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{{short description|British daytime television programme}}
{{Use dmy dates|date=October 2023}}
{{Use British English|date=November 2019}}
{{Infobox television
| image                = This Morning TV Logo.png
| genre                = {{ubl|[[Entertainment]]|[[Lifestyle (sociology)|Lifestyle]]}}
| creator              = Diane Nelmes<ref>{{cite news|url=https://www.theguardian.com/media/2008/oct/03/independentproductioncompanies.itv|title=Diane Nelmes joins Liberty Bell|first=Leigh|last=Holmwood|date=3 October 2008|newspaper=The Guardian}}</ref>
| theme_music_composer = David Pringle
| presenter            = {{Plainlist|
*[[Ben Shephard]]
*[[Cat Deeley]]
*[[Dermot O'Leary]]
*[[Alison Hammond]]
*[[Josie Gibson]]
*[[Craig Doyle]]
}}
| country              = United Kingdom
| language             = English
| num_series           = 35
| executive_producer   = Emma Gormley
| location             = {{Plainlist|
* [[Royal Albert Dock, Liverpool|Royal Albert Dock]], Liverpool (1988–1996, 2013, 2018)
* Studio 8, [[The London Studios]] (1996–2018)<ref>{{Cite web|url=https://www.instagram.com/p/BhknYAHhlfN/ |archive-url=https://ghostarchive.org/iarchive/s/instagram/BhknYAHhlfN |archive-date=26 December 2021 |url-access=registration|author=Eamonn Holmes |title= Old Home ...j... New Home #thismorning #housemove|website=[[Instagram]]}}{{cbignore}}</ref>
* Studio TC3, [[Television Centre, London|Television Centre]], London (March 2018–December 2025)<ref>{{Cite web|url=https://www.instagram.com/p/BhmCFy9Aops/ |archive-url=https://ghostarchive.org/iarchive/s/instagram/BhmCFy9Aops |archive-date=26 December 2021
|url-access=registration|title=Phillip Schofield on Instagram: "New home... bang goes the neighbourhood 😂 ... We launch tomorrow @thismorning"|website=[[Instagram]]}}{{cbignore}}</ref>
* [[ITV Studios]], Trafford Park, Manchester (2023, ''King's Coronation Special'')
}}
| editor               = Vivek Sharma
| runtime              = 150 minutes (including advertisements)
| company              = {{ubl|[[ITV Granada|Granada Television]] (1988–2006)|ITV Productions (2006–09)|ITV Studios Daytime (2009–)}}
| network              = [[ITV (TV network)|ITV]]
| first_aired          = {{Start date|1988|10|03|df=y}}
| last_aired           = present
}}

'''''This Morning''''' is a British [[daytime]] magazine programme that is broadcast on [[ITV (TV network)|ITV]]. It debuted on 3 October 1988 and is broadcast live every weekday from 10:00 am to 12:30 pm across the [[United Kingdom]], and in [[Republic of Ireland|Ireland]] by [[Virgin Media One]]. The programme features a variety of news, [[show business|showbiz]], fashion, health and beauty, [[Lifestyle (sociology)|lifestyle]], home and garden, food, tech, live phone-ins, and competitions.

The show was originally presented by husband and wife duo [[Richard Madeley]] and [[Judy Finnigan]] for more than a decade after its launch. It is currently presented by [[Ben Shephard]] and [[Cat Deeley]] from Monday to Thursday with [[Dermot O'Leary]] and [[Alison Hammond]] presenting on Fridays.

The daytime programme has aired on ITV for over 35 years, making it one of the longest-running daytime programmes on British television. It won the National Television Award for Best Daytime/Live Magazine Show for 12 years running, from 2011 to 2022.<ref>{{Cite news|url=https://www.radiotimes.com/tv/entertainment/this-morning-national-television-awards-2023-loss-newsupdate/|title=This Morning misses out at National Television Awards for first time in 13 years|first=Morgan|last=Cormack|date=5 September 2023|work=RadioTimes.com}}</ref>

== History ==
In 1988, ITV decided to create a live daytime morning programme and five regional ITV companies made [[Television pilot|pilot shows]] to bid for the national contract:
* [[Television South]] offered a show called ''Home Today'', hosted by Andy Craig and [[Fern Britton]].<ref>{{cite web|last=Hassell|first=Katherine|url=http://www.express.co.uk/news/showbiz/432909/Funny-facts-about-This-Morning-as-it-celebrates-its-25th-birthday|title=Funny facts about ''This Morning'' as it celebrates its 25th birthday|work=Daily Express|date=3 October 2013|access-date=24 January 2014}}</ref>
* [[Thames Television]]
* [[ITV Yorkshire|Yorkshire Television]]<ref>This Morning 25th Anniversary, broadcast on 3 October 2013. Richard and Judy interview.</ref>
* [[ITV Tyne Tees|Tyne Tees Television]]
* [[ITV Granada|Granada Television]] offered a show called ''This Morning'', and was awarded the national contract.

The first episode of ''This Morning'' aired at 10:40{{nbsp}}am on 3 October 1988 and finished at 12:10{{nbsp}}pm, live from the Granada studio inside the [[Royal Albert Dock, Liverpool|Albert Dock]] in [[Liverpool]]. An industry insider believed the idea would not work and would be pulled by Christmas 1988, but despite ''This Morning'' being launched with no publicity, its ratings quickly rose to a daily average of two million viewers.

In the first few series, the show's "experts" were weatherman [[Fred Talbot]], [[Advice column|agony aunt]] [[Denise Robertson]], medic [[Chris Steele (doctor)|Dr Chris Steele]], cook [[Susan Brookes]], beauty presenter [[Liz Earle]], hair and make-up artists Andrew and Liz Collinge, and wine expert Charles Metcalfe. The theme tune was by David Pringle, who also wrote opening music for ''[[Wheel of Fortune (British game show)|Wheel of Fortune]]'', ''[[Fun House (British game show)|Fun House]]'' and ''[[The Pyramid Game]]''. To end the first series, in 1989, the show was presented via satellite from the [[United States]] at [[Disneyland]] in [[Anaheim, California]]. Produced by Granada's Field Producer, Brian Thomas, the set was built directly in front of 'Sleeping Beauty Castle', a first for Disney.

As part of the show, Talbot used a floating map of the [[British Isles]] to report the forecast.<ref>{{cite web|last=Warwick|first=Dave|title=Fred Talbot|url=http://www.davewarwick.co.uk/dave_warwick_fred_talbot.htm|access-date=10 October 2008|url-status=dead|archive-url=https://web.archive.org/web/20081201111106/http://www.davewarwick.co.uk/dave_warwick_fred_talbot.htm|archive-date=1 December 2008}}</ref> A clip of [[Mark Roberts (streaker)|Mark Roberts]], a prolific [[streaking|streaker]], running onto Talbot's weather map in 1995 is regularly featured on clip shows.<ref name=RJMem>[http://news.bbc.co.uk/1/hi/entertainment/8125210.stm Richard and Judy's memorable moments] BBC News, 1 July 2009</ref>

In 1996, the show was moved to [[the London Studios]] on the grounds that it was difficult to get celebrity guests to travel from London to Liverpool.<ref>{{Cite news|title=Opinion: Alex Connock|url=http://menmedia.co.uk/manchestereveningnews/comment/blogs/s/1301990_opinion_alex_connock|newspaper=Manchester Evening News|date=16 July 2010|access-date=29 July 2011}}</ref>

The show proved newsworthy on several occasions. In 2001, ''This Morning'' covered new ground by showing a gay partnership celebration live,<ref name=RJMem/> and a 2008 interview with [[Kerry Katona]] slurring her words also attracted coverage.<ref>{{cite news|url=https://www.theguardian.com/culture/tvandradioblog/2008/oct/22/kerry-katona-this-morning|title=Kerry Katona's This Morning appearance was a new TV low|first=Julia|last=Raeside|newspaper=The Guardian|date=22 October 2008}}</ref>

=== 2009–2015 ===
ITV relaunched ''This Morning'' in 2009 with a new set and with [[Holly Willoughby]] replacing [[Fern Britton]] as co-host, which saw ratings rise by 20%.<ref>[https://www.mirror.co.uk/celebs/news/2010/03/02/itv-tops-daytime-viewing-figures-thanks-to-women-presenters-115875-22080100 ITV tops daytime viewing figures thanks to women presenters] ''Daily Mirror'', 2 March 2010</ref>

''This Morning Cook In!'', an interactive cook event, began on 1 March 2010. Each week, five viewers and a celebrity guest cooked along, via [[Skype]], with [[Gino D'Acampo]] or [[Phil Vickery (chef)|Phil Vickery]].<ref>{{cite web|url=http://www.itv.com/lifestyle/thismorning/thismorningcookin/|access-date=20 March 2010|title=This Morning Cook in!|url-status=dead|archive-url=https://web.archive.org/web/20100312023925/http://www.itv.com/lifestyle/thismorning/thismorningcookin/|archive-date=12 March 2010}}</ref>

From 20 March 2010, ''This Morning'' increased from five to seven shows a week, with two new one-hour shows broadcast on the weekends, where Schofield and Willoughby presented pre-recorded links in between compilations of the week's programming. The weekend editions were later dropped from the schedule.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/entertainment/8565784.stm|title=This Morning to air at weekends|date=13 March 2010|publisher=BBC News}}</ref>

