View source for Amazon Prime Video

{{Short description|American video streaming service}}
{{For|the paid subscription service also owned by Amazon|Amazon Prime}}
<noinclude>{{Requested move notice|1=Prime Video|2=Talk:Amazon Prime Video#Requested move 26 June 2025}}
</noinclude>{{Use American English|date=September 2023}}
{{Use mdy dates|date=September 2023}}
{{Infobox website
| name = Prime Video
| logo = Prime Video logo (2024).svg
| logo_alt = Logo for the Prime Video service
| logo_caption = Logo used since 2024
| screenshot = Amazon Prime Video example screenshot.png
| collapsible = yes
| collapsetext = Screenshot
| caption = Screenshot of Prime Video's international website in January 2025, including a public domain film, ''[[Nosferatu]]''
| company_type = [[Division (business)|Division]]
| type = [[Over-the-top media service|OTT streaming platform]]
| language = {{plainlist|
* Arabic
* Bengali
* Chinese
* Czech
* Danish
* Dutch
* English
* Finnish
* French
* German
* Greek
* Hebrew
* Hindi
* Marathi
* Hungarian
* Indonesian
* Italian
* Japanese
* Korean
* Kannada
* Malay
* Malayalam
* Norwegian
* Polish
* Portuguese
* Romanian
* Russian
* Spanish
* Swedish
* Tagalog
* Tamil
* Telugu
* Turkish
}}
| language_count = 30
| headquarters = [[Seattle]], [[Washington (state)|Washington]], U.S.
| country_of_origin = United States
| area_served = Worldwide (except mainland China, Cuba, Iran, North Korea, Sudan, Russia, Belarus,<ref name="Russia">{{cite journal|last=Malik|first=Aisha|title=Amazon suspends access to Prime Video in Russia, halts shipments to the country|journal=TechCrunch|date=March 9, 2022|url= https://techcrunch.com/2022/03/09/amazon-suspends-access-to-prime-video-in-russia/|access-date=March 13, 2022}}</ref> Syria, and Vietnam)<ref name="Vietnam">{{cite journal|last=Luu|first=Quy|title=Amazon Prime Video to leave Vietnam|journal=VnExpress|date=October 16, 2023|url=https://e.vnexpress.net/news/news/amazon-prime-video-to-leave-vietnam-4665351.html/|access-date= November 11, 2023}}</ref>
| owner = [[Amazon (company)|Amazon]]
| industry = {{hlist|[[Entertainment]]|[[mass media]]}}
| products = {{flatlist|
* [[Streaming media]]
* [[video on demand]]
* [[digital distribution]]
}}
| services = {{flatlist|
* Film production
* film distribution
* television production
* television distribution
}}
| subsidiaries = {{plainlist|
* Video Direct {{citation needed|date=July 2024}}
* [[Bray Film Studios]]
}}
| url = {{Official URL}}
| commercial = Yes
| registration = Required
| users = {{increase}} 200 million<br />({{As of|2025|2|18|lc=y|df=US}})<ref name="user1">{{Cite web|url=https://www.hollywoodreporter.com/tv/tv-news/lotr-rings-of-power-day-1-record-viewing-amazon-1235211790/|title=Amazon Claims First-Day Record Audience for 'Rings of Power'|website=The Hollywood Reporter|date=September 3, 2022}}</ref>
| launch_date = {{Start date and age|2006|9|7}}
| current_status = Active
}}
'''Amazon Prime Video''', known simply as '''Prime Video''', is an American [[Video on demand#Subscription models|subscription video on-demand]] [[Over-the-top media service|over-the-top]] [[streaming television]] service owned by [[Amazon (company)|Amazon]]. The service primarily distributes films and television series produced or co-produced by [[Amazon MGM Studios]] or licensed to Amazon, as [[List of Amazon Prime Video original programming|Amazon Originals]], with the service also hosting content from other providers, content add-ons, live sporting events, and video [[rental]] and purchasing services. Prime Video is offered both as a stand-alone service and as part of Amazon's [[Amazon Prime|Prime subscription]]. Amazon Prime Video is the [[List of streaming media services#Streaming video on demand|third most-subscribed video on demand]] [[streaming media]] service in the United States, with 200 million paid memberships.<ref name="user1"/>

Operating worldwide, the service may require a full Prime subscription to be accessed. In countries like United States, United Kingdom, and Germany, the service can be accessed without a full Prime subscription,<ref>{{cite web|url=https://www.amazon.com/gp/video/getstarted/ref=sv_atv_5#prime_video|title=Amazon Prime Video subscription|website=Amazon|access-date=November 28, 2017}}</ref> whereas in Australia, Canada, France, India, Turkey, and Italy, it can only be accessed through a dedicated website. Prime Video additionally offers a content add-on service in the form of channels, called Amazon Channels, or Prime Video Channels, which allow users to subscribe to additional video subscription services from other content providers within Prime Video.<ref>{{cite journal|last=Kleinman|first=Alexis|title=Amazon Prime Just Got Way Better With A Ton Of Old HBO Shows|journal=The Huffington Post|date=April 23, 2014|url=https://www.huffpost.com/entry/netflix-amazon-prime_n_5197950|access-date=April 23, 2014}}</ref>

Launched on September 7, 2006, as '''Amazon Unbox''' in the United States, the service grew with an expanding library, and added the Prime Video membership upon the development of the Prime subscription. It was later renamed as '''Amazon Instant Video on Demand'''. After acquiring the UK-based streaming and [[DVD-by-mail]] service [[LoveFilm]] in 2011,<ref>{{Cite web|date=2011-01-20|first=Josh |last=Halliday|title=Amazon takes full control of Lovefilm|url=https://www.theguardian.com/technology/2011/jan/20/amazon-buys-lovefilm|access-date=2020-11-06|website=The Guardian|language=en}}</ref> Prime Video was added to the Prime subscription in the United Kingdom, Germany, and Austria in 2014;<ref>{{Cite web|last=Sawers|first=Paul|date=2014-02-21|title=Amazon Launches Prime Instant Video in UK & Germany|url=https://thenextweb.com/media/2014/02/21/amazon-lovefilm/|access-date=2020-11-06|website=The Next Web|language=en-us}}</ref><ref>{{Cite web |title=Amazon launches Prime streaming in Austria |url=https://www.digitaltveurope.com/2014/11/21/amazon-launches-prime-streaming-in-austria/ |access-date=2022-07-04 |website=DigitalTVEurope|date=November 21, 2014 }}</ref> continuing the plan of LoveFilm Instant, it is available on a monthly subscription of £/€8.99 per month.<ref>[https://www.amazon.co.uk/gp/prime/pipeline/landing Amazon Prime, Prime is Fast Delivery and More]. {{Webarchive|url=https://web.archive.org/web/20180130190836/https://www.amazon.co.uk/gp/prime/pipeline/landing |date=January 30, 2018 }}. Looking for the Prime Video Monthly Membership? "After your free trial, Prime Video is just £5.99/month. You can cancel your membership at any time". Amazon.co.uk. Retrieved June 16, 2016.</ref> The service was previously available in Norway, Denmark, and Sweden in 2012, but was discontinued in 2013.<ref name=":1">{{cite web|url=https://techcrunch.com/2013/06/10/amazons-lovefilm-pulls-its-subscription-dvd-and-streaming-service-out-of-scandinavia/|title=Amazon's LOVEFiLM Pulls Its Subscription DVD And Streaming Service Out Of Scandinavia|website=TechCrunch|last1=Lawler|first1=Ryan|date=June 10, 2013}}</ref> On April 18, 2016, Amazon split Prime Video from Amazon Prime in the US for $8.99 per month.<ref>{{cite web |url=https://9to5mac.com/2016/04/18/video-streaming-race-heats-up-amazon-now-offers-its-instant-video-service-independent-of-prime-subscription-for-8-99mo/ |title=Video streaming race heats up, Amazon now offers its Prime Video service independent of Prime subscription for $8.99/mo |author=Benjamin Mayo |date=April 18, 2016|website=9to5Mac}}</ref>

On December 14, 2016, Prime Video launched worldwide (except for mainland China, Cuba, Iran, North Korea, Sudan, and Syria) expanding its reach beyond the United States, United Kingdom, Germany, Austria, and Japan. Among the new territories, the service was included with Prime in Belgium, Brazil, Canada, France, India, Ireland, Italy, Poland, Turkey, and Spain, while for all other countries, it was made available for a monthly promotional price of $/€2.99 per month for the first six months and $/€5.99 per month thereafter.<ref name="worldwide1">{{cite web|url=https://press.aboutamazon.com/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2229623|archive-url=https://web.archive.org/web/20170305012150/http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2229623|archive-date=5 March 2017|title=Amazon Prime Video Now Available in More Than 200 Countries and Territories Around the World|publisher=Nasdaq Investor Relations|access-date=December 14, 2016}}</ref>

Alongside Amazon MGM Studios, Prime Video constitutes one half of Amazon's membership in the [[Motion Picture Association]] (MPA), which it joined on October 1, 2024.

