View source for Reese's Peanut Butter Cups

{{Short description|American candy made by Hershey's}}
{{Redirect-distinguish|Reeses|Reese (disambiguation){{!}}Reese}}
{{Infobox brand
| name         = Reese's
| logo         = Reese's logo.svg
| logo_size = 300
| image        = Reeses-PB-Cups.png 
| image_size =250
| alt          = A whole Reese's Peanut Butter Cup next to a half Reese's Peanut Butter Cup showing the peanut butter filling in the middle of the Hershey's chocolate.
| caption      = Reese's Peanut Butter Cup consists of smooth peanut butter filling enveloped in Hershey's chocolate.
| type         = [[Chocolate]]
| currentowner = [[The Hershey Company]]
| producedby   = The Hershey Company
| previousowners = {{plainlist| 
* The H.B. Reese Candy Company
* [[H. B. Reese]]<ref>{{cite news |url=https://www.investors.com/news/management/leaders-and-success/hb-reese-got-rich-in-candy-from-peanuts/ |title=H.B. Reese Made A Sweet Business Out Of Quality Candy |publisher=Investor's Business Daily |date=January 21, 2015 |access-date=March 17, 2018}}</ref>
}}
| origin       = United States
| introduced   = {{Start date and age|1928|11|15}}<ref>{{cite news |url=http://www.businessinsider.com/the-fascinating-rise-of-reeses-peanut-butter-cups-2013-6 |title=The Fascinating Rise Of Reese's Peanut Butter Cups |work=[[Business Insider]] |date=June 30, 2013 |access-date=March 17, 2018}}</ref>
| related      = {{plainlist|
* [[Take 5 (candy)|Take 5]]
* [[Reese's Pieces]]
* [[NutRageous]]
}}
| markets      = Worldwide
| tagline      = 
| website      = {{URL|https://www.hersheyland.com/reeses|hersheyland.com/reeses}}
}}

'''Reese's Peanut Butter Cups''' ({{IPAc-en|ˈ|r|iː|s|ɪ|z}}, {{respell|REE|siz}})<ref name="No wrong way to eat a Reese's Commercial" /> are an American candy by [[the Hershey Company]] consisting of a [[peanut butter cup|peanut butter filling encased in chocolate.]] They were created on November 15, 1928,<ref>{{Cite web|url=https://www.snackhistory.com/reeses-peanut-butter-cups|title=Reese's Peanut Butter Cups|date=20 August 2021}}</ref> by [[H. B. Reese]], a former [[dairy farmer]] and shipping foreman for [[Milton S. Hershey]]. Reese was let go from his job with Hershey when the Round Barn, which he managed, was shut down for cost-saving measures. He subsequently decided to start his own candy business.<ref name="RCC">{{cite web|url=https://hersheyarchives.org/encyclopedia/reese-candy-company/ |title=Reese Candy Company |publisher=Hershey Community Archives |accessdate=March 17, 2018|quote=He enjoyed enough success to quit his steady job in the factory and set out to “make a living” by making candy.}}</ref> Reese's are a [[top-selling candy brand]] worldwide, with $3.1 billion in annual sales.<ref>{{Cite web|title=Hershey 2024 Annual Stockholder Meeting|url=https://hershey.gcs-web.com/static-files/f3b1f05f-da7d-4432-a4d7-56e25269dd0b#page=18|website=The Hershey Company|date=May 6, 2024 |access-date=July 30, 2024}}</ref>

