View source for 100plus

{{Short description|Brand of sports drink}}
{{EngvarB|date=January 2019}}
{{Use dmy dates|date=January 2019}}
{{Infobox beverage
| name         = 100PLUS
| logo         = 100plus logo.svg
| type         = [[Sports drink|Isotonic sports drink]]
| manufacturer = [[Fraser & Neave]] Limited (F&N)
| origin       = [[Singapore]]
| introduced   = 1983
| variants     = Original, Tangy Tangerine, Lemon Lime, Active, PRO (High Protein)
| related      = 
| website      = {{URL|100plus.com.my}} (Malaysia)<br />{{URL|100plus.com.sg}} (Singapore)
}}

'''100PLUS''' (often pronounced as "hundred plus") is a brand of [[Isotonicity|isotonic]] [[sports drink]] manufactured by [[Fraser and Neave]]. It was created and launched in 1983 in both [[Malaysia]] and [[Singapore]], with the name commemorating 100 years of Fraser and Neave's founding.<ref>{{Cite web |title=Introduction |url=https://100plus.com.my/about |url-status=dead |archive-url=https://web.archive.org/web/20190121115806/https://100plus.com.my/about |archive-date=21 January 2019 |access-date=21 January 2019 |publisher=100plus Malaysia |quote=100PLUS was launched in Malaysia in 1983.}}</ref><ref>{{Cite web |title=Brand Mission |url=https://100plus.com.sg/brand-mission/ |url-status=dead |archive-url=https://web.archive.org/web/20190121115226/https://100plus.com.sg/brand-mission/ |archive-date=21 January 2019 |access-date=21 January 2019 |publisher=100plus Singapore |quote=Created in 1983 to commemorate 100 years of Fraser & Neave in Asia.}}</ref>

== Production ==
100PLUS is popular in both Malaysia and Singapore. It has been consistently voted the number one isotonic drink brand in Malaysia and Singapore in various surveys since its introduction in 1983.<ref>{{Cite web |date=26 January 2010 |title=100PLUS and Coca-Cola to be sold on AirAsia flights |url=http://biz.thestar.com.my/news/story.asp?file=/2010/1/26/business/5543750&sec=business |url-status=dead |archive-url=https://web.archive.org/web/20100128012022/http://biz.thestar.com.my/news/story.asp?file=%2F2010%2F1%2F26%2Fbusiness%2F5543750&sec=business |archive-date=28 January 2010 |access-date=22 May 2017 |website=[[The Star (Malaysia)|The Star]] |df=dmy-all}}</ref> One of its main competitors in Singapore is H-TWO-O, which is manufactured by [[Yeo Hiap Seng]].

Four flavours are available– original, Tangy Tangerine, Lemon Lime, Berries and Active. In 2017, a non-carbonated version called 100PLUS Active was introduced.<ref>{{Cite web |last=Hong |first=Tan Heng |date=5 May 2017 |title=New 100PLUS Active non-carbonated isotonic drink launched |url=https://www.minimeinsights.com/2017/05/05/new-100plus-active-non-carbonated-isotonic-drink-launched/ |access-date=21 January 2019 |publisher=Minime Insights}}</ref>

100PLUS is sold in Malaysia, Singapore, [[Brunei]], [[Thailand]], [[Indonesia]], [[Vietnam]], the [[Philippines]], [[Cambodia]], [[Laos]], [[Myanmar]], [[Canada]], [[Papua New Guinea]], [[Maldives]], [[India]], [[Sri Lanka]], [[South Korea]], [[China]], [[Taiwan]] and [[South Africa]].<ref>{{Cite web |last1=Lee |first1=Joy |last2=Moh |first2=Brian |date=16 November 2013 |title=F&N, already famous brand not resting on its laurels |url=https://www.thestar.com.my/business/sme/2013/11/16/eyeing-a-bigger-goal-already-famous-brand-not-resting-on-its-laurels-regional-aspirations-the-bigge/ |access-date=21 January 2019 |website=The Star}}</ref> In Canada, 100PLUS is sold at T&T Supermarkets in [[British Columbia]], [[Alberta]] and [[Ontario]]. The authorised distributor for Canada is Palm Resources Inc. It is sometimes available in other parts of the world, such as [[Australia]] in Coles/Woolworths Supermarkets and Asian stores. It can also be seen in Asian shops in the UK.

