View source for Aitraaz

{{short description|2004 Hindi romantic thriller courtroom drama film by Abbas-Mustan}}
{{featured article}}
{{Use Indian English|date=December 2016}}
{{Use dmy dates|date=May 2022}}
{{Infobox film
| name           = Aitraaz
| image          = Aitraaz.jpg
| alt            = The poster features three people, one man and two women, with green and black themed colour in the background. Text at the bottom of the poster reveals the tagline of the film while the text at the bottom of the poster reveals the title, name of the director, name of the producer, name of the distributor, the release date and the rest of the credits.
| caption        = Theatrical release poster
| director       = [[Abbas–Mustan]]
| producer       = [[Subhash Ghai]]
| based_on       = {{basedon|''[[Disclosure (1994 film)|Disclosure]]''|[[Barry Levinson]]}}
| screenplay     = {{Plainlist|
* Shiraz Ahmed
* [[Shyam Goel]]
}}
| starring       = {{Plainlist|
* [[Akshay Kumar]]
* [[Priyanka Chopra]]
* [[Kareena Kapoor]]
}}
| music          = '''Songs:'''<br />[[Himesh Reshammiya]]<br />'''Background Score:'''<br />[[Salim–Sulaiman]]
| cinematography = [[Ravi Yadav]]
| editing        = Hussain A.&nbsp;Burmawala
| studio         = [[Mukta Arts]]
| distributor    = [[Zee Entertainment Enterprises|Zee Films]]
| released       = {{Film date|2004|11|12|df=y}}
| country        = India
| language       = Hindi
| runtime        = 159 minutes<ref>{{cite web|title=''Aitraaz'' (2004)|url=https://www.bbfc.co.uk/releases/aitraaz-2004|archive-url=https://web.archive.org/web/20161231175749/http://www.bbfc.co.uk/releases/aitraaz-2004|archive-date=31 December 2016|publisher=[[British Board of Film Classification]]|access-date=31 December 2016}}</ref>
| budget         = {{INR}}11 crore<ref name="auto">{{cite web|url=https://boxofficeindia.com/movie.php?movieid=443|title=Aitraaz – Movie|publisher=[[Box Office India]]}}</ref>
| gross          = {{INR}}26 crore<ref name="auto"/>
}}

'''''Aitraaz''''' ({{translation|Objection}}) is a 2004 Indian [[Hindi]]-language [[romantic thriller]] film directed by [[Abbas–Mustan]] and produced by [[Subhash Ghai]]. It stars [[Akshay Kumar]], [[Priyanka Chopra]] and [[Kareena Kapoor]].

''Aitraaz'' tells the story of a man accused of [[sexual harassment]] by his female superior, and was released on 12&nbsp;November 2004 to positive reviews. Chopra received widespread critical acclaim for her performance. Loosely based on the 1994 film ''[[Disclosure (1994 film)|Disclosure]]'',<ref>{{Cite web |date=2009-05-24 |title=No ripoffs, please |url=https://www.telegraphindia.com/7-days/no-ripoffs-please/cid/623609 |website=Telegraph India}}</ref> the film was a major commercial success grossing {{INR}}260 million at the box office against a budget of {{INR}}110 million, and has been noted for its bold subject of male sexual harassment.

''Aitraaz'' received several accolades, particularly for Chopra. At the [[50th Filmfare Awards]], Chopra was nominated for the [[Filmfare Award for Best Supporting Actress|Best Supporting Actress]] and [[Filmfare Award for Best Performance in a Negative Role|Best Villain]], winning the latter and thus becoming the second (and final){{efn|The award was discontinued in 2008.}} actress to win the award.<ref name="ht"/> Chopra also won the [[Bengal Film Journalists' Association Award for Best Actress (Hindi)|Bengal Film Journalists' Association Award for Best Actress]] and the [[Screen Award for Best Actor in a Negative Role|Screen Award for Best Villain]]. The film received ten nominations at the [[6th IIFA Awards|2005 IIFA Awards]], winning three.

==Plot==
Raj Malhotra, an orphan, works as a product engineer for Voice Mobiles and lives in a rented house. Junior lawyer Priya Saxena mistakes him for his neighbor, Barrister Ram Chotrani for whom she applied for a job as an assistant due to their house numbers. Raj falls in love with Priya at first sight, and they eventually get married.

Two years later, Priya is pregnant, and they move into their own bungalow, expecting Raj’s promotion to CEO. However, at the company’s anniversary, Ranjit Roy, the chairman, arrives with his much younger wife, Sonia, who appoints his friend Rakesh as the new CEO, while Raj joins the board of directors.

A flashback shows Raj’s past in [[Cape Town, South Africa]], where he worked for MTN Mobile Company. There he met Sonia, who worked as a model, and they began a relationship. However, Raj’s insecurity about her modeling career caused tensions. When Sonia became pregnant, she refused Raj’s offer to marry and decided to abort the child to focus on her ambitions for wealth and power. This led to their breakup.

In the present, Rakesh informs Raj about a defect in their new mobile handset, causing calls to connect to the intened recipient and another random person in the contact list. Raj visits Sonia for authorization to stop production for which Sonia calls him to her house. Sonia makes inappropriate advances, which Raj continuously rejects and escapes.

The following day, Sonia falsely accuses Raj of sexual harassment and attempted rape, and Ranjit demands his resignation to avoid the downfall of the company. Raj objects by saying that he didn't sexually assault Sonia, but his colleagues and Rakesh don't believe him. During breakfast, the following day, Raj’s friend Ram advises him to resign despite him believing Raj, thinking society would not believe him and it is less likely for him to win the case, if he files a case against Sonia. Priya finds the resignation letter in his jacket pocket to which Raj explains why he is resigning, she however, doesn't want him to resign since the lie will be assumed as the truth if he does, at which point, Raj decides to send the case to court, gaining media attention. Advocate Ravi Patel tries to humiliate Raj by revealing past drunken comments from a party held after the promotions and showing scratches on his back to paint him as guilty. Despite the pressure, Raj stands firm.

A breakthrough comes when Raj’s bank manager returns with a tape from the defective handset that recorded Raj’s visit to Sonia. Ram submits the tape, but Sonia orchestrates an accident that injures Ram and has the tape swapped for a fake one. Priya overhears a call where Sonia demands Raj meet her to make the case disappear, but Priya decides to confront Sonia instead.