==History==
The service debuted on September 7, 2006, as '''Amazon Unbox''' in the United States.<ref name="PR1">{{cite web|url=https://press.aboutamazon.com/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=903244|title=Amazon.com Launches Amazon Unbox(TM), a Digital Video Download Service with DVD-Quality Picture|date=7 September 2006|work=Amazon.com Media Relations|access-date=16 April 2018|archive-url=https://web.archive.org/web/20190125160302/http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=903244|archive-date=January 25, 2019|url-status=dead}}</ref> On September 4, 2008, the service was renamed Amazon Video on Demand.<ref name="vodlaunch">{{cite web|url=https://press.aboutamazon.com/phoenix.zhtml?c=176060&p=NewsArticle&id=1193455|title=Amazon Customers Can Now Instantly Watch Ad-Free Movies and TV Shows on Macs, PCs and Compatible Sony BRAVIA Televisions Starting Today on Amazon Video On Demand|work=corporate-ir.net}}</ref><ref>{{cite web|url=https://www.amazon.com/gp/video/ontv/player|title=Amazon.com Help: Amazon Instant Video|work=amazon.com}}</ref> As of August 2014 the service is no longer available for downloading purchased instant videos. On February 22, 2011, the service rebranded as '''Amazon Instant Video''' and added access to 5,000 movies and TV shows for [[Amazon Prime]] members.<ref>{{cite web|url=https://mashable.com/archive/amazon-prime-instant-video |title=HANDS ON: Amazon's Prime Instant Video |work=[[Mashable]] |first=Christina|last=Warren |date=February 22, 2011 |access-date=November 27, 2013}}</ref><ref name="primevideoslaunch">{{cite web|url=https://press.aboutamazon.com/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1531234|title=Amazon Prime Members Now Get Unlimited, Commercial-free, Instant Streaming of More Than 5,000 Movies and TV Shows at No Additional Cost|work=corporate-ir.net|access-date=December 20, 2012|archive-date=March 6, 2019|archive-url=https://web.archive.org/web/20190306173555/http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1531234|url-status=dead}}</ref> On February 8, 2012, Amazon signed a deal with [[Viacom (2005–2019)|Viacom]] to add shows from [[MTV]], [[Nickelodeon]], [[Comedy Central]], [[TV Land]], [[VH1]], [[CMT (American TV channel)|CMT]], [[Paramount Network|Spike]], [[BET]], and [[Logo TV]] to Prime Instant Video.<ref>{{cite news |last1=Robertson |first1=Adi |title=Amazon adds shows from MTV, Nickelodeon, and seven other channels to Prime Instant Video |url=https://www.theverge.com/2012/2/8/2784460/amazon-viacom-agreement-prime-instant-video-addition |access-date=14 July 2021 |work=The Verge |date=8 February 2012 |language=en}}</ref> On September 4, 2012, Amazon signed a deal with pay-TV channel Epix (now known as [[MGM+]] and since March 2022 owned by Amazon itself) to feature movies on their streaming service, in a move to rival their competitor [[Netflix]].<ref>{{cite web |url=https://adage.com/article/media/amazon-adds-epix-movies-streaming-service/237003 |title=Amazon Adds Movies to Streaming Service in New Challenge to Netflix |website=AdAge |date=September 4, 2012 }}</ref> Additionally, in November 2013, Amazon premiered the comedies ''[[Alpha House]]'' and ''[[Betas]]'', which are original series available exclusively online via the Prime Instant Video service. Amazon offered the first three episodes of both series at once for free, with each subsequent episode released weekly thereafter for  Prime members.<ref>{{cite web|agency=Associated Press|title=Amazon's Original Series "Alpha House" Debuts Friday|date=November 12, 2013|url=https://www.fool.com/investing/general/2013/11/12/amazons-original-series-alpha-house-debuts-friday.aspx|work=The Motley Fool|access-date=November 25, 2013}}</ref>

In February 2014, Amazon announced that the streaming service of its [[United Kingdom|UK]] subsidiary [[LoveFilm]] would be folded into the Instant Video service on February 26, 2014.<ref name="guardian-primeinstantvideo">{{cite web|title=Amazon takes on Netflix with rebrand of LoveFilm video-on-demand service|url=https://www.theguardian.com/technology/2014/feb/21/amazon-lovefilm-revamp-film-tv-rental|first=Mark|last=Sweney|date=February 21, 2014|work=The Guardian|access-date=February 21, 2014}}</ref><ref>{{cite news|last=Mance|first=Henry|title=Amazon finds less passionate name for Lovefilm streaming service|url=https://www.ft.com/content/11ba5f00-9ae6-11e3-946b-00144feab7de?siteedition=uk#axzz2txvwImkn|access-date=February 21, 2014|date=February 21, 2014}}</ref> In January 2015, ''[[Transparent (TV series)|Transparent]]'' became the first show produced by [[Amazon Studios]] to win a major award and the first series from a streaming video service to win the [[Golden Globe Award for Best Television Series – Musical or Comedy]].<ref name="xbrlus_1">{{cite web|url=https://www.sec.gov/Archives/edgar/data/1018724/000101872415000004/amzn-20141231xex991.htm |title=AMAZON.COM ANNOUNCES FOURTH QUARTER SALES UP 15% TO $29.33 BILLION  |work=United Securities and Exchange Commission |format=XBRL |date=January 29, 2015}}</ref>

On July 30, 2015, Amazon announced that they had hired [[Jeremy Clarkson]], [[Richard Hammond]], and [[James May]] to produce an untitled motoring show for Amazon Prime Video that would later be named ''[[The Grand Tour]]''. Neither [[Jeff Bezos]] nor [[Amazon (company)|Amazon]] stated how much Clarkson, Hammond, or May were being paid to produce the programme via their production company [[The Grand Tour]], but Jeff Bezos stated that the deal was "very expensive, but worth it."<ref>{{cite web|agency=The Guardian|title=Amazon boss says Jeremy Clarkson's Top Gear follow-on show 'expensive but worth it'|url=https://www.theguardian.com/technology/2015/aug/16/amazon-boss-jeff-bezos-top-gear-show|first=Hilary|last=Osborne|date=August 16, 2015|work=The Guardian|access-date=August 16, 2015}}</ref> The budget for the show has not officially been announced, but [[Andy Wilman]], the former executive producer of [[Top Gear (2002 TV series)|Top Gear]] stated that each episode would have a budget of around £4.5 million, nine times larger than Top Gear's budget.<ref>{{cite web|first=Christopher|last=Hooton|title=Jeremy Clarkson, Richard Hammond and James May's new Amazon Prime show has an absolutely insane budget|url=https://www.independent.co.uk/arts-entertainment/tv/news/jeremy-clarkson-richard-hammond-and-james-mays-new-amazon-prime-show-has-an-absolutely-insane-budget-10444856.html|work=The Independent|access-date=November 8, 2017|archive-url=https://web.archive.org/web/20150807160732/https://www.independent.co.uk/arts-entertainment/tv/news/jeremy-clarkson-richard-hammond-and-james-mays-new-amazon-prime-show-has-an-absolutely-insane-budget-10444856.html |archive-date=August 7, 2015}}</ref> Also in July, Amazon announced plans to expand the service to India.<ref>{{cite news|url=https://economictimes.indiatimes.com/industry/services/retail/amazon-readies-5-billion-chest-for-bigger-play-in-india-to-launch-subscription-based-ecommerce-services/articleshow/48137506.cms|title=Amazon readies $5 billion chest for bigger play in India, to launch subscription-based ecommerce services|author1=Jayadevan PK|author2=Pankaj Mishra|date=July 20, 2015|work=Economic Times|access-date=July 22, 2015}}</ref>