==History==
The H.B. Reese Candy Company was established in 1923 by [[H. B. Reese]] in [[Hershey, Pennsylvania]].<ref>{{cite news|url=https://www.investors.com/news/management/leaders-and-success/hb-reese-got-rich-in-candy-from-peanuts/ |title=H.B. Reese Made A Sweet Business Out Of Quality Candy |publisher=Investor's Business Daily |date=January 21, 2015 |access-date=July 25, 2019}}</ref> The official product name was "Penny Cups" because they could be purchased for one cent.<ref name="7 Things You Never Knew About Reese's">{{cite web |last1=Monette Roberts |first1=Anna |title=7 Things You Never Knew About Reese's, Straight From an Employee |url=https://www.popsugar.com/food/Reese-Peanut-Butter-Cups-Fun-Facts-43414345 |website=POPSUGAR Food |publisher=Popsugar |access-date=12 October 2020 |date=20 August 2017}}</ref> Reese had originally worked at a Hershey dairy farm, and from the start, he used Hershey chocolate in his confections. Reese's Peanut Butter Cups were his most popular candy, leading Reese to eventually discontinue his other lines.<ref>{{cite news|title=The H.B. Reese Candy Company Story|url=http://www.bradreese.com/images/hb-reese-candy-company-6-9-1956.jpg|website=BradReeseCom|access-date=20 October 2017|publisher=Lebanon Daily News|date=June 9, 1956}}</ref> Reese died in 1956, passing the company to his six sons, Robert, John, Ed, Ralph, Harry, and Charles Richard Reese.<ref>{{cite web |url=http://www.bradreese.com/images/hb-reese-death.jpg |title=H.B. Reese Death Announcement |website=BradReeseCom |access-date=20 October 2017}}</ref> On July 2, 1963, the Reese brothers merged the H. B. Reese Candy Company with the Hershey Chocolate Corporation in a tax-free stock-for-stock merger. In 1969, Reese's Peanut Butter Cups became the Hershey Company's top seller.<ref>{{cite web|title=Was it Hershey or Reese That Made Peanut Butter Cups Great?|url=https://www.atlasobscura.com/articles/was-it-hershey-or-reese-that-made-peanut-butter-cups-great|website=Atlas Obscura |date=October 27, 2016 |access-date=March 8, 2018}}</ref>

The H.B. Reese Candy Company is maintained as a subsidiary of Hershey because the Reese plant workforce is not unionized, unlike the main Hershey plant. In 2012, Reese's was the best-selling candy brand in the United States with sales of $2.603 billion, and was the fourth-best-selling candy brand globally with sales of $2.679 billion—only $76 million (2.8%) of its sales were from outside the United States market. Additionally, the H.B. Reese Candy Company manufactures the [[Kit Kat]] in the United States, which had 2012 U.S. sales of $948 million.<ref name="Snick">{{cite news|url=http://adage.com/article/news/snickers-surging-top-global-candy-race/237349/ |title=Snickers Surging to Top of Global Candy Race |publisher=Ad Age |date=September 20, 2012 |access-date=June 18, 2018}}</ref>

{{As of|2017|10}}, in the U.S. [[convenience store]] channel, Reese's was the largest confection brand by far: It was 62% larger than the next brand, with more households purchasing Reese's products than any other confection brand across the United States. Reese's includes the overall top-selling confection item—the Reese's Peanut Butter Cups King Size—as well as six of the top 20 chocolate/non-chocolate items. Additionally, the Reese's brand accounts for over 47% of all seasonal sales within the U.S. convenience store channel, including the top two items in the largest four commercial seasons: Valentine's, Easter, Halloween, and Christmas. As a comparison, the next largest brand accounts for only 10% of seasonal sales.<ref>{{cite web|title=REESE'S - An Indulgent C-Store Driver|url=https://www.thehersheycompany.com/en_us/news-center/blog/reeses-an-indulgent-cstore-driver.html|website=The Hershey Company|archive-url=https://web.archive.org/web/20181021232127/https://www.thehersheycompany.com/en_us/news-center/blog/reeses-an-indulgent-cstore-driver.html|archive-date=21 October 2018|access-date=17 October 2021}}</ref> In 2024, the Reese brothers' original 666,316 shares of Hershey common stock represent 16 million Hershey shares valued at over $4.4 billion that pay annual cash dividends of $87.6 million.<ref>{{cite web |url=https://www.thehersheycompany.com/en_us/investors/profile/stock-split-history.html |title=Stock Split History |website=The Hershey Company |access-date=July 25, 2019}}</ref><ref>{{cite web |url=http://www.bradreese.com/blog/hb-reese-candy-co-hershey-chocolate-merger-agreement-draft-july-1-1963.pdf |title=The 1963 Reese/Hershey Merger Closing Agenda |website=BradReeseCom |access-date=2013-10-11}}</ref><ref>{{cite news |url=https://investors.thehersheycompany.com/content/hershey-corporate-investors/en-us/home/news-and-events/press-release/press-release-detail.html?122774 |title=Hershey Raises Quarterly Dividends |website=Hershey Company |date=February 8, 2024 |access-date=February 8, 2024}}</ref>