Priya takes over as Raj’s lawyer, exposing Sonia’s affair with Raj and playing a voicemail from Rakesh that reveals Sonia’s manipulations. It is revealed that Sonia married Ranjit for money and power but sought to rekindle her relationship with Raj when her marriage didn’t satisfy her. In the end, Priya wins the case. Ranjit divorces Sonia, and guilt-ridden, Sonia commits suicide by jumping from her office building. Later, Raj and Priya happily walk with their newborn child.

== Cast ==
The cast is listed below:<ref>{{cite web|title=Aitraaz|url=http://boxofficeindia.com/cast_crew.php?movieid=443|archive-url=https://web.archive.org/web/20170117081323/http://boxofficeindia.com/cast_crew.php?movieid=443|archive-date=17 January 2017|publisher=Box Office India|access-date=17 January 2017}}</ref>
* [[Akshay Kumar]] as Raj Malhotra, a product engineer at Voice Mobiles and a member of its board of directors. He is Priya’s husband and Sonia’s ex lover and attempted rape victim.

* [[Priyanka Chopra]] as Sonia Roy née Kapoor, the third wife of Ranjit Roy and Raj’s ex lover who schemes to enact her revenge by framing him for sexual assault after the pair broke up five years ago.

* [[Kareena Kapoor]] as Advocate Priya Raj Malhotra, a junior lawyer and Raj’s wife. She becomes his permanent lawyer to help Raj fight his false sexual assault case when he is framed by Sonia

* [[Amrish Puri]] as Ranjit Roy, the chairman of Voice Mobiles and Raj’s boss. He demands Raj’s resignation after Sonia frames him for sexual assault.

* [[Annu Kapoor]] as Barrister Ram Chotrani, Raj and Priya’s lawyer friend who helps them try to close Raj’s false sexual assault case. 

* [[Paresh Rawal]] as Advocate Ravi Patel, Sonia’s lawyer

* as Jenny
* [[Upasana Singh]] as Kanchan Chotrani
* [[Dinesh Lamba]] as Garv
* [[Preeti Puri|Preeti puri]] as Jenny , Raj’s secretary 
* Anil Nagrath as Judge Anupam Choudhary

==Production==
[[File:Aitraaz cast.jpg|thumb|300px|alt=A photograph of Aitraaz team looking forward, smiling and posing for the camera|The cast of ''Aitraaz'' photographed on the sets]]
The director duo [[Abbas–Mustan]] took inspiration from [[National Basketball Association]] player [[Kobe Bryant]], who was accused of rape by a fan;<ref name="apr">{{cite web|title=Akshay Kumar plays a rapist!|url=http://www.sify.com/movies/Akshay-Kumar-plays-a-rapist-news-bollywood-kkfvKIjbegi.html|archive-url=https://web.archive.org/web/20160107054739/http://www.sify.com/movies/Akshay-Kumar-plays-a-rapist-news-bollywood-kkfvKIjbegi.html|archive-date=7 January 2016|website=[[Sify]]|date=13 July 2004|url-status=dead|access-date=24 June 2013}}</ref> they began developing the film after reading about [[Kobe Bryant sexual assault case|his sexual-assault case]] in the newspapers.<ref name="am">{{cite web|title=Akshay has a lot of experience: Abbas-Mustan|url=http://www.sify.com/movies/bollywood/interview.php?id=13606747&cid=2398|archive-url=https://web.archive.org/web/20160107054739/http://www.sify.com/movies/bollywood/interview.php?id=13606747&cid=2398|archive-date=7 January 2016|website=[[Sify]]|date=8 November 2004|url-status=dead|access-date=22 June 2013}}</ref> Regarding the film's unusual title, they said the word ''aitraaz'' was colloquial and suited the subject.<ref name="am"/> [[Shyam Goel]] and Shiraz Ahmed wrote the screenplay. Hussain A. Burmawala and [[R.&nbsp;Verman]] were responsible for film editing and [[Art director|art direction]], respectively.<ref name="BH">{{cite web|title=Aitraaz Cast & Crew|url=https://www.bollywoodhungama.com/movie/aitraaz/cast/|archive-url=https://web.archive.org/web/20170108091115/http://www.bollywoodhungama.com/movie/aitraaz/cast/|archive-date=8 January 2017|website=[[Bollywood Hungama]]|date=12 November 2004 |url-status=live|access-date=8 January 2017}}</ref>

