View source for 7 Up

{{Short description|Brand of lemon–lime soft drink}}
{{about|the beverage|other uses|7 Up (disambiguation)}}
{{Use mdy dates|date=April 2024}}
{{Infobox drink
| name = 7 Up
| logo = [[File:7Up logo (2024).svg|100px]] [[File:7_Up_Logo_Pepsi.svg|100px]]
| logo_caption = American and international logos used since 2024 and 2023, respectively
| image = [[File:7up 1.jpg|150px]]
| image_caption = 
| type = [[Lemon-lime drink]]
| abv = 
| proof = 
| manufacturer = [[Keurig Dr Pepper]] (United States)<br />[[PepsiCo]] (international)
| distributor = [[Keurig Dr Pepper]] (United States)<br />[[PepsiCo]] (international)
| origin = [[United States]]
| introduced = {{start date and age|1928|8|7}} (as SEVEN UP)<ref name="lockhart"/>{{rp|&sect;2}}
| cancelled = 
| color = Colorless<br />[[Pink]] (Cherry/Diet Cherry, United States only)
| flavor = 
| ingredients = 
| variants = {{Collapsible list
 |expand = 
 |title = 
 |bullets = yes
 |dnL (discontinued)
 |7 Up Plus (discontinued)
 |7 Up Ten
 |Tropical 7 Up
 |7 Up nimbooz
 |7 Up nimbooz masala soda (India)
 |7 Up Retro (outside of the U.S.)
 |Diet 7 Up
 |7 Up Zero Sugar
 |Cherry 7 Up
 |Diet Cherry 7 Up
 |Cherry 7 Up Zero Sugar
 |Orange 7 Up
 |Raspberry 7 Up
 |7 Up Free
 |7 Up Free Mojito (UK, Ireland, Germany)
 |7 Up Light zero
 |7 Up Lime
 |7 Up Cherry (UK)
 |7 Up Mojito (France)
 |7 Up Gold (discontinued)
 |7 Up Revive
 |7 Up Ice Cola (discontinued)
 |7 Up Citrus Splash (discontinued)
 |7 Up Lemon Squeeze (discontinued)
 |7 Up Tropical (France)
 |7 Up Tropical Splash (discontinued)
 |7 Up Pomegranate (discontinued)
 |7 Up Frootaz (discontinued)
 |7 Up Yerbabuena (discontinued)
 |7 Up Shirley Temple (discontinued)
}}
| related = [[Mitsuya Cider]], [[Sprite (soft drink)|Sprite]], [[Bubble Up]], [[Starry (drink)|Starry]]
| website = {{Official URL}}
}}

'''7 Up''' (stylized as '''7UP''' worldwide) or '''Seven Up''', is an American brand of [[Lemon-lime drink|lemon-lime–flavored]] non-[[caffeinated]] [[soft drink]]. The brand and formula are owned by [[Keurig Dr Pepper]], although the beverage is internationally distributed by [[PepsiCo]] except in the UK where it is distributed by [[Britvic]], PepsiCo's designated UK distributor.

==History==
[[File:7-Up Bottling Company, central vertical view, NE 14 & Sandy Boulevard, Portland, Oregon (LOC).jpg|left|thumb|upright|7 Up Bottling Company building in [[Portland, Oregon]] (1976)]]
7 Up was created by [[Charles Leiper Grigg]], who launched his [[St. Louis]]–based company The Howdy Corporation in 1920.<ref name="dpsuhist">{{cite web|title=7 Up – The Making of a Legend |url=http://www.brandspeoplelove.com/csab/?TabId=148 |website= brandspeoplelove.com| publisher= Cadbury-Schweppes|access-date=February 6, 2016|archive-url= https://web.archive.org/web/20080430022917/http://www.brandspeoplelove.com/csab/?TabId=148 |archive-date=April 30, 2008 |date=2006}}</ref> Grigg came up with the formula for a lemon-lime soft drink in 1928, and the product was launched a year before the [[Wall Street crash of 1929]]. The trademark "SEVEN-UP" was granted in 1928, and a 1929 taste test advertisement featured a flying "7up" logo. The name became "7up Lithiated Lemon Soda" in 1930&ndash;1931, as indicated by the use of a logo with tilted "up" and historical paper labels.

An oft-repeated story is that the drink was originally called "Bib-Label Lithiated Lemon-Lime Soda,"<ref>{{Cite web |last=Mikkelson |first=Barbara |date=2004-08-06 |title=Origins of the 7Up Soft Drink Name |url=https://www.snopes.com/fact-check/7up/ |access-date=2025-02-07 |website=Snopes |language=en}}</ref><ref>{{Cite magazine |last=McCluskey |first=Megan |date=2016-02-20 |title=Here's the Gross Thing That Happens When You Mix 7-Up With Lithium |url=https://time.com/4231522/7up-lithium-chemical-reaction/ |access-date=2025-02-07 |magazine=TIME |language=en}}</ref><ref>{{cite news |last1=Johnson |first1=Mark |title=How lithium went from 7Up to treatment for mental illness — and maybe Alzheimer's |url=https://www.washingtonpost.com/health/2025/08/09/lithium-brain-health-mood-disorders-alzheimers/ |access-date=10 August 2025 |publisher=The Washington Post |date=9 August 2025}}</ref> but investigative reports find little or no evidence that a drink with this name ever existed.<ref name="lockhart"/>{{rp|&sect;1}}<ref name="baccellieri">{{cite web |last1=Baccellieri |first1=Emma |title=Untangling the Lie of the 7Up Origin Story |url=https://www.soda-fountain.com/p/untangling-the-lie-of-the-7up-origin |website=The Soda Fountain |access-date=10 August 2025 |date=6 February 2025}}</ref>  In fact, "Bib-Label" is not part of the name of the soda, but refers to the practice of hanging a piece of paper around the neck of a soda bottle like a [[Bib (garment)|bib]].<ref name="lockhart"/>{{rp|&sect;1}}

The drink did, initially, claim to contain [[lithium citrate]], a [[Mood stabilizer|mood-stabilizing drug]].<ref name="lockhart"/>{{rp|&sect;2}} It was one of a number of [[patent medicine]] products popular in the late-19th and early-20th centuries.<ref name=snopes>{{cite web|url=https://snopes.com/fact-check/7up|title=Origins of the 7Up Soft Drink Name|last=Mikkelson|first=Barbara|date=April 27, 2014|work=Snopes|access-date=September 5, 2021|archive-date=March 27, 2022|archive-url=https://web.archive.org/web/20220327082207/https://www.snopes.com/fact-check/7up/|url-status=live}}</ref> In 1936 the federal government forced the manufacturer to remove a number of health claims, and because "lithium was not an actual ingredient", the name was changed to just "7&nbsp;Up" in 1937.<ref name="lockhart">{{Cite journal |last1=Lockhart |first1=Bill |last2=Brown |first2=Bob |date=2024 |title=The Seven-Up Company and 7-Up Bottles The Real Story: A Look at the Myths, the Mystery, and the Magic |url=https://secure-sha.org/bottle/pdffiles/7-UpStudy1.pdf |journal=Society for Historical Archaeology}} [https://secure-sha.org/bottle/pdffiles/7-UpStudy2.pdf Chapter 1] [https://secure-sha.org/bottle/pdffiles/7-UpStudy2.pdf Chapter 2]</ref>{{rp|&sect;2}}