== Variations ==
{{More citations needed|section|date=September 2021}}
[[File:Reeses-PB-Cups-Size-Trio.jpg|thumb|right|250px|A trio of different sized cups. Starting from the left: mini, regular and big cup.]]

Hershey's produces variations and "limited editions" of the candy that have included:<ref>{{cite web |url=http://www.hersheys.com/reeses/products.aspx#/REESE’S-Peanut-Butter-Cups |title=Reese's product listing |access-date=2008-05-09 |url-status=dead |archive-url=https://web.archive.org/web/20101114111957/http://www.hersheys.com/reeses/products.aspx#/REESE’S-Peanut-Butter-Cups |archive-date=2010-11-14 }}</ref>

''Size variations:''
* '''Big Cup''': a thicker version of the traditional Reese's Peanut Butter Cup. Introduced in limited editions in 2003 before becoming a permanent fixture of the brand two years later.<ref name=":1" /> Has several variations, including potato chips, pretzels, [[Reese's Pieces]], and [[Reese's Puffs]] fillings.
* '''King Size''': Introduced in 1987. Originally {{cvt|3.2|oz|g|1|abbr=on}}; since 1991, {{cvt|2.8|oz|g|1|abbr=on}}.<ref name=":1">{{cite web |title=Products – Hershey Community Archives |url=https://hersheyarchives.org/?s=king+size |website=Hershey Archives |access-date=12 October 2020}}</ref>
* '''Miniatures''': Bite-size versions weighing {{cvt|70|g|oz|1|abbr=on}}. Introduced in 1978.
* '''Thins''': 40% thinner than the original cup. Introduced in 2018.<ref>{{cite web|last1=Morillo|first1=Alexis|date=14 January 2020|title=You Can Now Buy Reese's Thins In White Crème And It's All We're Eating|url=https://www.delish.com/food-news/a30517097/reeses-thins-white-creme/|website=Delish}}</ref>
* '''Sugar Free''': same as the original but without sugar. Introduced in 2003.<ref name=":1" />
* '''World's Largest''': each cup weighs {{cvt|8|oz|g|1|abbr=on}}. Introduced in 2011.<ref>{{cite web |url=http://www.hersheysstore.com/product/7667 |title=World's Largest REESE'S Peanut Butter Cups |access-date=2011-11-01 |archive-date=2011-10-23 |archive-url=https://web.archive.org/web/20111023221125/http://www.hersheysstore.com/product/7667 |url-status=dead }}</ref>