The film was announced in October 2003 by producer [[Subhash Ghai]], to commemorate the 25th anniversary of his production company [[Mukta Arts]].<ref name="tribune">{{cite news|title=Ghai to direct a musical love story|url=http://www.tribuneindia.com/2003/20031029/ncr2.htm|archive-url=https://web.archive.org/web/20160303192219/http://www.tribuneindia.com/2003/20031029/ncr2.htm|archive-date=3 March 2016|work=[[The Tribune (Chandigarh)|The Tribune]]|date=29 October 2003|access-date=10 December 2016}}</ref> The media reported that [[Akshay Kumar]], [[Kareena Kapoor]] and [[Priyanka Chopra]] were cast in lead roles, making it the third film collaboration between Kumar and Chopra after the highly successful ''[[Andaaz]]'' (2003) and ''[[Mujhse Shaadi Karogi]]'' (2004).<ref name="tribune"/><ref name="pgn">{{cite web|title=Priyanka goes negative in 'Aitraaz'|url=http://www.sify.com/movies/Priyanka-goes-negative-in--Aitraaz-news-bollywood-kkfvKJbahaa.html|archive-url=https://web.archive.org/web/20161220130115/http://www.sify.com/movies/Priyanka-goes-negative-in--Aitraaz-news-bollywood-kkfvKJbahaa.html|archive-date=20 December 2016|website=[[Sify]]|date=7 July 2004|url-status=dead|access-date=24 June 2013}}</ref> Kumar was cast as Raj, a working man accused of rape at his workplace; Kapoor portrayed his supportive wife, who goes to extremes to defend him.<ref name="apr"/> According to the directors, Kumar was cast [[Typecasting (acting)|against type]]; he generally played [[action hero]]es, and they wanted him to underplay his character.<ref name="am"/> Abbas–Mustan, known for stylish thrillers and intriguing antagonists,{{efn|Examples include [[Shah Rukh Khan]] in 1993's ''[[Baazigar]]'', [[Arbaaz Khan]] in 1996's ''[[Daraar (film)|Daraar]]'', Akshay Kumar 2001's ''[[Ajnabee (2001 film)|Ajnabee]]'' and [[Akshaye Khanna]] in 2002's ''[[Humraaz]]''.<ref name="pgn"/>}} cast Chopra in her first negative role.<ref name="pgn"/> She plays a woman, married to a business magnate more than twice her age, who seeks revenge by falsely accusing her former lover of raping her. Chopra was initially apprehensive about such a bold character, due to the controversial theme of [[sexual harassment]], but Abbas–Mastan and Subhash Ghai convinced her to accept the role.<ref name="conservative">{{cite web|title=I'm a very conservative girl: Priyanka Chopra |url=http://www.sify.com/movies/bollywood/interview.php?id=13609096&cid=2398|archive-url=https://web.archive.org/web/20140717023842/http://www.sify.com/movies/bollywood/interview.php?id=13609096&cid=2398|archive-date=17 July 2014|last=Jha|first=Subhash K.|author-link=Subhash K. Jha|website=[[Sify]]|date=12 November 2004|url-status=dead |access-date=22 June 2013}}</ref><ref name="sonia">{{cite web|title=Priyanka: 'I am not confident!'|url=http://specials.rediff.com/movies/2004/nov/10sld1.htm|date=10 November 2004|archive-url=https://web.archive.org/web/20160304054123/http://specials.rediff.com/movies/2004/nov/10sld1.htm|archive-date=4 March 2016|last=Lalwani|first=Vickey|work=Rediff.com|access-date=22 June 2013}}</ref> The director duo had previously offered her the lead in their 2002 thriller ''[[Humraaz]]'', which she could not accept.<ref name="meet">{{cite web|title=Meet Priyanka Chopra|url=http://specials.rediff.com/movies/2004/jul/29priyanka.htm|archive-url=https://web.archive.org/web/20040804064815/http://specials.rediff.com/movies/2004/jul/29priyanka.htm|archive-date=4 August 2004|work=[[Rediff.com]]|access-date=11 January 2017}}</ref>

Kumar described his character as "realistic" and a "new-age [[metrosexual]]" man. The actor revealed that he enjoyed the strengths and weaknesses of his character, adding "[he] is not afraid to show his feelings and does not feel emasculated by his situation."<ref name="raj">{{cite web|title='Aitraaz' is my boldest film: Akshay Kumar|url=http://www.sify.com/movies/bollywood/interview.php?id=13609029&cid=2398|archive-url=https://web.archive.org/web/20160107054739/http://www.sify.com/movies/bollywood/interview.php?id=13609029&cid=2398|archive-date=7 January 2016|last=Jha|first=Subhash K.|website=[[Sify]]|date=12 November 2004|url-status=dead|access-date=23 June 2013}}</ref> Kumar further stated: "There's a quiet dignity and heroism associated with my character. He doesn't fight for applause. He fights for his convictions."<ref name="raj"/> In an interview with ''[[The Tribune (Chandigarh)|The Tribune]]'', Kapoor remarked that Indian women would identify with her character.<ref name="priya">{{cite news|title=Indians want a bit of chatpata stuff|url=http://www.tribuneindia.com/2004/20041128/spectrum/main5.htm|archive-url=https://web.archive.org/web/20081203001746/http://www.tribuneindia.com/2004/20041128/spectrum/main5.htm|archive-date=3 December 2008|last=Lalwani|first=Vickey|work=The Tribune|date=24 November 2004|access-date=23 June 2013}}</ref> She said her character "stand[s] by [Raj] in his moment of distress and helplessness, like every Indian woman would."<ref name="priya"/> Chopra described her character Sonia as "charming and focused", commenting that her "philosophy is that she has to achieve her goals at any cost. She knows one thing: that nothing can come in between her desires and herself."<ref name="sonia"/> Owing to her conservative upbringing, Chopra found it difficult to identify with her "man-eater role".<ref name="conservative"/> Playing an "extremely negative character" proved a challenge, and she had to mentally prepare herself for an hour before each scene.<ref>{{cite web|title=I don't do item numbers: Priyanka Chopra|url=http://www.sify.com/movies/bollywood/interview.php?id=13557886&cid=2398|archive-url=https://web.archive.org/web/20161220124609/http://www.sify.com/movies/bollywood/interview.php?id=13557886&cid=2398|archive-date=20 December 2016|last=Jha|first=Subhash K.|website=[[Sify]]|date=1 September 2004|url-status=dead|access-date=22 June 2013}}</ref>

[[Manish Malhotra]] and Vikram Phadnis designed the costumes and the cinematography was handled by [[Ravi Yadav]].<ref name="BH"/> The film was mainly shot in Cape Town, [[Goa]], [[Pune]] and [[Mumbai]].<ref name="am"/> Chopra, who was simultaneously filming four other productions, revealed that because of her busy schedule the producers of her other films had to move their sets to the [[Filmistan Studio]], where ''Aitraaz'' was being made.<ref name="meet"/> She wept during filming of the sexual-harassment scene; it took the directors several hours to remind her she was only playing a character, and further filming was postponed.<ref>{{cite news|title=Bollywood's Good Girls Learn to Be Bad|url=https://www.nytimes.com/2005/07/24/movies/bollywoods-good-girls-learn-to-be-bad.html|archive-url=https://web.archive.org/web/20150529192103/http://www.nytimes.com/2005/07/24/movies/bollywoods-good-girls-learn-to-be-bad.html|archive-date=29 May 2015|last=Chopra|first=Anupama|work=[[The New York Times]]|date=24 July 2005|access-date=24 June 2013}}</ref> The music video of the title track "Aitraaz&nbsp;– I Want to Make Love to You" with Kumar and Chopra was shot in one take with a [[Steadicam]].<ref>{{cite web|title=Title song of 'Aitraaz' shot in one take|url=http://www.sify.com/movies/Title-song-of--Aitraaz--shot-in-one-take-news-bollywood-kkfvE2cgghi.html|archive-url=https://web.archive.org/web/20150912045633/http://www.sify.com/movies/Title-song-of--Aitraaz--shot-in-one-take-news-bollywood-kkfvE2cgghi.html|archive-date=12 September 2015|website=[[Sify]]|date=10 November 2004|url-status=dead|access-date=24 November 2013}}</ref> [[Salim–Sulaiman]] composed the background score for the film.<ref name="BH"/>

