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<div>{{Short description|Swiss watch company}}<br />
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'''Nivada''' is a [[Swiss watch]] manufacturing company, founded in the town of [[Grenchen]], [[Switzerland]] in 1879 by Jacob Schneider. The company gained attraction after [[World War II]], producing a series of successful watches before succumbing to the [[Quartz crisis]].<br />
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==History==<br />
In 1926, Nivada was operational in Grenchen as Wüllimann Schneider Nivada S.A. The company relied on proven movements from [[ETA SA]] and [[Phénix S.A.]], as was typical at the time, and the company was known for quality mass-produced watches. Nivada celebrated its 100th anniversary in 1979, at which point it was run by Max Schneider, the son of the founder, who took over the business in 1976.<ref>https://nivadagrenchenofficial.com/pages/our-history</ref><br />
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Nivada was prevented from using its name during the 1960s and 1970s due to its phonetic similarity with Movado, so the products were labeled "Nivada Grenchen". In the [[United States]], Croton (formed in 1878 in Italy, later headquartered in New Jersey) became a U.S. distributor for Nivada products, so many were sold under the "Croton Nivada", "Croton Nivada Grenchen", and simply "Croton" names, avoiding the issues with the similarity to the Movado name.<br />
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The Nivada brand was also used in [[South Korea]] by the Kim Suk Keun Watch Company from 1985 through the 2000s and continues to be used to this day.<br />
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As of 2022, Nivada is still incorporated in [[Grenchen]], [[Switzerland]] and the brand continues in some markets, notably in [[Mexico]].<br />
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== Products ==<br />
* Rollamatic (also "Rollador") using Phenix 200 movements.<br />
* Reglavit was a water-resistant watch with an external regulator screw.<br />
* Antarctic was a long-running series of watches initiated in 1958 in celebration of the [[International Geophysical Year]] (IGY), and using the ETA 1256 or 2472 movements, as well as the A. Schild 1673.<br />
* Depthmaster was a diving watch, water-resistant up to 1,000 meters.<br />
* Depthomatic was another diving watch, water-resistant to 200 M, and using the ETA 2472 movement.<br />
* Alertamatic was an alarm watch using the Lemania 2980 movement.<br />
* Ultramatic 36000 (1975) used the rare 36,000 A/h ETA 2734 movement. Due to their close relation to Phenix/MSR, Nivada sold the Vulcain Cricket alarm watch under their brand as the Wanderer.<br />
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==References==<br />
{{reflist}}<br />
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==External links==<br />
{{Portal|Companies}}<br />
*[https://nivadagrenchenofficial.com/ Nivada Grenchen]<br />
*[http://www.nivadaswiss.com Nivadaswiss.com]<br />
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{{Authority control}}<br />
[[Category:Companies established in 1879]]<br />
[[Category:Watch manufacturing companies of Switzerland]]<br />
[[Category:Swiss watch brands]]<br />
[[Category:Companies based in the canton of Solothurn]]<br />
[[Category:Grenchen]]</div>58.72.42.2