''Filling variations:''
* '''Caramel''': the traditional cup with an added layer of caramel filling. First available in 2006. Discontinued but was brought back in 2023.
* '''Chocolate Lava''': a big cup with an added layer of chocolate lava. Introduced in August 2024.
* '''Crunchy''': a traditional cup with crunchy peanut butter, as opposed to the smooth peanut butter in the original. Introduced in the 1970s. It has been discontinued and rereleased over the years. Still available in some markets as of 2019.
* '''Crunchy Cookie Cup''': a layered cup with crushed chocolate cookies and peanut butter filling. First available in 1997. Discontinued in 1999, but was brought back in 2017.<ref>{{Cite news |url=http://people.com/food/reeses-chocolate-cookie-crunch-cups/ |title=Reese's Launches New Peanut Butter Cups Filled with Crunchy Chocolate Bits |work=[[People (magazine)|People]] |author=Sha Spence|date=9 March 2017 |access-date=22 March 2017}}</ref>  Hershey has since launched a Big Cup version called Reese's Big Cup Crunchy Cookie.<ref>{{cite web|last1=Louis|first1=Nancy|date=17 March 2017|title=Correcting And Replacing – The Mystery Is Solved: Reese's Crunchy Cookie Cup To Launch This May|url=https://www.globalbrandsmagazine.com/correcting-and-replacing-the-mystery-is-solved-reeses-crunchy-cookie-cup-to-launch-this-may/|access-date=12 October 2020|website=Global Brands Magazine}}</ref>
* '''Double Chocolate''': chocolate fudge filling instead of peanut butter. Limited edition. First available in 2006. Discontinued.
* '''Double Crunch''': a traditional cup with peanut filling similar to a [[Snickers]] bar, released in the fourth quarter of 2010.
* '''Hazelnut Cream''': [[Corylus avellana|hazelnut]] filling instead of the standard peanut butter filling. Was only available in Canada and now discontinued.
* '''Honey Roasted''': a traditional cup substituting honey roasted peanut butter. First available in the early 2000s but was brought back in 2017 as 'Taste of Georgia Honey Roasted Reese's' for a limited time. Discontinued.
* '''Marshmallow''': the traditional cup with an added layer of [[marshmallow]] filling. First available in 2007. Discontinued.<ref>{{Cite web |title=Reese's Has New Marshmallow Peanut Butter Cups Coming This Spring |url=https://people.com/food/reeses-unveils-new-marshmallow-flavored-peanut-butter-cup/ |access-date=2022-08-26 |website=Peoplemag |language=en}}</ref>
* '''Peanut Butter & Banana Creme''': a layered cup with a top chocolate layer, bottom [[banana]] crème layer, and peanut butter filling; released as a tribute to [[Elvis Presley]]. It was available in standard, Big Cups and Miniatures sizes. First available in 2007. Discontinued.<ref name="Elvis Peanut Butter & Banana Cups">{{cite web|title=Reese's Cups Elvis Peanut Butter & Banana Creme - 24 / Case|url=https://www.candyfavorites.com/reese-s-peanut-butter-cups-elvis-peanut-butter-banana-creme|access-date=12 October 2020|website=www.candyfavorites.com|language=en}}</ref>

''Coating variations:''
* '''Chocolate Lovers''': a thicker chocolate cup with a thinner layer of peanut butter. Was available in 2003–2005. Brought back for Summer 2019.<ref name=":0">{{cite web|last1=Fitzpatrick|first1=Caitlyn|date=25 March 2019|title=Reese's Chocolate Lovers and Peanut Butter Lovers Cups Are Hitting Stores Soon|url=https://www.bestproducts.com/lifestyle/a26809745/hersheys-reeses-chocolate-lovers-and-peanut-butter-lovers-cups/|access-date=12 October 2020|website=Best Products}}</ref>
*'''Dark Chocolate''': peanut butter filling in a [[dark chocolate]] cup. First available in early 2000s; introduced on and off as part of limited edition product variations for many years, then made its permanent debut in 2009.<ref>{{cite web|title=Dark Chocolate Reese's Peanut Butter Cups - Candy Blog|url=http://www.candyblog.net/blog/item/dark_chocolate_reeses_peanut_butter_cups|website=www.candyblog.net}}</ref>
* '''Fudge''': a thicker, darker chocolate cup with peanut butter filling. First available in 2004. Discontinued.
* '''White Creme''': peanut butter filling in a [[white chocolate]] cup. In December 2003, the White Reese's Peanut Butter Cup product variation was permanently added to the Reese's Peanut Butter Cup product line.<ref name=":1" /> The product brand variation originally launched as "White Chocolate Reese's Peanut Butter Cups" but was changed to White Reese's or White Creme Reese's after scrutiny for its misrepresentation since the product does not actually include any chocolate.