==Soundtrack==
{{Infobox album
| name         = Aitraaz
| type         = Soundtrack
| artist       = [[Himesh Reshammiya]]
| cover        = 
| border       = yes
| alt          = 
| caption      = Soundtrack cover
| released     = 24 September 2004
| recorded     = 2004
| venue        = [[Mumbai]]
| studio       = 
| genre        = [[Soundtrack|Feature film soundtrack]]
| length       = 71:41
| language     = [[Hindi]]
| label        = [[Sony Music]] <br /> [[Sony BMG]] <br /> [[Tips Industries|Tips Music Films]]
| producer     = Himesh Reshammiya
| prev_title   = [[Shukriya: Till Death Do Us Apart|Shukriya]]
| prev_year    = 2004
| next_title   = [[Aabra Ka Daabra]]
| next_year    = 2004
}}

''Aitraaz''{{'}}s soundtrack was composed by [[Himesh Reshammiya]], with lyrics by [[Sameer (lyricist)|Sameer]]. The album contains fifteen songs: seven original, and eight remixes. The vocals were performed by [[Udit Narayan]], [[Alka Yagnik]], [[Sunidhi Chauhan]], [[Adnan Sami]], [[KK (singer)|K.K.]], and [[Alisha Chinai]]. It was released on 24 September 2004 by [[Sony Music India]].<ref>{{cite web|title='Aitraaz' music release on Sept. 24|url=https://www.bollywoodhungama.com/news/bollywood/aitraaz-music-release-on-sept-24/|archive-url=https://web.archive.org/web/20161220122536/http://www.bollywoodhungama.com/news/bollywood/aitraaz-music-release-on-sept-24/|archive-date=20 December 2016|website=[[Bollywood Hungama]]|date=9 September 2004|url-status=live|access-date=22 June 2013}}</ref>

The soundtrack was generally well received by music critics, who praised its lyrics and vocals. Joginder Tuteja of [[Bollywood Hungama]] rated the album 3 out of 5, praising "I Want To Make Love To You" (all three versions): "Sunidhi Chauhan is excellent in this wonderfully-composed track that shocks everyone with the intensity of the lyrics and the music". He concluded, "Except for two or three average songs here and there, the majority of songs in Aitraaz do keep you engaged".<ref name="music">{{cite web|title=Aitraaz: Music Review|url=http://www.sify.com/movies/aitraaz-news--music-kkfvHpafgjj.html|archive-url=https://web.archive.org/web/20150918093640/http://www.sify.com/movies/aitraaz-news--music-kkfvHpafgjj.html|archive-date=18 September 2015|last=Tuteja|first=Joginder|website=[[Sify]]|date=4 October 2004|url-status=dead|access-date=22 June 2013}}</ref>
{{track listing
| headline      = Track listing<ref name="music"/>
| extra_column  = Singer(s)
| title1        = Aankhen Bandh Karke
| extra1        = [[Udit Narayan]], [[Alka Yagnik]]
| all_lyrics    = [[Sameer (lyricist)|Sameer]]
| all_music     = [[Himesh Reshammiya]]
| length1       = 4:41
| title2        = Talatum Talatum
| extra2        = Alka Yagnik, Jayesh Gandhi, Udit Narayan
| length2       = 6:58
| title3        = Woh Tassavur Ka Aalam
| extra3        = Udit Narayan, Alka Yagnik
| length3       = 5:24
| title4        = Nazar Aa Raha Hai
| extra4        = Udit Narayan, Alka Yagnik
| length4       = 5:07
| title5        = Gela Gela Gela
| extra5        = [[Adnan Sami]], [[Sunidhi Chauhan]]
| length5       = 4:42
| title6        = I Want to Make Love to You
| extra6        = Sunidhi Chauhan
| length6       = 5:11
| title7        = Yeh Dil Tumpe Aa Gaya
| extra7        = [[KK (singer)|K.K.]], [[Alisha Chinai]]
| length7       = 5:23
| title8        = I Want to Make Love to You (Male)
| extra8        = [[Kunal Ganjawala]]
| length8       = 5:10
| title9        = Aankhen Bandh Karke (Remix)
| extra9        = Udit Narayan, Alka Yagnik
| length9       = 5:00
| title10       = Gela Gela Gela (Remix)
| extra10       = Adnan Sami, Sunidhi Chauhan
| length10      = 4:00
| title11       = Woh Tassavur Ka Aalam (Remix)
| extra11       = Udit Narayan, Alka Yagnik
| length11      = 4:00
| title12       = Talatum Talatum (Remix)
| extra12       = Alka Yagnik, Jayesh Gandhi, Udit Narayan
| length12      = 5:00
| title13       = Nazar Aa Raha Hai (Remix)
| extra13       = Udit Narayan, Alka Yagnik
| length13      = 4:00
| title14       = Yeh Dil Tumpe Aa Gaya (Remix)
| extra14       = K.K., Alisha Chinai
| length14      = 5:00
| title15       = I Want to Make Love to You (Remix)
| extra15       = Sunidhi Chauhan
| length15      = 4:00
}}

