View source for Boost Juice

{{Short description|Australian juice and smoothie store}}
{{distinguish|Booster Juice}}
{{Use Australian English|date=July 2016}}
{{Use dmy dates|date=December 2024}}
{{Infobox company
| name                = Boost Juice Bars 
| logo                = Boost juice logo.png
| fate                = 
| type                = [[Subsidiary]]
| genre               = 
| predecessor         = 
| successor           = 
| foundation          = {{Start date and age|2000|3}} in [[Adelaide]]<ref name="About">{{cite web |url=https://www.boostjuice.com.au/about-boost-juice/ |title=About boost juice! |publisher=Boost Juice Bars |access-date=10 February 2020 |archive-url=https://web.archive.org/web/20080807120503/http://www.boostjuicebars.com/franchising.html#/about-boost/about-history/ |archive-date=7 August 2008 |url-status=dead }}</ref>
| founder             = [[Janine Allis]]
| defunct             = 
| location_city       = [[Chadstone, Victoria|Chadstone]], [[Melbourne]]
| location_country    = Australia
| location            = 
| locations           = 550 (2020)<ref name="Report">{{cite web |url=http://www.boostjuicebars.com/docs/BBB_Study%20Kit2008_updated.pdf |title=Study Kit 2008/2009 |publisher=Boost Juice Bars |access-date=24 June 2009 |url-status=dead |archive-url=https://web.archive.org/web/20110708083356/http://www.boostjuicebars.com/docs/BBB_Study%20Kit2008_updated.pdf |archive-date=8 July 2011 |df=dmy-all }}</ref>
| area_served         = {{hlist|Australia|Brunei|Cambodia|Chile|Estonia|Indonesia|Saudi Arabia|Latvia|Laos|Malaysia|New Zealand|Singapore|South Africa|Taiwan|Thailand|United Kingdom|Vietnam|Malta}} .<ref name="About"/>
| industry            = Food & Beverage
| products            = Juices & Smoothies
| services            = 
| revenue             = 
| operating_income    = 
| net_income          = 
| assets              = 
| equity              = 
| num_employees       = 
| parent              = [[Retail Zoo]]
| divisions           = 
| subsid              = 
| homepage            = {{URL|https://www.boostjuice.com.au/}}
| footnotes           = 
}}

'''Boost Juice Bars''' is an Australian multinational retail outlet owned by parent company [[Retail Zoo]] that specialise in [[fruit juice]] and smoothies. Boost Juice Bars was formed in 2000 with the first store located in [[Adelaide]], [[South Australia]].<ref name="About"/> The company has expanded internationally with stores in Asia, Europe, South America, and the United Kingdom through [[franchising]].

==History==
The founder of Boost Juice Bars, [[Janine Allis]], noticed the [[fad]] of the [[juice bar]] when on holiday in the United States in 1999. With her husband, Jeff Allis, Janine decided to bring the idea to Australia.<ref>{{cite news |url=http://www.theage.com.au/articles/2003/07/14/1058034940082.html|title=Boost Juice blends a success that's overflowing |newspaper=The Age | publisher=Fairfax Media|date=15 July 2003|archive-url=https://web.archive.org/web/20100325142204/http://www.theage.com.au/articles/2003/07/14/1058034940082.html|archive-date=25 March 2010|first=Stephen|last=Dabkowski}}</ref> In 2000, Allis opened her first Boost Juice Bar in King William Street, Adelaide while she was on maternity leave.<ref>{{cite news|url=http://www.smh.com.au/small-business/entrepreneur/from-little-things-given-a-boost-big-things-grow-20091202-k6h8.html|archive-url=https://web.archive.org/web/20120623140737/http://www.smh.com.au/small-business/entrepreneur/from-little-things-given-a-boost-big-things-grow-20091202-k6h8.html|archive-date=23 June 2012 |first=Clare|last=Kermond|date=3 December 2009|newspaper=The Sydney Morning Herald|publisher=Fairfax Media|title=From little things, given a Boost, big things grow }}</ref> At the end of 2004, Boost Juice had 175 stores operating across Australia and New Zealand.<ref>{{cite news|url=http://www.smh.com.au/news/Next/Small-tricks-big-business/2004/12/13/1102786984187.html?from=moreStories|newspaper=The Sydney Morning Herald|publisher=Fairfax Media|title=Small tricks, big business|first=Rob|last=O'Neill|date=14 December 2004|archive-url=https://web.archive.org/web/20151029041306/http://www.smh.com.au/news/Next/Small-tricks-big-business/2004/12/13/1102786984187.html?from=moreStories|archive-date=29 October 2015}}</ref>

In May 2007, Boost Juice Bars ceased operations in [[New Zealand]] after the franchiser (which operated all the New Zealand stores) was put into [[liquidation]]. The stores were sold to Tank Juice, which now operates the concept under the Tank brand.<ref>{{cite web |url=http://subs.nzherald.co.nz/category/story.cfm?c_id=45&ObjectID=10381031 |archive-url=https://archive.today/20120717192449/http://subs.nzherald.co.nz/category/story.cfm?c_id=45&ObjectID=10381031 |url-status=dead |archive-date=17 July 2012 |title=Boost finds fresh owner in New Tank |publisher=[[New Zealand Herald]] |date=10 May 2008 |access-date=24 June 2009 }}</ref>

