-si-ingenioasa |publisher=Dacia |access-date=30 December 2013 |date=4 March 2008 }}</ref> which adopted a new logo and later the same year launched the facelifted Logan model.<ref>{{cite web |title=Noua Dacia Logan: mult mai bine! |url=http://www.daciagroup.com/presa/comunicate-de-presa/2008/noua-dacia-logan-mult-mai-bine |publisher=Dacia |access-date=30 December 2013 |date=1 July 2008 }}</ref>

In 2009, a new concept called the [[Dacia Duster]] was unveiled at the [[Geneva Motor Show]], signaling manufacturer's intentions of releasing an SUV model.<ref>{{cite web|title=Geneva Preview: Dacia Duster concept first from low-cost brand |url=http://www.autoblog.com/2009/03/02/geneva-preview-dacia-duster-concept-first-from-low-cost-brand/ |work=Autoblog |date=2 March 2009 }}</ref> This was reportedly the inauguration of the platform that would be used for the second generation of the Logan and Sandero models, released in 2012.<ref>{{cite web |title=Système alphanumérique (1979–présent) |url=http://renaultconcepts.online.fr/gamme/codes-x00.htm |publisher=Renault Concepts |access-date=30 December 2013 |url-status=dead |archive-url=https://web.archive.org/web/20140512221446/http://renaultconcepts.online.fr/gamme/codes-x00.htm |archive-date=12 May 2014 }}</ref>

In 2010, the Dacia Duster was exhibited at the Geneva Motor Show. It is the first crossover [[Sport utility vehicle|SUV]] built by Dacia since the Renault acquisition, in 4×2 and 4×4 versions. It was revealed on 8 December 2009, and became available in Europe on 18 March 2010.<ref>{{cite web |url=http://www.thenewsmarket.com/Releases/StoryDetailPage.aspx?GUID=aec50d61-b28c-4875-b834-7008afc9fa9a&bhjs=0 |title=Dacia Launches its Off-Roader Dacia Duster at 2010 Geneva Motor Show |work=thenewsmarket.com |date=2 March 2010 |access-date=2 March 2010 |url-status=dead |archive-url=https://web.archive.org/web/20110716073344/http://www.thenewsmarket.com/Releases/StoryDetailPage.aspx?GUID=aec50d61-b28c-4875-b834-7008afc9fa9a&bhjs=0 |archive-date=16 July 2011 }}</ref>

In September 2010, a testing center was opened in [[Titu]], Romania, as part of Renault Technologie Roumanie.<ref name="titu">{{cite web |title=Renault Technologie Roumanie a inaugurat Centrul Tehnic Titu |url=http://www.daciagroup.com/presa/comunicate-de-presa/2010/renault-technologie-roumanie-inaugurat-centrul-tehnic-titu |publisher=Dacia |access-date=30 December 2013 |date=16 September 2010 }}</ref> It is intended for developing and optimizing the new vehicles in the Dacia range and has nine types of track with a total length of 32 kilometres and around 100 test benches, used to test the resistance of vehicles and replacement parts to cold, heat and rain.<ref name="monde"/>

{{multiple image
 | align = right
 | direction = horizontal
 | total_width = 400
 | image1 = 2012-03-07 Motorshow Geneva 4252.JPG
 | caption1 = [[Dacia Lodgy]]
 | image2 = Dacia Dokker (front quarter).JPG
 | caption2 = [[Dacia Dokker]]
}}

===2012–2020===
In 2012, [[Dacia Lodgy]], a new [[compact MPV]], was revealed at the Geneva Motor Show. It is based on a new platform and is manufactured at an all-new Renault factory in [[Tangier]], Morocco.<ref>{{cite web |title=Dacia Lodgy, lansată la Geneva |url=http://www.rfi.ro/articol/stiri/economie/dacia-lodgy-lansata-geneva |archive-url=https://web.archive.org/web/20120310004201/http://www.rfi.ro/articol/stiri/economie/dacia-lodgy-lansata-geneva |url-status=dead |archive-date=10 March 2012 |publisher=[[RFI România]] |access-date=6 March 2012 |date=6 March 2012 }}</ref>

The [[Dacia Dokker|Dokker]], released in June 2012, is a slightly smaller [[leisure activity vehicle]], also manufactured in [[Tangier]], sharing the same platform with the Lodgy, available in passenger and panel van variants.<ref>{{cite web |title=Dacia rolls out Dokker vanlet in Casablanca |url=http://www.autoblog.com/2012/05/24/dacia-rolls-out-dokker-vanlet-in-casablanca/ |work=Autoblog |access-date=24 May 2012 |date=27 June 2012 }}</ref>
[[File:Dacia Sandero Stepway III IMG 3693.jpg|left|thumb|2020 [[Dacia Sandero#III|Dacia Sandero Stepway]]]]
In September 2012, the second generations of the Logan and Sandero were revealed at the [[Paris Motor Show]]. They feature a common front end design and come with improved standard safety features, a new engine and other new comfort equipment.<ref>{{cite web |title=Noile Dacia Logan, Sandero şi Sandero Stepway |url=http://www.dacia.ro/despre-noi/noutati/2012/septembrie-2012/Comunicat-Dacia-Salon-Auto-Paris.pdf |publisher=Dacia |date=27 September 2012 |access-date=14 October 2012 |url-status=dead |archive-url=https://web.archive.org/web/20121021065103/http://www.dacia.ro/despre-noi/noutati/2012/septembrie-2012/Comunicat-Dacia-Salon-Auto-Paris.pdf |archive-date=21 October 2012 }}</ref>