The origin of the name 7&nbsp;Up is unclear.<ref>{{cite web |url=http://www.snopes.com/business/names/7up.asp |title=7Up |publisher= |website=snopes.com |date=January 13, 2010 |last=Mikkelson |first=Barbara |access-date=January 16, 2014 |archive-date=May 6, 2023 |archive-url=https://web.archive.org/web/20230506142602/https://www.snopes.com/fact-check/7up/ |url-status=live }}</ref> Britvic claims that the name comes from the seven main ingredients in the drink,{{Efn|[[Carbonated water]], [[sugar]], [[essence]] of [[lemon]], [[citrus oils|lime oils]], [[citric acid]], [[sodium citrate]] and [[lithium citrate]].<ref>{{Cite web|url=https://www.huffpost.com/entry/7up-history_n_5836322|title=The Original 7-Up Was A Mind-Altering Substance|date=September 17, 2014|website=HuffPost|access-date=March 16, 2023|archive-date=August 17, 2023|archive-url=https://web.archive.org/web/20230817094620/https://www.huffpost.com/entry/7up-history_n_5836322|url-status=live}}</ref>}}<ref name= Our>[http://www.britvic.com/our-brands/brands-a-z/7up britvic.co.uk] {{Webarchive|url=https://web.archive.org/web/20180405052359/http://www.britvic.com/our-brands/brands-a-z/7up |date=April 5, 2018 }}. Accessed January 16, 2014</ref> while others have claimed that the number was a reference to the [[lithium]] contained in the original recipe, which has an [[atomic mass]] of 7.<ref>{{cite web |url=https://www.peoplespharmacy.com/articles/rediscovering-lithium-for-mood-disorders |title=Rediscovering Lithium for Mood Disorders |last=Graedon |first=Joe |publisher=The People's Pharmacy |website=peoplespharmacy.com |date=August 21, 2017 |access-date=August 30, 2017 |archive-date=March 26, 2023 |archive-url=https://web.archive.org/web/20230326024133/https://www.peoplespharmacy.com/articles/rediscovering-lithium-for-mood-disorders |url-status=live }}</ref> Britvic also claims that the name alluded to 7&nbsp;Up being packaged in seven-ounce bottles when Coca-Cola and most other soft drinks were bottled in six-ounce bottles.

The 7 Up company was privately owned by its founding families until it was sold in 1978 to [[Philip Morris USA|Philip Morris]], which sold it in 1986 in two parts: the international division to PepsiCo<ref>{{cite news |url=https://www.nytimes.com/1986/07/15/business/pepsico-buys-seven-up-s-international-division.html |title=PepsiCo Buys Seven-Up's International Division |newspaper=[[The New York Times]] |date=July 15, 1986 |access-date=September 21, 2018 |archive-date=March 27, 2022 |archive-url=https://web.archive.org/web/20220327082143/https://www.nytimes.com/1986/07/15/business/pepsico-buys-seven-up-s-international-division.html |url-status=live }}</ref> and the US business to a group led by the investment firm [[Hicks & Haas]].<ref>{{cite news |url=https://www.nytimes.com/1986/10/04/business/seven-up-sale-set-at-240-million.html |title=Seven-Up Sale Set at $240 Million |newspaper=[[The New York Times]] |date=October 4, 1986 |access-date=February 4, 2017 |archive-date=March 27, 2022 |archive-url=https://web.archive.org/web/20220327082144/https://www.nytimes.com/1986/10/04/business/seven-up-sale-set-at-240-million.html |url-status=live }}</ref> In the US, 7&nbsp;Up merged with [[Dr Pepper]] in 1988 to form [[Dr Pepper/Seven Up]]; [[Cadbury|Cadbury Schweppes]] bought the combined company in 1995. In 2008 the [[Dr Pepper Snapple Group]] was [[Cadbury#Schweppes demerger|spun off from Cadbury Schweppes]]. In 2018, The Dr Pepper Snapple Group was acquired by Keurig Green Mountain, forming [[Keurig Dr Pepper]]; in 2026, this merger will effectively be undone following KDP's 2025 acquisition of [[JDE Peet's]] and the subsequent separation of its coffee business and beverage business.

==Consumption==
{{Unreferenced section|date=August 2025}}
7 Up is commonly consumed cold{{snd}} refrigerated or with ice. It is also used as a mixer for [[highball]] alcoholic [[lemon-lime soda cocktail]]s, including the [[7 and 7]] ([[Seagram's Seven Crown|Seagram's 7 Crown]] and 7 Up) and CC and Seven ([[Canadian Club|Canadian Club whisky]] and 7&nbsp;Up). 7&nbsp;Up is also used in both alcoholic and non-alcoholic [[Punch (drink)|punches]].

==Formula==
7 Up has been reformulated several times since its launch in 1928. In 2006, the version of the product sold in the U.S. was reformulated so it could be marketed as being "100% [[natural foods|natural]]". This was achieved by eliminating the [[Chelation|chelating agent]] [[Ethylenediaminetetraacetic acid|calcium disodium EDTA]], and replacing [[Trisodium citrate|sodium citrate]] with [[potassium citrate]] to reduce the beverage's sodium content.<ref>{{cite web|title=7UP|url=http://www.dpsgproductfacts.com/en/product/7UP_20|department=Discover our Products|publisher=Keurig Dr Pepper|access-date=February 6, 2016|archive-date=November 15, 2019|archive-url=https://web.archive.org/web/20191115153055/https://www.dpsgproductfacts.com/en/product/7UP_20|url-status=live}}</ref> This reformulation contains no [[juice|fruit juice]] and, in the U.S., is sweetened with [[high-fructose corn syrup]] (HFCS). The manufacturing process used in the production of HFCS has led some [[public health]] and [[advocacy group]]s to challenge the [[advertising campaign|ad campaign]]'s "natural" claims.<ref name="CSPIpresser">{{cite news|title=CSPI to Sue Cadbury Schweppes over 'All Natural' 7UP|url=http://www.cspinet.org/new/200605111.html|access-date=February 6, 2016|publisher=Center for Science in the Public Interest|date=May 11, 2006|archive-date=March 3, 2016|archive-url=https://web.archive.org/web/20160303173912/http://www.cspinet.org/new/200605111.html|url-status=dead}}</ref>

In 2007, after the [[Center for Science in the Public Interest]] threatened to sue 7&nbsp;Up, it was announced that 7&nbsp;Up would stop being marketed as "100% natural". Instead, it is now promoted as having "100% Natural Flavors". The controversy does not extend to other countries, such as the United Kingdom, where HFCS is not generally used in foods, including 7&nbsp;Up. In 2011, 7&nbsp;Up began test marketing a formula, called 7&nbsp;Up Retro,{{citation needed|date=March 2025}} using sugar rather than HFCS.  Container labels sport the caption "Made With Real Sugar".