==Marketing and release==
The first-look poster of the film, with the tagline "In the world of women, you either play by their rules or else&nbsp;...", was received positively by critics;<ref>{{cite web|title=Images: Aitraaz is coming|url=http://specials.rediff.com/movies/2004/nov/02sd5.htm|archive-url=https://web.archive.org/web/20041104032715/http://specials.rediff.com/movies/2004/nov/02sd5.htm|archive-date=4 November 2004|work=Rediff.com|access-date=22 June 2013}}</ref><ref>{{cite web|title=Aitraaz|url=http://www.sify.com/movies/aitraaz-review-bollywood-pclv8Paigihjc.html|archive-url=https://web.archive.org/web/20161231201500/http://www.sify.com/movies/aitraaz-review-bollywood-pclv8Paigihjc.html|archive-date=31 December 2016|website=[[Sify]]|date=27 September 2004|access-date=22 June 2013}}</ref> the film's trailers were also well received. In October 2004, exclusive footage from the film was screened to the trade experts and critics, creating a positive buzz. The film's trailers and the film's music aided its marketing.<ref name="talk">{{cite web|title=Aitraaz is the talk-of-the-town|url=https://www.bollywoodhungama.com/news/bollywood/aitraaz-is-the-talk-of-the-town/|archive-url=https://web.archive.org/web/20161220121953/http://www.bollywoodhungama.com/news/bollywood/aitraaz-is-the-talk-of-the-town/|archive-date=20 December 2016|website=[[Bollywood Hungama]]|date=1 November 2004|url-status=live|access-date=23 June 2013}}</ref>

Made on a production and marketing budget of {{currency|80|INR|linked=yes}}&nbsp;million, ''Aitraaz'' released on 375 screens on 12&nbsp;November 2004 during the festive [[Diwali]] weekend.<ref name="boi">{{cite web|title=Aitraaz|url=http://boxofficeindia.com/movie.php?movieid=443|archive-url=https://web.archive.org/web/20161222195119/http://boxofficeindia.com/movie.php?movieid=443|archive-date=22 December 2016|publisher=[[Box Office India]]|access-date=17 January 2017}}</ref> It clashed with three other major releases: ''[[Veer-Zaara]]'', the coloured version of ''[[Mughal-e-Azam]]'', and ''[[Naach (2004 film)|Naach]]''. The film opened to excellent occupancy in metros and decent at other places. It was the second-best playing release of the week after [[Yash Chopra]]'s ''Veer-Zaara''.<ref>{{cite news|title=Top five movies of the week|url=http://www.sify.com/movies/top-five-movies-of-the-week-news-bollywood-kkfvDXidbfhsi.html|archive-url=https://web.archive.org/web/20161220131620/http://www.sify.com/movies/top-five-movies-of-the-week-news-bollywood-kkfvDXidbfhsi.html|archive-date=20 December 2016|last=Adarsh|first=Taran|author-link=Taran Adarsh|website=[[Sify]]|date=20 November 2004|url-status=dead|access-date=10 December 2016}}</ref><ref>{{cite news|title=Mid-Week Top Five|url=http://www.sify.com/movies/mid-week-top-five-news-bollywood-kkfvCdccejisi.html|archive-url=https://web.archive.org/web/20161220131622/http://www.sify.com/movies/mid-week-top-five-news-bollywood-kkfvCdccejisi.html|archive-date=20 December 2016|last=Adarsh|first=Taran|website=[[Sify]]|date=18 December 2004|url-status=dead|access-date=10 December 2016}}</ref> According to Box Office India, the film grossed approximately {{INR}}45&nbsp;million on its opening weekend and {{INR}}76&nbsp;million in its first week at the domestic box office.<ref name="boi"/> After its run, ''Aitraaz'' grossed over {{INR}}278&nbsp;million at the box office, becoming the tenth highest-grossing Bollywood film of the year.<ref>{{cite web|title=Box Office 2004 |url=http://www.boxofficeindia.com/showProd.php?itemCat=210&catName=MjAwNA== |publisher=Box Office India |access-date=25 February 2011 |archive-url=https://web.archive.org/web/20110121000707/http://boxofficeindia.com/showProd.php?itemCat=210&catName=MjAwNA%3D%3D |archive-date=21 January 2011 |url-status=dead  }}</ref> The film was deemed a commercial success.<ref name="boi"/>

The DVD of the film was released on 6 December 2004 across all regions in a PAL-format single disc.<ref>{{cite web|title=Aitraaz [DVD]|date=6 December 2004 |url=https://www.amazon.co.uk/dp/B0006B16OM|archive-url=https://web.archive.org/web/20160324224816/http://www.amazon.co.uk/Aitraaz-DVD-Akshay-Kumar/dp/B0006B16OM|publisher=[[Amazon.co.uk]]|archive-date=24 March 2016|access-date=23 June 2013}}</ref> Distributed by [[Shemaroo Entertainment]], it included a making-of-the-film segment and a photo gallery.<ref name="vcd">{{cite web|title=Aitraaz |url=http://www.shemaroo.com/shopping/search_result.asp#sf |publisher=[[Shemaroo Entertainment]] |access-date=23 June 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130529050507/http://www.shemaroo.com/shopping/search_result.asp |archive-date=29 May 2013  }}</ref> The VCD version was released at the same time,<ref name="vcd"/> and [[Zee Network]] bought the exclusive broadcast rights.<ref>{{cite web|title=ZEE grabs Bollywood blockbuster Aitraaz|url=http://www.media247.co.uk/bizasia/zee-grabs-bollywood-blockbuster-aitraaz|archive-url=https://web.archive.org/web/20161220105342/http://www.media247.co.uk/bizasia/zee-grabs-bollywood-blockbuster-aitraaz|archive-date=20 December 2016|last=Baddhan|first=Raj|publisher=Biz Asia|date=12 December 2004|access-date=23 June 2013}}</ref> ''Aitraaz'' made its Indian television premiere on 30&nbsp;October 2005 on [[Zee Cinema]].<ref>{{cite web|title=Zee Cinema presents Raaz Ya Aitraaz&nbsp;– Break-thru content|url=http://www.indiantelevision.com/release/y2k5/oct/octrel45.htm|archive-url=https://web.archive.org/web/20161220152759/http://www.indiantelevision.com/release/y2k5/oct/octrel45.htm|archive-date=20 December 2016|publisher=Indian Television|date=27 October 2005|access-date=23 June 2013}}</ref> The film was remade in [[Kannada]] as ''[[Shrimathi]]'' (2011), starring [[Upendra (actor)|Upendra]], [[Priyanka Trivedi]] and [[Celina Jaitley]].<ref>{{cite web|title=Two Kannada films will fight it out this weekend|url=http://www.rediff.com/movies/slide-show/slide-show-1-south-two-kannada-films-will-fight-it-out-this-weekend/20110707.htm|archive-url=https://web.archive.org/web/20161220102743/http://www.rediff.com/movies/slide-show/slide-show-1-south-two-kannada-films-will-fight-it-out-this-weekend/20110707.htm|archive-date=20 December 2016|last=Lakshminarayana|first=Shruti Indira|work=Rediff.com|date=7 July 2011|access-date=24 June 2013}}</ref>

==Critical response==
[[File:Priyanka At Nikon Camera Launch.jpg|thumb|200px|alt=A photograph of Priyanka Chopra looking forward, smiling and posing for the camera|Critics were particularly appreciative of [[Priyanka Chopra]]'s performance.]]