In September 2015, the word "Instant" was dropped from its title in the US, and it was renamed simply '''Amazon Video'''.<ref name=New2015Title>{{cite web|last1=Soper|first1=Taylor|title=Amazon drops 'Instant' from 'Instant Video,' streamlining its streaming brand|date=September 4, 2015|url=https://www.geekwire.com/2015/amazon-drops-the-instant-from-video-service-now-called-simply-amazon-video/|work=[[GeekWire]]|access-date=September 5, 2015}}</ref> In November 2016, the ''Wall Street Journal'' reported that Amazon was pursuing streaming rights to U.S. professional sports leagues to further differentiate the service.<ref>{{cite news | last = Spangler | first = Todd | title = Amazon Wants Live-Streaming Sports Rights for Prime Video, but What Will It Really Be Able to Secure? | url = https://variety.com/2016/digital/news/amazon-sports-rights-prime-video-1201923915/ | newspaper = Variety | date = November 21, 2016 | access-date = November 23, 2016}}</ref><ref>{{cite news | last = Shalini | first = Ramachandran | title = Amazon Explores Possible Premium Sports Package With Prime Membership: Has held talks for live game rights with leagues including NBA, MLB, NFL and MLS | url = https://www.wsj.com/articles/amazon-explores-possible-premium-sports-package-with-prime-membership-1479757001 | newspaper = The Wall Street Journal | date = November 22, 2016 | access-date = November 23, 2016}}</ref><ref>{{cite news | last = Crum | first = Rex | title = Biz Break: Amazon's looking at adding live sports to Prime video service | url = https://www.mercurynews.com/2016/11/22/biz-break-amazons-looking-at-adding-live-sports-to-prime-video-service/ | newspaper = San Jose Mercury News | date = November 22, 2016 | access-date = November 23, 2016}}</ref>

Amazon announced in November 2016 that it planned to stream ''The Grand Tour'' globally, which led to speculation over whether the full Prime Video service would begin a wider international rollout to compete with [[Netflix]].<ref name="tc-grandtourglobal">{{cite web|title=Amazon Prime Video is finally going global to give Netflix some serious competition|url=https://techcrunch.com/2016/11/17/amazon-prime-video-global/|first=Jon|last=Russel|date=November 17, 2016|website=TechCrunch|access-date=November 18, 2016}}</ref><ref name="Ingram">{{cite web|url=https://fortune.com/2016/11/18/amazon-netflix-global/|title=Amazon Is Gunning for Netflix With Global Launch of Prime Video|last=Ingram|first=Matthew|date=November 18, 2016|work=[[Fortune Magazine]]|access-date=December 9, 2016}}</ref> On December 14, 2016, Prime Video expanded into 200 additional territories.<ref name="thr-globallaunch">{{cite web|title=Amazon Takes Video Streaming Service Global in Challenge to Netflix|url=https://www.hollywoodreporter.com/news/general-news/amazon-take-video-streaming-service-global-challenge-netflix-949556/|first=Natalie|last=Jarvey|date=December 14, 2016|website=The Hollywood Reporter|access-date=December 27, 2016}}</ref>

In 2017, Amazon Studios purchased the global television adaption rights to ''[[The Lord of the Rings#television|The Lord of the Rings]],'' the product of which, ''[[The Lord of the Rings: The Rings of Power]]'', streams on Prime Video.<ref>{{Cite news |date=2017-11-13 |title=Amazon announces Lord of the Rings TV adaptation |url=https://www.theguardian.com/tv-and-radio/2017/nov/13/lord-of-the-rings-amazon-tv-show-confirmed |access-date=2025-03-28 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref>

In 2020, Prime Video expanded its marketing campaigns and local productions to Latin America with El Presidente (Chile & Colombia), La Jauría (Chile), and Súbete a mi moto.

On May 17, 2021, parent company Amazon entered negotiations to acquire Hollywood studio [[Metro-Goldwyn-Mayer]] (MGM).<ref>{{cite news |last1=Spangler |first1=Todd |title=Amazon Said to Make $9 Billion Offer for MGM|url=https://variety.com/2021/digital/news/amazon-mgm-acquisition-talks-9-billion-1234975168/ |access-date=May 17, 2021 |work=Variety |date=May 17, 2021|language=en}}</ref> On May 26, 2021, it was officially announced that Amazon would acquire MGM for $8.45 billion, subject to regulatory approvals and other routine closing conditions; with MGM continuing to operate as a label alongside [[Amazon Studios]] and Amazon Prime Video.<ref name="auto">{{cite news|date=9 March 2020|title=Guardian cartoon of cow in relation to Priti Patel sparks outrage amongst diaspora in Britain|newspaper=[[The Hindu]]|url=https://timesofindia.indiatimes.com/world/uk/guardian-cartoon-of-cow-in-relation-to-priti-patel-sparks-outrage-amongst-diaspora-in-britain/articleshow/74557770.cms|url-status=live|access-date=6 August 2020|archive-url=https://web.archive.org/web/20200911224645/https://timesofindia.indiatimes.com/world/uk/guardian-cartoon-of-cow-in-relation-to-priti-patel-sparks-outrage-amongst-diaspora-in-britain/articleshow/74557770.cms|archive-date=11 September 2020}}</ref> The deal was closed after receiving all governmental approvals on March 17, 2022.<ref>{{cite web | url=https://variety.com/2022/tv/news/amazon-mgm-merger-close-1235207852/ | title=Amazon Closes $8.5 Billion Acquisition of MGM | date=March 17, 2022 }}</ref>
In July 2021, Amazon and [[Universal Pictures]] reached a multi-year deal to bring Universal's films to Prime Video, as well as IMDb TV (now [[Amazon Freevee]]). As part of the deal, titles from Universal's library as well as future theatrical releases would become available on Amazon's streaming services following their first pay window and four months after release on [[Peacock (streaming service)|Peacock]]. The deal makes major franchises such as ''[[Fast & Furious]]'', ''[[Jurassic Park]]'' and ''[[Bourne (franchise)|Bourne]]'' eligible to stream on Prime Video.<ref>{{cite news|last=Keck|first=Catie|date=2021-07-09|title=Universal films will head exclusively to Amazon Prime Video after their run on Peacock|url=https://www.theverge.com/2021/7/9/22570590/universal-films-prime-video-streaming-peacock|work=[[The Verge]]|access-date=2021-07-10}}</ref> Most recently, Prime Video had signed a deal with Nigerian studio Anthill Studios.<ref>{{Cite web|last=Ritman|first=Alex|date=2022-01-07|title=Amazon Prime Video Signs Deal With Second Nigerian Studio|url=https://www.hollywoodreporter.com/tv/tv-news/amazon-anthill-studios-nigeria-nollywood-1235070733/|access-date=2022-01-08|website=The Hollywood Reporter|language=en-US}}</ref> This was part of its expansion to Nigeria, where Prime Video offered their services at subsidized rates while publishing original Nigerian content on the platform tagged Prime Video Naija.<ref>{{Cite web |last=Odebiyi |first=Emmanuel |date=2024-11-21 |title=How Much is Prime Video Subscription in Nigeria? (2024) |url=https://thescoove.africa/prime-video-subscription-nigeria/ |access-date=2024-11-30 |website=The Scoove Africa |language=en-US}}</ref>

On February 9, 2022, Amazon signed a long-term deal with the [[Shepperton Studios]] for exclusive use of new production facilities.<ref>{{cite news|title=Amazon Prime Video Pacts With Pinewood to Take U.K. Studio Space at Shepperton|url=https://variety.com/2022/tv/global/amazon-shepperton-studio-space-lord-of-the-rings-1235175581/|work=[[Variety (magazine)|Variety]]|last=Ramachandran|first=Naman|date=9 February 2022|access-date=9 February 2022}}</ref>