The "Hub" interactive segment was heavily featured from 2010 until 2014. Presenters included [[Jeff Brazier]] (2013–2014), [[Jenni Falconer]] (2013–2014), [[Stephen Mulhern]]{{nbsp}}(2011{{nbnd}}2014), [[Rylan Clark]] (2013–2014), [[Emma Willis]] (2012–2014), {{nowrap|[[Coleen Nolan]]}}{{nbsp}}(2010{{nbnd}}2012), Samanthi Jayawardena (2010–2012) and [[Matt Johnson (TV presenter)|Matt Johnson]] (2010{{nbnd}}2013).<ref>{{usurped|1=[https://web.archive.org/web/20110607142217/http://www.nma.co.uk/news/itv-expands-cross-platform-offering-for-this-morning/3017746.article ITV expands cross-platform offering for This Morning]}} New Media Age, 2 September 2010</ref><ref>{{cite web|url=http://www.itv.com/thismorning/the-hub/matt-johnson-best-moments|title=Matt's best moments; The Hub &#124; This Morning|publisher=Itv.com|access-date=24 January 2014|archive-url=https://web.archive.org/web/20140107010806/http://www.itv.com/thismorning/the-hub/matt-johnson-best-moments|archive-date=7 January 2014|url-status=dead}}</ref>

On 21 August 2013, [[Carol Vorderman]] took her first steps towards a 2014 [[Guinness World Records|World Record]] attempt by doing a solo flight to 1,000{{nbsp}}metres high, live on ''This Morning''. Reporter [[Jenni Falconer]] covered the occasion.<ref>{{cite web|url=http://www.itv.com/presscentre/press-releases/daredevil-carol-vorderman-begins-her-flying-countdown-live-tv-first|title=Daredevil Carol Vorderman begins her flying countdown in a live tv first &#124; presscentre|work=Itv.com|date=19 August 2013|access-date=24 January 2014}}</ref>

On 3 October 2013, ''This Morning'' celebrated its 25th anniversary. The programme was broadcast live from its original home at [[Royal Albert Dock, Liverpool|Albert Dock]] in [[Liverpool]] with presenters Phillip Schofield, [[Eamonn Holmes]], Holly Willoughby, [[Alison Hammond]] and [[Ruth Langsford]] being joined by original presenters [[Richard Madeley]] and [[Judy Finnigan]]. Numerous historical clips of the show were aired, including [[Gene Pitney]]'s [[Gene Pitney#This Morning incident|miming gaffe from 1989]]. [[Leigh Francis|Keith Lemon]] presented the weather from the show's famous floating weather map, while [[Stephen Mulhern]] presented various items including 'The Hub Sub' (the 'Hub' on a submarine).<ref>{{cite web|url=http://www.itv.com/presscentre/press-packs/morning-turns-25#.UkMfKNI3tLc|title=This Morning turns 25 &#124; presscentre|publisher=Itv.com|date=24 September 2013|access-date=24 January 2014}}</ref> There was speculation concerning whether [[Fern Britton]] would return for the 25th anniversary; however, it was confirmed eight days beforehand that she would not.<ref>{{cite web|url=http://www.digitalspy.co.uk/tv/news/a518265/fern-britton-not-involved-in-this-morning-anniversary.html|title=Fern Britton not involved in 'This Morning' anniversary – TV News|work=Digital Spy|date=25 September 2013|access-date=24 January 2014}}</ref>

=== 2015–2018 ===
On 27 August 2015, ''This Morning'' broadcast the remaining weeks' shows from the [[South Bank]] due to the main studio having a revamp ready for the new series on 1 September. The new series had many changes, including a brand new set, theme music, titles and the new logo being painted onto the outside of the building.<ref>{{cite web|url=http://www.itv.com/presscentre/press-releases/morning-returns-new-series-brand-new-look|title=This Morning returns for a new series with a brand new look|work=ITV Press Centre}}</ref>

In February 2017, it was announced that [[The London Studios]], where ''This Morning'' is filmed, were planned to close for large-scale redevelopment in early 2018, and that ''This Morning'' would be relocated to [[Television Centre, London|Television Centre]] during construction.<ref>{{Cite web|url=https://www.itv.com/news/london/2017-02-21/itv-to-build-new-headquarters-on-the-site-of-its-famous-south-bank-studios/|title=ITV to build new headquarters on the site of its famous South Bank studios|website=ITV News|date=21 February 2017}}</ref><ref>{{cite web|url=http://www.getwestlondon.co.uk/news/west-london-news/itv-moves-white-city-morning-13197684|title=Which top TV stars are coming to White City after ITV deal?|first=Goolistan|last=Cooper|website=My London|date=19 June 2017}}</ref> This move became permanent when ITV announced its intention to sell The London Studios in October 2018.<ref>{{Cite news|url=https://www.theguardian.com/business/2018/oct/09/sale-of-itvs-south-bank-studios-could-net-250m|title=ITV to sell South Bank studios|work=The Guardian}}</ref><ref>{{Cite web|url=https://www.ft.com/content/60129856-cb9d-11e8-b276-b9069bde0956|archive-url=https://ghostarchive.org/archive/20221211/https://www.ft.com/content/60129856-cb9d-11e8-b276-b9069bde0956|archive-date=11 December 2022|url-access=subscription|title=ITV ditches plan to return to base on London's South Bank|website=Financial Times}}</ref>

In July 2017, at the start of the summer series, new titles were made to match Langsford and Holmes presenting the show. The titles were different from the usual design, showing a behind-the-scenes look from the doors to the studio, make-up props and room, clothing department and the art gallery with a view of the studio at fast speed with crew in the presenters' place.<ref>{{cite web |title=This Morning gets new opening credits as Ruth Langsford and Eamonn Holmes take over presenting duties from Holly Willoughby and Phillip Schofield for the summer |url= https://www.ok.co.uk/tv/daytime/morning-holly-willoughby-phillip-schofield-14563400 |access-date=10 July 2020 |date=20 July 2017 |work=[[OK!]] |author=Donaldson, Laura |archive-url= https://web.archive.org/web/20200710160208/https://www.ok.co.uk/tv/daytime/morning-holly-willoughby-phillip-schofield-14563400 |archive-date=10 July 2020 |url-status=live}}</ref> The show was also retitled ''This Morning with Eamonn and Ruth''. The regular series titles used since 2015 returned on 4 September, when Willoughby and Schofield returned to the show.

===2018–present===
From 1 to 5 October 2018, ''This Morning'' celebrated 30 years on air. During the week, it broadcast a live wedding, a brief come-back of the classic weather map from Albert Dock (presented by Hammond), special opening titles, a new app, a live studio audience, a special 30 years bus (with correspondents Lisa Snowdon and Ore Oduba), as well as special games and guests.<ref>{{Cite news|url=https://www.bbc.com/news/entertainment-arts-45717629|title=This Morning: ITV show receives special Bafta on its 30th birthday|work=[[BBC News]]|access-date=14 March 2020}}</ref> On 2 October, an ITV special aired, entitled ''This Morning: 30 Unforgettable Years''.<ref>{{Cite news|url=https://www.metro.co.uk/2018/09/27/the-apprentice-doctor-who-and-30-years-of-this-morning-our-top-shows-to-watch-in-october-7970941/|title=The Apprentice, Doctor Who and 30 years of This Morning: Our top shows to watch in October|work=[[Metro (British newspaper)|Metro]]|access-date=14 March 2020}}</ref> On 12 October, the show aired live coverage of the [[wedding of Princess Eugenie and Jack Brooksbank]].<ref>{{Cite web|url=https://www.theguardian.com/tv-and-radio/2018/oct/12/how-tv-covered-princess-eugenie-royal-wedding-this-morning-bbc|title=A relatively upscale Come Dine With Me': How TV covered Princess Eugenie's wedding|author=Stuart Heritage|website=[[TheGuardian.com]]|date=12 October 2018|access-date=28 June 2022}}</ref>

From 6 January 2020, the programme was extended by 30 minutes following a live handover from ''[[Lorraine (TV programme)|Lorraine]]'', which saw the show start at the earlier time of 10:00 as part of changes to the ITV daytime schedule.<ref>{{Cite news|url=https://metro.co.uk/2019/11/12/morning-get-even-longer-itv-revamps-morning-schedule-11083364/|title=This Morning and Good Morning Britain to get even longer as ITV revamps morning schedule|work=[[Metro (British newspaper)|Metro]]|access-date=14 March 2020}}</ref>

On 7 February 2020, Schofield came out as gay in an interview on ''This Morning'', where he stated that "with the strength and support of my wife and my daughters, I have been coming to terms with the fact that I am gay".<ref name="BBC gay">{{cite news|date=7 February 2020|title=Phillip Schofield: ITV presenter comes out as gay|work=[[BBC News]]|url=https://www.bbc.co.uk/news/entertainment-arts-51414010|access-date=7 February 2020}}</ref><ref>{{cite news|title=Phillip Schofield announces he is gay|language=en|work=ITV News|url=https://www.itv.com/news/2020-02-07/phillip-schofield-announces-he-is-gay/|access-date=7 February 2020}}</ref>

In June 2022, amid the [[Platinum Jubilee of Elizabeth II]], Schofield and Willoughby hosted an episode of ''This Morning'' at [[Buckingham Palace]].<ref>{{Cite web|date=23 May 2022|title=This Morning to air live from Buckingham Palace to mark Platinum Jubilee|url=https://www.independent.co.uk/news/uk/buckingham-palace-holly-willoughby-phillip-schofield-platinum-jubilee-her-majesty-b2085181.html|access-date=2 June 2023|website=The Independent|language=en}}</ref>