==Variants==
[[File:Dr Pepper Museum December 2016 14 (7up bottling exhibit).jpg|thumb|7 Up bottling exhibit at the [[Dr Pepper Museum]] in [[Waco, Texas]]]]
[[File:1929 7-Up Bottle.jpg|thumb|A 7 Up bottle from 1929]]
[[File:7-Up Bottlers Flavor jug.jpg|alt=A large green jug|thumb|upright|A mid-20th century jug of bottler's flavor for 7 Up: the syrup-like concentrate lacked sugar and was sold to franchisees then in this refillable form.]]
[[File:Osmenia - panoramio - ＤＡＶＩＤ.jpg|thumb|Diet 7 Up in 2009]]

===United States===
====Regular====
{| class="wikitable sortable"
! style="width:10%"|Name 
! Year<br />launched 
! Notes 
! class="unsortable"|{{abbr|Ref.|Reference}}
|-
| 7 Up
| style="text-align:center;"| 1928
| A Lemon-Lime flavored soda and the original variety.
| align=center|
|-
| Cherry 7 Up
| style="text-align:center;"| 1987
| A variant with added Cherry flavor and a pink color.

It was renamed and reformulated as '''Cherry 7 Up Antioxidant''' in January 2009; however, the soda's antioxidant line was pulled from shelves in 2012 amid a controversy about the rumored detrimental health effects of consuming antioxidant drinks, and the original formula returned.
| align=center| <ref>{{cite web|title=Our Brands {{ndash}} 7Up|website=Keurig Dr Pepper|url=http://www.drpeppersnapplegroup.com/brands/7up/|access-date=May 27, 2015|archive-date=August 15, 2020|archive-url=https://web.archive.org/web/20200815035559/https://www.drpeppersnapplegroup.com/brands/7up|url-status=live}}</ref><ref>{{cite news | url=http://www.tulsaworld.com/business/article.aspx?subjectid=53&articleid=20121109_15_E3_NEWYOR126032 | title=7Up with antioxidants to be taken off the market | work=Tulsa World | date=November 9, 2012 | access-date=November 10, 2012 | archive-date=April 27, 2023 | archive-url=https://web.archive.org/web/20230427104602/https://tulsaworld.com/business/article.aspx?subjectid=53&articleid=20121109_15_E3_NEWYOR126032 | url-status=live }}</ref><ref>{{cite news | url=http://www.cbsnews.com/8301-204_162-57547927/7up-with-antioxidants-to-be-cancelled-amid-health-claims-lawsuit/ | title=7Up with antioxidants to be cancelled amid health claims lawsuit | work=CBS News | date=November 9, 2012 | access-date=November 10, 2012 | archive-date=March 19, 2022 | archive-url=https://web.archive.org/web/20220319144058/https://www.cbsnews.com/8301-204_162-57547927/7up-with-antioxidants-to-be-cancelled-amid-health-claims-lawsuit/ | url-status=dead }}</ref>
|-
| 7 Up Gold
| style="text-align:center;"|1988
| A [[spice]]-flavored beverage, similar to [[Vernor's Ginger Ale]]. Though 7&nbsp;Up's marketing slogan at that time was "Never Had It, Never Will" (referring to caffeine), 7&nbsp;Up Gold included caffeine as an ingredient. It was introduced by 7&nbsp;Up in the hopes of capturing 1% of the [[Cola drinks|cola market]], which at the time was $26.6 billion.  However, it only captured 0.1% of the market because people were confused by 7&nbsp;Up marketing a dark-colored soft drink with caffeine, and the drink was discontinued the following year. The 7&nbsp;Up Gold recipe was actually an unused Dr Pepper invention.
| align=center|<ref>{{cite news |url=https://www.nytimes.com/1989/02/11/business/7-up-gold-the-failure-of-a-can-t-lose-plan.html?pagewanted=all |title=7-UP Gold: The failure of a can't-lose plan |work=[[The New York Times]] |first=Douglas C. |last=McGill |date=February 11, 1989 |access-date=July 27, 2018 |archive-date=July 9, 2018 |archive-url=https://web.archive.org/web/20180709215706/https://www.nytimes.com/1989/02/11/business/7-up-gold-the-failure-of-a-can-t-lose-plan.html?pagewanted=all |url-status=live }}</ref>
|-
| Citrus 7
| style="text-align:center;"| 1980s
| A fruity soda with real juices. Sold for a short time in the United States.
| align=center|<ref>{{cite web | url=https://canmuseum.com/Detail.aspx?CanID=79829 | title=7 UP-Citrus soda-355mL-United States-198? }}</ref>
|-
| dnL<br>(7 Up turned upside down)
| style="text-align:center;"| 2002
| An alternate take on 7&nbsp;Up released in the United States containing an added citrus kick, green color and caffeine, made to rival [[Mountain Dew]] in the market. It was released during a time when other attempts to extend soft drink brand names were done with new variations, including [[Pepsi Blue]], Dr Pepper [[Red Fusion]], and [[Vanilla Coke]]. The drink was discontinued in 2006 in favor of the "7&nbsp;Up Plus" brand.
| align=center|<ref>{{cite web |url=http://www.bevnet.com/news/2005/07-27-2005-7UP_cadbury_cassagne.asp |title=DNP for 7 Up's dnL |publisher=bevnet.com |date=July 27, 2005 |access-date=July 28, 2010 |archive-date=June 13, 2011 |archive-url=https://web.archive.org/web/20110613202843/http://www.bevnet.com/news/2005/07-27-2005-7UP_cadbury_cassagne.asp |url-status=live }}</ref><ref>{{Cite web |date=November 7, 2021 |title=dnL Soda (History, Flavor & Pictures) - Snack History |url=https://www.snackhistory.com/dnl-soda/ |access-date=April 22, 2023 |language=en-US |archive-date=April 22, 2023 |archive-url=https://web.archive.org/web/20230422101815/https://www.snackhistory.com/dnl-soda/ |url-status=live }}</ref>
|-
| Pomegranate 7 Up
| style="text-align:center;"| 2007
| A pomegranate flavoured variety that was sold for the holiday season in the United States from 2007 until 2010, and saw returns in 2016, 2021 and 2022. The 2009 and 2010 formulas were named '''Pomegranate 7&nbsp;Up Antioxidant'''.
| align=center|
|-
|7 Up Retro
| style="text-align:center;"|2011
| A variety sold in the United States that uses cane sugar instead of corn syrup. It was Introduced on the 2011 season finale of ''The Apprentice'', packaging in 12-oz. cans features either the 1970s disco mirrorball-themed logo or the 1980s logo. It is also available in 12-oz. glass bottles with a label inspired by 7&nbsp;Up's original logo.
| align=center|<ref>{{cite web|url=http://acimg.auctivacommerce.com/imgdata/0/2/3/4/5/2/webimg/3920959.jpg|title=Photo of 7 Up Bottles|access-date=November 11, 2012|archive-date=January 16, 2013|archive-url=https://web.archive.org/web/20130116053646/http://acimg.auctivacommerce.com/imgdata/0/2/3/4/5/2/webimg/3920959.jpg|url-status=dead}}</ref>
|-
| Mixed Berry 7 Up Antioxidant
| style="text-align:center;"|2011
| A mixed berry variety that was sold for a limited time in 2011. It used the "Antioxidant" formula.
| align=center|
|-
| Tropical 7 Up
| style="text-align:center;"|2014
| A pineapple and mango flavored variety. It was sold in the United States in 2014 for a limited time, as well as a return in 2015 with newer branding. It was re-released in 2023 and sold exclusively at Kroger-owned stores.
| align=center|
|-
| Simple 7 Up
| style="text-align:center;"| 2022
| A natural variant made using filtered water, cane sugar, and stevia leaf extract.
| align=center|
|-
| Shirley Temple 7 Up
| style="text-align:center;"|2024
| A cherry and pomegranate flavored variant based on the lemon-lime soda and grenadine combination featured in the [[Shirley Temple (drink)|Shirley Temple]] non-alcoholic mixed drink.
| align=center|<ref>{{cite web | url=https://nypost.com/2024/10/01/lifestyle/7up-confirms-limited-release-of-most-overdue-soda-flavor-dream-come-true/| title=7UP confirms limited release of 'most overdue' soda flavor: 'Dream come true' | date=October 2024 | access-date=October 2, 2024 | archive-date=October 2, 2024  | archive-url=https://web.archive.org/web/20241002181636/https://nypost.com/2024/10/01/lifestyle/7up-confirms-limited-release-of-most-overdue-soda-flavor-dream-come-true/ | url-status=live }}</ref><ref>{{cite web | url=https://www.usatoday.com/story/money/food/2024/09/27/7up-shirley-temple-flavor-confirmed/75416295007/| title=7UP clears up rumors about mocktail-inspired flavor, confirms Shirley Temple soda is real | website=[[USA Today]] | access-date=October 2, 2024 | archive-date=October 2, 2024  | archive-url=https://web.archive.org/web/20241002181636/https://www.usatoday.com/story/money/food/2024/09/27/7up-shirley-temple-flavor-confirmed/75416295007/ | url-status=live }}</ref>
|-
|7 Up Hecho en Mexico
|
|A variant of regular 7 UP sold in the United States produced and imported from Mexico using real cane sugar and packaged in 12-ounce glass bottles.
|}