[[File:2018 Dacia Duster Comfort 1.6.jpg|thumb|right|2017 [[Dacia Duster]]]]
The following year, the facelifted Duster was presented at the [[Frankfurt Motor Show]].<ref>{{cite web |title=Noua Dacia Duster: Legenda off-road continuă |url=http://www.daciagroup.com/presa/comunicate-de-presa/2013/noua-dacia-duster-legenda-off-road-continua |publisher=Dacia |access-date=30 December 2013 |date=28 August 2013 }}</ref> It received mild modifications to the front and rear ends, the new interior introduced on the new Logan and Sandero models,<ref>{{cite web |title=New Photos of the Facelifted Dacia Duster Reveal Updated Interior, May Get 1.2L Turbo |url=http://www.carscoops.com/2013/09/new-photos-of-facelifted-dacia-duster.html |work=Carscoops |access-date=30 December 2013 |date=7 September 2013 }}</ref> as well as a new turbocharged petrol engine.<ref>{{cite web |title=New Dacia Duster. More Duster than ever |url=http://www.media.renault.com/download/media/specialfile/50342_1_5.aspx |publisher=Renault.com |access-date=3 October 2013 |url-status=dead |archive-url=https://web.archive.org/web/20131004225145/http://www.media.renault.com/download/media/specialfile/50342_1_5.aspx |archive-date=4 October 2013 }}</ref>

At the 2017 [[Frankfurt Motor Show]], the second generation [[Dacia Duster|Duster]] model was introduced, bringing new comfort and technical improvements, but retaining similar dimensions and engines.

According to reports, in September 2018, Automobile Dacia gained the 14th place in Top 500 CEE companies.<ref>{{Cite news|url=http://business-review.eu/news/romania-has-56-companies-in-cofaces-top-500-cee-183623|title=Romania has 56 companies in Coface's Top 500 CEE – Business Review|date=7 September 2018|work=Business Review|access-date=11 October 2018|language=en-US}}</ref><ref>{{cite web|url=https://www.romania-insider.com/romania-coface-top-500-cee-2018/|title=Romania has fewer companies in the Coface Top 500 CEE ranking {{!}} Romania Insider|last=Insider|first=Romania|website=www.romania-insider.com|date=7 September 2018|language=en-US|access-date=11 October 2018}}</ref>

Dacia's CEO from April 2016 until May 2018 was Yves Caracatzanis.<ref>{{cite web|last=Bernovici|first=Anca|date=28 April 2018|title=Doucerain, new CEO Automobile Dacia: It's really important to keep the company's DNA|url=https://www.romaniajournal.ro/doucerain-new-ceo-automobile-dacia-its-really-important-to-keep-the-companys-dna/|url-status=dead|archive-url=https://web.archive.org/web/20190107181101/https://www.romaniajournal.ro/doucerain-new-ceo-automobile-dacia-its-really-important-to-keep-the-companys-dna/|archive-date=7 January 2019|access-date=1 June 2018|work=Romania Journal}}</ref> He was replaced by Antoine Doucerain, who left after only four months due to "personal reasons".<ref name="interim">{{cite web|last=Zamfir|first=Razvan|date=6 September 2018|title=Jerome Olive is the new CEO of Automobile Dacia|url=http://business-review.eu/business/jerome-olive-is-the-new-ceo-of-automobile-dacia-183511|archive-url=https://web.archive.org/web/20190109050235/http://business-review.eu/business/jerome-olive-is-the-new-ceo-of-automobile-dacia-183511|archive-date=9 January 2019|work=Business Review}}</ref> After a brief stint by interim manager Jerome Olive, the position was filled by Christophe Dridi in December 2018.<ref name=BR4>{{cite web | archive-url = https://web.archive.org/web/20190109045440/http://business-review.eu/profiles1/whoss-news/christophe-dridi-named-general-manager-of-automobile-dacia-and-groupe-renault-romania-193107 | archive-date = 9 January 2019 | url = http://business-review.eu/profiles1/whoss-news/christophe-dridi-named-general-manager-of-automobile-dacia-and-groupe-renault-romania-193107 | title = Christophe Dridi named general manager of Automobile Dacia and Groupe Renault Romania | date = 11 December 2018 | work = Business Review | last = Zamfir | first = Razvan }}</ref>

In 2020, Dacia announced that they would be releasing an electric car which they showcased in March 2020 with the Dacia Spring Electric concept.<ref>{{cite web|url=https://press.dacia.co.uk/en-gb/releases/264|title=Dacia|website=press.dacia.co.uk}}</ref> The [[Dacia Spring]] is said to be based on the Renault City K-ZE and is set to become the cheapest electric car in Europe with the price being estimated by Romanian media at around €15,000 to €20,000.<ref>{{cite web|url=https://europe.autonews.com/automakers/renaults-made-china-dacia-ev-angers-french-unions|title=Renault's made-in-China Dacia EV angers French unions|date=22 October 2020|website=Automotive News Europe}}</ref><ref>{{cite web|url=https://europe.autonews.com/automakers/renault-use-ev-chinese-jv-ride-hailing|title=Renault to use EV from Chinese JV for ride-hailing|date=4 February 2021|website=Automotive News Europe}}</ref><ref>{{cite web|url=https://industryeurope.com/api/content/4b8baa22-0f97-11eb-93c8-1244d5f7c7c6/|title=Dacia's first electric vehicle set to be "cheapest on the market"|date=16 October 2020|website=Industry Europe}}</ref><ref>{{cite web|url=https://www.just-auto.com/news/first-dacia-ev-to-be-built-in-china-report_id198297.aspx|title=First Dacia EV to be built in China – report|date=20 October 2020|website=www.just-auto.com|access-date=11 March 2021|archive-date=28 January 2021|archive-url=https://web.archive.org/web/20210128112628/https://www.just-auto.com/news/first-dacia-ev-to-be-built-in-china-report_id198297.aspx|url-status=dead}}</ref><ref>{{cite web|url=https://www.carscoops.com/2020/03/dacia-electric-concept/|title=Dacia Plugs Into The Future With 124-Mile Spring Electric Concept|work=Carscoops |date=3 March 2020}}</ref>