==Presenters==
{{Overly detailed|section|nosplit=1|details=|date=April 2023}}

From October 1988 to July 2001, ''This Morning'' was presented by husband and wife [[Richard Madeley]] and [[Judy Finnigan]]. During the tenth series, [[Caron Keating]] and [[Ross Kelly (presenter)|Ross Kelly]] presided, and from series 11 in 1999 [[Fern Britton]] and [[John Leslie (TV presenter)|John Leslie]] were regular presenters of the Friday show. [[Coleen Nolan]] and [[Twiggy]] replaced Madeley and Finnigan in 2001, with Britton and Leslie remaining on Fridays.<ref>{{cite web|url=http://www.broadcastnow.co.uk/twiggy-and-coleen-nolan-join-this-morning/1180440.article|title=Twiggy and Coleen Nolan join This Morning|work=broadcastnow.co.uk}}</ref><ref>{{cite web|url=http://www.digitalspy.co.uk/tv/news/a3552/twiggy-to-front-this-morning.html|title=Twiggy to front This Morning|work=Digital Spy|date=16 August 2001}}</ref> Twiggy was later dismissed, whilst Nolan presented until the end of 2001 with Leslie, and was subsequently replaced by Britton.<ref>{{cite news|url=https://www.theguardian.com/media/2001/oct/02/itv.broadcasting|title=ITV axes Twiggy|author=Jessica Hodgson|work=The Guardian}}</ref>

[[Phillip Schofield]] joined the programme as a Friday presenter in September 2002.<ref>{{cite web|url=http://www.digitalspy.co.uk/tv/news/a8812/schofield-to-join-this-morning.html#~pn1j4GEysLsLPy|title=Schofield to join "This Morning"|work=Digital Spy|date=14 August 2002}}</ref> The following month, Leslie's contract on ''This Morning'' was terminated after television presenter [[Matthew Wright (presenter)|Matthew Wright]] named him as the man who allegedly raped [[Ulrika Jonsson]]. Jonsson had written in her autobiography that "an acquaintance" had raped her when she was 19.<ref>{{cite news |last=Davies|first=Caroline|url=https://www.theguardian.com/lifeandstyle/2020/oct/19/leslie-verdict-comes-almost-two-decades-after |title=From TV star to tabloid target: how allegations took toll on John Leslie|work=[[The Guardian]]|date=19 October 2020 |access-date=29 May 2021}}</ref><ref>{{cite news|url=https://www.telegraph.co.uk/news/uknews/1411767/John-Leslie-is-sacked-by-ITV.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/news/uknews/1411767/John-Leslie-is-sacked-by-ITV.html |archive-date=12 January 2022 |url-access=subscription |url-status=live|title=John Leslie is sacked by ITV|last=Leonard|first=Tom|date=31 October 2002|access-date=29 May 2021|work=The Daily Telegraph|language=en-GB}}{{cbignore}}</ref> Schofield then took over as a main presenter.

In 2003, [[Alison Hammond]] joined the ''This Morning'' team as a regular segment presenter and announcer.<ref>{{cite web|url=https://www.itv.com/thismorning/articles/who-is-alison-hammond-get-to-know-this-mornings-new-friday-presenter|title=Who is Alison Hammond? Get to know This Morning's new Friday presenter|website=[[ITV (TV network)|ITV]]|date=7 January 2021|access-date=10 September 2021}}</ref> [[Lorraine Kelly]] presented with Schofield on Mondays and Fridays from September 2004, after Britton requested to spend more time with her family.<ref>[http://www.digitalspy.co.uk/tv/news/a14881/lorraine-kelly-to-host-this-morning.html Lorraine Kelly to host 'This Morning'] {{Webarchive|url=https://web.archive.org/web/20110612011912/http://www.digitalspy.co.uk/tv/news/a14881/lorraine-kelly-to-host-this-morning.html |date=12 June 2011 }} ''Digital Spy'', 1 July 2004</ref> In 2006, [[Ruth Langsford]], who had been a stand-in presenter since 1999, and her husband [[Eamonn Holmes]] became permanent presenters on Fridays and main presenters during school holidays.

On 26 March 2009, Britton announced that she was to leave ''This Morning'' after ten years and would be replaced by [[Holly Willoughby]] on 14 September 2009. She presented her final show on 17 July 2009. In 2014 and 2015, [[Amanda Holden]] and [[Christine Lampard]] presented alongside Schofield when Willoughby was on maternity leave. Holden returned as a guest presenter in 2017.

In August 2013, [[Rochelle Humes]] and her husband [[Marvin Humes|Marvin]] joined ''This Morning'' as regular stand-in presenters and presented together until 2015. Humes returned in 2018 to present alongside Schofield when Willoughby was in Australia filming ''[[I'm a Celebrity...Get Me Out of Here!]]''. Following this, she has returned as a guest presenter numerous times.

In 2018, [[Josie Gibson]] joined the ''This Morning'' team as a regular segment presenter and announcer. In November 2021, she guest presented three episodes of the show alongside Schofield.

In December 2020, it was announced that Holmes and Langsford were being replaced on Fridays by [[Dermot O'Leary]] and Alison Hammond, but would remain in their school holiday presenting slot. In December 2021, Holmes announced he was leaving ''This Morning'' and would be moving to [[GB News]], with Langsford also announcing her departure from the show, although she returned to guest present a week of episodes in August 2022 alongside [[Rylan Clark]].

In 2021, [[Craig Doyle]] joined the ''This Morning'' team as a regular segment presenter and announcer. In May 2022, he guest presented two episodes of the show alongside Hammond. Subsequently, Gibson and Doyle replaced Holmes and Langsford as the show's regular stand-in presenters.

On 20 May 2023, Schofield agreed to step down from ''This Morning'' with immediate effect after more than 20 years following reports that his relationship with co-host Holly Willoughby had come under strain. Schofield said that he understood ITV had decided that "the current situation [could] not go on".<ref name="schofield">{{Cite news |date=20 May 2023 |title=Phillip Schofield leaves ITV's This Morning |language=en-GB |work=BBC News |url=https://www.bbc.com/news/entertainment-arts-65658609 |access-date=20 May 2023}}</ref><ref>{{cite news|url=https://news.sky.com/story/phillip-schofield-leaves-this-morning-after-more-than-20-years-12879460|title=Phillip Schofield leaves This Morning after more than 20 years|work=Sky News|access-date=20 May 2023}}</ref> Willoughby was later announced as head presenter, with O'Leary, Hammond, Gibson and Doyle as rotating presenters alongside Willoughby.

On 5 October 2023, Willoughby withdrew from the programme at short notice when a [[Holly Willoughby#Murder plot|murder plot]] against her became known. 
She subsequently took leave from the show for an indefinite period.<ref>{{cite web|url=https://www.lbc.co.uk/news/holly-willoughby-leave-gavin-plumb-kidnap-murder-plot/|publisher=[[LBC]]|title=Holly Willoughby takes break from This Morning after alleged kidnap and murder plot from man who 'contacted hitman'|date=7 October 2023|access-date=7 October 2023}}</ref> Five days later, Willoughby announced on Instagram that she had quit the show.<ref>{{cite news|title=Holly Willoughby quits This Morning |url=https://www.bbc.co.uk/news/entertainment-arts-67071668|work=BBC News|publisher=BBC|date=10 October 2023}}</ref>

After Willoughby's departure left the show without a main host for the first time in over 35 years, a number of presenters were tried out on ''This Morning'', including [[Steve Jones (Welsh presenter)|Steve Jones]], [[Andi Peters]], [[Ben Shephard]], Rochelle Humes, Rylan Clark, [[Cat Deeley]], [[Sarah Ferguson]], [[Emma Willis]], Christine Lampard, [[Mollie King]], [[Lisa Snowdon]] and [[Siân Welby]].

On 16 February 2024, Shephard and Deeley were announced as the show's new permanent presenters and they started presenting Monday–Thursday from 11 March.<ref>{{cite news|url= https://www.bbc.co.uk/news/entertainment-arts-67765358|title=This Morning: Cat Deeley and Ben Shephard replace Holly Willoughby and Phillip Schofield|work=[[BBC News]]|first1=Emma|last1=Saunders|first2=Ian|last2=Youngs|first3=Noor|last3=Nanji|date=16 February 2024|accessdate=16 February 2024}}</ref>

=== Current on air team ===
{| class="wikitable"
|+
!Tenure
!Person
!Role
|-
! colspan="3" |Main presenters 
|-
|2024–
|[[Ben Shephard]]
| rowspan="2" |Monday–Thursday 
|-
|2024–
|[[Cat Deeley]]
|-
|2021–
|[[Dermot O'Leary]]
| rowspan="2" |Friday 
|-
|2021–
|[[Alison Hammond]]
|-