After 7 years being in the Sri Lankan market through partnership between F&N and Browns Pharmaceuticals Ltd since 2018,<ref>{{cite news|url=https://www.dailymirror.lk/business-news/Browns-Pharmaceuticals-launches-PLUS-isotonic-drink-in-Sri-Lanka/273-144232|title=Browns Pharmaceuticals launches 100PLUS isotonic drink in Sri Lanka|last=Thadhani|first=Sarah|work=Daily Mirror|date=19 January 2018|access-date=31 August 2024}}</ref> 100PLUS was relaunch in the country through Bolt Distribution, a member of the Sri Lankan Thakral Group in 2024 to further enhance its presence.<ref name="100PLUS SL">{{cite news|url=https://www.dailynews.lk/2024/07/16/business/588819/malaysias-premier-isotonic-drink-100plus-launched-in-sl/|title=Malaysia’s premier isotonic drink, 100PLUS launched in SL|work=dailynews.lk|date=26 July 2024|access-date=31 August 2024}}</ref>

== Marketing ==
[[File:100plusboxes.jpg|thumb|left|Boxes of 100PLUS stacked up at a [[Giant Hypermarket]] in [[Kuala Lumpur]], Malaysia.]]
100PLUS is the only drink endorsed by the National Sports Council of Malaysia.<ref>{{Cite book |last=Seung Ho Park |url=https://books.google.com/books?id=JNxTCgAAQBAJ&pg=PT91 |title=Scaling the Tail: Managing Profitable Growth in Emerging Markets |last2=Gerardo R. Ungson |last3=Andrew Cosgrove |date=17 December 2015 |publisher=Springer |isbn=978-1-137-53859-8 |pages=91–}}</ref> Its brand ambassador is [[Lee Chong Wei]], a Malaysian Olympic silver medallist in badminton.<ref>{{Cite web |date=12 April 2010 |title=Chong Wei hopes to inspire |url=http://www.mmail.com.my/content/33039-chong-wei-hopes-inspire |url-status=dead |archive-url=https://web.archive.org/web/20110628220744/http://www.mmail.com.my/content/33039-chong-wei-hopes-inspire |archive-date=28 June 2011 |access-date=5 October 2012 |publisher=[[The Malay Mail]] |quote=Chong Wei, the 100PLUS brand ambassador.}}</ref><ref>{{Cite web |date=9 December 2018 |title=100PLUS Renews Contract With Chong Wei |url=https://www.fn.com.my/100plus-renews-contract-with-chong-wei/ |url-status=dead |archive-url=https://web.archive.org/web/20190121105533/https://www.fn.com.my/100plus-renews-contract-with-chong-wei/ |archive-date=21 January 2019 |access-date=21 January 2019 |publisher=[[Fraser and Neave]] |df=dmy-all}}</ref> Other athletes sponsored by 100PLUS include Malaysian sprinter [[Khairul Hafiz Jantan]]<ref>{{Cite web |last=Khalid |first=Mohd Khairie |date=5 August 2017 |title=KL2017: Khairul Hafiz duta baharu 100PLUS |trans-title=KL2017: Khairul Hafiz 100PLUS new envoy |url=https://www.bharian.com.my/sukan/olahraga/2017/08/309079/kl2017-khairul-hafiz-duta-baharu-100plus |access-date=21 January 2019 |publisher=[[Berita Harian]] |language=Malay}}</ref> and Singaporean marathoner [[Mok Ying Ren]].<ref>{{Cite web |last=Wong |first=Lester |date=7 July 2017 |title=Mok appointed brand ambassador for 100PLUS |url=https://www.straitstimes.com/sport/mok-appointed-brand-ambassador-for-100plus |access-date=21 January 2019 |publisher=[[The Straits Times]]}}</ref>

[[Fraser and Neave]] Holdings Bhd (F&N) signed a strategic beverage distribution agreement with [[AirAsia]] in 2010 in its bid to grow the 100PLUS brand further by offering the drink for onboard sale.<ref>{{Cite web |date=26 January 2010 |title=100plus and Coca-Cola to be sold on AirAsia flights |url=http://biz.thestar.com.my/news/story.asp?file=/2010/1/26/business/5543750&sec=business |url-status=dead |archive-url=https://web.archive.org/web/20100128012022/http://biz.thestar.com.my/news/story.asp?file=%2F2010%2F1%2F26%2Fbusiness%2F5543750&sec=business |archive-date=28 January 2010 |access-date=8 August 2015 |website=The Star |df=dmy-all}}</ref>

Since 2013, 100PLUS has been the sponsor of [[Myanmar Football Federation]] and [[Myanmar National League]]. The sponsorship is extended to 2020 to support major football events in the country, the various football teams within the national setup, football tournaments for youth development and the local professional competitions.<ref>{{Cite web |last=Tun |first=El Thandar |date=5 February 2019 |title=100plus Renews Hydration Partnership with MFF and MNL till 2020 |url=https://www.mmbiztoday.com/articles/100plus-renews-hydration-partnership-mff-and-mnl-till-2020 |access-date=6 February 2019 |publisher=Myanmar Business Today |archive-date=7 February 2019 |archive-url=https://web.archive.org/web/20190207015124/https://www.mmbiztoday.com/articles/100plus-renews-hydration-partnership-mff-and-mnl-till-2020 |url-status=dead }}</ref>

