Reese's Puffs
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Reese's Puffs (formerly Reese's Peanut Butter Puffs) is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups.[1][2] At its launch in May 1994[3] the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and peanut butter puffs.[4]
Artificial flavours and food coloring were removed in 2015 in response to consumer demand.[5][6] In 2018, over 35 million boxes were sold, totaling to $121 million in sales.[7]
Collaboration
Chicago Sky player Angel Reese became an official brand ambassador for Reese's after fans' enthusiasm for the idea.[8] She appears on the Reese's Puffs box holding a basketball.[9] Senior brand manager Melissa Blette said Reese was chosen for her personality and excited fanbase, in addition to her name.[10] General Mills will release four different varieties of Reese's Puffs cereal boxes as part of this collaboration.[11]
See also
References
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