! colspan="4" |Stand-in presenters 
|-
|2021–
|[[Josie Gibson]]
| rowspan="2” |Holiday cover
|-
|2022–
|[[Craig Doyle]]
|-
|2025
|[[Olivia Attwood]] [https://www.liverpoolecho.co.uk/news/tv/itv-morning-announces-new-presenter-31868284]
|
|-
! colspan="3" |Segment presenters and experts
|-
|1996–2000, 2018–
|[[John Torode]]
| rowspan="7" |Chef
|-
|2006–
|[[Phil Vickery (chef)|Phil Vickery]]
|-
|2012–
|[[Rustie Lee]]
|-
| 2016–
| [[Juliet Sear]]
|-
|2018–
|[[Donal Skehan]]
|-
|2019–
|[[Clodagh McKenna]]
|-
| 2019–
|[[Nisha Katona]]
|-
|2003–
|[[Sharon Marshall]]
|Soap expert 
|-
|2007–
|[[Martin Lewis (financial journalist)|Martin Lewis]]
|Financial expert
|-
|2014–
|[[Gok Wan]]
| rowspan="2" |Fashion expert
|-
|2018–
|[[Lisa Snowdon]]
|-
|2014–
|[[Alice Beer]]
|Consumer expert
|-
|2015–
|[[Nik & Eva Speakman|Nik]] and [[Nik & Eva Speakman|Eva Speakman]]
|Therapy and wellbeing experts
|-
|2016–
|[[Zoe Williams (physician)|Doctor Zoe]]
|Health and wellbeing expert
|-
|2016–
|[[Deidre Sanders]]
|Agony aunt
|-
|2016–
|[[Nick Ferrari]]
| rowspan="2" |News reviewer 
|-
|2024–
|[[Celebrity Big Brother (British TV series) series 21|Ashley James]]
|-
| 2018–
| [[Josie Gibson]]
| rowspan="3" |Roving reporter and announcer
|-
| 2021–
| [[Craig Doyle]]
|-
|2024–
|[[Sam Thompson (TV personality)|Sam Thompson]]
|-
|2023–
|[[Siân Welby]]
|Entertainment presenter 
|}

===Former main presenters===
{| class="wikitable"
|+
!Tenure
!Person
!Role
|-
|1988–2001
|[[Richard Madeley]]
|rowspan="2"|Monday–Thursday (1998–2001)<br>Monday–Friday (1988–1998)
|-
|1988–2001
|[[Judy Finnigan]]
|-
|1998
|[[Ross Kelly (presenter)|Ross Kelly]]
| rowspan="2"| Friday 
|-
|1998
|[[Caron Keating]]
|-
|1999–2002
|[[John Leslie (TV presenter)|John Leslie]]
|Monday–Thursday (2002)<br>Monday–Friday (2001–2002)<br>Friday (1999–2001)
|-
|1999–2009
|[[Fern Britton]]
|Monday–Thursday (2006–2009)<br>Tuesday–Thursday (2004–2006)<br>Monday–Friday (2002–2004)<br>Friday (1999–2001)
|-
|2001
|[[Twiggy]]
| rowspan="2"| Monday–Thursday 
|-
|2001
|[[Coleen Nolan]]
|-
|2002–2023
|[[Phillip Schofield]]
| Monday–Thursday (2006–2023)<br>Monday–Friday (2002–2006)<br>Friday (2002)
|-
|2004–2006
|[[Lorraine Kelly]]
|Monday & Friday
|-
|2006–2020
|[[Ruth Langsford]]
| rowspan="2"| Friday
|-
|2006–2020
|[[Eamonn Holmes]]
|-
|2009–2023
|[[Holly Willoughby]]
|Monday–Thursday
|}

=== Former segment presenters and experts ===
{| class="wikitable"
!Tenure
!Name
!Role
|-
|1988–2021
|[[Chris Steele (doctor)|Chris Steele]]
|Health and wellbeing expert
|-
|1988–2016
|[[Denise Robertson]]
|Agony aunt
|-
|2003–2022
|[[Alison Hammond]]
|Roving reporter and announcer
|-
|2009
|[[Simon Calder]]
|Travel expert
|-
|2009–2025
|[[Gino D'Acampo]]
|Chef
|-
|2015–2021
|[[Ranj Singh|Dr Ranj Singh]]
|Medical expert
|-
|2015–2018
|Bryony Blake
|Beauty expert
|-
|2024
|[[Jordan North]]
|Entertainment presenter
|}

== Controversies ==
=== David Cameron interview ===
[[File:PM on set of 'This Morning' (9237728689).jpg|thumb|200px|[[David Cameron]] on the set of ''This Morning'' with [[Phillip Schofield]] and [[Holly Willoughby]]]]
Amid the [[Jimmy Savile sexual abuse scandal]] on 8 November 2012, [[Phillip Schofield]] and [[Holly Willoughby]] interviewed then Prime Minister [[David Cameron]]. During the interview, Schofield presented Cameron with a list he had obtained from the internet of five people named as paedophiles in connection with the [[North Wales child abuse scandal]].<ref name=":0">{{cite news |date=9 November 2012 |title=Phillip Schofield criticised for paedophile list 'stunt' |publisher=BBC News |url=https://www.bbc.co.uk/news/uk-politics-20265581 |access-date=9 November 2012}}</ref> The names of several former senior [[Conservative Party (UK)|Conservative]] politicians were visible on the list.<ref name=":1">{{cite news |last=Burrell |first=Ian |date=8 November 2012 |title=Downing Street attacks Phillip Schofield for ambushing Prime Minister with internet-sourced list of suspected paedophiles |newspaper=[[The Independent]] |url=https://www.independent.co.uk/news/uk/crime/downing-street-attacks-phillip-schofield-for-ambushing-prime-minister-with-internetsourced-list-of-suspected-paedophiles-8297661.html |url-status=live |url-access=subscription |access-date=8 November 2012 |archive-url=https://ghostarchive.org/archive/20220526/https://www.independent.co.uk/news/uk/crime/downing-street-attacks-phillip-schofield-for-ambushing-prime-minister-with-internetsourced-list-of-suspected-paedophiles-8297661.html |archive-date=26 May 2022}}</ref> Schofield was widely criticised for his action,<ref name=":0" /> with broadcaster [[Jonathan Dimbleby]] describing his behaviour as "cretinous".<ref>{{cite news |last=Mason |first=Rowena |date=8 November 2012 |title=Phillip Schofield reported to Ofcom over paedophile list |newspaper=[[The Daily Telegraph]] |url=https://www.telegraph.co.uk/news/politics/david-cameron/9665470/Phillip-Schofield-reported-to-Ofcom-over-paedophile-list.html}}</ref> Cameron responded by warning against a witch hunt, "particularly about people who are gay". ITV's director of television, [[Peter Fincham]], said that Schofield was "wrong" in confronting Cameron and said that the broadcaster had agreed to co-operate fully with government regulator [[Ofcom]]'s investigation into the matter. The investigation was initiated after Ofcom received 415 complaints from viewers. Schofield later apologised, blaming a misjudged camera angle.<ref name=":1" /> Schofield and ITV later paid £125,000 compensation to settle a libel suit from one of those falsely accused, [[Alistair McAlpine, Baron McAlpine of West Green]].<ref>{{cite web |last=Gover |first=Dominic |date=22 November 2012 |title=Lord McAlpine Wins £125,000 from ITV for Phillip Schofield Child Sex Smears |url=http://www.ibtimes.co.uk/mcalpine-paedophile-itv-wrong-407659}}</ref>

=== Classism: 'It's a Toff Life' ===
In 2018, viewers and commentators criticised a segment titled "It's A Toff Life". Producers set a series of challenges for former ''[[Made in Chelsea]]'' cast member [[Georgia Toffolo]] that included completing tasks required of staff in [[KFC]] and a sewage works.<ref>{{Cite web |date=24 April 2018 |title=This Morning criticised for "patronising" Toff segment that saw her work in KFC |url=http://www.digitalspy.com/tv/reality-tv/a855519/this-morning-toff-criticism-kfc-segment/ |access-date=8 September 2022 |website=Digital Spy |language=en-GB}}</ref> Viewers deemed the segment "pathetically patronising" to watch Toffolo "slum it like ordinary folk for the day" and claimed the show was "patronising working-class people."<ref>{{Cite web |last=Powell |first=Emma |date=24 April 2018 |title=This Morning slammed for 'patronising the working class' |url=https://www.standard.co.uk/culture/tvfilm/georgia-toffolo-slammed-for-pathetically-patronising-this-morning-segment-as-she-joins-kfc-a3822406.html |access-date=8 September 2022 |website=Evening Standard |language=en}}</ref><ref>{{Cite web |last1=Desborough |first1=Jenny |last2=Amofa |first2=Richard |date=24 April 2018 |title=Georgia Toffolo slammed for 'patronising working class people' |url=https://www.devonlive.com/whats-on/whats-on-news/devons-georgia-toffolo-slammed-patronising-1496404 |access-date=8 September 2022 |website=DevonLive |language=en}}</ref>