====Low Calorie====
{| class="wikitable sortable"
! style="width:10%"|Name 
! Year<br />launched 
! Notes 
! class="unsortable"|{{abbr|Ref.|Reference}}
|-
| 7 Up Zero Sugar
| style="text-align:center;"| 1963
| No calorie variant of 7&nbsp;Up. It was originally introduced in 1963 under the name of '''Like''' (not to be confused with 7&nbsp;Up's [[Like Cola]] from the 1980s), using [[cyclamate]] as sweetener. After the U.S. government ban of the sweetener the drink was discontinued in 1969, and relaunched as '''Diet 7&nbsp;Up''' in 1970. The drink had a brief period of using the name '''Sugar Free 7&nbsp;Up''' between 1973 and 1979 before reverting to its former name.

Diet 7 Up was later reformulated and advertised as being sweetened with [[sucralose]] and [[acesulfame potassium]] replacing [[aspartame]]. The recipe later reverted to using aspartame. The beverage was rebranded as 7&nbsp;Up Zero Sugar in late 2020.
| align=center|<ref name="twoop.com">{{cite web |url=http://www.twoop.com/food/7up.html |title=7Up Timeline and History |website=Twoop.com |date=August 29, 2005 |access-date=July 28, 2010 |archive-date=March 27, 2022 |archive-url=https://web.archive.org/web/20220327082153/http://www.twoop.com/food/7up.html |url-status=usurped }}</ref><ref>{{cite web |url=http://ca-yd.com/images/bottles/aclcoll/SN71041688.jpg |title=Image of glass bottle of 7Up-like beverage |publisher=ca-yd.com |last=Weide |first=C.A. |access-date=January 16, 2014 |archive-date=July 8, 2011 |archive-url=https://web.archive.org/web/20110708110519/http://ca-yd.com/images/bottles/aclcoll/SN71041688.jpg |url-status=live }}</ref><ref>{{cite web|url=http://www.cadbury.com/ourbrands/Pages/brandhistory.aspx?TabIndex=1 |title=Cadbury Global :: Our Brands :: History of our Brands|website=Cadbury.com|access-date=July 3, 2016|archive-url=https://web.archive.org/web/20100815013126/http://www.cadbury.com/ourbrands/Pages/brandhistory.aspx?TabIndex=1|archive-date=August 15, 2010|url-status=dead}}</ref><br><ref>{{cite web|url=http://alamo.nmsu.edu/~lockhart/EPSodas/Chapter10/10e/chap10e.htm |title=Chapter 10e: Bottles of Bottles of Seven-Up Bottling Co. and Seven-Up Royal Crown Bottling Co.|access-date=July 28, 2010 |url-status=dead|archive-url=https://web.archive.org/web/20080327052137/http://alamo.nmsu.edu/~lockhart/EPSodas/Chapter10/10e/chap10e.htm |archive-date=March 27, 2008 }}</ref><ref>{{cite web|url=http://www.7up.com/7uptext/diet7upnutrition2.asp|title=Diet 7 Up Nutritional Facts|website=7up.com|access-date=March 30, 2007|archive-date=September 27, 2007|archive-url=https://web.archive.org/web/20070927120733/http://www.7up.com/7uptext/diet7upnutrition2.asp|url-status=live}}</ref><ref>{{cite web|url=http://www.7up.com/text/diet7upnutrition.aspx|title=Diet 7 Up with Splenda Nutritional Facts|website=7up.com|access-date=July 28, 2010|archive-date=March 20, 2022|archive-url=https://web.archive.org/web/20220320015046/https://www.7up.com/en/text/diet7upnutrition.aspx|url-status=live}}</ref>
|-
| Cherry 7 Up Zero Sugar
| style="text-align:center;"| 1980s
| Low-calorie version of Cherry 7&nbsp;Up. It was pulled from shelves around the time 7&nbsp;Up Plus Cherry was introduced but was reintroduced in 2006 due to popular demand.