===2021–present===
In January 2021, Denis Le Vot became the CEO of the Dacia-Lada business unit.<ref>{{cite press release|title=More Dacia, still Dacia|url=https://en.media.groupe.renault.com/news/renaulution-cp-dacia-4239-989c5.html|access-date=16 January 2021|date=14 January 2021|publisher=Renault|archive-date=23 April 2021|archive-url=https://web.archive.org/web/20210423090945/https://en.media.groupe.renault.com/news/renaulution-cp-dacia-4239-989c5.html|url-status=dead}}</ref> As part of a company revamp, Renault said it would integrate the Dacia and the [[Lada]] marques into a new business unit.<ref name=AUTO1>{{cite web |title=Welcome to the Dacia Bigster Concept |last=Harrison |first=Tom |url=https://www.topgear.com/car-news/concept/welcome-dacia-bigster-concept?amp |access-date=16 January 2021 |date=14 January 2021 |work=Top Gear}}</ref> It also unveiled a new Dacia logo and a product offensive for the Dacia marque, widening its market segments coverage.<ref name=AUTO1/><ref>{{cite web |title=Renault unveils new logo for Romanian car brand Dacia and new compact SUV concept – Dacia Bigster |last=Chireleasa |first=Andrei |url=https://www.romania-insider.com/renault-new-dacia-and-compact-suv-concept |access-date=16 January 2021 |date=14 January 2021 |work=Romania Insider}}</ref>

In March 2021, the production version of the Dacia Spring EV<ref>{{cite web |url=https://www.carscoops.com/2020/10/new-dacia-spring-electric-debuts-as-the-logan-of-evs/ |title=2021 Dacia Spring Electric Debuts As The Logan Of EVs |publisher=Carscoops |date=2020-10-15 |accessdate=2022-08-12}}</ref><ref>{{cite web |url=https://www.carscoops.com/2021/03/dacia-spring-ev-is-the-perfect-sightseeing-car-because-its-dead-slow/ |title=Dacia Spring EV Is The Perfect Sightseeing Car Because It's Dead Slow |publisher=Carscoops |date=2021-03-11 |accessdate=2022-08-12}}</ref> was shown at the Renault eWays event by Groupe Renault Executive Denis Le Vot. The Spring will be sold in left-hand drive areas of Europe, alongside updated Sandero and Logan models (announced at the end of 2020) and will have a car-sharing version called the Spring Business.<ref>{{cite web|url=https://www.carscoops.com/2020/09/all-new-2021-dacia-sandero-and-logan-ditch-diesels-become-more-sophisticated-inside-and-out/|title=All-New 2021 Dacia Sandero And Logan Ditch Diesels, Become More Sophisticated Inside And Out|work=Carscoops |date=29 September 2020}}</ref><ref>{{cite web |url=https://www.carscoops.com/2020/10/dacia-spring-ev-not-coming-to-britain-as-renault-has-no-plans-for-a-rhd-variant/ |title=Dacia Spring EV Not Coming To Britain As Renault Has No Plans For A RHD Variant |work=Carscoops |date=2020-10-16 |accessdate=2022-08-12}}</ref>

== Leadership ==
''Current'': [[Katrin Adt]] (since September 2025)<ref>https://www.businessforum.ro/industry/20250901/new-leadership-at-dacia-katrin-adt-appointed-ceo-2255</ref>

=== Previous CEOs/general managers ===
* Nicolas Maure (2014–2016)
* Yves Caracatzanis (2016–2018)<ref>https://media.renaultgroup.com/new-general-manager-of-dacia-and-groupe-renault-romania/</ref>
* Antoine Doucerain (2018)
* Mihai Bordenai (2018–2021)<ref>https://www.automotive-today.ro/index.php/2021/01/11/groupe-renault-appoints-mihai-bordeanu-as-new-ceo-for-dacia/#:~:text=Groupe%20Renault%20appoints%20Mihai%20Bordeanu%20as%20new,and%20Country%20Head%20Romania%20(starting%20February%201).</ref>
* Denis Le Vot (2021–2025)<ref>https://carsite.co.za/dacia-ceo-denis-le-vot/</ref>

==Facilities==
===Romania===
The company's single plant is located in [[Mioveni]], Romania, together with its headquarters, and has a production capacity of 350,000 vehicles per year.<ref>{{cite web|title=Uzina Vehicule|date=14 May 2012|url=http://www.daciagroup.com/despre-noi/platforma-industriala-dacia/uzina-vehicule|publisher=Dacia|access-date=2 January 2014|language=ro}}</ref> It is divided into several sections, such as bodywork, painting, assembly, mechanical and chassis, foundry etc.<ref>{{cite web|title=Uzinele Dacia realizează 7,7% din exportul României|url=http://www.daciagroup.com/presa/comunicate-de-presa/2013/exporturi-dacia-in-2012|publisher=Dacia|access-date=2 January 2014|language=ro|date=10 July 2013}}</ref> It works in conjunction with the Renault Technologie Roumanie engineering centre, located in [[Bucharest]] and set up in 2006,<ref name="rtr"/> which also comprises a styling office, Renault Design Central Europe,<ref name="monde"/> and with the testing centre located in [[Titu]] that was opened in 2010.<ref name="titu"/>