''Coating and filling variations:''
*'''Extra Smooth & Creamy''': Has a smoother chocolate and peanut butter filling. First available in early 2000s. Discontinued.
* '''Inside Out''': chocolate filling in a peanut butter cup (a reversal of the traditional version). First available in 2005. Discontinued.
* '''Peanut Butter Lovers''': a layered cup with top peanut butter layer, thin chocolate layer and peanut butter filling. Was available in 2003–2005. Brought back for Summer 2019. The Peanut Butter Lovers cup in 2005 did not have extra peanut butter in the shell coating as it does today.<ref name=":0" /><ref name=":1" />

=== Holiday editions ===
During the seasons when retailers offer holiday-themed candies, Reese's Peanut Butter candies are available in various shapes that still offer the standard confection theme of the traditional Reese's cup (peanut butter contained in a chocolate shell). They are sold in a 6-pack packaging configuration but are usually available individually. Although exterior packaging is altered to reflect the theme of the representative holiday, the actual holiday itself is never presented.<ref>{{cite web|url=http://www.hersheys.com/reeses/recipes-and-ideas/seasonal/products.aspx|title=Reese's Seasonal Products|publisher=hersheys.com|access-date=2011-12-07|url-status=dead|archive-url=https://web.archive.org/web/20120111143600/http://www.hersheys.com/reeses/recipes-and-ideas/seasonal/products.aspx|archive-date=2012-01-11}}</ref>

* '''Reese's Peanut Butter Hearts''': Available mainly during January and February, these are heart-shaped confections representing [[Valentine's Day]]. At various retailers, an individually-packaged, larger heart is available as well. These are packaged in all-red exterior packaging. Launched nationally in 1997.<ref name=":1" />
* '''Reese's Peanut Butter Roses''':  These are also sold in January and February and represent Valentine's Day.

[[File:Reese's-PB-Cups-Wrapper-Small.png|alt=|thumb|240x240px|A packet of Peanut Butter Cups]]