As with the regular variety, it was reformulated as '''Diet Cherry 7&nbsp;Up Antioxidant''' in 2009 before reverting to the original formula in 2013. It was rebranded as Cherry 7&nbsp;Up Zero Sugar in late 2020.
| align=center| <ref>{{cite web |url=http://asapblogs.typepad.com/theslug/2006/06/rejoice_diet_ch.html |website=The Slug |archive-url=https://web.archive.org/web/20110717121847/http://asapblogs.typepad.com/theslug/2006/06/rejoice_diet_ch.html |date=June 23, 2006 |archive-date=July 17, 2011 |title=The Slug: Rejoice! Diet Cherry 7 Up to Return to Us! |last=Lang |first=Derrik J.}}<!-- Blog source --></ref><ref>"[http://www.7up.com/text/dietcherry7upnutrition.aspx Diet Cherry 7 Up Nutritional Facts] {{Webarchive|url=https://web.archive.org/web/20101227054259/http://www.7up.com/text/dietcherry7upnutrition.aspx |date=December 27, 2010 }}". ''7up.com''.</ref>
|-
| Diet 7 Up Gold
| style="text-align:center;"|1988
| Low-calorie variant of 7&nbsp;Up Gold, released and discontinued at the same time as the standard variety.
| align=center| 
|-
|7 Up Plus
| style="text-align:center;"|2004
| A range of healthy low-calorie alternative drinks, containing no caffeine and has 2&nbsp;grams of carbohydrates per serving, as well as 5% apple juice, which is uncommon among American market carbonated beverages. It was available in three varieties - Mixed Berry, Cherry and Island Fruit.
| align=center|<ref>{{cite web |url= http://www.bevreview.com/2006/03/19/review-7up-plus-island-fruit/ |title=Review: 7Up Plus: Island Fruit |publisher=Bevreview.com |access-date=July 28, 2010 |archive-url= https://web.archive.org/web/20100604045705/http://www.bevreview.com/2006/03/19/review-7up-plus-island-fruit/ |archive-date=June 4, 2010 |url-status=dead }}</ref>
|-
| Diet Pomegranate 7 Up
| style="text-align:center;"| 2007
| A low calorie pomegranate flavoured variety that was sold for the holiday season in the United States from 2007 until 2010. The 2009 and 2010 formulas were named '''Diet Pomegranate 7&nbsp;Up Antioxidant'''.
| align=center|
|-
| Diet Mixed Berry 7 Up Antioxidant
| style="text-align:center;"|2011
| A mixed berry variety that was sold for a limited time in 2011. It used the "Antioxidant" formula.
| align=center|
|-
| 7 Up Ten
| style="text-align:center;"|2013
|A low-calorie variant with only ten calories per serving, sold as part of [[Dr. Pepper Snapple Group]]'s "Ten" lineup in the United States. It uses a blend using high fructose corn syrup along with [[aspartame]] and [[acesulfame potassium]] to sweeten it.
| align=center|<ref>{{cite web|url=http://www.7up.com/products/#/7up%20TEN|title=7UP.com · Products|work=7UP.com|access-date=May 12, 2014|archive-date=December 20, 2014|archive-url=https://web.archive.org/web/20141220090024/http://www.7up.com/products/#/7up%20TEN|url-status=live}}</ref>
|-
| Tropical 7 Up Zero Sugar
| style="text-align:center;"|2023
| Low calorie Mango and Pineapple flavored variety, sold exclusively at Kroger-owned stores.
| align=center|
|}

===International===
{| class="wikitable sortable"
! style="width:10%"|Name 
! Year<br />launched 
! Notes 
! class="unsortable"|{{abbr|Ref.|Reference}}
|-
|7 Up with Cherry on Top
| style="text-align:center;"| 1989
| A variety originally sold in the United Kingdom (Originally as '''Cherry 7&nbsp;Up'''), although has since been discontinued. It is differentiated from the US variety as it is a pure Cherry flavored drink with a completely different recipe. It was also sold in the Netherlands during the early-1990s, and currently in France since 2014.{{citation needed|date=July 2023}}
| align=center|<ref>{{cite web | url=http://www.britvic.com/Brand.aspx?id=29 | archive-url=https://web.archive.org/web/20070209210544/http://www.britvic.com/Brand.aspx?id=29 | archive-date=February 9, 2007 | title=Britvic - 7UP }}</ref>
|-
| 7 Up Ice Cola
| style="text-align:center;"| 1995
| Produced by PepsiCo for the Netherlands and a few other international territories, this was a [[clear cola]], in essence, a repackaging of [[Crystal Pepsi]]. As with that, it failed in the market and was discontinued shortly afterward.
|<ref>[https://populartimelines.com/ PopularTimelines] {{Webarchive|url=https://web.archive.org/web/20200815070446/https://populartimelines.com/ |date=August 15, 2020 }}. [https://populartimelines.com/timeline/7-Up ''History of 7 Up in Timeline''] {{Webarchive|url=https://web.archive.org/web/20211202094837/https://populartimelines.com/timeline/7-Up |date=December 2, 2021 }}. Accessed on April 24, 2020.</ref>
|-
|Orange 7 Up
| style="text-align:center;"| 1980s
| A variety with added orange flavor. It was sold in many non-US territories by [[PepsiCo]] throughout the 1990s including Canada (As '''7&nbsp;Up Orange Chill''') Thailand (As '''7&nbsp;Up Clear Orange Flavour'''), Germany (As '''Orange 7&nbsp;Up Plus''', Austria (As '''7&nbsp;Up Orange''') and The Netherlands (as '''7&nbsp;Up Clear Orange''').
| align=center| <ref>{{cite web|url=http://www.ottakringershop.at/produkte_detail.php?id=20&cat=1&subcat=2 |title=ottakringer shop – party & bier |access-date=March 1, 2005 |url-status=dead |archive-url=https://web.archive.org/web/20050301162712/http://www.ottakringershop.at/produkte_detail.php?id=20&cat=1&subcat=2 |archive-date=March 1, 2005}}</ref><ref>{{cite web|url=http://www.7up.nl/|title=Feels Good to Be You I 7UP®|work=my7up|access-date=May 12, 2014|archive-url=https://web.archive.org/web/20200326134506/https://www.7up.nl/|archive-date=March 26, 2020|url-status=dead}}</ref>
|-
|Raspberry 7 Up
| style="text-align:center;"| 1980s
| A variety with added raspberry flavor. It was sold for a short time in some European territories and in Canada (as '''7&nbsp;Up Raspberry Chill''') and was later sold in several Asian territories including Vietnam (from 2002) before becoming sold exclusively in Singapore.{{citation needed|date=December 2017}}
| align=center|
|-
| 7 Up Revive
| style="text-align:center;"|1990
|A special variant sold in India and Laos and is marketed as an [[Isotonic drink]]. It was relaunched in 2015, and prior to that was also sold in other Asian territories such as Malaysia, Brunei Darussalam and Vietnam.
| align=center|<ref>{{cite web |url=http://www.7up.in/revive/ |title=7UP Revive; India's first hydrotonic drink |website=7up.in |access-date=May 2, 2016 |archive-url=https://web.archive.org/web/20190214081635/http://7up.in/revive/ |archive-date=February 14, 2019 |url-status=dead }}</ref>
|-
|7 Up Free/7 Up Light/7 Up Zero Sugar
| style="text-align:center;"|1990s
| The alternative to Diet 7&nbsp;Up sold in countries such as Iceland, UK, Ireland, [[Mexico]], Spain, Norway, Sweden, [[Argentina]],  Finland, UAE, [[Uruguay]], [[Pakistan]], the [[Netherlands]], [[Thailand]], Malaysia, France and Germany. However, some regions also have it under the original Diet 7&nbsp;Up brand. In the UK, the drink was originally branded as 7&nbsp;Up Light until rebranding as 7&nbsp;Up Free in 2005.<ref>{{Cite web |date=March 24, 2005 |title=Britvic rebrands 7UP Light to allay health concerns |url=https://www.marketingweek.com/britvic-rebrands-7up-light-to-allay-health-concerns/ |access-date=November 11, 2023 |website=Marketing Week |language=en |archive-date=September 28, 2022 |archive-url=https://web.archive.org/web/20220928104341/https://www.marketingweek.com/britvic-rebrands-7up-light-to-allay-health-concerns/ |url-status=live }}</ref>