A large logistical centre was also set near the plant in March 2005, the International Logistic Network, from where [[complete knock down]] (CKD) kits are exported to other Renault production sites in Russia, Morocco, Colombia, Argentina, Brazil, South Africa, Iran and India.<ref name="logistica">{{cite web|title=Direcţia Logistică Centrală Dacia|date=14 May 2012|url=http://www.daciagroup.com/despre-noi/platforma-industriala-dacia/directia-logistica-centrala-dacia|publisher=Dacia|access-date=2 January 2014|language=ro}}</ref> It is reportedly the biggest logistic centre of its kind not only in the Renault Group, but in the global automotive industry.<ref name="project">{{cite web |url=http://www.daciagroup.com/en/the-logan-project.html |archive-url=https://web.archive.org/web/20110708220614/http://www.daciagroup.com/en/the-logan-project.html |title=The Logan Project |publisher=Dacia |date=28 January 2010 |archive-date=8 July 2011 |access-date=2 January 2014}}</ref> In 2012, the total equivalent of the kits sent worldwide from the centre was 920,646 vehicles.<ref name="logistica"/>

===Overseas===
Two of the Dacia models, the [[Dacia Lodgy|Lodgy]] and the [[Dacia Dokker|Dokker]] vans, were manufactured at the Renault factory in [[Tangier]], Morocco.<ref name="kit">{{cite web|title=Dokker and Dokker Van the latest additions to the Dacia range|url=http://www.media.renault.com/global/en-gb/dacia/Media/Topic.aspx?mediaid=32914&mediakitid=32912|publisher=Dacia|date=28 June 2012|access-date=4 February 2014|archive-date=2 November 2012|archive-url=https://web.archive.org/web/20121102003358/http://media.renault.com/global/en-gb/Dacia/Media/Topic.aspx?mediaid=32914&mediakitid=32912|url-status=dead}}</ref> The Logan and the Sandero are also manufactured in Casablanca, Morocco, the later also in Tangier.

==Innovation==
Faced with the growing demand for automatic gearboxes in Europe and significant demand in Russia, South America and India, Renault has decided to develop a specific automatic gearbox, called [[Dacia Easy-R|Easy-R]]. Innovative, it replaces hydroelectric technologies (hydraulics controlled by electronics) with electromechanical elements. The result is a more reliable and more affordable automatic transmission. Dacia is indeed offering this equipment from 2015 in Europe at a price of 600 euros, which is at least half the price of the competition. The number of parts has been reduced by a quarter, ensuring better reliability and simplified maintenance. Four modes are available on the Easy-R controlled gearbox, also indicated on the dashboard: D/Drive, N/Neutral, R/Rear and M/Manual impulse. This Easy-R gearbox keeps fuel consumption identical to that of the manual gearbox, while offering the advantages of a traditional automatic gearbox.<ref>{{cite news|title=First Drive: Dacia's Easy-R Automated Manual Gearbox In Detail|url=https://www.autoevolution.com/news/first-drive-dacia-s-easy-r-automated-manual-gearbox-in-detail-108261.html|work=Auto evolution|access-date=2 July 2022|date=7 June 2016|last1=Toma |first1=Sebastian }}</ref>

==Sales==
The Dacia brand is marketed in most of the Western and Eastern European countries, as well as in some Northern African countries,<ref>{{cite web|title=Dacia|url=http://www.daciagroup.com/|publisher=daciagroup.com|access-date=2 January 2014}}</ref> such as Algeria, Tunisia and Morocco. Western European exports began in the late 1970s, entering markets like Belgium and the Netherlands in 1978.<ref name="QR0379">{{cite journal | journal = [[Quattroruote]] | volume = 24 | date = March 1979 | number = 280 | publisher = Editoriale Domus | location = Milan, Italy | language = it | title = Il Salone di Amsterdam: all'insegna del Sol Levante | trans-title = The Amsterdam Show: under the sign of the Rising Sun | last = Casucci | first = P | page = 59 | ref = QR280 }}</ref> Its models have also been produced by Renault in its production sites on other continents (in Russia, Iran, India, South Africa, Colombia and Brazil) and sold under its own brand or other specific local brands (such as [[Mahindra & Mahindra|Mahindra]], [[Lada]] or [[Nissan]] for example {{citation needed|date=July 2016}}).
 
In 2012, Dacia sold a total of 359,822 vehicles, of which approximately 230,000 were exported to Western Europe, the most of them in France and in Germany. Besides the domestic market, its other key markets have been Algeria, Turkey, Italy and Spain.<ref>{{cite web|title=Dacia a înregistrat în 2012 un nou record de vânzări|url=http://www.daciagroup.com/presa/comunicate-de-presa/2013/dacia-a-inregistrat-in-2012-un-nou-record-de-vanzari|publisher=Dacia|access-date=2 January 2014|language=ro|date=18 January 2013}}</ref>