* '''Reese's Peanut Butter Eggs''': Available mainly during March and April, these are egg-shaped confections representing [[Easter]]. Exterior packaging is usually yellow and orange (milk chocolate), white and orange (white chocolate), or dark brown and orange (fudge-flavored chocolate). This is the only holiday-themed item available in three chocolate varieties.<ref>[http://thetimestribune.com/editorials/x237733674/Are-you-a-Cadbury-Cr-me-or-Reese-s-Peanut-Butter-Egg#sthash.k7B5afDj.dpuf Are you a Cadbury Crème or Reese’s Peanut Butter Egg?] Retrieved 2013-12-9</ref> Test-marketed in 1966 in [[Pennsylvania]] and launched nationally in 1967.<ref>{{cite web|last1=Shure|first1=Marnie|title=This Is The Superior Reese's Peanut Butter Egg|url=https://www.thetakeout.com/reeses-peanut-butter-egg-vs-creme-egg-easter-review-1850241493/|access-date=April 3, 2025|website=www.thetakeout.com|date=March 20, 2023 |language=en}}</ref>
* '''Reese's Peanut Butter Pumpkins''': Available mainly during September and October, these are pumpkin-shaped confections representing [[Halloween]]. The packaging is standard Reese's orange with a [[jack-o-lantern]] picture and the word "Pumpkins" prominently displayed. Launched nationally in 1993.<ref name=":1" /> White Creme pumpkins were added to the Reese's Peanut Butter Pumpkin line in 2017.<ref>{{cite web|last1=Pham|first1=Peter|title=Hershey's New Halloween Sweets Include Reese's Eyeballs and White Pumpkins|url=https://www.foodbeast.com/news/hersheys-halloween-2017/|access-date=12 October 2020|website=www.foodbeast.com|date=5 October 2017 |language=en}}</ref>
* '''Reese's Peanut Butter Ghosts''': Available mainly during September and October, these are ghost-shaped confections representing Halloween. The packaging is Halloween themed with the word scary on it. The ghost replaces the letter "a" in the word scary. First released in 2016.
*'''Reese's Peanut Butter Franken-Cup''': Released in 2020 and sold until 2023, Hershey's first colored Reese's variation. It consists of milk chocolate, white crème that is dyed green, and the traditional peanut butter filling.<ref>{{cite web|last1=Dawn|first1=Randee|title=Reese's is making its 1st peanut butter cup in color|url=https://www.today.com/food/reese-s-making-its-1st-peanut-butter-cup-color-t186498|access-date=12 October 2020|website=TODAY.com|date=10 July 2020 |publisher=TODAY|language=en}}</ref>
* '''Reese's Werewolf Tracks''':  Available in September and October, these are werewolf shaped candies similar to moose tracks ice cream. Released in 2024, replacing the Franken-Cup. It consists of milk chocolate, white crème, and the traditional peanut butter filling.
* '''Reese's Peanut Butter Bats''': Available in September and October, these are bat-shaped chocolate candies.
* '''Reese's Peanut Butter Christmas Trees''': Available mainly during November and December, these are evergreen tree-shaped confections representing [[Christmas]]. At various retailers these may be available in standard milk chocolate or white. Initially, the packaging was green, white, and orange, but has been changed to a winter scene with a snow-covered ground and a snowman with a central large orange evergreen tree-shape in the center of the package. In November 2015, consumers criticized the product via [[Twitter]] for bearing too vague a resemblance to a Christmas tree.<ref>{{Cite web|last=Cox|first=Dan|title=  Seriously, people are upset this year's Reese's Peanut Butter Christmas Trees don't look enough like Christmas trees|work=Inquistr|date= 27 November 2015|url=http://www.inquisitr.com/2594729/seriously-people-are-upset-this-years-reeses-peanut-butter-christmas-trees-dont-look-enough-like-christmas-trees/# |access-date = 28 Nov 2015}}</ref>
* The above are all slightly larger than a single, ordinary Reese's Cup.
* '''Reese's Peanut Butter Bells''': These bell shaped candies are smaller than a traditional cup, but are slightly larger than a miniature cup and have a higher ratio of chocolate to peanut butter. They are sold in bulk bags, much like Hershey Kisses. 
* '''Reese's Peanut Butter Bunny''': A larger, individually-packaged [[Easter Bunny]]. Formerly known as a '''Reester Bunny'''.
* '''Reese's Snowman''': The peanut butter snowman is three times larger than the peanut butter tree, egg or pumpkin.<ref>[http://voices.yahoo.com/reeses-peanut-butter-cups-worlds-largest-5034226.html Reese's Peanut Butter Cups: World's Largest at Yahoo Voices] {{webarchive|url=https://web.archive.org/web/20140729041144/http://voices.yahoo.com/reeses-peanut-butter-cups-worlds-largest-5034226.html |date=2014-07-29 }} Retrieved 2013-12-9</ref>
*  '''Reese's Peanut Butter Ugly Sweater''': Candy in the shape of an [[Christmas jumper|ugly sweater]], a common Christmas gift.<ref>{{cite web|url=https://fox8.com/news/hersheys-holiday-lineup-features-peanut-brittle-reeses-cups-grinch-kisses/publisher=Fox8|title=Hershey's holiday lineup features new kind of Reese's Cups, Grinch Kisses|access-date=2021-11-04}}{{Dead link|date=June 2024 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
* '''Reese's Peanut Butter Footballs''': Candy in the shape of a football, available during football season.
* '''Reese's Milk Chocolate Peanut Butter Nutcrackers:''' Candy in the shape of a nutcracker doll, a Christmas decoration.
* Reese's Peanut Butter Shapes These are Christmas-themed candies in the shapes of snowmen, bells, and trees, sold during the holiday season.
* Reese's Peanut Butter Santas.  These are shaped like Santa Claus.