In Norway, it contained a combination of artificial sugars, and for eight years was the only variety on the Norwegian market. The lack of the usual light or zero-label is confusing to Norwegian consumers, who often buy it not knowing they are buying a product with artificial sugars.{{Citation needed|date=January 2008}}
| align=center| <ref>{{cite web|url=http://www.egils.is/is/vorur/gos/7up_free/|title=7UP Free|publisher=Ölgerðin|url-status=dead|archive-url=https://web.archive.org/web/20061222203235/http://www.egils.is/is/vorur/gos/7up_free/|archive-date=December 22, 2006}} (in Icelandic)</ref><ref>{{cite web |last1=Hong |first1=Tan Heng |title=7 Up Free debuts in Malaysia, Thailand |url=https://www.minimeinsights.com/2020/02/23/7-up-free-debuts-in-malaysia-thailand/ |website=Mini Me Insights |access-date=August 25, 2023 |date=February 23, 2020 |archive-date=August 25, 2023 |archive-url=https://web.archive.org/web/20230825025603/https://www.minimeinsights.com/2020/02/23/7-up-free-debuts-in-malaysia-thailand/ |url-status=live }}</ref>
|-
| 7 Up Tropical Twist
| style="text-align:center;"|2002
| A tropical flavored drink that was sold in Canada by PepsiCo for a limited time in 2002 as '''7&nbsp;Up Tropical Splash''', and re-released for a limited time in 2018. It was also sold in the Netherlands during 2002.
| align=center|<ref>{{cite web|url=http://www.sodafinder.com/products/7-up-tropical-splash|title=7-Up Tropical Splash|work=sodafinder.com|access-date=May 12, 2014|archive-date=May 12, 2014|archive-url=https://web.archive.org/web/20140512215542/http://www.sodafinder.com/products/7-up-tropical-splash|url-status=live}}</ref>
|-
| 7 Up Citrus Splash
| style="text-align:center;"|2004
| A variety with added Pink Grapefruit flavor. It was sold in Canada by PepsiCo until being discontinued in 2006, with a brief re-release in 2008.
| align=center|<ref>{{cite web|url=http://www.sodafinder.com/products/7-up-citrus-splash|title=7-Up Citrus Splash|work=sodafinder.com|access-date=May 12, 2014|archive-date=May 12, 2014|archive-url=https://web.archive.org/web/20140512214638/http://www.sodafinder.com/products/7-up-citrus-splash|url-status=live}}</ref>
|-
| 7 Up Ice
| style="text-align:center;"|2004
| A mint-flavoured variety which was sold by PepsiCo in a few international territories such as Portugal, Russia, and France and Mexico before being discontinued in 2006.{{citation needed|date=July 2023}}
| align=center|
|-
| 7 Up Ice Tropical
| style="text-align:center;"|2006
| A variant of 7&nbsp;Up Ice with added tropical flavor. Only sold in Russia.{{citation needed|date=July 2023}}
| align=center|
|-
| 7 Up Frootaz
| style="text-align:center;"|2000s
| A tropical flavored variety sold by PepsiCo in the Philippines for a short time in the 2000s.{{citation needed|date=July 2023}}
| align=center|
|-
|7 Up H2OH! 
| style="text-align:center;"|2000s
| A range of lightly carbonated water drinks that were sold in Latin America, Malaysia, the UK, and Ireland in the late 2000s, it was discontinued as a 7&nbsp;Up-exclusive variant in the early 2010s. In South America, it is sold solely under the brand H2OH!, distributed for the first time in 2005, with exotic flavors such as: Grapefruit, lemon lime, apple, passion fruit, and many more.
| align=center|<ref>{{cite web|url=https://beta.thedieline.com/blog/2008/3/17/7-up-h2oh.html|title=7-Up H2OH!|work=beta.thedieline.com|access-date=April 17, 2019|archive-date=April 17, 2019|archive-url=https://web.archive.org/web/20190417050944/https://beta.thedieline.com/blog/2008/3/17/7-up-h2oh.html|url-status=live}}</ref><ref>{{cite web |date=Apr 24, 2024 |title=PEPSICO ingresa al negocio de aguas saborizadas sin gas con su nueva H2OH!|url=https://puntotrade.net/2024/04/24/pepsico-ingresa-al-negocio-de-aguas-saborizadas-sin-gas-con-su-nueva-h2oh/|trans-title=PEPSICO enters the lightly sparkling flavored water business with its new H2OH!|website=puntotrade.net|language=es|access-date=Feb 5, 2025}}</ref>
|-
|7 Up Lemon Squeeze
| style="text-align:center;"| 2007
| A variety with extra lemon juice. It was sold in Canada by PepsiCo for a limited time during the 2007 season, as the Canadian alternative to Sierra Mist Lemon Squeeze.
| align=center|<ref>{{cite web|url=http://www.sodafinder.com/products/7-up-lemon-squeeze|title=7-Up Lemon Squeeze|work=sodafinder.com|access-date=May 12, 2014|archive-date=May 12, 2014|archive-url=https://web.archive.org/web/20140512214215/http://www.sodafinder.com/products/7-up-lemon-squeeze|url-status=live}}</ref>
|-
| 7 Up Clear Dry
| style="text-align:center;"| 2010
| A limited edition no-calorie variant with a high carbonation and caffeine count. It was sold exclusively in Japan by [[Suntory]].{{citation needed|date=July 2023}}
| align=center|
|-
| 7 Up Yerbabuena
| style="text-align:center;"| 2013
| A variety containing the [[Yerba buena]] mint. It was available for a limited time in Colombia in 2013.{{citation needed|date=July 2023}}
| align=center|
|-
|Salted Lemon 7 Up
| style="text-align:center;"| 2014
| A variant exclusively sold in Hong Kong that contains Salted Lemon. It is a common drink that can be found in [[dai pai dong]] and [[cha chaan teng]]. It is also named one of the Hong Kong summer drinks by Cathay Pacific Discovery.
| align=center|<ref name="Day Day Cook Recipe">{{cite web|title=Day Day Cook Recipe|url=http://www.daydaycook.com/recipe/1/details/24701/Pan-Fried-Pork-Chop-with-Salted-Lime-and-7UP.html|work=Pan Fried Pork Chop with Salted Lime and 7UP|access-date=October 20, 2014|archive-url=https://web.archive.org/web/20141103060932/http://www.daydaycook.com/recipe/1/details/24701/Pan-Fried-Pork-Chop-with-Salted-Lime-and-7UP.html|archive-date=November 3, 2014|url-status=dead}}</ref><ref name="Hong Kong Summer Drinks: Salted lemon 7 Up">{{cite web|title=Hong Kong Summer Drinks: Salted lemon 7 Up |url=http://discovery.cathaypacific.com/cpa/en/hong-kong/drink/summer-drinks/ |work=Cathay Pacific Discovery |access-date=September 13, 2014 |archive-url=https://web.archive.org/web/20141103060800/http://discovery.cathaypacific.com/cpa/en/hong-kong/drink/summer-drinks/ |archive-date=November 3, 2014 |url-status=dead }}</ref>
|-
|7 Up Mojito
| style="text-align:center;"|2014
|A mint-flavored variety that was first released in France, but was later released in Belgium and Germany as well.
| align=center|
|-
|7 Up Cocktail Exotique
| style="text-align:center;"|2014
| A tropical flavored variety sold in France, originally as '''7&nbsp;Up Goût Tropical'''.
| align=center|
|-
| 7 Up Free Mojito
| style="text-align:center;"| 2016
| Low calorie variant of 7&nbsp;Up Mojito sold in the United Kingdom, and later was released in Belgium and France.
| align=center|<ref>{{cite web|last1=Selwood|first1=Daniel|title=Britvic targets 'grown-ups' with sugar-free 7up Free Mojito|url=http://www.thegrocer.co.uk/buying-and-supplying/categories/soft-drinks/britvic-targets-grown-ups-with-sugar-free-7up-free-mojito/532492.article|website=The Grocer|access-date=July 5, 2016|archive-date=October 2, 2018|archive-url=https://web.archive.org/web/20181002100225/https://www.thegrocer.co.uk/buying-and-supplying/categories/soft-drinks/britvic-targets-grown-ups-with-sugar-free-7up-free-mojito/532492.article|url-status=live}}</ref>
|-
| 7 Up Lemon Lemon
| style="text-align:center;"| 2016
| A lemonade sold in France, the Netherlands and Belgium.
| align=center|
|-
| 7 Up Free Cherry/7 Up Zero Sugar Cherry
| style="text-align:center;"|2020
| A low-calorie cherry variant sold in the United Kingdom. It was originally known as 7&nbsp;Up Free Cherry.
| align=center|<ref>{{cite web | url=https://www.britvic.com/our-news/performance/7up-free-extends-its-range-with-new-cherry-flavour/ | title=7UP free extends its range with new cherry flavour | access-date=July 14, 2023 | archive-date=July 14, 2023 | archive-url=https://web.archive.org/web/20230714181636/https://www.britvic.com/our-news/performance/7up-free-extends-its-range-with-new-cherry-flavour/ | url-status=live }}</ref>
|-
| 7 Up Zero Sugar Pink Lemonade
| style="text-align:center;"|2025
| A low-calorie raspberry variant sold in the United Kingdom. It has a pink color scheme.
| align=center|<ref>{{Cite web |title=7UP launches new refreshing Pink Lemonade in time for summer |url=https://www.britvic.com/our-news/performance/7up-launches-new-refreshing-pink-lemonade-in-time-for-summer/ |access-date=2025-09-01 |website=Britvic Limited |language=en-GB}}</ref>
|}