For 2014 the company sold 511,465 vehicles in 43 countries, thus breaking another record and exceeding the 500,000 threshold.<ref>{{cite web|url=http://www.gsp.ro/sporturi/auto/record-in-istoria-marcii-dacia-a-vindut-peste-500-000-de-masini-in-2014-442329.html|title=Record în istoria mărcii » Dacia a vîndut peste 500.000 de maşini în 2014!|access-date=15 May 2017}}</ref> On the 6th of May 2014, the main Dacia plant [[Mioveni]] produced its five millionth car, approximately the three millionth car since Renault owned the brand.<ref>{{cite web|title=Dacia Vehicle Plant in Mioveni registered on Tuesday 6 May 2014 the production of 5,000,000 vehicles|url=http://www.daciagroup.com/en/press/press-releases/2014/dacia-vehicle-plant-produced-5-million-cars|publisher=Dacia|date=8 May 2014|access-date=18 November 2015|url-status=dead|archive-url=https://web.archive.org/web/20151119044713/http://www.daciagroup.com/en/press/press-releases/2014/dacia-vehicle-plant-produced-5-million-cars|archive-date=19 November 2015}}</ref>

The 3.5 millionth Dacia car, since the Dacia brand revival ten years before, was sold in the UK in November 2015.<ref>{{cite web|title=Dacia Sells 3.5 Million Cars Since Brand Revival in 2004|url=http://www.autoevolution.com/news/dacia-sells-35-million-cars-since-brand-revival-in-2004-101857.html|publisher=Dacia|date=8 May 2014|access-date=18 November 2015}}</ref>

In 2015, the company set a new sales record, with a total of 550,920 units marketed.<ref>{{cite web|url=http://www.daciagroup.com/presa/comunicate-de-presa/2016/dacia-a-vandut-peste-550-000-de-vehicule-in-2015|title=Dacia a vândut peste 550 000 de vehicule în 2015|last=Corina|date=18 January 2016|access-date=15 May 2017}}</ref> Dacia cars sales exceeded 700,000 units in 2018 (7% more than in the previous year).<ref>{{cite web |url=https://www.romaniajournal.ro/dacia-cars-sales-in-2018-exceeded-700000-units/ |title=Dacia cars sales in 2018 exceeded 700,000 units |access-date=18 January 2019 |archive-url=https://web.archive.org/web/20190119121509/https://www.romaniajournal.ro/dacia-cars-sales-in-2018-exceeded-700000-units/ |archive-date=19 January 2019 |url-status=dead }}</ref>

[[Dacia Sandero]] has been Europe's best selling car several years in a row.<ref>{{Cite news |title=Official: Dacia Sandero is Europe's best-selling car by a wide margin |url=https://www.autocar.co.uk/car-news/new-cars/official-dacia-sandero-europes-best-selling-car-wide-margin |archive-url=https://web.archive.org/web/20250720221633/https://www.autocar.co.uk/car-news/new-cars/official-dacia-sandero-europes-best-selling-car-wide-margin |archive-date=2025-07-20 |access-date=2025-08-04 |work=[[Autocar (magazine)|Autocar]] |language=en}}</ref><ref>{{Cite news |title=Dacia Sandero reclaims the title of Europe's best-selling car |url=https://www.autoexpress.co.uk/dacia/sandero/365615/dacia-sandero-reclaims-title-europes-best-selling-car |archive-url=https://web.archive.org/web/20250614014711/https://www.autoexpress.co.uk/dacia/sandero/365615/dacia-sandero-reclaims-title-europes-best-selling-car |archive-date=2025-06-14 |access-date=2025-08-04 |work=[[Auto Express]] |language=en}}</ref>