On July 31, 2022, it was announced that the service will expand to Southeast Asia, and be offered in Indonesia, Thailand and the Philippines. The offerings will include localized content, as well as localized interface and subtitles for non-local content.<ref name="Southeast Asia">{{Cite web|url=https://variety.com/2022/streaming/asia/amazon-prime-video-local-versions-southeast-asia-1235329007/|title=Amazon Launches Local Versions of Prime Video in Southeast Asia|last=Frater|first=Patrick|date=July 31, 2022|website=Variety|language=en-US|access-date=July 31, 2022}}</ref>

In January 2024, they decided to cut the original productions for both Southeast Asia and [[Middle East and North Africa]] as they shifted on European productions and even licensing.<ref>{{cite web|last1=Frater|first1=Patrick|last2=Ramachandran|first2=Naman|date=January 13, 2024|title=Prime Video Drops Original Productions in Southeast Asia, Cuts Singapore Staff|url=https://variety.com/2024/global/news/prime-video-southeast-asia-singapore-staff-cut-1235871006/|website=[[Variety (magazine)|Variety]]|access-date=January 23, 2024}}</ref><ref>{{cite web|last=Yossman|first=K.J.|date=January 18, 2024|title=Prime Video Cuts Funding in Africa, Middle East in Favor of Focusing on European Originals|url=https://variety.com/2024/tv/global/prime-video-africa-middle-east-european-originals-1235876354/|website=[[Variety (magazine)|Variety]]|access-date=January 23, 2024}}</ref> Similar layoffs took place in West and South Africa divisions few months later amidst fierce competition with [[Showmax]].<ref>{{cite news|publisher=[[Rest of World]]|title=How Prime Video failed so spectacularly in Africa|first=Jesusegun|last=Alagbe|date=21 Mar 2024|url=https://restofworld.org/2024/amazon-prime-video-africa-layoffs/}}</ref>

In December 2024, Amazon Prime Video announced significant changes to its operations in India to enhance customer satisfaction and comply with local regulations. These updates included some drastic measures into its subscription model in India, and it kept its subscribers at the edge of what this change would bring for their streaming experience. These adjustments reflect Amazon's effort to cater to the unique preferences of Indian users in a highly competitive OTT market.<ref>{{cite web |last=Patil |first=Harshavardhan |date=2024-12-22 |title=Amazon Prime Video Changes in India: What You Need to Know |url=https://indiantime.com/all/news/amazon-prime-video/amazon-prime-video-changes-in-india-what-you-need-to-know/articleshow/678.cms |access-date=2024-12-23 |publisher=Indian Time}}</ref>

==Content==
===Original programming===
{{Further|List of Amazon Prime Video original programming|List of ended Amazon Prime Video original programming|List of Amazon Prime Video original films|label1=Current original programming|label2=ended original programming|label3=original films}}
{{Further|List of Amazon Prime Video exclusive international distribution programming|List of Amazon India originals|topic=Amazon Prime Video international offerings|label2=Amazon Prime Video India originals}}

===Amazon Channels===
In 2015, Amazon launched the Streaming Partners Program (now known as Amazon Channels), a platform allowing subscription-based third-party channels ([[A la carte pay television|a la carte]] subscription services) and streaming services to be offered to Amazon Prime subscribers through the Amazon Video platform. These services are separate from the Amazon Video offering, and must be purchased separately. The original launch in the U.S. included services such as [[Curiosity Stream]], [[Lifetime (TV channel)|Lifetime]] Movie Club, [[AMC (TV channel)|AMC]]'s [[Shudder (streaming service)|Shudder]], [[Showtime (TV network)|Showtime]], [[Starz]], and others.<ref>{{Cite web|url=https://techcrunch.com/2015/12/08/amazon-makes-a-bid-for-cord-cutters-adds-showtime-starz-and-more-streaming-partners-to-prime/|title=Amazon Makes A Bid For Cord Cutters, Adds Showtime, Starz And More Streaming Partners To Prime|work=TechCrunch|last=Lunden|first=Ingrid|date=December 8, 2015|access-date=2017-08-02}}</ref><ref name="tc-channelsuk">{{Cite web|url=https://techcrunch.com/2017/05/23/amazon-expands-amazon-channels-to-uk-germany-taking-aim-at-pay-tv-users/|title=Amazon expands Amazon Channels to UK, Germany, taking aim at pay-TV users|work=TechCrunch|last=Lunden|first=Ingrid|date=May 23, 2017|access-date=2017-08-02}}</ref> The service subsequently added other partners, such as [[HBO]] and [[Cinemax]], [[Boomerang (TV network)|Boomerang]], [[Discovery Channel]], [[Fandor]], [[Noggin (brand)|Noggin]], [[PBS Kids]], [[Seeso]] and [[Toku (TV network)|Toku]].<ref>{{Cite news|url=https://variety.com/2016/digital/news/hbo-cinemax-amazon-prime-1201931116/|title=HBO, Cinemax Now Available on Amazon Prime's Channels Program|last=Spangler|first=Todd|date=2016-12-01|work=Variety|access-date=2017-08-02|language=en-US}}</ref> In January 2017, Amazon announced [[Anime Strike]], an anime focused Amazon Channels service.<ref>{{Cite news|url=https://variety.com/2017/digital/news/amazon-anime-channel-subscription-1201958402/|title=Amazon Launches Anime Channel for $5 Per Month, Its First Branded Subscription Channel|last=Spangler|first=Todd|date=January 12, 2017|newspaper=Variety|language=en-US|access-date=January 13, 2017}}</ref> In May 2017, Amazon Channels expanded into Germany and the UK; in the UK, the company reached deals to offer channels from [[Discovery, Inc.|Discovery Communications]] (including [[Eurosport]]), and live/on-demand content from [[ITV (TV network)|ITV]].<ref name="tc-channelsuk"/><ref>{{Cite news|url=https://www.theguardian.com/media/2017/may/23/amazon-netflix-sky-uk-itv-eurosport-hayu|title=Amazon steps up battle with Netflix and Sky by adding new UK channels|last=Sweney|first=Mark|date=2017-05-23|work=The Guardian|access-date=2017-08-02|language=en-GB|issn=0261-3077}}</ref>

Furthermore, Anime Strike and Heera (a second Channel devoted to Indian films and series) would be discontinued as separate services, and that their content would be merged into the main Prime Video library at no additional charge.<ref>{{Cite web|url=https://www.theverge.com/2018/1/5/16854300/amazon-cancels-anime-strike-exclusives-shows-films|title=Amazon closes Anime Strike and includes exclusive anime in Prime Video|last=Liao|first=Shannon|date=2018-01-05|website=The Verge|language=en|access-date=2020-01-25}}</ref>