''Aitraaz'' received generally positive reviews from critics, who praised its direction, music and performances, particularly Chopra's.<ref>{{cite news|title=Best Performances Of Priyanka Chopra: 10 Bollywood Roles Only Priyanka Chopra Could Have Pulled Off|url=http://www.mensxp.com/entertainment/gossip/23372-10-bollywood-roles-only-priyanka-chopra-could-have-pulled-off.html|archive-url=https://web.archive.org/web/20150903023619/http://www.mensxp.com/entertainment/gossip/23372-10-bollywood-roles-only-priyanka-chopra-could-have-pulled-off.html|archive-date=3 September 2015|publisher=MensXP.com|date=18 July 2014|access-date=12 January 2017}}</ref><ref>{{cite news|title=Priyanka Chopra's BIGGEST Hits|url=http://www.rediff.com/movies/report/priyanka-chopras-biggest-hits/20140908.htm|archive-url=https://web.archive.org/web/20141011221053/http://www.rediff.com/movies/report/priyanka-chopras-biggest-hits/20140908.htm|archive-date=11 October 2014|work=Rediff.com|date=8 October 2014|access-date=17 January 2017}}</ref><ref>{{cite news|title=7 Bollywood Films That Clashed With SRK And Couldn't Handle It|url=http://www.indiatimes.com/entertainment/7-bollywood-films-that-clashed-with-srk-and-couldnt-handle-it-234075.html|archive-url=https://web.archive.org/web/20160417114821/http://www.indiatimes.com/entertainment/7-bollywood-films-that-clashed-with-srk-and-couldnt-handle-it-234075.html|archive-date=17 April 2016|last=Sharma|first=Isha|work=[[Indiatimes]]|date=28 June 2015|access-date=17 January 2017}}</ref> It was noted for its bold treatment of sexual harassment.<ref name="hungama">{{cite web|title=Aitraaz Review|url=https://www.bollywoodhungama.com/movie/aitraaz/critic-review/aitraaz-movie-review/|archive-url=https://web.archive.org/web/20161220124045/http://www.bollywoodhungama.com/movie/aitraaz/critic-review/|archive-date=20 December 2016|last=Adarsh|first=Taran|website=[[Bollywood Hungama]]|date=11 November 2004|url-status=live|access-date=22 June 2013}}</ref> Several critics observed that the premise was similar to the American film ''[[Disclosure (1994 film)|Disclosure]]'' (1994).<ref name="hungama"/><ref name="Kamath">{{cite web|title=Aitraaz Review|url=http://www.thehindu.com/fr/2004/11/19/stories/2004111902200500.htm|work=[[The Hindu]]|date=19 November 2004|access-date=22 June 2013|last=Kamath|first=Sudhish|url-status=dead|archive-url=https://archive.today/20161231163635/http://www.thehindu.com/fr/2004/11/19/stories/2004111902200500.htm|archive-date=31 December 2016}}</ref> Writing for the [[BBC]], critic Jay Mamtora praised the film's theme, music and performances, and remarked that "Abbas-Mustaan have done a good job in 'Indianising' the whole concept". He went on to describe it as "a gripping edge of the seat drama that keeps viewers glued to their seats".<ref>{{cite web|title=Aitraaz Review|url=http://www.bbc.co.uk/shropshire/films/bollywood/2004/11/aitraaz_review_02.shtml|archive-url=https://web.archive.org/web/20140628101810/http://www.bbc.co.uk/shropshire/films/bollywood/2004/11/aitraaz_review_02.shtml|archive-date=28 June 2014|last=Mamtora|first=Jay|publisher=[[BBC]]|access-date=22 June 2013}}</ref> [[Taran Adarsh]] of ''Bollywood Hungama'' rated the film 3.5 out of 5, calling it "a well-crafted thriller" and complimenting the directors' opting for "a theme that has been untouched on the Indian screen so far" and the film's "dramatic moments".<ref name="hungama"/>

Like Mamtora, Adarsh believed that the film belonged entirely to Priyanka Chopra, and was impressed with her understanding of the character, writing that "She sneaks her way through the role like an expert, drawing audience hatred the way a magnet collects iron filings."<ref name="hungama"/> He also complimented the performances by Kapoor and Kumar.<ref name="hungama"/> Patcy&nbsp;N of ''[[Rediff.com]]'' noted the film's appeal to the general public, finding its subject matter "something different from the standard fare on offer". She also praised the music and choreography.<ref name="Rediff">{{cite web|title=Aitraaz thrills audiences!|url=http://www.rediff.com/movies/2004/nov/12aitraaz.htm|archive-url=https://web.archive.org/web/20160304055444/http://www.rediff.com/movies/2004/nov/12aitraaz.htm|archive-date=4 March 2016|last=N|first=Patcy|work=Rediff.com|date=12 November 2004|access-date=22 June 2013}}</ref> Writing for ''[[India Today]]'', film critic [[Anupama Chopra]] lauded Chopra's "impressive" performance, and deemed the film "good timepass".<ref>{{cite web|title=Siren's call|url=http://indiatoday.intoday.in/story/film-review-of-aitraaz-by-abbas-mustan-starring-akshay-kumar-priyanka-chopra/1/195206.html|archive-url=https://web.archive.org/web/20161220103005/http://indiatoday.intoday.in/story/film-review-of-aitraaz-by-abbas-mustan-starring-akshay-kumar-priyanka-chopra/1/195206.html|archive-date=20 December 2016|last=Chopra|first=Anupama|author-link=Anupama Chopra|work=[[India Today]]|date=29 November 2004|access-date=22 June 2013}}</ref>