===Figures===
The historical sales figures of all the models are the following (under the Dacia brand only):
<div style="margin:auto;overflow-x:scroll;overflow-y:hidden">
{| class="wikitable" style="text-align:right; white-space:nowrap;"
|-
! style="text-align:left"| Model<ref>{{cite web|url=http://www.daciagroup.com/presa/comunicate-de-presa/2005/2500000-autovehicule-produse-la-uzina-dacia-pitesti |title=2.500.000 autovehicule produse la uzina Dacia Pitesti |publisher=Dacia |date=8 February 2005 |access-date=26 August 2011}}</ref>
! 1968–1972
! 1969–2004
! 1986–1992
! 2004<ref name="anexe">{{cite web|title=ANEXE|url=http://www.daciagroup.com/sites/default/files/1278.pdf|publisher=Dacia|access-date=27 March 2016|date=3 January 2008}}</ref>
! 2005<ref name="anexe"/>
! 2006<ref name="anexe"/>
! 2007<ref name="anexe"/>
! 2008<ref>{{cite web|title=Dacia a vandut peste 257 000 de vehicule in 2008|url=http://www.daciagroup.com/presa/comunicate-de-presa/2009/dacia-a-vandut-peste-257-000-de-vehicule-in-2008|publisher=Dacia|access-date=27 March 2016|language=ro|date=14 January 2009}}</ref>
! 2009<ref>{{cite web|title=Dacia Duster, the low-emission off-roader from 11,900 euros|url=http://www.renault.com/SiteCollectionDocuments/Communiqu%C3%A9%20de%20presse/en-EN/Pieces%20jointes/21971_DACIA_-_GB_DB1D7020.pdf|publisher=Renault|archive-url=https://web.archive.org/web/20110716161433/http://www.renault.com/SiteCollectionDocuments/Communiqu%C3%A9%20de%20presse/en-EN/Pieces%20jointes/21971_DACIA_-_GB_DB1D7020.pdf|archive-date=16 July 2011|date=2 March 2010|page=8}}</ref><ref>{{cite web|title=2009 Registration Document|url=https://group.renault.com/wp-content/uploads/2014/07/renault_-_2009_registration_document.pdf|publisher=Renault|access-date=27 March 2016|date=9 April 2010}}</ref>
! 2010<ref>{{cite web|title=Monthly sales – December 2010|url=https://group.renault.com/en/finance-2/financial-information/key-figures/monthly-sales/|publisher=Renault|access-date=27 March 2016}}</ref>
! 2011<ref>{{cite web|title=Monthly sales – December 2011|url=https://group.renault.com/en/finance-2/financial-information/key-figures/monthly-sales/|publisher=Renault|access-date=27 March 2016}}</ref>
! 2012<ref>{{cite web|title=Monthly sales – December 2012|url=https://group.renault.com/en/finance-2/financial-information/key-figures/monthly-sales/|publisher=Renault|access-date=27 March 2016}}</ref>
! 2013<ref>{{cite web|title=Monthly sales – December 2013|url=https://group.renault.com/en/finance-2/financial-information/key-figures/monthly-sales/|publisher=Renault|access-date=27 March 2016}}</ref>
! 2014<ref>{{cite web|title=Monthly sales – December 2014|url=https://group.renault.com/en/finance-2/financial-information/key-figures/monthly-sales/|publisher=Renault|access-date=8 March 2016}}</ref>
! 2015<ref>{{cite web|title=Monthly sales – December 2015|url=https://group.renault.com/en/finance-2/financial-information/key-figures/monthly-sales/|publisher=Renault|access-date=8 March 2016}}</ref>
! 2016<ref>{{cite web|title=Monthly sales – December 2016|url=https://group.renault.com/en/finance-2/financial-information/key-figures/monthly-sales/|publisher=Renault|access-date=3 March 2017}}</ref>
! 2017<ref>{{cite web|title=Monthly sales – December 2017|url=https://group.renault.com/en/finance-2/financial-information/key-figures/monthly-sales/|publisher=Renault|access-date=26 January 2018}}</ref>
! 2018<ref>{{cite web|title=Monthly sales – December 2018|url=https://group.renault.com/en/finance-2/financial-information/key-figures/monthly-sales/|publisher=Renault|access-date=8 April 2019}}</ref>
! 2019<ref>{{cite web|title=Monthly sales – December 2019|url=https://group.renault.com/en/finance-2/financial-information/key-figures/monthly-sales/|publisher=Renault|access-date=1 October 2020}}</ref>
! 2020<ref>{{cite web|title=Monthly sales – December 2020|url=https://group.renault.com/en/finance-2/financial-information/key-figures/monthly-sales/|publisher=Renault|access-date=1 April 2022}}</ref>
! 2021<ref name=2021sales>{{cite web|title=Monthly sales – December 2021|url=https://group.renault.com/en/finance-2/financial-information/key-figures/monthly-sales/|publisher=Renault|access-date=1 April 2022}}</ref>
!2022<ref>{{Cite web |title=Monthly sales - Renault Group |url=https://www.renaultgroup.com/en/finance-2/key-figures/monthly-sales/ |access-date=2023-01-19 |website=www.renaultgroup.com |language=en}}</ref>
!2023<ref>{{Cite web |title=Monthly sales - Renault Group |url=https://www.renaultgroup.com/en/finance-2/key-figures/monthly-sales/ |access-date=2024-03-02 |website=www.renaultgroup.com |language=en}}</ref>
!Total
|-
| style="text-align:left"| '''[[Dacia 1100]]/1100S'''<ref>{{cite web|url=https://dacia1100.blogspot.com/ |title=Dacia 1100 / 1100S |publisher=Blog |access-date=13 March 2012}}</ref>
| 37,546
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| –
| –
|−
|−
| '''37,546'''
|-
| style="text-align:left"| '''[[Dacia 1300]]/1310'''<ref>{{cite web |url=https://lucyfer93.blogspot.com/2010/07/ultima-dacie-berlina-produsa.html |title=Ultima Berlina – Masina nr 1,959,730 |publisher=Blog |access-date=13 March 2012 |archive-url=https://web.archive.org/web/20171021210748/http://lucyfer93.blogspot.com/2010/07/ultima-dacie-berlina-produsa.html |archive-date=21 October 2017 |url-status=dead }}</ref>
| −
| 1,959,730
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| –
| –
| −
| −
| '''1,959,730'''
|-
| style="text-align:left"| '''[[Dacia Lăstun]]'''<ref>{{cite web|url=http://www.autogreen.ro/2009/01/18/dacia-lastun-smartul-romaniei/ |title=Dacia Lastun |date=18 January 2009 |publisher=Blog |access-date=13 March 2012}}</ref>
| −
| −
| 6,532
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| –
| –
| −
| −
|'''6,532'''
|-
| style="text-align:left"| '''[[Dacia Solenza]]'''
| −
| −
| −
| 31,431
| 8,354
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| –
| –
| −
| −
|'''39,785'''
|-
| style="text-align:left"| '''[[Dacia Pick-Up]]'''
| −
| 279,184
| −
| −
| 21,165
| 11,733
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| –
| –
| −
| −
|'''312,082'''
|-
| style="text-align:left"| '''[[Dacia Spring]]'''
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
|1,722
|27,876
|48,887
| 61,803
|'''140,288'''
|-
| style="text-align:left" | '''[[Dacia Logan]]'''
| −
| −
| −
| 22,868
| 134,887
| 184,975
| 230,343
| 218,666
| 158,251
| 126,841
| 95,365
| 102,196
| 69,355
| 98,601
| 101,628
| 80,506
| 75,319
| 79,229
| 75,532 
|52,782
|27,136
|27,398
| ?
|'''1,961,878'''
|-
| style="text-align:left" | '''[[Dacia Sandero]]'''
| −
| −
| −
| −
| −
| −
| −
| 38,928
| 151,206
| 154,406
| 86,578
| 94,180
| 150,672
| 169,055
| 185,846
| 216,543
| 270,191
| 278,925   
| 274,375
|189,354
|226,825
|229,495
|269,899
|'''2,986 478'''
|-
| style="text-align:left" | '''[[Dacia Duster]]'''
| −
| −
| −
| −
| −
| −
| −
| −
| −
| 66,939
| 161,203
| 131,205
| 115,405
| 160,467
| 165,275
| 179,215
| 184,112
| 215,977
| 260,119
|178,091
|186,001
|197,058
|200,633
|'''2,401 700'''
|-
| style="text-align:left" | '''[[Dacia Jogger]]'''
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
| –
|26
|56,812
|94,095
|'''150,933'''
|-
| style="text-align:left" | '''[[Dacia Lodgy]]'''
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| 29,129
| 42,977
| 27,059
| 33,000
| 35,715
| 39,668
| 36,011
| 36,073
|28,072
|24,526
|13,189
|?
|'''345,419'''
|-
| style="text-align:left" | '''[[Dacia Dokker]]'''
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| −
| 2,924
| 51,063
| 56,180
| 65,114
| 72,160
| 85,938
| 90,432
| 90,387
|70,892
|44,684
|974
|?
|'''630.748'''
|-
| style="text-align:left" | '''Total'''
| '''37,546'''
| '''2,238,914'''
| '''6,532'''
| '''94,720'''
| '''164,406'''
| '''196,708'''
| '''230,473'''
| '''257,594'''
| '''309,457'''<ref name="others" group="nb">Including "Others" sales figures.</ref>
| '''348,269'''<ref name="misc" group="nb">Including "Misc." sales figures.</ref>
| '''343,230'''<ref name="misc" group="nb" />
| '''359,822'''<ref name="misc" group="nb" />
| '''429,534'''<ref name="misc" group="nb" />
| '''511,419'''<ref name="misc" group="nb" />
| '''550,912'''<ref name="misc" group="nb" />
| '''584,139'''<ref name="misc" group="nb" />
| '''655,228'''
| '''700,568'''<ref name="misc" group="nb" />
| '''736,486'''<ref name="misc" group="nb" />
|'''522,635'''
|'''537,074'''
|'''573,813'''
|'''626,430'''
|'''10,973,105'''
|}
</div>