===Sports programming===
{{Main|Sports on Amazon Prime Video}}
{{Further|NFL on Prime Video|Thursday Night Football|NBA on Prime Video}}
In April 2017, Amazon began to make sports-related content acquisitions, first acquiring non-exclusive rights to stream portions of the [[National Football League|NFL]]'s ''[[Thursday Night Football]]'' games during the [[2017 NFL season]] to Prime subscribers in the United States as part of a $50 million deal, replacing a previous deal with [[Twitter]].<ref>{{Cite news|url=https://www.bloomberg.com/news/articles/2017-04-17/amazon-s-nfl-deal-said-to-include-30-million-in-free-marketing|title=Amazon's NFL Deal Includes $30 Million in Free Marketing|author=Scott Soshnick|date=2017-04-17|work=Bloomberg.com|access-date=2017-08-03}}</ref> In August, Amazon acquired the British television rights to the [[ATP World Tour]] beginning 2019, replacing [[Sky Sports]]. The deal will run until 2023 and will exclusively show all masters 1000 events and 12 500 and 250 series tournaments. Amazon will be the third party pay TV provider for the ATP finals and starting in 2018 for Queens Club and Eastbourne tournaments.<ref>{{Cite news|url=https://www.theguardian.com/media/2017/aug/01/amazon-outbids-sky-to-win-exclusive-atp-tour-tennis-rights|title=Amazon outbids Sky to win exclusive ATP tour tennis rights|last=Sweney|first=Mark|date=2017-08-01|work=The Guardian|access-date=2017-08-02|language=en-GB|issn=0261-3077}}</ref><ref name="atpworldtour.com">{{cite web|url=https://www.atpworldtour.com/en/news/atp-atp-media-expand-partnership-with-amazon-prime-video|title=ATP And ATP Media Expand Partnership With Amazon Prime Video - ATP World Tour - Tennis}}</ref> The ATP announced a two-year deal in September for Amazon to stream the [[Next Generation ATP Finals]].<ref>{{cite web|url=https://www.nextgenatpfinals.com/en/news-and-media/tennis/atp-media-amazon-prime-video-next-gen-atp-finals-2017|title=ATP And ATP Media Partner With Amazon Prime Video To Deliver Global Coverage Of The Next Gen ATP Finals - Next Gen ATP Finals|access-date=November 17, 2017|archive-date=December 31, 2019|archive-url=https://web.archive.org/web/20191231141157/https://www.nextgenatpfinals.com/en/news-and-media/tennis/atp-media-amazon-prime-video-next-gen-atp-finals-2017|url-status=dead}}</ref> In November it was announced that Amazon had acquired the British television rights to the US Open for five years from the 2018 edition, for a reported £30 million. Eurosport who owned the pan European rights extended their deal with the US Open but excluded the UK, which was ironic as Amazon had reached a deal with the broadcaster to stream their channels on their station.<ref>{{cite news|url=https://www.telegraph.co.uk/tennis/2017/11/15/amazon-continues-foray-tennis-broadcasting-uk-rights-us-open/ |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/tennis/2017/11/15/amazon-continues-foray-tennis-broadcasting-uk-rights-us-open/ |archive-date=January 10, 2022 |url-access=subscription |url-status=live|title=Amazon continues foray into tennis broadcasting with UK rights to US Open for next five years|last=Rumsby|first=Ben|newspaper=The Telegraph|date=November 15, 2017|via=www.telegraph.co.uk}}{{cbignore}}</ref> The ATP additionally announced that Amazon in the US would screen the tennis channel, Tennis TV from 2018.<ref name="atpworldtour.com"/>

In June 2018, it was announced that Amazon had secured the UK rights to broadcast 20 live [[Premier League]] football matches from the 2019–20 season on a three-year deal. This will be the first time that the league will be shown on a domestic live streaming service, as opposed to being shown exclusively on television.<ref>{{Cite news|url=https://www.bbc.com/sport/football/44396151|title=Premier League TV rights: Amazon to show 20 matches a season from 2019–2022|work=BBC News|date=2018-06-07|access-date=2019-03-24|language=en-GB}}</ref> The deal has since been extended for a further three years until the 2024–25 season.<ref>{{Cite news|title=Premier League agrees TV rollover deal|language=en-GB|work=BBC Sport|url=https://www.bbc.co.uk/sport/football/57098432|access-date=2021-05-13}}</ref>

On March 18, 2021, Prime Video announced that they have renewed their deal to and will be the exclusive broadcaster of ''[[Thursday Night Football]]'' between the 2022 and 2033 seasons in the United States.<ref>{{Cite web|title=NFL announces new broadcast deals running through 2033 season|url=https://www.nfl.com/news/nfl-announces-new-broadcast-deals-running-through-2033-season|access-date=2021-03-18|website=NFL.com|language=en-US}}</ref> Because Prime Video is a subscription service, the NFL will require Amazon to have the games syndicated to over-the-air television stations in the local market of the teams.<ref>{{Cite web|title=NFL completes long-term media distribution agreements through 2033 season|url=https://www.nfl.com/news/nfl-completes-long-term-media-distribution-agreements-through-2033-season|access-date=2021-03-22|website=NFL.com|language=en-US}}</ref>

On July 1, 2022, Amazon announced a deal with [[UEFA Champions League]] football. Prime Video will air 17 games for the [[2024–25 UEFA Champions League|2024–25 season]] in the United Kingdom.<ref>{{Cite web |title=Amazon signs Champions League football streaming deal in UK |date=July 4, 2022 |url=https://smallbizbuddha.com/amazon-signs-champions-league-football-streaming-deal-in-uk/ |access-date=2022-07-04}}</ref>

On October 20, 2022, Prime Video acquired the rights to broadcast [[NBA]] during the 2022–23 season in Brazil.<ref>{{cite web|url=https://www.tudocelular.com/android/noticias/n196994/amazon-prime-video-direitos-transmissao-nba-brasil.html|title=Amazon Prime Video compra direitos de transmissão da NBA para o Brasil|website=TudoCelular.com|language=pt|date=2022-10-17|access-date=2022-10-20}}</ref><ref>{{Cite web |date=2022-10-17 |title=Prime Video to livestream NBA games in Brazil beginning with 2022-23 season |url=https://pr.nba.com/prime-video-nba-livestream-games-brazil/ |access-date=2023-01-02 |website=NBA.com: NBA Communications |language=en-US}}</ref>

On November 9, 2022, Prime Video launched seven sports talk shows from 8 AM to 8 PM. They air Monday through Friday.<ref>{{Cite web |last1=Porter |first1=Rick |date=2022-10-31 |title=Amazon Enters Sports-Talk Arena With Daily Slate of Shows |url=https://www.hollywoodreporter.com/tv/tv-news/amazon-sports-talk-shows-1235251982/ |access-date=2022-11-08 |website=The Hollywood Reporter |language=en-US}}</ref>

==Advertising==
At the end of January 2024, the service began featuring "limited" advertisements. Avoiding them would cost an additional $2.99 per month. With this move, Prime Video joined many other streaming services in featuring ads, which could be more lucrative than non-ad supported options.<ref>{{Cite web |last=Goldman |first=Jordan Valinsky, David |date=2023-12-28 |title=Why Amazon just sent you an email about ads on Prime Video {{!}} CNN Business |url=https://www.cnn.com/2023/12/28/media/amazon-prime-video-ads-price/index.html |access-date=2024-02-16 |website=CNN |language=en}}</ref><ref>{{Cite web |last=Roettgers |first=Janko |date=September 23, 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |access-date=February 16, 2024 |website=Fast Company}}</ref>

Currently, the ad-supported tier was available in selected markets, such as United States, Canada, the U.K. and some European territories.<ref>{{Cite web|url=https://advertising.amazon.com/products/prime-video-ads|title=Prime Video ads: Your brand alongside premium content|website=Amazon Ads}}</ref>

==Availability==
===Requirements===
[[File:Availability of Amazon Prime Video in the World.svg|thumb|350px|Availability of Prime Video in the world {{as of|2023|10|lc=on}}]]
Prime Video is available worldwide (except for [[mainland China]], Cuba, Iran, North Korea, Sudan, Russia, Belarus,<ref name="Russia"/> Syria and Vietnam<ref name="Vietnam"/>).<ref name="worldwide1" /> Initially it was available only to residents of the United States, United Kingdom, Japan, Germany and Austria.<ref name="Amazon Country Support">{{cite web|url=http://streamsidekick.com/can-get-amazon-prime-video/|title=Where Can You Get Amazon Prime Video?|first=Nick|last=Patrick|date=December 3, 2014|work=Stream Sidekick|access-date=December 7, 2014|archive-url=https://web.archive.org/web/20181014164723/http://streamsidekick.com/can-get-amazon-prime-video/|archive-date=October 14, 2018|url-status=dead}}</ref><ref>[https://www.amazon.de/gp/help/customer/display.html?nodeId=201422920 Filme und Serien kaufen] {{Webarchive|url=https://web.archive.org/web/20161005081229/https://www.amazon.de/gp/help/customer/display.html?nodeId=201422920 |date=October 5, 2016 }}, Amazon.de. Retrieved June 29, 2016.</ref>