[[Sudhish Kamath]] of ''[[The Hindu]]'' commented that "though the first half of the movie is well-paced, the second half sags with the songs and twists forced into the plot to buy time", but stated that it was "passable with its slick production, a few funny lines, glam quotient and star appeal."<ref name="Kamath"/> [[Subhash K. Jha]] criticised the film's "dishy digressions" and "peripheral sub-plots", rating it 2 out of 5 overall, but was impressed with the court scene, which he considered "splendid". He also found Chopra's performance to be a triumph, remarking: "A star is born! As the predatory social-climbing seductress who can go to any length to satiate her lust for life, Priyanka Chopra rocks the scene like never before." Jha believed that Kareena was miscast and seemed a little awkward in a non-glamorous role, but "comes into her own in the climactic courtroom sequence",<ref name="Jha">{{cite web|title=Aitraaz Review|url=http://www.sify.com/movies/aitraaz-news--review-kkfvEtbifhgsi.html|archive-url=https://web.archive.org/web/20161231204336/http://www.sify.com/movies/aitraaz-news--review-kkfvEtbifhgsi.html|archive-date=31 December 2016|last=Jha|first=Subhash K.|website=[[Sify]]|date=15 November 2004|url-status=dead|access-date=22 June 2013}}</ref> a sentiment echoed by [[Jitesh Pillai]] in his review for ''[[The Times of India]]''. Pillai gave a rating of 3 out of 5 and noted that "it isn't drama that directors were striving for, yet the film works."<ref>{{cite web|title=Aitraaz |url=http://timesofindia.indiatimes.com/bollywood/Aitraaz/articleshow/923438.cms |archive-url=https://web.archive.org/web/20170109175504/http://timesofindia.indiatimes.com/bollywood/Aitraaz/articleshow/923438.cms |archive-date= 9 January 2017 |last=Pillai |first=Jitesh |work=[[The Times of India]] |access-date=9 January 2017 |date=15 November 2004 |url-status=dead }}</ref>