===Barbecue sauces and marinades===
In 2007, [[Cadbury Schweppes]] entered into a licensing partnership with Vita Food Products to produce a line of [[barbecue sauce]]s and [[marination|marinade]]s flavored with [[Dr Pepper]], 7&nbsp;Up, and [[A&W Root Beer]].<ref>{{cite news|url=http://www.prnewswire.com/news-releases/vita-foods-and-cadbury-schweppes-americas-beverages-get-cooking-with-the-introduction-of-dr-pepper-7up-and-aw-root-beer-branded-sauces-and-marinades-57999627.html|periodical=PR Newswire|title=Vita Foods and Cadbury Schweppes Americas Beverages Get Cooking With the Introduction of Dr Pepper, 7UP and A&W Root Beer Branded Sauces and Marinades|date=May 7, 2007|access-date=March 14, 2011|archive-date=April 27, 2023|archive-url=https://web.archive.org/web/20230427112315/https://www.prnewswire.com/news-releases/vita-foods-and-cadbury-schweppes-americas-beverages-get-cooking-with-the-introduction-of-dr-pepper-7up-and-aw-root-beer-branded-sauces-and-marinades-57999627.html|url-status=live}} [[Press release]]</ref>

==Advertising campaigns==
[[File:7up advertisement on water tower (cropped).jpg|thumb|Advertisement on the water tower of [[Goor]], the Netherlands, in 1967]]
Metal pedestrian crossing markers saying "Drink 7up Safety First" were installed in many U.S. cities in the 1930s.<ref>{{Cite web|url=https://picclick.com/Original-1930s-Bronze-7up-Safety-First-Sidewalk-Sreet-362006749732.html|title=Original 1930s Bronze 7up Safety First Sidewalk Sreet Marker Soda Advertising • $65.00|website=PicClick|language=en|access-date=June 15, 2019|archive-date=March 27, 2022|archive-url=https://web.archive.org/web/20220327082201/https://picclick.com/Original-1930s-Bronze-7up-Safety-First-Sidewalk-Sreet-362006749732.html|url-status=live}}</ref>