The service supports online streaming via web player,<ref>{{cite web |url=https://www.primevideo.com/help/ref=dv_web_help_nd_nd?_encoding=UTF8&nodeId=202064920 |title=Supported Devices & Features |website=Prime Video: Help |access-date=November 8, 2017 |archive-date=June 29, 2017 |archive-url=https://web.archive.org/web/20170629114031/https://www.primevideo.com/help/ref=dv_web_help_nd_nd?_encoding=UTF8&nodeId=202064920 |url-status=dead }}</ref> as well as apps on [[Amazon Fire]]-branded devices, and supported third-party mobile devices, [[digital media player]]s (particularly [[Roku]]), [[video game console]]s, and [[smart TV]]s. An [[Android TV]] app is also available, which was initially exclusive to Sony Bravia smart TVs running Android TV, and [[Nvidia Shield TV|Nvidia Shield]].<ref>{{Cite web|url=https://www.androidheadlines.com/2019/04/prime-video-android-tv.html|title=Prime Video Is Coming To Android TV, YouTube Returning To Fire TV|last=Ramstad|first=Jordan|date=2019-04-18|website=Android Headlines|language=en|access-date=2019-04-20}}</ref>

Amazon had historically withheld support for [[Apple TV]] and Google's [[Chromecast]] platform. In October 2015, the company banned the sale of these devices on its online marketplace because they do not support the Prime Video ecosystem. This led to critics arguing that Amazon was displaying [[protectionism]] against devices that could be competitors to its own [[Amazon Fire TV]] products.<ref name="nyt-amazonstopselling">{{cite news|title=Amazon to Stop Selling Apple TV and Chromecast|url=https://www.nytimes.com/2015/10/02/business/amazon-to-stop-selling-apple-tv-and-chromecast.html?_r=0|access-date=2 October 2015|work=The New York Times| date=October 2, 2015 | last1=Streitfeld | first1=David | last2=Benner | first2=Katie }}</ref><ref name="Bloomberg-ccban">{{cite news|title=Amazon to Ban Sale of Apple, Google Video-Streaming Devices
|url=https://www.bloomberg.com/news/articles/2015-10-01/amazon-will-ban-sale-of-apple-google-video-streaming-devices|access-date=1 October 2015|work=Bloomberg News|date=October 1, 2015}}</ref><ref name="wired-appletvban">{{cite magazine|title=Amazon Is Banning Apple TV and Chromecast. And That's Gross|url=https://www.wired.com/2015/10/amazon-apple-tv-chromecast/|access-date=2 October 2015|magazine=Wired}}</ref> However, in December 2017, Amazon released an Apple TV app for Prime Video,<ref>{{Cite news|url=https://www.theverge.com/2017/12/6/16741136/download-amazon-prime-video-apple-tv|title=Amazon Prime Video comes to Apple TV, finally|work=The Verge|access-date=2017-12-06}}</ref> and announced in April 2019 that it would add Chromecast support to the Prime Video mobile app and perform a wider release of Prime Video's Android TV app. This was delivered in July 2020<ref>{{cite web|title=Prime Video is on Chromecast and Android TV, plus YouTube on Fire TV|date=July 9, 2019|url=https://blog.google/products/chromecast/prime-video-chromecast-android-tv-youtube-fire-tv/|access-date=2020-10-12}}</ref> as part of concessions to restore access to YouTube on Fire TV devices after a related feud with Google.<ref>{{Cite web|url=https://www.theverge.com/2019/4/18/18412525/youtube-amazon-fire-tv-prime-video-chromecast-return-announcement|title=YouTube is finally coming back to Amazon's Fire TV devices|last=Welch|first=Chris|date=2019-04-18|website=The Verge|access-date=2019-04-18}}</ref>

In most countries, a Prime Video subscription can be paid for with debit and credit cards.<ref>{{Cite web|url=https://www.primevideo.com/help/ref=atv_hp_nd_srchr?nodeId=G8P3YMHU34R3XX4N|title=Prime Video: Help}}</ref> Amazon Gift Card balance generally cannot be used for recurring subscription orders; however, an exemption is made for customers in Mexico.<ref>{{Cite web|url=https://www.primevideo.com/help/ref=atv_hp_nd_srchr?nodeId=GTJEC3TQFTZZH3KG|title=Prime Video: Help}}</ref> As of 2023, some countries (such as France, Italy, Spain, Mexico, Canada, Netherlands, Saudi Arabia, Luxembourg, Portugal) have added support for paying Amazon Prime subscription fees with Amazon Gift Card balance; however this does not apply to content add-ons such as Prime Video Channels (''See: [[Amazon Prime#Availability]]'').

In August 2022, customers living in Indonesia, the Philippines, Thailand can start making payments using [[digital wallet]]s (such as DANA, ShopeePay, OVO, GoPay, GCash, Maya, Rabbit LINE Pay, TrueMoney).<ref>{{Cite web|url=https://www.primevideo.com/help?nodeId=TvKthpROqT1fIXRM38|title=Prime Video: Help}}</ref>

In April 2020, Amazon and Apple formed a deal that allowed Amazon to process in-app payments on the Prime Video app on iOS, without using Apple's official in-app purchase mechanism. Apple's official in-app purchase mechanism is used when a user does not have an existing Prime subscription.<ref>{{Cite web |url=https://daringfireball.net/2020/04/amazon_apple_prime_video |title=Daring Fireball: Amazon and Apple Strike Deal for Prime Video In-App Purchases and Subscriptions |access-date=July 31, 2021 |archive-date=August 12, 2021 |archive-url=https://web.archive.org/web/20210812025927/https://daringfireball.net/2020/04/amazon_apple_prime_video |url-status=live }}</ref><ref>{{Cite web |url=https://www.macstories.net/linked/john-grubers-explanation-of-the-apparent-prime-video-deal-between-apple-and-amazon/ |title=John Gruber's Explanation of the Apparent Prime Video Deal Between Apple and Amazon - MacStories |date=April 2, 2020 |access-date=July 31, 2021 |archive-date=August 15, 2021 |archive-url=https://web.archive.org/web/20210815071028/https://www.macstories.net/linked/john-grubers-explanation-of-the-apparent-prime-video-deal-between-apple-and-amazon/ |url-status=live }}</ref> This move was considered notable as most apps on the [[App Store (iOS/iPadOS)|App Store]] are not allowed to use their own payment processor; in-app transactions for digital content have to be handled by Apple. However, in May 2022, Amazon removed the ability for iOS and Android users to make in-app purchases on several of Amazon's digital storefronts, including Kindle, Audible and Music apps, due to disputes over transaction fees.<ref>{{cite web |title=Amazon no longer offers in-app Kindle and Music purchases on Android |url=https://www.engadget.com/amazon-removes-direct-purchasing-android-161708963.html |website=Engadget|date=May 31, 2022 }}</ref>

===Website===
{{update|section|reason=Brazil has begun accepting movie purchases on their Prime Video|date=November 2023}}
In countries where the Amazon video-on-demand store is available (for purchasing/renting movies & television shows) and are part of the initial batch of locations to roll out Prime Video (from 2006 to 2015), Prime Video is offered on the local Amazon website (e.g. amazon.com, amazon.de, amazon.co.uk etc.).

Although a local Amazon website might be available, the full range of digital content services (e.g. [[Amazon Music]], Amazon Video, [[Kindle Store]]) might not be available in that particular country. In countries which do not support purchasing/renting movies & television shows or began rolling out Prime Video after the international expansion on December 14, 2016, Prime Video is offered as a standalone service on a separate website.

Amazon Gift Card balance can be used to buy/rent individual titles on local Amazon websites, but not on primevideo.com.