=== Boris Johnson selfie ===
In December 2019, during the [[2019 United Kingdom general election|2019 general election]], Schofield and Willoughby were criticised for a "giggly" interview with then Prime Minister [[Boris Johnson]].<ref>{{Cite web |last=Sansome |first=Jessica |date=7 December 2019 |title=ITV's This Morning receives official complaints from outraged viewers over interview with Boris Johnson |url=https://www.manchestereveningnews.co.uk/news/tv/itvs-morning-receives-official-complaints-17381521 |access-date=8 September 2022 |website=Manchester Evening News |language=en}}</ref> The co-hosts' decision to take a [[selfie]] with Johnson was also criticised, and viewers raised a "lack of professionalism" and "clear bias". Schofield defended the stunt writing: "Can I point out that if [[Jeremy Corbyn|Mr Corbyn]] had asked for a selfie, we would have happily obliged."<ref name="auto2">{{Cite web |last=Brewis |first=Harriet |date=5 December 2019 |title=Schofield defends PM selfie saying 'we'd have done it with Corbyn' |url=https://www.standard.co.uk/showbiz/celebrity-news/phillip-schofield-defends-boris-johnson-holly-willoughby-selfie-this-morning-a4305996.html |access-date=8 September 2022 |website=Evening Standard |language=en}}</ref> Viewers argued that the pair had been more critical when interviewing [[Jeremy Corbyn]], who faced repeated calls to apologise for accusations of [[Antisemitism in the British Labour Party|antisemitism in the Labour Party]].<ref>{{Cite web |last=Carter |first=Helen |date=5 December 2019 |title=This Morning presenters slammed for 'selfie' with Boris Johnson |url=https://www.manchestereveningnews.co.uk/news/uk-news/this-morning-boris-johnson-interview-17368878 |access-date=8 September 2022 |website=Manchester Evening News |language=en}}</ref><ref>{{Cite web |date=5 December 2019 |title=Phillip Schofield Defends 'Shameful' Selfie With Boris Johnson |url=https://www.huffingtonpost.co.uk/entry/phillip-schofield-holly-willoughby-boris-johnson-selfie-this-morning_uk_5de91ee9e4b00149f73ce307 |access-date=8 September 2022 |website=HuffPost UK |language=en}}</ref> Viewers noted that [[Islamophobia in the British Conservative Party|Islamophobia in the Conservative Party]] was not raised with Johnson.<ref name="auto2"/> Ofcom received 149 complaints.<ref>{{Cite web |last=Tabberer |first=Jamie |date=6 December 2019 |title=This Morning's Boris Johnson interview racks up 150 Ofcom complaints |url=https://metro.co.uk/2019/12/06/holly-willoughby-and-phillip-schofields-this-morning-interview-with-boris-johnson-sparks-150-ofcom-complaints-11295172/ |access-date=8 September 2022 |website=Metro |language=en}}</ref>

=== Energy bills ===
On 5 September 2022, ''This Morning'' included a new prize of "energy bills" in their regular "spin to win" game. The prize equated to four months of payments, up to £400 each month. When a contestant failed to provide the qualifying passcode on air ''This Morning'' ended the phone call, prompting Willoughby to say, "Well, we're not going to make Joyce's dreams come true."<ref name="auto3">{{Citation |title=This Morning - Monday 5 Sept 10am |url=https://www.itv.com/hub/this-morning/2a6292a0922 |language=en |access-date=8 September 2022}}</ref> Schofield replied, "Well it's her fault."<ref name="auto3"/> Schofield asked the first qualifying contestant if they were "worried" about energy bills and the contestant replied that "it's absolutely murder" having a prepayment meter.<ref>{{Cite web |date=5 September 2022 |title=This Morning viewers alarmed by 'dystopian' Spin to Win energy bill prize |url=https://www.independent.co.uk/arts-entertainment/tv/news/this-morning-energy-bills-spin-to-win-b2160065.html |access-date=8 September 2022 |website=The Independent |language=en}}</ref> The inclusion of bill payments was compared to ''[[Black Mirror]]'' or ''[[The Hunger Games]]''.<ref>{{Cite web |last=Dalziel |first=Magdalene |date=5 September 2022 |title=This Morning viewers blast 'disgusting' viewer comp to win cost of energy bills |url=https://www.dailyrecord.co.uk/entertainment/itv-morning-viewers-blast-disgusting-27911694 |access-date=8 September 2022 |website=Daily Record |language=en}}</ref> Coverage from [[Sky News]] asked "Is Russia using Phillip Schofield for propaganda?" after the game was reported on Russian state television.<ref name="auto1">{{Cite web |date=7 September 2022 |title=This Morning's 'dystopian' energy bills Spin to Win game gets 170 Ofcom complaints |url=https://www.nationalworld.com/lifestyle/money/this-morning-viewers-shocked-dystopian-spin-to-wheel-prize-breach-ofcom-broadcasting-rules-3833087 |access-date=8 September 2022 |website=www.nationalworld.com |language=en}}</ref> British politician [[Mary Kelly Foy]] tweeted:<blockquote>I'm disgusted that @thismorning have used people being unable to afford their energy bills as some kind of twisted gameshow. The producers need to rethink this immediately! Everyone deserves dignity, especially if they're struggling.<ref>{{Cite web |title=This Morning criticised as 'dystopian' for offering viewers the chance to have their energy bills paid |url=https://uk.sports.yahoo.com/news/morning-criticised-dystopian-offering-viewers-145730585.html |access-date=2022-09-08 |website=uk.sports.yahoo.com |date=5 September 2022 |language=en-GB}}</ref></blockquote>On 6 September 2022, Schofield referenced the controversy by saying, "I wonder how much of that they can complain about online."<ref>{{Cite web |last=Lawes |first=Ruth |date=7 September 2022 |title=This Morning's 'tone-deaf' energy bills segment slammed with Ofcom complaints |url=https://metro.co.uk/2022/09/07/this-morning-spin-to-win-slammed-with-ofcom-complaints-17316373/ |access-date=8 September 2022 |website=Metro |language=en}}</ref> Ofcom received 170 complaints about the segment and it prompted widespread criticism from viewers and commentators.<ref name="auto">{{Cite web |last=Tutton |first=Charlotte |date=7 September 2022 |title=This Morning scraps 'tone-deaf' Spin to Win prize after backlash and host's jibe |url=https://www.mirror.co.uk/tv/tv-news/morning-scraps-tone-deaf-spin-27929798 |access-date=8 September 2022 |website=mirror |language=en}}</ref><ref>{{Cite web |date=7 September 2022 |title=Audience complaints |url=https://www.ofcom.org.uk/about-ofcom/latest/bulletins/audience-complaints |access-date=8 September 2022 |website=Ofcom |language=en}}</ref> Ofcom's broadcasting code states that: "We would strongly advise broadcasters not to present a monetary prize as a possible resolution of financial difficulty."<ref name="auto1"/> On 7 September 2022, the prize was removed without comment from ITV.<ref name="auto"/>

=== "Queuegate" controversy ===
On 17 September 2022, Schofield and Willoughby drew criticism for not joining [[Queue for the lying-in-state of Elizabeth II|The Queue]] with the public, when filming for ''This Morning'' at the [[Death and state funeral of Elizabeth II|lying in state of Queen Elizabeth II]] in [[Palace of Westminster|Westminster Hall]].<ref>{{Cite web |date=17 September 2022 |title=Holly Willoughby and Phillip Schofield criticised for 'jumping queue' to see Queen |url=https://www.independent.co.uk/arts-entertainment/tv/news/holly-willoughby-philip-schofield-b2169430.html |access-date=17 September 2022 |website=The Independent |language=en}}</ref> In a statement, ITV said that the pair was escorted from the [[press gallery]] by government staff and did not file past the Queen's coffin. Social media users contrasted this with the actions of former prime minister [[Theresa May]] and other celebrities including [[David Beckham]], [[Susanna Reid]] and [[Tim Vine]], all of whom queued for many hours with members of the general public. Online petitions were also organised calling for the pair to be sacked.

=== Phillip Schofield's affair and resignation from ITV ===
Following months of speculation about his private life,<ref name="BBC 657293612">{{cite news |date=26 May 2023 |title=Phillip Schofield admits lying about relationship with younger ITV employee |url=https://www.bbc.co.uk/news/entertainment-arts-65729361 |access-date=26 May 2023 |work=BBC News}}</ref> and widespread reports of a feud with Willoughby,<ref name=":22">{{Cite web |date=23 May 2023 |title=Holly Willoughby 'gave ultimatum' before Phillip Schofield's This Morning exit |url=https://www.independent.co.uk/arts-entertainment/tv/news/holly-willoughby-ultimatum-phillip-schofield-b2343894.html |access-date=20 November 2023 |website=The Independent |language=en}}</ref> Schofield presented ''This Morning'' for the last time on 18 May 2023, after more than 20 years in the role.<ref>{{cite news |title=Phillip Schofield leaves This Morning after more than 20 years |url=https://news.sky.com/story/phillip-schofield-leaves-this-morning-after-more-than-20-years-12879460 |accessdate=20 May 2023 |publisher=Sky News}}</ref> Two days later, he announced his departure from the programme with immediate effect, saying: "ITV has decided the current situation can't go on, and I want to do what I can to protect the show that I love."<ref>{{Cite news |date=20 May 2023 |title=Phillip Schofield leaves ITV's This Morning |url=https://www.bbc.com/news/entertainment-arts-65658609 |access-date=20 May 2023 |work=BBC News |language=en-GB}}</ref> In the first broadcast after his exit, Hammond and O'Leary praised Schofield as "one of the best live television broadcasters this country has ever had". A broadcasting executive subsequently told ''[[The Times]]'' that Willoughby had given ITV an ultimatum that either she or Schofield had to leave the programme.<ref name=":22" />