"Fresh-Up Freddie" was the rooster mascot for 7&nbsp;Up in the 1950s. He gave viewers lessons about how to plan successful parties and picnics by having plenty of 7&nbsp;Up on hand. The commercials were produced by [[Disney]], giving the character the specific Disney look of the time.<ref name=toon>[http://www.toonopedia.com/fresh-up.htm Fresh-Up Freddie] {{Webarchive|url=https://web.archive.org/web/20231120192933/http://www.toonopedia.com/fresh-up.htm |date=November 20, 2023 }} at [[Don Markstein's Toonopedia]]. Retrieved on July 28, 2010. from the original on July 30, 2016.</ref> Freddie has been described as a hybrid of the rooster [[Panchito Pistoles]] from ''[[The Three Caballeros]]'' and the zany [[Aracuan Bird]] from the same film.<ref name=toon /> He often was dressed in human clothes. Freddie also appeared in the 1957 [[Zorro (1957 TV series)|''Zorro'']] TV series' commercial intermissions.<ref>{{cite book |last1=Dotz |first1=Warren |last2=Morton |first2=Jim |title=What a Character! 20th Century American Advertising Icons |date=1996 |publisher=Chronicle Books |isbn=0-8118-0936-6 |page=107}}</ref> In these commercials, Freddie fought with [[Pete (Disney)|Pete the Cat]]. Freddie, who was featured in a small amount of  merchandising, was voiced by [[Paul Frees]].<ref name=toon />

In the late 1960s and 1980s, [[Geoffrey Holder]] appeared in television ads as part of 7&nbsp;Up's "Uncola" ad campaign, designed to highlight differences between 7&nbsp;Up and other soft drinks on the market with cola flavoring.  In the ads, Geoffrey holds a pair of cola nuts in one hand and a lemon & lime (used to flavor 7&nbsp;Up) in the other hand and describes them as "Uncola nuts".<ref>[https://www.youtube.com/watch?v=AXmc7DG4uu8 7-UP "THE UNCOLA"] {{Webarchive|url=https://web.archive.org/web/20220711221138/https://www.youtube.com/watch?v=AXmc7DG4uu8 |date=July 11, 2022 }} Retrieved on March 24, 2018</ref>

In 1987, 7&nbsp;Up introduced Spot, the red-orange dot in the 7&nbsp;Up logo anthropomorphized into a mascot. The character was used heavily in advertising and licensed items across the U.S.,<ref name=Spot>{{Cite web|url=https://www.drpeppersnapplegroup.com/brands/7up|title=7UP|website=Dr Pepper Snapple Group|language=en|access-date=February 19, 2020|archive-date=August 15, 2020|archive-url=https://web.archive.org/web/20200815035559/https://www.drpeppersnapplegroup.com/brands/7up|url-status=live}}</ref> including the 1993 [[platformer]] video game ''[[Cool Spot]]'', and its 1995 sequel, ''[[Spot Goes to Hollywood]]''.<ref>{{MobyGames|id=/cool-spot|name=Cool Spot}}</ref>

The cartoon character [[Fido Dido]] was used as a [[mascot]] in international areas from the late 1980s through the early 1990s, and was reintroduced in international markets in the early 2000s.<ref>[http://www.bandt.com.au/news/c5/0c01c5c5.asp "Fido Dido returns as face of 7 Up"] {{webarchive |url=https://web.archive.org/web/20080503061541/http://www.bandt.com.au/news/c5/0c01c5c5.asp |date=May 3, 2008 }} at B&T,</ref> Since PepsiCo did not own the rights to 7&nbsp;Up in the US, certain ads featuring Fido Dido were instead reworked to advertise the company's [[Slice (drink)|Slice]] brand of lemon-lime soda.<ref>{{Citation |title=7-Up / Slice - "Fido Dido" commercial side-by-side comparison | date=November 29, 2021 |url=https://www.youtube.com/watch?v=T0-IlI0nTTk |access-date=December 5, 2023 |language=en}}</ref>

In the early 2000s, [[Orlando Jones]] served as the spokesperson for 7&nbsp;Up in the United States in a series of commercials. Notably, one commercial had him wear a t-shirt that had 7&nbsp;Up's then-slogan ''Make 7&nbsp;Up Yours'' divided between the front and back with the [[double entendre]] on the back that featured the ''Up Yours'' part; 7&nbsp;Up would sell the shirt through specialty retailer [[Spencer Gifts]] for many years.<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=QIICQemjmNc |title=7UP Commercial - Make 7...UP yours! |date=May 17, 2010 |publisher=grid41productions |place=YouTube |access-date=June 23, 2022 |archive-date=June 23, 2022 |archive-url=https://web.archive.org/web/20220623230051/https://www.youtube.com/watch?v=QIICQemjmNc |url-status=live }}</ref>

== Corporate sponsorship ==
In 1974, 7 Up became [[The Jerry Lewis MDA Labor Day Telethon]]'s first corporate sponsor; this was at a time when its sponsorship was generally limited to trade unions and civic organizations.<ref>{{cite web
   |website=ABC 10/CW 5 – WBUP/WBKP
   |url=https://abc10up.com/2013/09/03/telethon-raised-59-million
   |title=Telethon raised more than $59 million
   |date=September 3, 2013
|access-date=October 1, 2020
|archive-date=December 1, 2021
|archive-url=https://web.archive.org/web/20211201211049/https://abc10up.com/2013/09/03/telethon-raised-59-million/
   |url-status=live
   }}</ref><ref name=JerryLewishTelethon7upFirst>{{cite web
|url=http://news.drpeppersnapplegroup.com/news?item=122988
|title=News
|date=March 24, 2016
|access-date=October 1, 2020
|archive-date=November 13, 2020
|archive-url=https://web.archive.org/web/20201113061144/http://news.drpeppersnapplegroup.com/news?item=122988
|url-status=dead
}}</ref>

==See also==
* [[Fizz-nik]]
* [[Vess]]
* [[Seven-Up Headquarters]]
{{Clear}}

==Notes ==
{{notelist}}

==References==
{{Reflist|30em}}

==External links==
{{Commons category}}
* {{Official website}}
* [https://web.archive.org/web/20160305220323/http://www.pepsico.co.uk/7up 7Up page] on PepsiCo International UK & Ireland (archived)
* [http://www.snopes.com/business/names/7up.asp 7 Up] (undetermined source of product name from Snopes.com)

{{Keurig Dr Pepper brands}}
{{PepsiCo}}
{{7 Up}}
{{Cherry sodas}}
{{citrus sodas}}

[[Category:Products introduced in 1929]]
[[Category:Cherry sodas]]
[[Category:Keurig Dr Pepper brands]]
[[Category:Lemon-lime sodas]]
[[Category:Drink brands originating from patent medicines]]
[[Category:PepsiCo brands]]
[[Category:Soft drinks]]
[[Category:Britvic]]