In Brazil, a similar Amazon Video was launched, but under the name Loja Prime Video ("Prime Video Shop"), and for renting of movies only.<ref>{{Cite web|url=https://www.tudocelular.com/novos-produtos/noticias/n181058/amazon-lanca-loja-prime-video-no-brasil.html|title = Amazon lança Loja Prime Video no Brasil para alugar filmes lançados no cinema|date = October 18, 2021}}</ref>

{| class="wikitable sortable" style="text-align:right"
|-
! style="width: 150px;" | Country !! Amazon Video <br> ([[Video on demand]]) !! Prime Video <br> ([[Streaming service]]) !! Use of Amazon Gift Card balance !! [[Domain name]]
|-
| United States || {{yes|Buy/Rent}} || {{yes|Streaming}} || Pay for movie purchases <br> Pay for Amazon Prime subscription || amazon.com/primevideo
|-
| United Kingdom || {{yes|Buy/Rent}} || {{yes|Streaming}} || Pay for movie purchases <br> Pay for Amazon Prime subscription || amazon.co.uk/primevideo
|-
| Germany || {{yes|Buy/Rent}} || {{yes|Streaming}} || Pay for movie purchases <br> Pay for Amazon Prime subscription || amazon.de/primevideo
|-
| Japan || {{yes|Buy/Rent}} || {{yes|Streaming}} || Pay for movie purchases<ref>{{Cite web|url=https://www.amazon.co.jp/-/en/gp/help/customer/display.html?nodeId=G5D4TA7NBKQT7GW2|title=Redeem a Gift Card - Amazon Customer Service}}</ref> <br> Pay for Amazon Prime subscription<ref>{{Cite web|url=https://www.amazon.co.jp/-/en/gp/help/customer/display.html?nodeId=201910200|title=The Amazon Prime Membership Fee - Amazon Customer Service}}</ref> || amazon.co.jp/primevideo
|-
| France, Italy, Spain, Sweden, Belgium, Poland, Australia, Mexico, Netherlands, Chile, Colombia, Portugal, Finland, Ireland, New Zealand, Brazil, Canada<ref name="APVFAQ">{{cite web|url=https://www.primevideo.com/help/ref=atv_hp_nd_cnt?nodeId=GC4XWK2TRW9945XP|title=Paying for Prime Video Rentals or Purchases|website=Amazon Prime Video}}</ref> || {{yes|Buy/Rent}} || {{yes|Streaming}} || Pay for Amazon Prime subscription <br> (for [[Amazon Prime#Availability|selected countries]])<ref name="prime-video-accepted-payment">{{Cite web|url=https://www.primevideo.com/help?nodeId=TtmpPpt4SHTjHQsAEX|title=Prime Video: Help}}</ref><ref>{{Cite web|url=https://www.amazon.com.mx/b?ie=UTF8&node=23483337011|title=Amazon.com.mx}}</ref><ref>{{Cite web|url=https://www.amazon.sa/-/en/b?ie=UTF8&node=27155493031|title=Amazon.sa: Prime - Gift Cards}}</ref> || rowspan="3" | primevideo.com
|-
| India<ref name="APVFAQ" /> || {{partial|Rent}} || {{yes|Streaming}} || Pay for Amazon Prime subscription <br> <ref name="prime-video-accepted-payment" /> 
|-
| Other Countries (including countries without a local Amazon website) || {{no}} || {{yes|Streaming}} || {{sdash}} 
|-
|}

==Metadata==
===Video quality===
Depending on the device, Amazon supports up to [[4K resolution|4K]] (UHD) and [[High-dynamic-range television|high-dynamic-range]] (HDR) streaming. UHD/HDR rolled out with its original content.<ref>{{cite web|url=https://www.pocket-lint.com/apps/news/amazon/129936-amazon-is-going-4k-and-bringing-prime-instant-video-to-android/|title=Amazon is going 4K and bringing Prime Instant Video to Android|first=Luke|last=Edwards|date=July 17, 2014|work=Pocket-lint}}</ref> Other titles support [[1080p]] (HD) streaming with 5.1 [[Dolby Digital]] or [[Dolby Digital Plus]] audio, with [[Dolby Atmos]] coming soon to certain titles. For titles available for purchase (and not included in a customer's [[Amazon Prime]] subscription), the HD option is often offered at an additional price.

On March 18, 2020, [[Thierry Breton]], a European commissioner in charge of digital policy of the [[European Union]] urged streaming services including Amazon Prime Video to limit their services. The request came as a result of the prevention of Europe's broadband networks from crashing as tens of millions of people started [[remote work]] due to the [[COVID-19 pandemic]]. The EU wanted the streaming platforms to offer only standard definition, rather than high-definition, programs and make users responsible for their data consumption.<ref>{{cite news |url=https://www.ft.com/content/b4ab03db-de1f-4f98-bcc2-b09007427e1b |title= EU warns of broadband strain as millions work from home |work=[[Financial Times]] |last1=Fildes |first1=Nic |last2=Murphy |first2=Hannah |date=March 19, 2020 |location=[[San Francisco]] | url-access=subscription}}</ref> On March 20, 2020, Amazon said that they have already begun the effort to reduce streaming bitrates while also maintaining a quality streaming, "We support the need for careful management of telecom services to ensure they can handle the increased internet demand with so many people now at home full-time due to [[COVID-19]]. Prime Video is working with local authorities and Internet Service Providers where needed to help mitigate any network congestion."<ref>{{cite news|url=https://www.ft.com/content/70333747-f180-4887-8a26-27ab6b230299|title= YouTube, Amazon and Netflix cut picture quality in Europe|work=Financial Times|date= March 20, 2020|access-date=March 20, 2020|last1= Espinoza|first1= Javier|last2= Fildes|first2= Nic|last3= Murphy|first3= Hannah|last4= Bradshaw|first4= Tim}}</ref>