The founders of British bakery firm [[Millie's Cookies]], Richard O'Sullivan and Mario Budwig, signed an agreement with Boost Juice Bars to launch the brand in the United Kingdom.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/business/6118730.stm |title=Smoothies: the new coffee wars? |publisher=BBC News |date=9 May 2006|access-date=24 June 2009|first=Georgina|last=Bond}}</ref> By the end of the year, the company had also expanded into Chile, Kuwait, Singapore, Indonesia and, most recently, Thailand.<ref>{{cite web |url=http://www.easier.com/view/Lifestyle/Food_and_Drink/Beverages/article-104791.html |title=Australian Boost Juice Launches in UK |publisher=Easier |date=15 March 2007|archive-url=https://web.archive.org/web/20080723150143/http://www.easier.com/view/Lifestyle/Food_and_Drink/Beverages/article-104791.html|archive-date=23 July 2008}}</ref>

In 2008, [[Nestlé]] launched a range of fruit smoothies in association with Boost Juice Bars, to operate alongside the company's expansion into the United Kingdom.<ref>{{cite web |url=http://www.talkingretail.com/products/product-news/9253-nestl-and-boost-juice-bars-launch-boosted-smoothies-range.html |title=Nestlé and Boost Juice Bars launch Boosted Smoothies range |publisher=Talking Retail |date=8 April 2008|archive-url=https://web.archive.org/web/20100819022153/http://www.talkingretail.com/products/product-news/9253-nestl-and-boost-juice-bars-launch-boosted-smoothies-range.html|archive-date=19 August 2010}}</ref>

Between 2009 and 2012, a Boost Juice store operated in China, but it was plagued by problems—the store opening was delayed, the shop-fit was average and the product was not as good as expected.<ref>{{cite news|title=Boost Juice to try China again |first=Michael|last=Bleby|date=17 December 2012|publisher=Business Review Weekly|archive-url=https://web.archive.org/web/20150105233656/http://www.brw.com.au/p/sections/opinion/boost_juice_to_try_china_again_mYMYmcrt5y480HotdKtLVJ|url=http://www.brw.com.au/p/sections/opinion/boost_juice_to_try_china_again_mYMYmcrt5y480HotdKtLVJ|archive-date=5 January 2015}}</ref>

In 2010, Riverside Company bought a 65% stake in the Boost Investment Group, paying around $65&nbsp;million for the share.<ref>{{cite news|url=http://www.smh.com.au/small-business/franchising/boost-juice-sells-majority-stake-for-65m-20100502-u1ez.html|newspaper=The Sydney Morning Herald|publisher=Fairfax Media|archive-url=https://web.archive.org/web/20150418094706/http://www.smh.com.au/small-business/franchising/boost-juice-sells-majority-stake-for-65m-20100502-u1ez.html|archive-date=18 April 2015|first=Eli|last=Greenblat|date=3 May 2010|title=Boost Juice sells majority stake for $65m}}</ref> That year, Boost Juice launched "Boost the way you feel" rebranding to mark its tenth anniversary.<ref>{{cite news|url=http://mumbrella.com.au/boost-ad-tells-customers-smile-it-wont-kill-you-35352|publisher=mUmBRELLA|date=1 November 2010|title=Boost ad tells customers: Smile, it won't kill you|archive-url=https://web.archive.org/web/20121121061458/http://mumbrella.com.au/boost-ad-tells-customers-smile-it-wont-kill-you-35352|archive-date=21 November 2012|url-status=live}}</ref> Allis also participated in the Channel Ten TV show ''[[Undercover Boss]]''.<ref>{{cite news|url=http://www.franchisebusiness.com.au/news/boost-juice-boss-goes-undercover-tv|publisher=Franchise Business|date=1 November 2010|title=Boost Juice boss goes undercover for tv|archive-date=29 October 2015|archive-url=https://web.archive.org/web/20151029043412/http://www.franchisebusiness.com.au/news/boost-juice-boss-goes-undercover-tv}}</ref><ref>{{cite news|url=https://au.news.yahoo.com/thewest/entertainment/a/8236617/undercover-boss-visits-perth-woman/|date=1 November 2010|title=Undercover Boss visits Perth woman|first=Sue|last=Yeap|publisher=Yahoo!7 News|archive-url=https://web.archive.org/web/20151029043638/https://au.news.yahoo.com/thewest/entertainment/a/8236617/undercover-boss-visits-perth-woman/|archive-date=29 October 2015}}</ref>

In 2014, [[Bain Capital]] bought out Riverside Company to take over as the majority shareholder in Boost Juice.<ref>{{Cite news|url=http://www.afr.com/leadership/entrepreneur/janine-allis-stays-on-as-bain-capital-completes-boost-juice-deal-20140530-jy95n|title=Janine Allis stays on as Bain Capital completes Boost Juice deal|date=2 June 2014|work=Financial Review|access-date=2 July 2017}}</ref>