===Other products===
* '''Reese's Crispy Crunchy''' is a [[candy bar]] made of flaky peanut butter and chopped peanuts coated with [[milk chocolate]]. It was introduced in 2006.<ref>{{cite web|url=http://www.csdecisions.com/2010/07/12/introducing-reese39s-crispy-crunchy-bar/|title=Introducing Reese's Crispy Crunchy Bar|accessdate=2011-02-12|archive-date=2011-03-04|archive-url=https://web.archive.org/web/20110304052736/http://www.csdecisions.com/2010/07/12/introducing-reese39s-crispy-crunchy-bar/|url-status=dead}}</ref>
* '''Reese's Cluster Bites''' are bite sized candy clusters made of peanut butter, caramel and peanuts coated in milk chocolate.
* '''Reese's Fast Break''' (previously sold in [[Canada]] as '''Hershey Sidekick''') feature [[peanut butter]] over a layer of [[nougat]] and covered in chocolate.<ref>{{cite web |title=Reese's Fast Break - Candy Blog |url=http://www.candyblog.net/blog/item/breakin_fast_for_fast_break/ |website=www.candyblog.net}}</ref> It was introduced in 2001 in the United States and Canada.<ref>{{cite web | url=https://guiltyeats.com/2021/06/26/best-candy-bars-of-all-time/25/ | title=25 best candy bars of all time | date=26 June 2021 }}</ref> It was discontinued in Canada in September 2006.<ref>{{cite web | url=http://www.collectingcandy.com/wordpress/?p=10005 | title=The Sidekick and the Fast Break – A Dual-Identity Bar! | date=16 April 2013 }}</ref><ref>{{cite web | url=https://www.definitions.net/definition/reese%27s+fast+break | title=What does reese's fast break mean? }}</ref>
* '''Reese’s Plant Based Peanut Butter Cups''', are peanut butter cups made with [[oat milk]] instead of cow's milk. They were introduced into the U.S. in 2023.<ref>{{Cite web |title=Vegan version of Reese's Peanut Butter Cups to go on sale this month |url=https://www.nbcnews.com/business/business-news/vegan-version-reeses-peanut-butter-cups-go-sale-month-rcna74231 |access-date=2023-03-11 |website=NBC News |date=9 March 2023 |language=en}}</ref>
* '''Reese's Snack Bar''', peanut butter creme, crisp whole grain brown rice, roasted peanuts, and milk chocolate.
* '''Reese's Sticks''', formerly called "ReeseSticks", are wafers filled with peanut butter and covered in chocolate. They were introduced in 1998 and are sold in pairs, similar to [[Twix]] and [[Kit Kat]] bars.<ref>{{cite web|url=http://supermarketnews.com/archive/reesesticks-are-introduced|title=REESESTICKS ARE INTRODUCED|date=9 March 1998}}</ref><ref>{{cite web |title=Reese's Sticks - Candy Blog |url=http://www.candyblog.net/blog/item/reeses_sticks/ |website=www.candyblog.net}}</ref> They are banned in Norway because of the use of genetically modified additives.<ref>{{Cite web|url=https://www.aftenposten.no/article/ap-8xEx.html|title=Colosseum kino solgte genmodifisert sjokolade|first=Christian Sørgjerd|last=journalist|website=Aftenposten|date=7 May 2015 }}</ref> 
* '''Reese's Whipps''' is a [[candy bar]] made of peanut butter [[nougat]] and a layer of peanut butter and chocolate. It was introduced in 2007.<ref>{{cite web|url=http://www.candyblog.net/blog/item/reeses_whipps/|title=Review mentioning new candy bar|accessdate=2011-02-12}}</ref>
* '''Reese's Peanut Butter Ice Cream''' is chocolate and peanut butter flavored ice cream containing mini Reese's Peanut Butter Cups.
* '''[[Reese's Puffs|Reese’s Puffs]]''' are a [[corn]]-based breakfast cereal manufactured and distributed in the [[U.S.]] by [[General Mills]] inspired by Reese’s Peanut Butter Cups.