In a statement to the ''[[Daily Mail]]'' on 26 May, Schofield admitted that, before leaving his wife in 2020, he had carried on an [[Affair|extramarital affair]] with a younger male ITV co-worker.<ref name="BBC 657293612" /><ref name="Sky News-20232">{{cite news |date=29 May 2023 |title=ITV investigated 'rumours of relationship' between Phillip Schofield and young employee – but pair 'repeatedly denied' affair |url=https://news.sky.com/story/itv-investigated-rumours-of-relationship-between-phillip-schofield-and-younger-employee-but-pair-repeatedly-denied-affair-12890561 |accessdate=29 May 2023 |publisher=Sky News}}</ref> He had first met the co-worker while giving a talk at the drama school where the latter was then a 15-year-old student.<ref name="BBC News-2023-22">{{Cite news |date=28 May 2023 |title=Phillip Schofield affair: This Morning to air as normal |url=https://www.bbc.com/news/entertainment-arts-65739298 |access-date=29 May 2023 |work=BBC News |language=en-GB}}</ref> Schofield later arranged a job interview for the co-worker at ''This Morning'', where he was hired as a production assistant.<ref>{{Cite web |last=Quadri |first=Sami |date=28 May 2023 |title=Phillip Schofield's lover 'was just 15 when they first met' |url=https://www.standard.co.uk/news/uk/phillip-schofield-affair-colleague-15-years-old-itv-this-morning-b1084206.html |access-date=29 May 2023 |website=Evening Standard |language=en}}</ref><ref>{{cite web |date=28 May 2023 |title=Phillip Schofield's lover was '15 when they met' as ex-presenter 'helped young boy get a job at This Morning' |url=https://www.lbc.co.uk/news/phillip-schofield-lover-15-when-they-met-this-morning/ |access-date=28 May 2023 |website=LBC |language=en}}</ref> Schofield stated that the affair had begun when the co-worker was 20 years old, at which point Schofield was in his mid-50s, and admitted lying about it to ITV's management, his work colleagues, his lawyers, his agent and his friends and family.<ref>{{cite news |last1=O'Connor |first1=Roisin |date=28 May 2023 |title=This Morning employee 'was 15' when he met Phillip Schofield during school visit |url=https://www.independent.co.uk/arts-entertainment/tv/news/this-morning-phillip-schofield-affair-age-b2347254.html |access-date=28 May 2023 |work=The Independent |language=en}}</ref><ref>{{Cite web |date=2 June 2023 |title=5 biggest revelations from Phillip Schofield's interview about affair scandal |url=https://www.independent.co.uk/arts-entertainment/tv/news/phillip-schofield-interview-bbc-affair-b2350166.html |access-date=4 June 2023 |website=The Independent |language=en}}</ref> He resigned from ITV and apologised for his lies, while calling the relationship "consensual" and "unwise but not illegal."<ref name="BBC 657293612" /><ref>{{Cite web |date=30 May 2023 |title=Read Phillip Schofield's full statement addressing 'This Morning' scandal |url=https://www.independent.co.uk/arts-entertainment/tv/news/phillip-schofield-statement-this-morning-b2348007.html |access-date=27 June 2024 |website=The Independent |language=en}}</ref>

ITV said it had investigated rumours of a relationship between Schofield and the co-worker in early 2020, but that both men had repeatedly denied the affair.<ref name="Sky News-20232" /> News of Schofield's affair and departure from ITV received extensive coverage in the British media.<ref>{{Cite web |date=2 June 2023 |title=The media's absurd over-coverage of the Phillip Schofield affair is deeply depressing |url=https://reaction.life/the-medias-absurd-over-coverage-of-the-phillip-schofield-affair-is-deeply-depressing/ |access-date=3 June 2023 |website=Reaction |language=en-GB}}</ref> [[Elton John]] said that "If it was a straight guy in a fling with a young woman, it wouldn't even make the papers" while [[Jeremy Clarkson]] said "It seems to me he is only guilty of being what he said he was: gay."<ref>{{Cite web |title=Phillip Schofield affair reaction was 'totally homophobic', says Sir Elton John |url=https://news.sky.com/story/phillip-schofield-affair-reaction-was-totally-homophobic-says-sir-elton-john-12905483 |url-status=live |archive-url=https://web.archive.org/web/20240609135058/https://news.sky.com/story/phillip-schofield-affair-reaction-was-totally-homophobic-says-sir-elton-john-12905483 |archive-date=9 June 2024 |access-date=9 June 2024 |publisher=Sky News |language=en}}</ref><ref>{{Cite web |date=5 June 2023 |title='Baffled' Jeremy Clarkson hits out at Phillip Schofield 'witch hunt' |url=https://www.independent.co.uk/arts-entertainment/tv/news/jeremy-clarkson-phillip-schofield-witch-hunt-b2351363.html |website=The Independent}}</ref> [[Piers Morgan]] also supported Schofield, saying it was time for the media to stop "relentless persecution" of Schofield.<ref>{{Cite web |date=5 June 2023 |title=Piers Morgan says 'it's time to stop relentless persecution' of Phillip Schofield |url=https://www.independent.co.uk/arts-entertainment/tv/news/piers-morgan-twitter-schofield-b2351373.html |access-date=26 June 2024 |website=The Independent |language=en}}</ref>

Following his resignation, he gave separate interviews to BBC's [[Amol Rajan]] and ''[[The Sun (United Kingdom)|The Sun]]'' in June 2023, in which he apologised to the co-worker for bringing the "greatest misery into his totally innocent life." He denied [[Child grooming|grooming]] the man, and said that he had lied not to protect his own career but to preserve the co-worker's privacy.<ref name=":02">{{Cite news |last=Ferguson |first=Donna |date=1 June 2023 |title=Phillip Schofield 'utterly broken' over affair with younger male colleague |url=https://www.theguardian.com/tv-and-radio/2023/jun/01/phillip-schofield-utterly-broken-over-affair-with-younger-male-colleague |access-date=2 June 2023 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref> He said that the two had never been in a "love affair" and were still friends. He said his career was over; said he had "lost everything" and felt "utterly broken", embarrassed and ashamed;<ref name=":02" /> and claimed that if not for his daughters Ruby and Molly guarding him, he would have attempted suicide.<ref name=":02" /><ref>{{Cite news |last=Rayner |first=Gordon |date=2 June 2023 |title=Phillip Schofield: 'Do you want me to die? Because that's where I am' |url=https://www.telegraph.co.uk/news/2023/06/02/phillip-schofield-contemplated-suicide-this-morning-affair/ |access-date=3 June 2023 |work=The Telegraph |language=en-GB |issn=0307-1235}}</ref> Although he acknowledged the age difference, Schofield said he believed [[homophobia]] was a factor in the media coverage, suggesting that an affair with a woman would not have created such a scandal.<ref name=":32">{{cite news |last=McIntosh |first=Steven |date=2 June 2023 |title=Phillip Schofield says his career is over following affair |url=https://www.bbc.co.uk/news/entertainment-arts-65775251 |accessdate=2 June 2023 |work=BBC News}}</ref>

Willoughby, who had previously said she was hurt that Schofield had lied to her when she asked about the rumours,<ref>{{cite news |date=27 May 2023 |title=Phillip Schofield: Holly Willoughby says she is hurt over affair lies |url=https://www.bbc.co.uk/news/entertainment-arts-65735702 |access-date=28 May 2023 |work=BBC News}}</ref> returned to ''This Morning'' on 5 June for the first time since his departure.<ref>{{cite web |title=Holly Willoughby says she feels 'let down' as she returns to This Morning for first time since Schofield scandal |url=https://news.sky.com/story/holly-willoughby-says-she-feels-let-down-as-she-returns-to-this-morning-for-first-time-since-schofield-scandal-12896624 |access-date=5 June 2023 |publisher=Sky News}}</ref> Stating that she felt "shaken, troubled and let down," she said that everyone at the programme had given "love and support to someone who was not telling the truth."<ref name=":12">{{cite news |date=5 June 2023 |title=Holly Willoughby returns to This Morning after Phillip Schofield's exit |url=https://www.bbc.com/news/entertainment-arts-65808532 |access-date=5 June 2023 |work=BBC News}}</ref> She expressed concern for Schofield's mental health, thanked viewers for their kindness and support, and said "what unites us all now is a desire to heal."<ref>{{cite web |date=5 June 2023 |title=Holly Willoughby emotional as she addresses This Morning scandal – latest |url=https://www.independent.co.uk/arts-entertainment/tv/news/phillip-schofield-holly-willoughby-this-morning-today-live-b2351380.html |access-date=5 June 2023 |website=The Independent}}</ref>

Stating that it was "deeply disappointed by the admissions of deceit" made by Schofield, ITV severed ties with him,<ref name="BBC News-20232">{{cite web |date=30 May 2023 |title=Phillip Schofield dropped as Prince's Trust ambassador |url=https://www.bbc.com/news/entertainment-arts-65761305 |accessdate=30 May 2023 |work=BBC News}}</ref> and instructed a [[King's Counsel]] to carry out an external review of its handling of the incident.<ref>{{cite news |last=Waterson |first=Jim |date=31 May 2023 |title=ITV instructs barrister to review facts around Phillip Schofield exit |url=https://theguardian.com/media/2023/may/31/itv-instructs-barrister-to-review-facts-around-phillip-schofield-exit |accessdate=31 May 2023 |work=The Guardian}}</ref><ref>{{cite news |last=Birchall |first=Guy |date=31 May 2023 |title=ITV announces external review over Phillip Schofield's departure from This Morning |url=https://news.sky.com/story/itv-orders-external-review-over-phillip-schofields-departure-from-this-morning-12893848 |accessdate=31 May 2023 |publisher=Sky News}}</ref> ITV confirmed that ''This Morning'' would continue without Schofield,<ref name="BBC News-2023-22" /> and announced that [[Jane McDonald]] would replace him as host of ''The British Soap Awards''.<ref>{{cite web |date=1 June 2023 |title=Jane McDonald replaces Phillip Schofield as British Soap Awards host |url=https://www.bbc.co.uk/news/entertainment-arts-65775239 |access-date=1 June 2023 |website=BBC News}}</ref> The talent agency YMU dropped Schofield after representing him for 35 years,<ref>{{cite news |last=Wiseman |first=Andreas |date=26 May 2023 |title=UK Presenter Phillip Schofield Dropped By Long-Term Agency YMU After 'This Morning' Exit; Presenter Admits "Unwise" Affair With Younger Colleague In Lengthy Mea Culpa |url=https://deadline.com/2023/05/phillip-schofield-dropped-agency-this-morning-itv-1235381014/ |accessdate=26 May 2023 |work=Deadline Hollywood}}</ref><ref>{{cite news |last=Birchall |first=Guy |date=26 May 2023 |title=Phillip Schofield admits affair with much younger man – and steps down from ITV |url=https://news.sky.com/story/phillip-schofield-admits-affair-with-much-younger-man-and-steps-down-from-itv-role-12890246 |access-date=26 May 2023 |publisher=Sky News |language=en}}</ref> and the [[Prince's Trust]] announced that it would no longer feature him as an ambassador, saying it was "no longer appropriate to work together."<ref name="BBC News-20232" /> When in Rome stopped selling the Phillip Schofield brand wines on its own website after revelations emerged about Schofield's affair, saying "this collaboration has drawn to a natural conclusion".<ref name="auto22">{{Cite web |last=Evison |first=James |date=31 May 2023 |title=Wine firm says Schofield deal has 'drawn to a natural conclusion' |url=https://www.thedrinksbusiness.com/2023/05/when-in-rome-removes-philip-schofield-wine-range-from-website/ |access-date=4 June 2023 |website=The Drinks Business |language=en-GB}}</ref>