===Devices===
{| class="wikitable sortable" style="text align: center;"
! rowspan="2" |Manufacturer
! rowspan="2" |Product
! rowspan="2" |Type
! colspan="2" |Quality
! rowspan="2" |Notes
! rowspan="2" |Ref
|-
!|Video
!|Audio
|-
| rowspan="5" |[[Amazon (company)|Amazon]]
|[[Kindle Fire]]
|[[Tablet computer|Tablet]]
|{{Yes|1080p}}
|Up to [[Dolby Atmos]] support
|
|
|-
|[[Fire Phone]]
|[[Smartphone]]
|{{Yes|1080p}}
|{{N/a}}
|Discontinued on the Amazon website
|
|-
|[[Amazon Fire TV|Fire TV]]
| rowspan="2" |[[Digital media player]]
|{{Yes|Up to 4K Ultra HD}}
| rowspan="2" |Up to [[Dolby Digital Plus]] [[5.1 surround sound|5.1]], [[Dolby Atmos]] support
| rowspan="4" |
| rowspan="2" |<ref>{{cite web|url=https://www.amazon.com/dp/B00CX5P8FC|title=Amazon Fire TV|work=amazon.com}}</ref>
|-
|[[Amazon Fire TV|Fire TV Stick]]
|{{Yes|Up to 4K Ultra HD}}
|-
|Windows app
|Personal computer
|{{Yes|1080p}}
|Stereo
|<ref>{{cite web|url=https://www.techradar.com/news/amazon-prime-video-app-comes-to-windows-10-but-theres-a-catch|title=Amazon Prime Video app comes to Windows 10, but there's a catch|last=St. Leger|first=Henry|work=[[TechRadar]]|date=July 3, 2020|accessdate=February 2, 2024}}</ref>
|-
| rowspan="3" |[[Apple Inc.|Apple]]
|[[iPhone]]
|[[Smartphone]]
|{{Yes|Up to 1080p}}
|{{N/a}}
|
|-
|[[iPad]]
|[[Tablet computer|Tablet]]
|{{Yes|Up to 1080p}}
|Up to [[loudspeaker]] support
|<ref>{{cite web|url=https://gigaom.com/2013/09/17/amazons-instant-video-ios-app-now-lets-you-stream-to-apple-tv-via-airplay/|title=Amazon's Instant Video iOS app now lets you stream to Apple TV via AirPlay|author=Laura Owen|date=September 17, 2013|work=Gigaom|access-date=November 27, 2013|archive-date=November 22, 2013|archive-url=https://web.archive.org/web/20131122020827/http://gigaom.com/2013/09/17/amazons-instant-video-ios-app-now-lets-you-stream-to-apple-tv-via-airplay/|url-status=dead}}</ref>
|-
|[[Apple TV]]
|[[Digital media player]]
|{{Yes|Up to 4K Ultra HD}}
|Up to [[Dolby Digital]] [[5.1 surround sound|5.1]], [[Dolby Atmos]]<ref>{{cite web|url=https://www.amazon.com/gp/help/customer/display.html/ref=hp_left_v4_sib?ie=UTF8&nodeId=201460880#GUID-A26847E2-6607-43A6-ADB3-07D2FF1C8C20__SECTION_A2CBC6FEA850413192ADE593EEC7AA50|title=Amazon.com Help: Amazon Video Device Features|website=www.amazon.com}}</ref>
|Available on third generation models and newer, Dolby Digital 5.1 on fourth generation or newer, 4K HDR and Dolby Atmos on fifth generation.
|<ref>{{Cite news|url=https://9to5mac.com/2017/12/06/amazon-prime-video-app-available-apple-tv/|title=Amazon Prime Video app rolling out to Apple TV App Store|date=2017-12-06|work=9to5Mac|access-date=2017-12-06|language=en-US}}</ref>
|-
||[[Google]]
|[[Android (operating system)|Android]]
|[[Mobile device|Mobile]] [[operating system]]
| colspan="2" rowspan="2" |Varies
|Application available on [[Google Play]]. Varies through device and version.
|<ref>{{cite web|url=https://techcrunch.com/2014/09/09/amazon-brings-prime-instant-video-to-all-android-phones-in-us-uk-and-germany/ |title=Amazon Brings Prime Instant Video To All Android Phones In US, UK And Germany |author=Sarah Perez |date=September 9, 2014 |website=TechCrunch}}</ref>
|-
||[[LG Corporation|LG]]
|2010+ models
|[[Smart TV|Smart television]]
|Only select 2010 LG Smart TV and [[Blu-ray]] player models and up
|
|-
|-
| rowspan="2" |[[Nvidia]]
|Shield TV
| rowspan="2" |[[Digital media player]]
|{{Yes|Up to 4K Ultra HD}}
|
|
|
|-
|Shield TV Pro
|{{Yes|Up to 4K Ultra HD}}
|
|
|
|-
| rowspan="4" |[[Microsoft]]
|[[Xbox 360]]
| rowspan="6" |[[Home video game console]]
|{{Yes|Up to 1080i}}
|Up to [[Dolby Digital]] [[5.1 surround sound|5.1]] support
|May vary depending on console specifications and models
|
|-
|[[Xbox One]]
|{{Yes|Up to 1080p}}
| rowspan="3" |[[Dolby Atmos]] support
|
|
|-
|[[Xbox One|Xbox One S & X]]
|{{Yes|Up to 4K Ultra HD}}
|
|
|-
|[[Xbox Series X and Series S|Xbox Series X & S]]
|{{Yes|Up to 4K Ultra HD}}
|
|
|-
| rowspan="2"|[[Nintendo]]
|[[Wii]]
|{{No|480p}}
|[[Stereophonic sound|Analog stereo]]
|{{dropped|Support discontinued on January 31, 2019}}
|
|-
|[[Wii U]]
|{{Yes|Up to 1080p}}
|[[5.1 surround sound|5.1]] [[Pulse-code modulation|Linear PCM]]
|{{dropped|Support discontinued on September 26, 2019}}
|<ref name=":0">{{cite web|author=Lardinois, Frederic|date=May 29, 2012|title=Amazon Instant Video Comes to Xbox 360|url=https://techcrunch.com/2012/05/29/amazon-instant-video-comes-to-xbox-360/}}</ref>
|-
| rowspan="5" |[[Roku, Inc.|Roku]]
|[[Roku|Roku 1]]
| rowspan="5" |[[Digital media player]]
|{{Yes|Up to 1080p}}
| rowspan="5" |[[HDMI]] out
| rowspan="5" |Supported as an app (channel) running on the [[Roku OS]]
| rowspan="5" |<ref>{{cite web|url=https://channelstore.roku.com/browse|title=Roku - Streaming TV & Media Player|author=Roku|work=Roku}}</ref>
|-
|[[Roku|Roku 2]]
|{{Yes|Up to 1080p}}
|-
|[[Roku|Roku LT]]
|{{Yes|Up to 720p}}
|-
|[[Roku|Roku 3]]
|{{Yes|Up to 1080p}}
|-
|[[Roku|Roku 4]]
|{{Yes|Up to 4K Ultra HD}}
|-
||[[Samsung]]
|2010+ models
|[[Smart TV|Smart television]]
| colspan="2" |Varies
|Only select 2010 Samsung Smart TV and [[Blu-ray]] player models and up
|
|-
| rowspan="7" |[[Sony]]
|[[BRAVIA]]
|2015+ [[Android TV]]
|{{Yes|Up to 4K Ultra HD}}
|Up to [[Dolby Digital Plus]] [[7.1 surround sound|7.1]]
| rowspan="2" |
|<ref>{{cite press release|title = Sony Electronics Offers Extensive 4K Ultra HD Home Entertainment Solutions with New 2015 TV Lineup|url = https://www.prnewswire.com/news-releases/sony-electronics-offers-extensive-4k-ultra-hd-home-entertainment-solutions-with-new-2015-tv-lineup-300067989.html}}</ref>

|-
|[[PlayStation 3]]
| rowspan="4" |[[Home video game console]]
|{{Yes|Up to 1080p}}
|LCPM [[Dolby Digital]] [[5.1 surround sound|5.1]]
|<ref>{{cite web|url=https://blog.playstation.com/2012/04/03/ps3-the-first-console-to-offer-amazon-instant-video/|title=PS3: The First Console to Offer Amazon Instant Video|date=April 3, 2012|publisher=PlayStation.blog|first=Jack|last=Buser|access-date=June 15, 2012}}</ref>

|-
|[[PlayStation 4]]
|{{Yes|Up to 1080p}}
| rowspan="3" |LCPM [[Dolby Digital Plus|Dolby Digital Plus 7.1]]
|<ref name=":0" />
|
|-
|[[PlayStation 4|PlayStation 4 Pro]]
|{{Yes|Up to 4K Ultra HD}}
|<ref name=":0" />
|
|-
|[[PlayStation 5]]
|{{Yes|Up to 4K Ultra HD}}
|
|
|-
|[[PlayStation Vita]]
|[[Handheld game console]]
|{{No|nHD}}
|[[Stereophonic sound|Stereo]]
| rowspan="2" |
|
|-
|[[PlayStation TV]]
|[[Microconsole]]
|{{Yes|[[HDMI]] out}}
|2-channel LCPM
|
|}

==Awards and nominations==
{| class="wikitable" width="100%"
|-
! Year !! Association !! Category !! Nominee(s) !! Result
|-
|rowspan="1"|2017 || rowspan="1"| Diversity in Media Awards || Broadcaster of the Year || Amazon Video UK || {{won}}
|-
|rowspan="1"|2020 || rowspan="1"| Filmfare OTT Awards{{citation needed|date=January 2024}} || Best Comedy Series || Amazon Prime Video India || {{won}}
|}

==References==
{{reflist}}

==Further reading==
* {{cite web|url=https://www.youtube.com/watch?v=PZ75QyqbKf4 |archive-url=https://ghostarchive.org/varchive/youtube/20211217/PZ75QyqbKf4 |archive-date=2021-12-17 |url-status=live|title=Why Amazon Is Going After Netflix|publisher=[[CNBC]]|date=2019-03-13}}{{cbignore}}

==External links==
* {{Official website}}

{{Amazon}}
{{Amazon Video original series}}
{{Amazon Video Children's Programming}}
{{Sports television in the United States}}
{{VOD services}}

[[Category:2006 establishments in the United States]]
[[Category:Amazon (company)]]
[[Category:American film websites]]
[[Category:Android (operating system) software]]
[[Category:Internet properties established in 2006]]
[[Category:Internet television streaming services]]
[[Category:IOS software]]
[[Category:PlayStation 3 software]]
[[Category:PlayStation 4 software]]
[[Category:PlayStation 5 software]]
[[Category:Subscription video on demand services]]
[[Category:Transactional video on demand]]
[[Category:TvOS software]]
[[Category:Xbox 360 software]]
[[Category:Xbox One software]]
[[Category:Xbox Series X and Series S software]]