F&N announced in 2013 the rebranding of 100PLUS.<ref>{{Cite web |title=F&N rebranding isotonic drink 100PLUS to expand market share in Malaysia |url=https://www.nationthailand.com/aec/30222899 |work=The Star/Asia News Network |via=The Nation (Thailand) |date=24 December 2013 |access-date=11 March 2021}}</ref> 

From 2016, 100PLUS is the title sponsor of Malaysia's second-tier football competition, the [[Malaysia Premier League]] as well become synonymously known as the sponsor for various [[Sports in Malaysia|Malaysian sports]].<ref name="Malaysian sports">{{Cite web |date=6 July 2018 |title=Future stars in action at this week's 100PLUS National Junior Circuit Grand Finals |url=https://www.fn.com.my/100plus-renews-contract-with-chong-wei/ |url-status=dead |archive-url=https://web.archive.org/web/20190121113206/https://www.fn.com.my/future-stars-in-action-at-this-weeks-100plus-national-junior-circuit-grand-finals/ |archive-date=21 January 2019 |access-date=21 January 2019 |publisher=Fraser and Neave |quote=100PLUS, a Silver Sponsor for Kuala Lumpur 2017 SEA Games and Para Games, is synonymous with supporting sports in the country. Apart from BAM, 100PLUS also supports the Football Association of Malaysia. 100PLUS is also the title sponsor for the 100PLUS Premier League and the Official Isotonic beverage for the Malaysian Football League.}}</ref> 100PLUS also sponsors the [[2017 Southeast Asian Games]] and [[2017 ASEAN Para Games]], which were held in Kuala Lumpur.<ref name="Malaysian sports" /> In 2018, 100PLUS become one of the official partners sponsor of [[2018 AFF Championship]], the Southeast Asian regional football championship tournament.<ref>{{Cite web |date=2 October 2018 |title=100PLUS as official hydration partner of AFF Suzuki Cup 2018 |url=http://www.aseanfootball.org/v3/100plus-as-official-hydration-partner-of-aff-suzuki-cup-2018/ |access-date=21 January 2019 |publisher=[[ASEAN Football Federation]]}}</ref>

100PLUS is also the active sponsor for [[Lanka Premier League|LPL Cricket]] and the Royal College Rugby team of Sri Lanka.<ref name="100PLUS SL"/>

== Ingredients ==
100PLUS contains [[carbonated water]], [[sucrose]], [[glucose]], [[citric acid]], [[sodium citrate]], [[sodium chloride]], [[potassium phosphate]], flavourings, [[sodium benzoate]] and [[calcium phosphate]].<ref>{{Cite web |last=Wai Yee Hong |title=F&N - 100PLUS Isotonic Drink (健康飲品) - Wai Yee Hong |url=https://shop.waiyeehong.com/drinks/soft-drinks/single-drinks/single-bottled-drinks/100-plus-isotonic-drink |access-date=5 March 2018 |publisher=Shop Waiyee Hong}}</ref> It contains ingredients like sodium, minerals and [[electrolyte]]s which is similar to that in the human body to help maintain the body's [[pH]] level.<ref name="reduced sugar">{{Cite web |last=Lim |first=Jessie |date=2 June 2018 |title=New formula for 100PLUS Reduced Sugar isotonic drink |url=https://www.star2.com/health/2018/06/02/less-sugar-better-health/ |url-status=dead |archive-url=https://web.archive.org/web/20190121120607/https://www.star2.com/health/2018/06/02/less-sugar-better-health/ |archive-date=21 January 2019 |access-date=21 January 2019 |publisher=Star2.com}}</ref> It's not known in what proportion or quantity these ingredients are represented.<ref name="reduced sugar"/>

In 2018, 100PLUS was "reformulated to contain 6g or less sugar per 100ml, and now carry the Healthier Choice Logo (HCL) from the Health Ministry."<ref name="reduced sugar"/>

== References ==
{{reflist|2}}

== External links ==
* [http://www.100plus.com.my/ 100plus  (Malaysia)]
* [https://100plus.com.sg/ 100plus (Singapore)]

{{Sports Drinks}}
{{Malaysian food and drinks companies}}

[[Category:1983 establishments in Malaysia]]
[[Category:1983 establishments in Singapore]]
[[Category:Sports drinks]]
[[Category:Malaysian brands]]
[[Category:Singaporean brands]]
[[Category:Products introduced in 1983]]