View source for Anti-aging product

{{Use mdy dates|date=July 2023}}
{{short description|Supplement and cosmetics products}}
{{distinguish|Anti-aging drug}}
{{medical citations|date=June 2020}}

'''Anti-aging supplements''' are ingestible products—such as [[vitamin]] capsules, powders, or teas—marketed with the message of slowing or reversing the [[aging]] process. However, there is no [[evidence-based medicine|clinical evidence]] that such products provide any effect on health or the process of aging.<ref name="ftc">{{cite web |title=Common health scams |url=https://consumer.ftc.gov/articles/common-health-scams |publisher=Federal Trade Commission, Office of the Inspector General, US Government |access-date=May 31, 2023 |date=January 1, 2022|quote=Despite claims about pills and treatments leading to the fountain of youth, there's nothing you can buy that has been proven to slow or reverse the aging process. And many companies selling these lotions, creams, and supplements don't have sufficient scientific evidence to show they work.}}</ref> '''Anti-aging creams''' (or '''anti-wrinkle creams''') are [[cosmetics]] products, typically moisturizer-based, that are promoted for reducing, masking, or preventing visible signs of [[skin]] aging, such as wrinkles, discoloration, or loss of elasticity. These claims are not supported by conclusive scientific evidence.<ref name="fda-22">{{cite web |title=Warning Letters Address Drug Claims Made for Products Marketed as Cosmetics |url=https://www.fda.gov/cosmetics/warning-letters-related-cosmetics/warning-letters-address-drug-claims-made-products-marketed-cosmetics |publisher=US Food and Drug Administration |access-date=June 1, 2023 |date=April 1, 2022|quote=products are not generally recognized as safe and effective for the above-referenced uses and, therefore, these products are "new drugs" under section 201(p) of the Act [21 U.S.C. § 321(p)]. New drugs may not be legally introduced or delivered for introduction into interstate commerce without prior approval from FDA.}}</ref>

[[File:Anti-aging cream.jpg|thumb|Skin cosmetics marketed as anti-aging creams. The manufacturer of these products received a warning letter from the US Food and Drug Administration in February 2015 for falsely marketing its products as if they were approved drugs.<ref name="fda-22" />]]
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== False health claims ==
In the United States, anti-aging products are commonly marketed with false [[health claim]]s, and are deemed to be scams on consumers.<ref name=ftc/><ref name="fda-15">{{cite web |title=Are Some Cosmetics Promising Too Much? |url=https://www.fda.gov/consumers/consumer-updates/are-some-cosmetics-promising-too-much |archive-url=https://web.archive.org/web/20190912091554/https://www.fda.gov/consumers/consumer-updates/are-some-cosmetics-promising-too-much |url-status=dead |archive-date=September 12, 2019 |publisher=US Food and Drug Administration |access-date=June 1, 2023 |date=March 23, 2015|quote=products are being marketed with drug claims—indicating that they are intended to treat or prevent disease, or change the body's structure or functions. The agency tells companies that they need to remove any drug claims from their products' labeling or seek FDA approval to market these products as drugs.}}</ref> Since 2007, the US [[Food and Drug Administration]] (FDA) has issued dozens of [[FDA warning letter|warning letters]] to manufacturers of skin care products with false marketing {{ndash}} including supposed anti-aging effects {{ndash}} about the benefits of such products, which are not authorized to be marketed as [[prescription drug|drugs]] that would require FDA approval as safe and effective for treating the aging process.<ref name=fda-22/><ref name="fda-15" />

== Audience marketing ==
[[Social media marketing]] has been effective at getting children and teenagers to buy anti-aging skin care products.<ref name=":0">{{Cite web |last=Gecker |first=Jocelyn |date=2024-08-31 |title=Which skin care products should young girls use? Dermatologists recommend this simple routine |url=https://apnews.com/article/best-skincare-products-routine-girls-5048ece0b703ba1987148cbc6e7b33dd |access-date=2024-09-06 |website=AP News |language=en}}</ref>

Traditionally, anti-aging creams have been marketed towards women, but products specifically targeting men are common in the 21st century.<ref>{{cite web|url=https://news.bbc.co.uk/2/hi/uk_news/magazine/4433343.stm |title=Drawing a line under men's wrinkles |publisher=BBC News Magazine |date=April 19, 2005 |access-date=2012-07-18}}</ref> Marketing of anti-aging products has been criticized as reinforcing [[ageism]], particularly against women.<ref name="ageism">{{cite report|title=Global report on ageism |date=March 18, 2021 |publisher=[[World Health Organization]] |isbn=9789240016866 |page=11 |url=https://www.who.int/publications/i/item/9789240016866 |language=en}}</ref> Anti-aging promotions specifically reinforce the belief that older people should look like middle-aged people, and that old age comes with a loss of gender identity.<ref>{{cite journal |last1=Calasanti |first1=T. |title=Bodacious Berry, Potency Wood and the Aging Monster: Gender and Age Relations in Anti-Aging Ads |journal=Social Forces |date=September 1, 2007 |volume=86 |issue=1 |pages=335–355 |doi=10.1353/sof.2007.0091|s2cid=144181351 }}</ref>

== References ==
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{{DEFAULTSORT:Anti-Aging Cream}}
[[Category:Ageing]]
[[Category:Skin care]]
[[Category:Cosmetics]]
[[Category:Anti-aging substances]]