==Models==
{{See also|List of Dacia vehicles}}

===Current===
* [[Dacia Duster#HM|Dacia Duster Pick-Up]] (2020–present)
* [[Dacia Logan#III|Dacia Logan III]] (2020–present)
* [[Dacia Sandero#III|Dacia Sandero III]] (2020–present)
* [[Dacia Sandero#III|Dacia Sandero Stepway III]] (2020–present)
* [[Renault Kwid#Dacia Spring Electric|Dacia Spring Electric]] (2021–present)
* [[Renault Kwid#Dacia Spring Electric|Dacia Spring Cargo]] (2021–present)
* [[Dacia Jogger]] (2022–present)
* [[Dacia Sandrider]] (2023–present)
* [[Dacia Duster#P1310|Dacia Duster III]] (2024–present)
* [[Dacia Bigster]] (2025–present)

===Former===
{{colbegin|colwidth=32em}}
* [[Dacia 1100]] (1968–1972)
* [[Dacia 1300]] (1969–1979)
* [[Renault 12|Dacia 1301]] (1970–1974)
* [[Renault Estafette|Dacia D6 Estafette]] (1974–1976)
* [[Dacia 1302]] (1975–1982)
* Dacia 1210/1310/1410 (1979–2004; ''Dacia Denem'' in the United Kingdom)
* [[Dacia Pick-Up|Dacia 1304 Pick Up]] (1979–2006)
* [[Renault 20/30|Dacia 2000]] (1980–1982)
* [[ARO 10|Dacia Duster]] (1983–1990s; rebadged [[ARO 10]] in the United Kingdom)
* Dacia 1310 Sport/1410 Sport (1983–1992)
* [[Dacia 1320]] (1985–1989)
* [[Dacia Pick-Up|Dacia 1305 Drop Side]] (1985–2006)
* [[Dacia Lăstun|Dacia 500 Lăstun]] (1988–1991)
* [[Dacia 1325|Dacia Liberta]] (1990–1996)
* [[Dacia Pick-Up|Dacia 1309]] (1992–1997)
* [[Dacia Pick-Up|Dacia 1307 King Cab]] (1992–2003)
* [[Dacia Pick-Up|Dacia 1307 Double Cab]] (1992–2006)
* [[Dacia Nova]] (1994–1999)
* [[Dacia SupeRNova]] (2000–2003)
* [[Dacia Solenza]] (2003–2005)
* [[Dacia Logan#I|Dacia Logan I]] (2004–2012)
* [[Dacia Logan#Logan I MCV|Dacia Logan I MCV]] (2006–2012)
* [[Dacia Logan#Van|Dacia Logan Van]] (2007–2012)
* [[Dacia Logan#Pickup|Dacia Logan Pick-Up]] (2008–2012)
* [[Dacia Sandero#I|Dacia Sandero I]] (2008–2012)
* [[Dacia Sandero#Sandero Stepway I|Dacia Sandero Stepway I]] (2008–2012)
* [[Dacia Duster#HS|Dacia Duster I]] (2009–2017)
* [[Dacia Logan#II|Dacia Logan II]] (2012–2020)
* [[Dacia Logan#Logan II MCV|Dacia Logan II MCV]] (2012–2020)
* [[Dacia Sandero#II|Dacia Sandero II]] (2012–2020)
* [[Dacia Sandero#Sandero Stepway II|Dacia Sandero Stepway II]] (2012–2020)
* [[Dacia Logan#II|Dacia Logan II Stepway]] (2019–2020)
* [[Dacia Dokker]] (2012–2021)
* [[Dacia Lodgy]] (2012–2022)
* [[Dacia Duster#HM|Dacia Duster II]] (2017–2024)
{{colend}}