==Accolades==
{| class="wikitable plainrowheaders sortable"
|-
!scope="col"| Award
!scope="col"| Category
!scope="col"| Recipient(s) and nominee(s)
!scope="col"| Result
! scope="col" class="unsortable"| {{Abbr|Ref.|Reference(s)}}
|-
!scope="row" | [[Bengal Film Journalists' Association Awards]]
| [[Bengal Film Journalists' Association Award for Best Actress (Hindi)|Best Actress]]
| rowspan="3"|{{sort|Chopra|[[Priyanka Chopra]]}}
|{{won}}
|style="text-align:center;" |<ref name="ht">{{cite news|title=Birthday blast: Priyanka Chopra's Top 30 moments in showbiz|url=http://www.hindustantimes.com/Entertainment/Bollywood/Birthday-blast-Priyanka-Chopra-s-Top-30-moments-in-showbiz/Article1-890611.aspx|work=[[Hindustan Times]]|date=17 July 2012|access-date=15 December 2012|url-status=dead|archive-url=https://web.archive.org/web/20141129144753/http://www.hindustantimes.com/entertainment/bollywood/birthday-blast-priyanka-chopra-s-top-30-moments-in-showbiz/article1-890611.aspx|archive-date=29 November 2014}}</ref>
|-
!scope="row" rowspan="2" | [[50th Filmfare Awards|Filmfare Awards]]
| [[Filmfare Award for Best Supporting Actress|Best Supporting Actress]]
|{{nom}}
|style="text-align:center;" rowspan="2" |<ref name="ht"/><br /><ref name="awards">{{cite web|url=http://www.bollywoodhungama.com/celebrities/awards/10207/index.html |title=Priyanka Chopra: Awards & nominations |access-date=27 December 2012|website=[[Bollywood Hungama]] |archive-url=https://web.archive.org/web/20090424192038/http://www.bollywoodhungama.com/celebrities/awards/10207/index.html|archive-date=24 April 2009}}</ref>
|-
| [[Filmfare Award for Best Performance in a Negative Role|Best Performance in a Negative Role]]
|{{won}}
|-
!scope="row" rowspan="2" | [[Global Indian Film Awards]]
| Best Director
| {{sort|Abbas–Mustan|[[Abbas–Mustan]]}}
|{{nom}}
|style="text-align:center;" rowspan="2" |<ref>{{cite news|title=Global Indian Film Awards Nominess - 2004|url=http://www.indiafm.com/awards/gifa/nominees2004.shtml|website=[[Bollywood Hungama]]|access-date=7 May 2020|archive-url=https://web.archive.org/web/20050207105051/http://indiafm.com/awards/gifa/nominees2004.shtml|archive-date=7 February 2005|url-status=live}}</ref><br /><ref>{{cite web|title=Shah Rukh, Rani bag GIFA Awards|url=http://www.hindustantimes.com/entertainment/shah-rukh-rani-bag-gifa-awards/story-MP6sbnYc5FIKmIjFgNj0RP.html|archive-url=https://web.archive.org/web/20161220120222/http://www.hindustantimes.com/entertainment/shah-rukh-rani-bag-gifa-awards/story-MP6sbnYc5FIKmIjFgNj0RP.html|archive-date=20 December 2016|work=Hindustan Times|date=28 January 2005|access-date=12 December 2016}}</ref>
|-
| Best Villain Female
| {{sort|Chopra|Priyanka Chopra}}
|{{won}}
|-
!scope="row" rowspan="10" | [[6th IIFA Awards|International Indian Film Academy Awards]]
| [[IIFA Award for Best Actress|Best Actress]]
| {{sort|Kapoor|[[Kareena Kapoor]]}}
|{{nom}}
|style="text-align:center;" rowspan="10" |<ref>{{cite web|title=Winners of 6th IIFA Awards|url=http://www.iifa.com/city_amsterdam.php |url-status=dead|archive-url=https://web.archive.org/web/20130709033239/http://www.iifa.com/city_amsterdam.php|archive-date=9 July 2013|publisher=[[International Indian Film Academy Awards|IIFA Awards]]|access-date=22 June 2013}}</ref><br /><ref>{{cite web|title=IIFA tech awards: 'Mujhse Shaadi Karogi', 'Aitraaz' score|url=http://www.indiantelevision.com/headlines/y2k5/may/may14.htm|archive-url=https://web.archive.org/web/20060701075350/http://www.indiantelevision.com/headlines/y2k5/may/may14.htm|archive-date=1 July 2006|publisher=Indian Television|date=2 May 2005|access-date=17 January 2017}}</ref><br /><ref>{{cite episode|title=6th IIFA Awards|series=IIFA Awards|network=[[Star Plus]]|date=26 June 2005}}</ref>
|-
| [[IIFA Award for Best Supporting Actor|Best Supporting Actor]]
| {{sort|Rawal|[[Paresh Rawal]]}}
|{{nom}}
|-
| [[IIFA Award for Best Music Director|Best Music Director]]
| {{sort|Reshamiya|[[Himesh Reshamiya]]}}
|{{nom}}
|-
| [[IIFA Award for Best Lyricist|Best Lyricist]]
| {{sort|Sameer|[[Sameer (lyricist)|Sameer]]}} <small>(for song "Woh Tassavvur")</small>
|{{nom}}
|-
| [[IIFA Award for Best Male Playback|Best Male Playback]]
| {{sort|Narayan|[[Udit Narayan]]}} <small>(for song "Aankhen Bandh Karke")</small>
|{{nom}}
|-
| [[IIFA Award for Best Female Playback|Best Female Playback]]
| {{sort|Yagnik|[[Alka Yagnik]]}} <small>(for song "Aankhen Bandh Karke")</small>
|{{nom}}
|-
| [[IIFA Award for Best Story|Best Story]]
| {{sort|Ahmed|Shiraz Ahmed}}, [[Shyam Goel]]
|{{nom}}
|-
|[[IIFA Award for Best Editing|Best Editing]]
| {{sort|Burmawala|Hussain A. Burmawala}}
|{{won}}
|-
| [[IIFA Award for Best Sound Recording|Best Sound Recording]]
| {{sort|Rajan|Rakesh Rajan}}
|{{won}}
|-
| [[IIFA Award for Best Sound Re-Recording|Best Sound Re-Recording]]
| {{sort|Dev|Anup Dev}}
|{{won}}
|-
!scope="row" | [[Producers Guild Film Awards]]
| [[Producers Guild Film Award for Best Actress in a Supporting Role|Best Actress in a Supporting Role]]
| {{sort|Chopra|Priyanka Chopra}}
|{{nom}}
|style="text-align:center;" |<ref>{{cite web|title=2nd Apsara Awards Nominees|url=http://apsaraawards.org/2nd_apsara_awards_nominees.html|archive-url=https://web.archive.org/web/20160305022604/http://apsaraawards.org/2nd_apsara_awards_nominees.html|archive-date=5 March 2016|publisher=[[Apsara Film & Television Producers Guild Awards|Apsara Awards]]|access-date=16 December 2012}}</ref>
|-
!scope="row" rowspan="2" | [[Screen Awards]]
| [[Screen Award for Best Actor in a Negative Role|Best Actor in a Negative Role]]
| {{sort|Chopra|Priyanka Chopra}}
|{{won}}
|style="text-align:center;" rowspan="2" |<ref name="awards"/><br /><ref>{{cite web|title=Star Jodi No.1 Nominees|url=http://www.indya.com/specials/screenawards05/jodi.html|date=6 July 2007| archive-url= https://web.archive.org/web/20070716134809/http://www.indya.com/specials/screenawards05/jodi.html|publisher=Indya.com| archive-date= 16 July 2007|access-date=15 December 2012}}</ref>
|-
| [[Screen Award for Jodi No. 1|Jodi No. 1]]
| {{sort|Kumar|[[Akshay Kumar]]}}, {{sort|Chopra|Priyanka Chopra}}
|{{nom}}
|-
!scope="row" | [[Stardust Awards]]
| [[Stardust Award for Actor of the Year&nbsp;– Male|Star of the Year&nbsp;– Male]]
| {{sort|Kumar|Akshay Kumar}}{{efn|Also for ''[[Khakee]]''.}}
| {{nom}}
|style="text-align:center;"|<ref>{{cite news|title=Stardust Awards Nominations for the year 2004|url=http://www.indiafm.com/awards/stardust/nominations04.shtml|website=[[Bollywood Hungama]]|access-date=7 May 2020|archive-url=https://web.archive.org/web/20050315101245/http://www.indiafm.com/awards/stardust/nominations04.shtml|archive-date=15 March 2005|url-status=live}}</ref>
|-
!scope="row" rowspan="3" | [[Zee Cine Awards]]
| [[Zee Cine Award for Best Actor in a Negative Role|Best Actor in a Negative Role]]
| {{sort|Chopra|Priyanka Chopra}}
|{{nom}}
|style="text-align:center;" rowspan="3" |<ref>{{cite episode|title=Zee Cine Awards 2005|series=Zee Cine Awards|network=[[Zee TV]]|date=26 March 2005}}</ref>
|-
| [[Zee Cine Award for Best Music Director|Best Music Director]]
| {{sort|Reshamiya|Himesh Reshamiya}}
|{{nom}}
|-
| [[Zee Cine Award for Best Lyricist|Best Lyricist]]
| {{sort|Sameer|Sameer}}
|{{nom}}
|}

== Explanatory notes==
{{notelist}}

== Citations ==
{{reflist}}

== Further reading ==
* {{cite book |last=Chowdhury |first=Purna |editor1-last=Mehta |editor1-first=Rini Bhattacharya |editor2-last=Pandharipande |editor2-first=Rajeshwari V. |title=Bollywood and Globalization: Indian Popular Cinema, Nation, and Diaspora |year=2010 |publisher=Anthem Press |isbn=978-1843318330 |pages=67–71 |chapter-url=https://books.google.com/books?id=p3OqmW_tQYIC&pg=PA67 |chapter=Bollywood Babes: Body and Female Desire in the Bombay Films Since the Nineties and ''Darr'', ''Mohra'' and ''Aitraaz'': A Tropic Discourse}}

==External links==
* {{Bollywood Hungama movie|aitraaz<!-- id# 200448-->}}
* {{IMDb title}}

{{Abbas–Mustan}}
{{Subhash Ghai}}
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