As a result of the controversy, ITV in October 2023 began requiring all workers at the network – including staff, consultants, contractors, freelancers, apprentices, and individuals on work experience – to disclose all personal relationships with colleagues. The policy applies to co-workers in romantic or sexual relationships, but also to those who are friends or relatives, who live in the same household, or who share other close connections. Failure to comply with the policy can result in disciplinary action, including termination of employment.<ref>{{Cite web |title=Phillip Schofield: ITV orders staff to disclose relationships with colleagues after presenter controversy |url=https://news.sky.com/story/phillip-schofield-itv-orders-staff-to-disclose-relationships-with-colleagues-after-presenter-controversy-12990160 |access-date=13 November 2023 |publisher=Sky News |language=en}}</ref><ref>{{Cite news |last1=McGinty |first1=William |last2=Turvill |first2=Stephen |date=19 November 2023 |title=ITV tells staff to declare friendships or face sack after Schofield scandal |url=https://www.thetimes.com/culture/tv-radio/article/itv-staff-declare-friendships-or-face-sack-phillip-schofield-scandal-3j8fpjsbj |access-date=19 November 2023 |newspaper=[[The Times]] |language=en |issn=0140-0460}}</ref><ref>{{Cite news |last=Siddique |first=Haroon |date=22 October 2023 |title=New ITV rules require staff to 'declare relationships with colleagues' |url=https://www.theguardian.com/business/2023/oct/22/new-itv-rules-require-staff-to-declare-relationships-with-colleagues |access-date=19 November 2023 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref>

=== Toxic culture ===
Schofield wrote in his memoir that in 2009, co-presenter [[Fern Britton]] accused him of meddling in the show and left because of this.<ref>{{cite news |title=Everything we know about the Phillip Schofield and Holly Willoughby 'fall-out' |url=https://www.independent.co.uk/arts-entertainment/tv/news/holly-willoughby-phillip-schofield-fallout-timeline-b2350179.html |work=The Independent |date=2 June 2023 |language=en}}</ref> Since the departure of Schofield, several people involved in the show have alleged a [[toxic workplace|toxic culture operated]]. Ruth Langsford made a complaint to ITV while she worked there.<ref>{{cite news |last1=Duke |first1=Simon |title=Ruth Langsford made Phillip Schofield complaint to ITV bosses |url=https://www.chroniclelive.co.uk/news/tv/ruth-langsford-complaint-phillip-schofield-27017286 |work=ChronicleLive |date=29 May 2023 |language=en}}</ref> Eamonn Holmes stated [[Phillip Schofield]] was "a narcissist and a bully at the centre of the toxicity."<ref>{{cite news |last1=Chappell |first1=Mario Ledwith, Peter |title=Eamonn Holmes brands Phillip Schofield 'narcissist' after This Morning defence |url=https://www.thetimes.com/culture/tv-radio/article/ranj-singh-itvs-this-morning-housed-toxic-culture-9ct5cr3cn |date=2 June 2023 |language=en}}</ref> Media personality and singer [[Kerry Katona]] described it as "fake" and her interview (as a guest) by Schofield and Willoughby "belittling".<ref>{{cite news |title=Kerry Katona brands This Morning 'fake' as she talks 'belittling' Schofield interview |url=https://www.independent.co.uk/arts-entertainment/tv/news/kerry-katona-this-morning-interview-phillip-schofield-b2350167.html |work=The Independent |date=2 June 2023 |language=en}}</ref> Television personality and cleaner [[Kim Woodburn]], who appeared on the show after leaving the ''[[Celebrity Big Brother (British TV series)|Celebrity Big Brother]]'' house, branded Schofield and Willoughby "phoney" and "two-faced" on the show.<ref>{{cite news |title=Kim Woodburn hits out at Holly Willoughby over Phillip Schofield 'feud' |url=https://www.independent.co.uk/arts-entertainment/tv/news/kim-woodburn-holly-willoughby-phillip-schofield-feud-b2342600.html |work=The Independent |date=20 May 2023 |language=en}}</ref> Dr [[Ranj Singh]] said in 2023 he had made an official complaint of a toxic culture and been managed out.<ref>{{cite news |last1=Sheridan |first1=Danielle |title=Former This Morning doctor reveals 'toxic culture' on ITV show |url=https://www.telegraph.co.uk/news/2023/05/28/this-morning-doctor-ranj-reveals-toxic-culture-itv-show/ |work=The Telegraph |date=28 May 2023}}</ref> ITV confirmed an external adviser carried out an investigation in 2021.<ref>{{cite news |last1=Cooney |first1=Christy |title=Ex-This Morning doctor Ranj Singh says culture on show became 'toxic' |url=https://www.theguardian.com/business/2023/may/28/ex-this-morning-doctor-ranj-singh-says-culture-on-show-became-toxic |work=The Guardian |date=28 May 2023}}</ref> Former [[Secretary of State for Culture, Media and Sport|Secretary of State for Culture]] [[Nadine Dorries]] questioned the culture and working practices of the show.<ref>{{cite news |last1=Hyde |first1=Marina |title=MPs are right: This Morning is a hotbed of scandal. Thank goodness parliament isn't |url=https://www.theguardian.com/commentisfree/2023/may/30/mps-this-morning-parliament-daytime-tv |work=The Guardian |date=30 May 2023}}</ref> Questions over safeguarding and complaint handling by ITV have been raised generally and on 14 June [[Carolyn McCall]] answered to MPs on the [[Culture, Media and Sport Committee]].<ref>{{cite news |last1=Hope |first1=Christopher |title=ITV to face grilling by MPs over Phillip Schofield affair |url=https://www.telegraph.co.uk/news/2023/05/30/phillip-schofield-itv-parliamentary-committee-this-morning/ |work=The Telegraph |date=30 May 2023}}</ref><ref>{{cite news |last1=Moran |first1=Caitlin |title=ITV1 faces what we might call the Schofepocalypse |url=https://www.thetimes.com/culture/tv-radio/article/caitlin-moran-celebrity-watch-phillip-schofield-itv-zm8xllshs |date=2 June 2023 |language=en}}</ref><ref>{{cite web |title=ITV chief executive Dame Carolyn McCall called to give evidence to Committee |url=https://committees.parliament.uk/committee/378/culture-media-and-sport-committee/news/195488/itv-chief-executive-dame-carolyn-mccall-called-to-give-evidence-to-committee/ |website=committees.parliament.uk |publisher=[[Parliament of the United Kingdom]] |access-date=5 June 2023 |archive-url=https://web.archive.org/web/20230603035937/https://committees.parliament.uk/committee/378/culture-media-and-sport-committee/news/195488/itv-chief-executive-dame-carolyn-mccall-called-to-give-evidence-to-committee/ |archive-date=3 June 2023 |language=en |date=1 June 2023 |url-status=live}}</ref> ''Loose Women'' panellist [[Carol McGiffin]] said ''This Morning'' was "tainted" and her colleagues did not like the show or Schofield's handover to them.<ref>{{cite news |title=Carol McGiffin says 'tainted' This Morning can't go on |url=https://uk.news.yahoo.com/carol-mcgiffin-tainted-this-morning-cant-go-on-110337771.html |work=Yahoo News |date=2 June 2023}}</ref> A former production staff member also criticised the working culture which led to her resignation.<ref>{{cite web |title="I quit my TV executive job at ITV's This Morning in a feminist protest at the toxic, sexist culture I witnessed there" |url=https://www.glamourmagazine.co.uk/article/i-quit-my-job-at-itvs-this-morning-over-sexism |website=Glamour UK |date=2 June 2023}}</ref>