===Prototypes===
* [[:File:Dacia brasovia-1.jpg|Dacia Braşovia]] coupé (1980)
* Mini-Dacia (1980s) – prototype made from cut-down Dacia 1310 panels and easily changeable from hatchback to pick-up to convertible according to removable panels
* Dacia Jumbo highrise van (1990)
* Dacia Nova minivan (1998)
* Several prototypes of the 1310 with diesel, LPG or smaller engines, throughout the model history
* Dacia Star (1991)
* Dacia 1310 convertible (1987; three produced)
* Dacia 1306 saloon-derived pick-up (1994/5; very small series)
* Dacia 1310 Break Limousine (late 1980s) – stretched estate with seven seats, several produced in normal-roofed and high-roofed variants
* Dacia D33 (1997) – prototype made by IDEA design house in [[Turin]], one model only
* Dacia 1310 4x4 / Aro 12 (late 1980s) – estate-derived 4x4, very small series
* [[Dacia Duster#Concept cars|Dacia Duster]] concept car (2009)

==Marketing==
===Sponsorships===
From the 2008–09 season to the 2022–23 season, Dacia was the sponsor of Italian [[Serie A]] football club [[Udinese Calcio]] and [[Stadio Friuli]].

Dacia became the official car partner of the [[Rugby League]] [[Super League]] and the [[Challenge Cup]] in February 2016<ref>{{cite web |title=Dacia and Rugby Football League |url=https://www.dacia.co.uk/partnerships/rugby-league.html |website=Dacia |access-date=12 November 2019}}</ref> and then deepened their support of the sport by becoming the main sponsors of the [[England national rugby league team|men's]], [[England women's national rugby league team|women's]] and wheelchair England teams in June 2017.<ref>{{cite web |title=Dacia steps up as main sponsor of England Rugby League |url=https://sponsorship.sportbusiness.com/news/dacia-steps-up-as-main-sponsor-of-england-rugby-league/ |website=Sports Business Sponsorship |date=14 June 2018 }}</ref> They also became the principal partner of the [[Great Britain national rugby league team|Great Britain Rugby League Lions]] in 2019 for the team's four match tour of New Zealand and Papua New Guinea.<ref>{{cite web |last1=Cotton |first1=Barney |title=Dacia announced as principal partner of the Great Britain Rugby League Lions |url=https://www.businessleader.co.uk/dacia-announced-as-principal-partner-of-the-great-britain-rugby-league-lions/71219/ |website=Business Leader |date=25 July 2019 |access-date=12 November 2019}}</ref>

Since 2023, the brand is a major sponsor of [[Ultra-Trail du Mont-Blanc|UTMB World Series]], a brand of [[trail running]] races. This partenership was seen as controversial;<ref>https://www.womensrunning.co.uk/news/utmb-2023-runners-call-for-sponsor-re-think/ {{Bare URL inline|date=August 2025}}</ref><ref>https://www.francebleu.fr/infos/economie-social/utmb-la-course-pointee-du-doigt-pour-son-partenariat-avec-la-constructeur-dacia-8912086 {{Bare URL inline|date=August 2025}}</ref> as a result, UTMB chose to remove the "Dacia" naming from its [[Chamonix]] [[Ultra-Trail du Mont-Blanc|flagship race]] in 2024.

==Gallery==
<gallery>
File:Dacia_Sandero_2023_Front_1.jpg|Dacia Sandero
File:Dacia_logan_MCV_white_front.png|MCV
File:Dacia_Logan_White_Rear.png|MCV
File:MHV_Dacia_1310_Estate_01.jpg|1310
File:Dacia_Estafette.JPG|D6
File:Dacia_Manifesto_rear.png|Manifesto
File:Dacia_Bigster_rear.png|Bigster
</gallery>

==Notes==
{{Reflist|group=nb}}

==References==
{{Reflist|2}}

==Further reading==
*{{cite magazine|title=The Romanian Car That Could|url=https://content.time.com/time/photogallery/0,29307,2007677,00.html|magazine=[[Time (magazine)|Time]]|author=Richard Friebe}}
*[https://www.gruprenault.ro/en/dacia-50-years/historical Rediscover the history of Dacia 50 years]

== External links ==
{{Commons category|Dacia (cars)}}
* {{official website|renaultgroup.com/en/nos-marques/dacia}}
* [https://www.dacia.co.uk/ Official brand website]

{{Dacia timeline 1960s to 1990s}}
{{Dacia timeline 1990s to date}}
{{Automobile Dacia}}
{{Renault}}
{{Romanian automobile brands and manufacturers}}

[[Category:Automobile Dacia| ]]
[[Category:Renault]]
[[Category:Car manufacturers of Romania|Dacia]]
[[Category:Romanian brands]]
[[Category:Privatized companies in Romania]]
[[Category:Car brands|Dacia]]
[[Category:Vehicle manufacturing companies established in 1966]]
[[Category:1966 establishments in Romania]]
[[Category:1999 mergers and acquisitions]]
[[Category:Companies of Argeș County]]