In 2015, Janine Allis signed onto [[Network 10]]'s ''[[Shark Tank (Australian TV series)|Shark Tank]]'' as one of the five sharks.<ref>{{Cite web|url=https://tenplay.com.au/channel-ten/shark-tank/profiles|title=Profiles - Shark Tank|last=Ten|first=Network|website=TenPlay - Profiles - Shark Tank|access-date=2 July 2017}}</ref>

==Operations== 
[[File:BoostJuiceLocations.svg|thumb|Legend:
{{legend|#000000|Former Locations}}
{{legend|#04B45F|Current Locations}}
{{legend|#BBBBBB|No Data}}]]
As of June 2022, stores operate in [[Australia]], [[Brunei Darussalam]], [[Cambodia]], [[Chile]], [[Estonia]], [[Indonesia]], [[Latvia]], [[Laos]], [[Malaysia]], [[New Zealand]], [[Saudi Arabia]], [[Singapore]], [[Taiwan]], [[Thailand]], [[United Kingdom]], [[Vietnam]] and [[Malta]].

In Isla, Boost Juice Bars attempted to acquire the Canadian juice bar company [[Booster Juice]], which would have led to the company being floated on the stock market, though this was unsuccessful.<ref>{{cite web |url=http://www.smartcompany.com.au/Free-Articles/The-Briefing/New-look-Boost-Juice-ready-to-expand.html |title=New look Boost Juice ready to expand |publisher=Smart Company |date=11 September 2007 |access-date=24 June 2009}}</ref>

As of June 2017, Boost Juice has 270 stores in Australia with another 197 stores worldwide for a total of 467 stores. 
<!-- Source: Boost Juice homepage - "national map". Cannot link - Flash page. -->

==Environmental commitments==
When Boost first launched in 2000, Janine employed the use of Styrofoam cups to minimize costs and to establish Boost as an environmentally friendly brand. The company took the approach that polystyrene cups require less raw materials than paper cups. The company also argues that polystyrene cups can theoretically be fully recycled. However this angle could be interpreted as [[greenwashing]] as most city councils in Australia do not recycle soft polystyrene cups.<ref>{{Cite web|url=http://www.boostjuicebars.co.uk/wp-content/uploads/2011/08/Boost-Environment-Stuff.pdf|title=Boost Cups|access-date=3 July 2017|archive-url=https://web.archive.org/web/20170921193129/http://www.boostjuicebars.co.uk/wp-content/uploads/2011/08/Boost-Environment-Stuff.pdf|archive-date=21 September 2017|url-status=dead}}</ref>

In late 2013, Boost changed its cups from Styrofoam to paper cups. It did so because:
* The Styrofoam cups were visually dated;
* Paper was seen as the more environmentally friendly option, in contradiction of earlier statements by Boost; and
* The bumpy surface of the new paper cups was more aesthetically pleasing to hold and to touch.
Not long after inception, Boost Juice released an Enviro-Cup. This reusable cup could be constantly reused in store. Users of the Enviro-cup received a $3 discount per use.

In 2017, Boost updated its Enviro-Cup with a new Fill-Up-Cup, which maintained the size and discount; however, this cup was considered by the company to be more aesthetically pleasing and was ergonomically designed to be spill-proof.<ref>{{Cite web|url=https://twitter.com/boostjuiceoz/status/820767535436038144?lang=en|title=WE GOT NEW FILL-UP CUPS! What is it? It sounds like Phillip has his own cup but it's actually just a spill proof cup for your Boost!pic.twitter.com/KGZeeALbxK|last=Juice|first=Boost|date=15 January 2017|website=@boostjuiceoz|access-date=2 July 2017}}</ref>

Later in late 2018 Boost introduced their new Reusable Stainless Steel Cup (that can be purchased for $26) and their Stainless Steel Straw and Straw Cleaner Kit (that can be purchased for $9).<ref>{{Cite web |title=Metal Straws - The benefits of switching to reusable straws |url=https://www.thekitchengiftco.com/blog/metal-straws-the-benefits-of-switching-to-reusable-straws/ |access-date=2024-09-12 |website=The Kitchen Gift Company |language=en}}</ref>

==See also==
{{portal||Australia|Drink|Companies}}
*[[Juice bar]]
*[[List of restaurant chains in Australia]]

==References==
{{reflist|30em}}

==External links==
* {{Official website|www.boostjuicebars.com.au}} - Australia
* {{Official website|www.boostjuicebars.co.uk}} - United Kingdom

{{Food chains in Australia}}
{{Restaurant chains in Ireland}}
{{Retailers in New Zealand}}
{{Food chains in the United Kingdom}}
{{Fast-food chains of the United States}}

[[Category:Juice bars]]
[[Category:Regional restaurant chains]]
[[Category:Food and drink companies based in Melbourne]]
[[Category:Fast-food franchises]]
[[Category:Australian brands]]
[[Category:Fast-food chains of Australia]]
[[Category:Drink companies of Australia]]
[[Category:Restaurants established in 2000]]
[[Category:Australian companies established in 2000]]
[[Category:Juice brands]]
[[Category:Bain Capital companies]]