Schofield,<ref>{{cite news |last1=Bryant |first1=Miranda |title=Phillip Schofield denies claims of 'toxic' culture on This Morning |url=https://www.theguardian.com/business/2023/may/29/phillip-schofield-denies-claims-of-toxic-culture-on-this-morning |work=The Guardian |date=29 May 2023}}</ref> Hammond and O'Leary<ref>{{cite news |title=This Morning presenters defend show from "toxic" culture allegations |url=https://www.digitalspy.com/tv/reality-tv/a44029725/this-morning-presenters-defend-toxic-culture-allegations/ |work=Digital Spy |date=29 May 2023}}</ref> all denied allegations of a toxic culture.<ref>{{cite news |title=Phillip Schofield row: This Morning hosts defend show |url=https://www.bbc.co.uk/news/entertainment-arts-65745586 |work=BBC News |date=29 May 2023}}</ref>

=== Cat Deeley’s seizure comments ===
On 17 June 2024, [[Cat Deeley]] caused controversy when she made comments about [[seizure]]s and was accused of “mocking” people who have had seizures. After returning from an ad break, Cat was seen dancing and shimmying to [[All About That Bass]], prompting Ben to laugh at her. She then declared: "Nothing to see here. Yeah, I'm fine, just having a seizure." Deeley’s comments caused charity the [[Epilepsy Society]] to react with the following social media post: “Seizures are no laughing matter for people with #epilepsy @catdeeley. Please do better and educated yourselves about this difficult and poorly understood condition, @thismorning." The following day Deeley apologised for her comments on air stating "I just wanted to apologise to anyone who was offended yesterday when I made a light-hearted comment about my dancing style. It really wasn’t supposed to cause any upset to anybody. But I can see why that might have been the case. So I do apologise and am very sorry for the upset.”<ref>{{cite news |title=Cat Deeley sorry for seizure joke on This Morning |url=https://www.bbc.com/news/articles/cn00ndjg238o |access-date=6 May 2025}}</ref>

==Ratings==
As of 2024, the show typically receives 486,000 viewers daily. On 3 October 2018, the show had one of its highest ratings, when 2.7 million viewers tuned in for its 30th anniversary.<ref>{{Cite web|url=https://www.barb.co.uk/viewing-data/four-screen-dashboard/|title=Four-screen dashboard|publisher=[[Broadcasters' Audience Research Board]]|language=en-GB|access-date=20 September 2019}}</ref>

==Studio==
[[File:This Morning 2015 Studio exterior.jpeg|200px|thumbnail|right|The 2015 exterior design of former studio coinciding with the programme's revamp.]]
From 1996 to April 2018, ''This Morning'' left the Albert Dock, Liverpool and broadcast live from Studio 8 at [[The London Studios]] on the South Bank, which features large picture windows looking out over the River Thames.<ref>[http://www.londonstudios.co.uk/studios/studio-details/studio-8/ Studio 8] {{Webarchive|url=https://archive.today/20120804143212/http://www.londonstudios.co.uk/studios/studio-details/studio-8/ |date=4 August 2012 }} The London Studios</ref> Coinciding with the programme's revamp, the outside of the studio was repainted with the new ''This Morning'' logo and branding.

Since 16 April 2018, ''This Morning'' has been broadcast from Studio 3 of the newly renovated [[Television Centre, London|Television Centre]] run by [[BBC Studioworks]], along with the rest of [[ITV Daytime]], including ''[[Loose Women]]'', ''[[Lorraine (TV programme)|Lorraine]]'' and ''[[Good Morning Britain (2014 TV programme)|Good Morning Britain]]''.<ref>{{cite news|title=BBC TV Centre reborn as refurbished studios welcome host of shows|url=https://www.standard.co.uk/stayingin/tvfilm/bbc-tv-centre-reborn-as-refurbished-studios-welcome-host-of-shows-a3624236.html|date=31 August 2017|access-date=18 April 2018|work=Evening Standard}}</ref>

It was planned to move back to the studios in 2023, but in October 2018, ITV announced it was looking to sell the site and would continue with the current studios and offices longer term.<ref>{{Cite web|url=https://www.theguardian.com/business/2018/oct/09/sale-of-itvs-south-bank-studios-could-net-250m|title=ITV to sell South Bank studios|last=Sweney|first=Mark|date=9 October 2018|website=The Guardian|language=en|access-date=9 October 2018}}</ref> In November 2019, the London studio of ''This Morning'' was sold to [[Mitsubishi Estate]].

==Awards==
''This Morning'' won the [[National Television Award]] for Best Daytime/Live Magazine Show for 12 years running, from 2011 to 2022. The show lost in the nominations in 2023 to ''The Repair Shop''.<ref>{{Cite news|url=https://www.radiotimes.com/tv/entertainment/this-morning-national-television-awards-2023-loss-newsupdate/|title=This Morning misses out at National Television Awards for first time in 13 years|first=Morgan|last=Cormack|date=5 September 2023|work=RadioTimes.com}}</ref>

{| class="wikitable"
|-
! Year !! Group !! Award !! Result
|-
| 1997 || rowspan="5"|[[National Television Awards]] || rowspan="5"|Most Popular Daytime Show || {{Nom}}
|-
| 1998 || {{Won}}
|-
| 1999 || {{Won}}
|-
| 2000 || {{Won}}
|-
| 2001 || {{Won}}
|-
| 2003 || rowspan="2"|[[TV Quick Awards]] || rowspan="2" | Best Daytime Viewing || {{Won}}
|-
| rowspan="2"|2004 || {{Won}}
|-
| rowspan="5"|National Television Awards || rowspan="3" | Most Popular Daytime Show || {{Won}}
|-
| 2005 || {{Nom}}
|-
| 2006 || {{Nom}}
|-
| 2007 || rowspan="2"|Most Popular Factual Programme || {{Nom}}
|-
| 2008 || {{Nom}}
|-
| 2010 || rowspan="2"|TV Times Awards || rowspan="2" | Favourite Daytime Programme || {{Won}}
|-
| rowspan="3"|2011 || {{Won}}
|-
| National Television Awards  || Best Topical Magazine Programme || {{Won}}
|-
| Craft BAFTA  || Digital Creativity || {{Nom}}
|-
| rowspan=4|2012 || National Television Awards || Most Popular Factual Programme || {{Won}}
|-
| [[TRIC Awards]] || Best TV Daytime Programme || {{Won}}
|-
| Freesat Awards || Best Live Programme || {{Won}}
|-
| [[BAFTA Craft Awards]] || Best Interactive Programme || {{Nom}}
|-
| rowspan="2"|2013 || National Television Awards || Most Popular Daytime Programme || {{Won}}
|-
| TRIC Awards || Best TV Daytime Programme || {{Won}}
|-
| rowspan="3"|2014 || National Television Awards || Most Popular Daytime Programme || {{Won}}
|-
| TRIC Awards || Best TV Daytime Programme || {{Won}}
|-
| Transgender Awards || Best Daytime Programme || {{Won}}
|-
| rowspan="2"|2015 || National Television Awards || Most Popular Daytime Programme || {{Won}}
|-
| Transgender Awards || Best Daytime Programme || {{Won}}
|-
| rowspan=4|2016 || National Television Awards || Best Live Magazine Show || {{Won}}
|-
| [[TV Choice|''TV Choice'' Awards]] || Best Daytime Show || {{Won}}
|-
| Royal Television Society || Daytime Programme || {{Nom}}
|-
| Transgender Awards || Best Programme || {{Won}}
|-
| rowspan=4|2017 || National Television Awards || Best Live Magazine Show || {{Won}}
|-
| TRIC Awards || Daytime Programme || {{Won}}
|-
| Diversity in Media Awards || TV Moment of the Year || {{Nom}}
|-
| ''TV Choice'' Awards || Best Daytime Show || {{Won}}
|-
| rowspan=3|2018 || National Television Awards ||  Best Live Magazine Show || {{Won}}
|-
| TRIC Awards || Daytime Programme || {{Won}}
|-
| TV Choice|''TV Choice'' Awards || Best Daytime Show || {{Won}}
|-
| rowspan=2|2019|| National Television Awards || Daytime Programme || {{Won}}
|-
| TV Choice|''TV Choice'' Awards || Best Daytime Show || {{Won}}
|-
| rowspan=2|2020|| National Television Awards || Most Popular Live Magazine Show || {{Won}}
|-
| rowspan=2|''TV Choice'' Awards || rowspan=2|Best Daytime Show || {{Won}}
|-
| rowspan=2|2021 || {{Won}}
|-
| rowspan=2|National Television Awards || rowspan=2|Daytime Programme || {{Won}}
|-
| rowspan=2|2022 || {{Won}}
|-
| ''TV Choice'' Awards || Best Daytime Show || {{Nom}}
|-
| 2023 
| TRIC Awards || Daytime Programme || {{Nom}}
|-
| 2023
| [[National Television Awards]] || Daytime Programme || {{Nom}}
|-
| 2024
| ''TV Choice'' Awards || Best Daytime Show || {{Nom}}
|-
| 2024
| [[National Television Awards]] || Daytime Programme ||  {{Nom}}
|}

==References==
{{Reflist}}

==External links==
{{Commons category}}
* {{IMDb title|id=0181261|title=This Morning}}
* {{itv.com|id=thismorning|title=''This Morning''}}
* {{stv.tv|id=thismorning|title=''This Morning''}}

{{DEFAULTSORT:This Morning (Tv Programme)}}
[[Category:1988 British television series debuts]]
[[Category:1980s British television series]]
[[Category:1990s British television series]]
[[Category:2000s British television series]]
[[Category:2010s British television series]]
[[Category:2020s British television series]]
[[Category:British English-language television shows]]
[[Category:Television series by ITV Studios]]
[[Category:Television shows produced by Granada Television]]
[[Category:Television controversies in the United Kingdom]]