== Marketing and advertising ==
In the [[United States]], Reese's Peanut Butter Cups typically come in packs of 2, 4, 5, 10 or 20 in distinctive orange packaging, set on thin but rigid [[paperboard]] trays.  The "Classic" two-pack is a {{convert|0.75|oz|g}} cup since 2001 (originally a {{convert|0.9|oz|g}} size, reduced to {{convert|0.8|oz|g}} in 1991), the "King Size" four-pack introduced in the early 1980s is a {{convert|0.7|oz|g}} cup (originally a {{convert|0.8|oz|g}} cup until 1991) and the "Lunch" eight-pack is a {{convert|0.55|oz|g}} cup. "Large Size" packs of three 0.7 oz cups, as well as bags containing {{convert|0.6|oz|g}}  cups, are also available. Reese's Miniatures come in various bag sizes and foil colors for seasonal themes like red, gold and green for the Christmas holiday season. In [[Canada]], they at one point were packaged as '''Reese Peanut Butter Cups''', but were still widely referred to by their American name.<ref>{{Cite web |last=Scott |first=Michael Dot ScottMichael Dot |title=In Canada Reese's is Called 'Reese' and Come Standard in Packs of Three [Video] |url=https://973thedawg.com/canada-reeses-is-called-reese-and-come-in-packs-of-three-not-two-video/ |access-date=2022-06-22 |website=97.3 The Dawg |date=17 September 2021 |language=en}}</ref> The possessive name is recognized only in English grammar, so it was removed to make the name bilingual in Canada. Previously packaged in a two pack, they now come in a standard pack of three 0.55 oz. cups or the king-size variation with four cups. In the [[United Kingdom]] and [[Republic of Ireland|Ireland]], they were originally available only in two-packs, though are now available in three-packs, five-packs and miniatures. In 2008, Reese's Peanut Butter Cups were made available in [[Europe]] by [[Hydro Texaco]] and [[7-Eleven]]. In Australia, Reese's products can be found in many specialty candy stores, as well as from American stores such as [[Costco]].

In the 1970s and 1980s, a series of commercials directed by [[Jordan Brady]] were run for Reese's Peanut Butter Cups featuring situations in which two people, one eating [[peanut butter]] and one eating [[chocolate]], collided. One person would exclaim, "You got your peanut butter on my chocolate!" and the other would exclaim, "You got your chocolate in my peanut butter!" They would then sample the mixture and remark on the great taste, tying in with the [[slogan]] "Two great tastes that taste great together."<ref>{{Cite web|title=You Got Peanut Butter In My Chocolate!|url=http://www.bbcmag.com/multifamily-broadband/you-got-peanut-butter-in-my-chocolate|access-date=2021-11-08|website=www.bbcmag.com|language=en}}</ref>

In the 1990s, the product's slogan was: "There's no wrong way to eat a Reese's."<ref name="No wrong way to eat a Reese's Commercial">{{Citation|title=There's no wrong way to eat a Reese's - TV commercial (1993)|url=https://www.youtube.com/watch?v=mm6z5NzigyE|language=en|access-date=2021-11-08|url-status=dead|archive-url=https://web.archive.org/web/20230402152451/https://www.youtube.com/watch?v=mm6z5NzigyE|archive-date=2023-04-02}}</ref>

Reese's was an associate [[Sponsor (commercial)|sponsor]] of [[NASCAR Cup Series]] drivers [[Mark Martin]] (1994) and [[Kevin Harvick]] (2007–2010).<ref>{{Cite web|date=2002-10-12|title=Hershey's to give associate backing for Harvick.|url=https://www.crash.net/nascar/news/86759/1/hersheys-to-give-associate-backing-for-harvick|access-date=2021-11-08|website=Crash|language=en}}</ref>

[[Chicago Sky]] player [[Angel Reese]] became an official brand ambassador for Reese's after fans' enthusiasm for the idea. A customized basketball jersey with Reese's Peanut Butter Cups colors and her name and Chicago Sky number was designed.<ref>{{Cite web |last=Meyers |first=ByAlyssa |title=Why Reese's partnered with basketball star Angel Reese—beyond the obvious reason |url=https://www.marketingbrew.com/stories/2024/08/28/reeses-angel-reese-partnership-basketball-wnba |access-date=2025-03-14 |website=Marketing Brew |language=en-us}}</ref>

==See also==
{{Portal|Companies|Food|Pennsylvania}}
* [[List of peanut dishes]]
{{Clear}}

== References ==
{{Reflist|2}}

== External links ==
{{Commons category}}
* {{Official website}}

{{Hershey}}

[[Category:American brands]]
[[Category:Brand name confectionery]]
[[Category:The Hershey Company brands]]
[[Category:Peanut butter confectionery]]
[[Category:Products introduced in 1928]]